Tag Archives: Sharjah Commerce and Tourism Development Authority

SCTDA announces the new standards for classification of hotel establishments

Sharjah Commerce and Tourism Development Authority (SCTDA) has announced its new standards for the classification of hotel establishments in the emirate, in line with the implementation of Resolution No. 38 of 2019. The resolution aims to classify hotel establishments in Sharjah in line with the latest standards. The new standards were announced following a workshop organised by SCTDA for representatives of hotels and other hospitality establishments in Sharjah. The workshop detailed the updated classification criteria for hotel establishments and the process of implementation. The new standards fall within the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to continuously enhance the experience of tourists visiting Sharjah, considering the tourism sector as one of the most important pillars of the national economy. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “We are confident that the new classifications will reflect positively on the performance of hotel establishments, including enhancements in facilities and services, and further contribute to boosting the hotel industry’s contribution as one of the most important components of the tourism infrastructure in the emirate. SCTDA has developed the classification in line with international standards and local requirements of establishments, with the support of our partners in the government and private sectors, in line with our mission to empower the hotel industry and realise Sharjah Tourism Vision 2021, which targets 10 million tourist arrivals in the emirate by 2021. SCTDA continues to work on updating the classification and licensing criteria for existing hotel establishments in the emirate and attaining the highest international standards, with the goal of enhancing quality services of hotel establishments and providing more options for …

Read More »

Sixth Sharjah Hospitality Forum focuses on ‘Sustainable Tourism’

The Sharjah Commerce and Tourism Development Authority (SCTDA) hosted the sixth edition of the Sharjah Hospitality Forum under the patronage of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council. The forum was held at the Al Jawaher Reception and Convention Center in Sharjah, under the theme ‘Sustainable Tourism creates Business Opportunities’, in the presence of local and global experts to explore new horizons, in order to shape the future of the tourism sector from a sustainability perspective. The agenda of the sixth Sharjah Hospitality Forum featured extensive discussions on ways to enhance the role of sustainable tourism in advancing the development of tourism services and offerings. This year’s edition of the forum opened with a speech by H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, highlighting the importance of further developing the tourism, hospitality and travel sector through the adoption of innovative approaches and strategies with a focus on sustainability, and how this will enhance the emirates’ position on the world tourism map. He further added that the idea behind choosing ‘Sustainable Tourism creates Business Opportunities’ as the theme of the sixth edition of the Hospitality Forum stems from the necessity to consolidate the concept and practices of sustainability in the tourism sector, which is at the forefront of global trends. The Chairman was followed by HE Abdullah bin Ahmed Al Saleh, Undersecretary of the Ministry of Economy for Foreign Trade Affairs, who noted that sustainable tourism is one of the pillars adopted by the UAE to serve the sustainable development goals of the United Nations, as it is also a vital sector that …

Read More »

SCTDA to host the sixth edition of Sharjah Hospitality Forum

Sharjah Commerce and Tourism Development Authority (SCTDA) announced the sixth edition of the Sharjah Hospitality Forum under the patronage of His Highness Sheikh Sultan bin Mohammed Al Qasimi, Crown Prince and Deputy Ruler of Sharjah and Chairman of the Sharjah Executive Council. The forum will be held on November 18, 2019, at Al Jawaher Reception and Convention Centre in Sharjah. The 2019 edition of the Sharjah Hospitality Forum aims to provide the tourism sector with the global industry expertise and knowledge needed to achieve future growth, thereby enabling the sector to keep pace with global sustainable goals. A series of interactive sessions conducted by local and global experts on the importance of sustainable tourism in supporting businesses and ways to enhance the sustainable growth of the travel and tourism sector will be featured. H.E. Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority, said, “We are keen to organise the sixth edition of the Hospitality Forum, bringing together an even larger group of experts and pioneers of the tourism, hospitality and travel sector. The initiative forms an integral part of our efforts to strengthen Sharjah’s position in the global tourism landscape, in line with the objectives of Sharjah Tourism Vision 2021. This year’s forum, themed ‘Sustainable Tourism creates Business Opportunities’ will highlight the importance of consolidating the concept of sustainability in the tourism sector to support local and global tourism.” “Thanks to the rapid growth of the tourism sector in the emirates which now contributes more than 8.8 per cent or more than AED 9 billion to the annual GDP of AED 102.5 billion. Through the hosting of the latest edition of the forum, we seek to …

Read More »

