Tag Archives: Sharjah Commerce and Tourism Development Authority

SCTDA organises 4th Hospitality Industry Forum

Image 2 - Hospitality Forum Attendees

The 4th Hospitality Industry Forum organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) was held in Sharjah on the theme ‘Continuous Innovation,’ highlighting the robust expansion of the emirate’s tourism sector from 2016 to 2017. The session featured three sessions titled ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel’ and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’ Local hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for tourists. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Under the consistent guidance of H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless efforts of Sharjah’s tourism sector have placed the emirate in the international tourism map and has brought success both at the regional and local levels by offering a world-class destination that represents the Arab cultural heritage as well as a family-friendly environment.”

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Sharjah inaugurates new East Coast tourism information office in Khorfakkan

East Coast Office 1

The Sharjah Commerce and Tourism Development Authority (SCTDA) has inaugurated its new East Coast office and tourism information center in Khorfakkan, one of the emirate’s attractions for local, regional, and international visitors. The opening, which coincided with the global celebration of World Tourism Day on September 27, was held in the presence of Sheikh Saeed bin Saqr bin Sultan Al Qasimi, Deputy Chief of Emiri Court in Khorfakkan; His Excellency Khalid Jasim Al Midfa, SCTDA Chairman, along with various representatives of government departments from the East Coast region, industry leaders and prominent figures. Al Midfa said: “The opening of this new tourism information office falls in line with the SCTDA’s policy to promote Sharjah and its local tourism sector, especially in the efforts to showcase the East Coast as a highly attractive tourist destination of the emirate. Sharjah is a member of the Cruise Arabia Alliance and has positioned itself as a world-class maritime tourism destination that has attracted around 63,000 tourists recorded by six marine transport lines during 2015 to 2016.” The SCTDA has attached great importance to the East Coast area, giving emphasis on its rich natural resources and considerable economic potentials. Part of SCTDA’s efforts is to conduct workshops and partner with important tourism organizations to develop the infrastructure within the area and improve all tourism-related services such as cruise tourism. With the inauguration of the new office coupled with robust public and private partnerships, H.E. Al Midfa is confident that all concerned entities will be able to produce the best solutions to promote the East Coast as one of the country’s most attractive tourism destinations.

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94% increase in Russian guests staying at Sharjah hotels

Sharjah Light Festival 1

A total of 106,693 Russian guests stayed at hotels in Sharjah during the first six months of 2017 compared to 54,017 guests during the same period last year, according to a report by the Sharjah Commerce and Tourism Development Authority (SCTDA). This is a welcome sign of recovery of one of the most important source markets for the emirate of Sharjah. The emirate’s tourism market was hard hit by the decline of Russia’s outbound tourism in 2014-2015, due to a steep drop in value of the Russian currency in 16 years. Global outbound tourism from Russia fell by 15 per cent in 2014, by almost 20 per cent in 2015 and by 8 per cent last year. Meanwhile, Sharjah, which received 400,000 Russian hotel guests during 2014, saw the numbers of Russian hotel guests drop to 54,000 in 2015. The results from the first half of this year now confirm Russia’s position as of Sharjah’s top two fasted growing inbound tourism markets. China has, so far, proved to be the emirate’s most consistent growth market increasing from nearly 31,000 in H1 2015 to 49,000 in H1 2016 and reaching 62,000 during the first half of this year. According to SCTDA statements, Sharjah’s hotels enjoyed a 70 percent occupancy rate from January to June this year and registered a total of 885,000 hotel guests during the period. China, India, Oman, Russia and Saudi Arabia were the biggest inbound tourism markets for Sharjah during the first half of 2017.

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Sharjah hospitality revenue is now worth AED 372 million

HE Khalid Jasim Midfa

Sharjah’s hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, with its value reaching AED 372 million, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced. The announcement came as the emirate steadily positions itself as a destination of choice for local, regional, and international tourists. SCTDA reported a massive 70 per cent occupancy rate from January to June this year. The total number of guests for the first half of the year reached 885,000, representing a 3.5 per cent increase versus the same period in 2016. Saudi nationals occupied many of the local hotels’ lists of top guests. During the first two quarters of the year alone, hotels welcomed at least 72,000 Saudi travelers. HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “The remarkable expansion in the occupancy rate is the result of the Sharjah Government’s intensive efforts to attract local, regional, and global tourists as part of its comprehensive and ambitious socio-economic development plan. Our ultimate goal is to draw 10 million visitors a year by 2021, a grand accomplishment that will help accelerate the emirate’s unprecedented growth in the 21st century. To achieve this end, we will launch forward-thinking initiatives, bold projects and campaigns, as well as maximize all our assets and resources to place Sharjah, the UAE’s cultural capital, on the global tourism map and enhance its brand and profile on the international stage.” According to Al Midfa, part of the strategic plan for this year is to sustain the high tourist arrivals from Saudi Arabia. SCTDA has set into motion a number of road shows covering major cities in the KSA to …

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Sharjah launches summer tourism campaign to beat the heat

SHARJAH JPG

Sharjah Commerce and Tourism Development Authority (SCTDA) has launched ‘Sharjah Summer’, a two-month campaign aiming to drive entertainment, leisure, retail and tourism sales, underpinned by discounts of up to 50 per cent. It is the emirate’s first summer campaign that integrates offers from airlines, hotels, government institutions, travel agencies, shopping centres and other private sector companies. So far, about 30 public and private sector organisations have joined the campaign, which offers visitors entertainment, special hotel packages, retail promotions, and much more. Although the hot summer months are typically less busy for the Gulf’s inbound travel and tourism sector, SCTDA expects ‘Sharjah Summer’ to appeal strongly to the regional markets as families often consider inbound holiday plans during the shorter breaks in the summer. Last summer, Sharjah International Airport saw a 13 per cent increase in the number of passengers in July, August and September, in comparison to the same quarter the previous year. Both the airport and Sharjah-headquartered budget airline Air Arabia are taking part in this year’s summer campaign.

