The Sharjah Commerce and Tourism Development Authority (SCTDA) continues to work towards establishing a strong foothold in the Northern European tourism market. Efforts to draw in more visitors from the region will commence this year with its upcoming participation at the Matka Nordic Travel Fair in Helsinki, Finland. Set to take place from January 15 to 19, 2020, the latest edition marks the second consecutive year that SCTDA will be joining the premier global travel event. In 2020, the Authority will showcase Sharjah’s range of diverse tourism offerings – from world-class hotels to exciting adventures and other fun activities to special packages and promos – which are expected to appeal to the Northern European travellers.
The five-day Matka Nordic Travel Fair is the largest travel and tourism exhibition in Northern Europe, an important source market for Sharjah’s tourism sector. More than 50,000 visitors and about 20,000 tourism and travel agencies attend the annual international gathering.
H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “As the largest tourism and travel exhibition in Northern Europe, the Matka Nordic Travel Fair is a significant and strategic platform for us at SCTDA to showcase the emirate’s diverse range of tourism products for visitors and companies in the region. Our participation is part of our continuous efforts to raise Sharjah’s profile as a leading destination that attracts all kinds of tourists from all over the world.”
Sharjah welcomed more than 578,000 European travellers in 2018, up 24 per cent from 468,034 tourists recorded in 2017. Joining the SCTDA delegates in the global event are the executives of the Sharjah International Airport Authority, Sharjah Expo, Environment and Protected Areas Authority, Sheraton Sharjah Beach Resort & Spa., Radisson Blu Resort Sharjah, Coral Beach Hotel, The Act Hotel, Orient Tours, Wasel Tours, and TravTalk magazine.