Sharjah promotes top local tourist attractions at WTM London

The Sharjah Commerce and Tourism Development Authority (SCTDA) is at the World Travel Market (WTM) London for the 17th consecutive year as part of its intensified campaign to promote Sharjah’s diverse and unique tourist offerings on the world stage. During the event, SCTDA will showcase a range of attractions that make Sharjah one of the region’s favorite family destinations on the world map today. In cooperation with its partners from the public and private sectors, SCTDA will also promote tourism programmes and initiatives designed to attract tourists to the emirate, cultural and eco-tourism products, a wide range of sports, recreational and artistic activities, and adventure packages capable of delivering an enhanced tourist experience. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “WTM 2019 will allow us to raise awareness about Sharjah’s growing tourism sector. It will enable the Authority to help put Sharjah on the world tourism map and entice more tourists worldwide, including travellers from the UK, Ireland, and other parts of Europe, thus bringing us closer to our goal of attracting 10 million visitors by 2021.”   H.E. Al Midfa concluded, “Our participation at the WTM is part of our response to the directive of H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to make Sharjah a global touristic destination. During the event, we will have an opportunity to see the latest trends in the global tourism sector, showcase Sharjah’s beauty and offerings such as events, festivals, and exhibitions, meet and exchange experiences with decision-makers, and learn about the latest practices in tourism, hospitality, and travel.”

Read More »

Shurooq showcases its sustainable and ecotourism drive at WTM London

The Sharjah Investment and Development Authority (Shurooq) showcased a selection of its eight luxurious boutique-style projects and eco-destinations and share the latest updates on Sharjah’s booming tourism sector at the World Travel Market (WTM) 2019, to be held from November 4 – 6, in London, UK. The ‘Sharjah Collection’ brand, operated and managed by Mysk by Shaza, will be one of Shurooq’s key highlights for WTM 2019 visitors and industry experts visiting the Sharjah Pavilion led by Sharjah Commerce and Tourism Development Authority (SCTDA). All three destinations under the brand are now fully operational, and WTM London is an opportunity for global travel buyers and hospitality professionals to take a closer look at each one’s unique offerings. The boutique hotels and eco-retreats promoted under the ‘Sharjah Collection’ brand includes Kingfisher Lodge, a 5-star nature retreat and fully-equipped tented lodge that opens out to the pristine mangrove ecosystem at Al Qurm Nature Reserve in Kalba; Al Faya Lodge, a luxury stay built using sustainable and robust materials, set amidst the dramatic desert landscape of Mleiha; and Al Badayer Oasis, a castle-style desert resort featuring luxurious rooms and traditional tents overlooking the sweeping sand dunes of central Sharjah.  Through these three projects, Shurooq seeks to showcase its vision for developing ecotourism projects that are inspired by the country’s rich historical and cultural heritage and designed in a contemporary, stylish setting. Ahmed Obaid Al Qaseer, Chief Operating Officer, Shurooq, said, “At WTM 2019 in London, Shurooq aims to highlight its emphasis on sustainable tourism development, promote responsible tourism, and underscore the potential of ecotourism in the conservation of natural and cultural heritage. By focusing on sustainable tourism projects, we are doubling our efforts …

Read More »

SCTDA highlights Emirates’ cultural achievements

The Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing 38th edition of the Sharjah International Book Fair 2019, which is being held under the theme ‘Open Books, Open Minds,’ to celebrate the Emirates’ title as ‘World Book Capital for 2019.’ The fair kicked off on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. SCTDA’s participation in the third largest book fair in the world falls in line with its endeavors to further develop the tourism sector, as well as contribute to promoting knowledge and appreciation for culture and heritage across the emirate. The first book titled ‘Sharjah, the Heart of Culture’ talks about the emirate’s rich heritage, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. The second book, titled ‘Visitors from Space’ has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand.   H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, says, “Our participation in the 38th edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by sparking the love of reading within the local community.”

Read More »

Sharjah tourism introduces ‘AI Tour Guide Chatbot’

The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled four innovative projects designed to further boost the competitiveness of Sharjah’s tourism sector at the premier GITEX Technology Week 2019 at Dubai World Trade Centre. The ‘AI Tour Guide Chatbot,’ a 24/7 voice-and text-based chatbot, has been developed to provide the latest information about Sharjah to tourists. The interactive tour guide chatbot, which is accessible via WhatsApp, a mobile app, SCTDA’s website, and Facebook messenger, shares accurate details about the emirate’s top tourist destinations, must-do activities, world-class accommodations, leading restaurants, and much more. The project is the result of SCTDA’s initiative to incorporate the latest technologies, including artificial intelligence (AI), into its tourism programmes to better highlight Sharjah’s renowned beauty and hospitality while enhancing visitor experience. The ‘AI Tour Guide Chatbot’ supports five languages, including Arabic, English, German, Chinese, and Russian, and can recognise various Arabic accents. The other three projects are Smart Hotel Licensing and Classification system, Smart Vehicle Permit System and Hotel Statistics System – Business Intelligence (HSS – BI) solution. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “These latest projects reflect our commitment to introducing technology-driven ideas that will promote Sharjah as a world-class tourist destination with a wide range of leisure, cultural, and entertainment activities. We are confident that these initiatives will help accelerate the fulfillment of the main goal of Sharjah Tourism Vision 2021, which is to attract 10 million tourists to our shores.”