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Chinese visitors to Sharjah surge 63% in 2016

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Sharjah hotels and hotel apartments registered a 63 per cent increase in visitors from China during 2016, according to new figures from Sharjah Commerce and Tourism Development Authority (SCTDA). More than 86,000 Chinese visitors stayed in Sharjah hotels last year, compared to 53,000 during 2015, making China the emirate’s sixth largest inbound tourism market. The UAE’s recent move to introduce visa-on-arrival for visitors from China is expected to further boost tourism numbers during 2017. China is the world’s largest outbound tourism market worth an estimated $168 billion, with 120 million Chinese travelling abroad during 2016. The country is a priority target market for Sharjah and the tourism authority is planning to welcome 200,000 Chinese visitors per annum by the year 2021, as part of its tourism development strategy. China is already the emirate’s fastest growing inbound tourism market, with hotels registering a 78 per cent increase in hotel guests from China during 2015 (compared to 2014 levels). The SCDTA has been driving an active marketing campaign to attract more visitors from China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal. Sharjah Commerce and Tourism Development Authority has recently taken tourism roadshows to Chengdu, Guangzhou and Hong Kong. This month, the authority hosted 15 major outbound Chinese travel companies from China’s east coast on a familiarisation visit (‘fam trip’) to Sharjah. Visiting travel agencies were introduced to Sharjah’s tourism destinations, heritage and cultural attractions and the emirate’s areas of outstanding natural beauty. The travel trade visitors also attended workshops together with key local tourism stakeholders. The UAE is China’s second largest trading partner and largest export market in the Middle East …

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Sharjah eyes India market

SCTDA at SATTE (533x400)

India has emerged as the fourth largest market for global visitors to Sharjah, according to the figures revealed by the Sharjah Commerce and Tourism Development Authority (SCTDA). The Authority led a marketing campaign targeting India’s outbound tourism over the past few years, attending key travel events and visiting cities across the country. In a first, the SCTDA led a delegation of Sharjah-based tourism and hospitality organisations to the 23rd edition of the SATTE travel trade show, in New Delhi, India. Sharjah’s delegation to SATTE and India International Travel Mart in Mumbai included Ramada Sharjah, Golden Tulip Sharjah, Sheraton Sharjah Beach Resort & Spa, Sharjah National Hotels, Air Arabia, SATA (Sharjah Airport Travel Agency), Cozmo Travels and Auras Tours. According to the Indian Ministry of Tourism, 18.33 million Indians travelled overseas during 2014 and the World Tourism Organisation (UNWTO) expects that Indian outbound travel could grow to 50 million by the year 2020.

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Sharjah World Championship Week from today

UAE-Sharjah-December 14, 2016-Free practice for the UIM F1 H2O Grand Prix of Sharjah. 
Picture by Vittorio Ubertone/Idea Marketing - copyright free editorial

Sharjah Commerce and Tourism Development Authority will be hosting the UIM F1H2O World Championship Grand Prix of Sharjah from December 15-21, 2016, at the Khalid Lagoon. Speaking at the press conference, Chairman of Sharjah Commerce and Tourism Development Authority H.E.Khalid Jassim Al Midfa stated the importance of promoting sports tourism by hosting events of this nature which brings together more tourists from all over the world. Further he reiterated that this enables Sharjah an opportunity to showcase their authentic culture and reveal the true Arabian spirit of sports.

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Sharjah’s Green Key workshop for hospitality

Khalid Jasim Al Midfa

A Green Key Workshop was organised by Sharjah Commerce and Tourism Development Authority to promote sustainable practices in hospitality sector. Green Key certification will be a priority area for Sharjah in developing the emirate’s hospitality sector and enhancing its position as a leading tourism destination in the region, said His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA). Addressing a Green Key Workshop organised by the Authority in Sharjah, HE Al Midfa said: “The UN World Tourism Organisation forecasts 1.6 billion tourists by the year 2020. In order to minimise the negative impacts of this growth and harness its power to help make positive change, sustainable tourism must become a reality for all tourism stakeholders.” HE Al Midfa called upon the hospitality industry to enhance awareness among hotel staff for the successful implementation of sustainable practices across the industry. “We must work together to create tools and training to boost sustainable practices and meet the demand for sustainable tourism products and services,” he added.The Green Key Workshop was organised to spread awareness about the most efficient methods of sustainable hospitality and waste and energy management practices in Sharjah. The workshop demonstrated the emirate’s commitment to promoting sustainable tourism and green economic growth. The workshop highlighted the economic and socio-cultural benefits of sustainable practices to the over 50 staff and clients from the tourism and leisure industry. Calling on the industry for efforts to prevent climate change by facilitating sustainable economic growth, the workshop pointed out that responsible energy usage, and waste and resource management will enable the industry to reduce operational costs. The participants were given a step by step approach to engage hoteliers and staff for a …

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