Read More »

SCTDA to launch smart services during GITEX Technology Week 2019

The Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will participate at GITEX Technology Week 2019, which will take place from October 6-10 at Dubai World Trade Centre, under the umbrella of the Sharjah Government. Underscoring its commitment to harnessing the power of technology in its efforts to promote Sharjah’s tourism sector, SCTDA will launch new innovative services at the Sharjah Pavilion of the event.   Commenting on SCTDA’s GITEX participation, H. E.Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The role of Artificial Intelligence within the business world has grown dramatically over the past decade and as a result, recent years have witnessed widespread adoption of AI applications by the travel and tourism industry as well. Thanks to the increased connectivity of devices, the Internet of Things (IoT) is also making its impact felt in the tourism and hospitality industry. ” “We consider GITEX an ideal platform to inform the public about our innovative smart services that have been designed to complement the UAE Smart Government goals to help customers save time and effort and to contribute to sustainable development process. The smart services developed by the Authority form part of the objectives of the Sharjah Tourism Vision 2021, adopting an innovative approach to tourism as a key pillar of the Vision,” he shared.

Read More »

Sharjah Tourism conducts roadshows in Beijing, Chengdu & Shanghai

As part of its efforts to achieve the Sharjah Tourism Vision 2021, which aims to attract more than 10 million tourists to the emirate by the year 2021, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will organise roadshows in three Chinese cities — Beijing, Chengdu and Shanghai. The campaign, which is set to run from September 16-20, is aimed at stimulating the Chinese outbound travel market to Sharjah by encouraging them to take advantage of the UAE’s visa-on-arrival policy for Chinese tourists. The growing number of Chinese tourists to Sharjah who come to explore the emirate’s cultural and heritage identity has made it one of the most important markets for SCTDA. Therefore, the roadshow will add immense value to the Authority’s efforts to attract more Chinese travellers to the emirate, by creating awareness on its product offerings and other special packages. In line with this, the roadshows in Beijing, Chengdu and Shanghai will see SCTDA highlight the emirate’s ambitious development projects in cooperation with the public and private sectors before Chinese audiences. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The number of visitors from China during the second quarter of this year has reached to 13,289, which reflects the consistently increasing interest of Chinese tourists to visit Sharjah, and it is expected this figure will go even higher by the end of this year. In view of this growth, SCTDA’s upcoming roadshows in three Chinese cities will strengthen communication channels with travel, tourism and hospitality industry leaders, and will promote exchange of best practices, successful experiences, and insights on latest trends to effectively support the growth of the tourism industry.”

Read More »

Sharjah strengthens campaigns to attract Russian tourists in 2019

The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced that it is aiming to attract more Russian visitors. According to the 2018 figures released by SCTDA, Russian visitors ranked second on the list of overnight guests in Sharjah at 328,000. The number of guests from Russia, the Commonwealth, and the Baltics region also posted a 41 per cent growth last year compared to the previous year. Moreover, the market share of Russian visitors went up to 23 per cent during the same period. In light of this trend, SCTDA and Air Arabia will organise a B2B event on  September 11, 2019 at the Four Seasons Hotel in Moscow to showcase Sharjah’s growing reputation as a premiere tourist destination, allowing for the opportunity to forge new partnerships with key Russian tourism industry stakeholders. The event represents SCTDA’s continuing efforts to make sure that the emirate is widely promoted across tourism and travel related events in Russia.          This year, SCTDA’s campaigns are focused on eco-tourism products, outdoor activities, and branded hotels to firmly establish Sharjah’s status as an ideal global family-friendly destination. All these initiatives are in response to the directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to position Sharjah as the ideal global tourist destination. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “With the influx of Russian tourists visiting the emirate, we at SCTDA are working hard to sustain this trend. Expanding our presence in Russia through our partnerships with key local tourism and travel players is of extreme significance to us.”

Read More »