Tag Archives: H E Khalid Jasim Al Midfa

Sharjah promotes top local tourist attractions at WTM London

The Sharjah Commerce and Tourism Development Authority (SCTDA) is at the World Travel Market (WTM) London for the 17th consecutive year as part of its intensified campaign to promote Sharjah’s diverse and unique tourist offerings on the world stage. During the event, SCTDA will showcase a range of attractions that make Sharjah one of the region’s favorite family destinations on the world map today. In cooperation with its partners from the public and private sectors, SCTDA will also promote tourism programmes and initiatives designed to attract tourists to the emirate, cultural and eco-tourism products, a wide range of sports, recreational and artistic activities, and adventure packages capable of delivering an enhanced tourist experience. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “WTM 2019 will allow us to raise awareness about Sharjah’s growing tourism sector. It will enable the Authority to help put Sharjah on the world tourism map and entice more tourists worldwide, including travellers from the UK, Ireland, and other parts of Europe, thus bringing us closer to our goal of attracting 10 million visitors by 2021.”   H.E. Al Midfa concluded, “Our participation at the WTM is part of our response to the directive of H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to make Sharjah a global touristic destination. During the event, we will have an opportunity to see the latest trends in the global tourism sector, showcase Sharjah’s beauty and offerings such as events, festivals, and exhibitions, meet and exchange experiences with decision-makers, and learn about the latest practices in tourism, hospitality, and travel.”

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SCTDA highlights Emirates’ cultural achievements

The Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing 38th edition of the Sharjah International Book Fair 2019, which is being held under the theme ‘Open Books, Open Minds,’ to celebrate the Emirates’ title as ‘World Book Capital for 2019.’ The fair kicked off on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. SCTDA’s participation in the third largest book fair in the world falls in line with its endeavors to further develop the tourism sector, as well as contribute to promoting knowledge and appreciation for culture and heritage across the emirate. The first book titled ‘Sharjah, the Heart of Culture’ talks about the emirate’s rich heritage, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. The second book, titled ‘Visitors from Space’ has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand.   H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, says, “Our participation in the 38th edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by sparking the love of reading within the local community.”

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Sharjah tourism introduces ‘AI Tour Guide Chatbot’

The Sharjah Commerce and Tourism Development Authority (SCTDA) unveiled four innovative projects designed to further boost the competitiveness of Sharjah’s tourism sector at the premier GITEX Technology Week 2019 at Dubai World Trade Centre. The ‘AI Tour Guide Chatbot,’ a 24/7 voice-and text-based chatbot, has been developed to provide the latest information about Sharjah to tourists. The interactive tour guide chatbot, which is accessible via WhatsApp, a mobile app, SCTDA’s website, and Facebook messenger, shares accurate details about the emirate’s top tourist destinations, must-do activities, world-class accommodations, leading restaurants, and much more. The project is the result of SCTDA’s initiative to incorporate the latest technologies, including artificial intelligence (AI), into its tourism programmes to better highlight Sharjah’s renowned beauty and hospitality while enhancing visitor experience. The ‘AI Tour Guide Chatbot’ supports five languages, including Arabic, English, German, Chinese, and Russian, and can recognise various Arabic accents. The other three projects are Smart Hotel Licensing and Classification system, Smart Vehicle Permit System and Hotel Statistics System – Business Intelligence (HSS – BI) solution. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “These latest projects reflect our commitment to introducing technology-driven ideas that will promote Sharjah as a world-class tourist destination with a wide range of leisure, cultural, and entertainment activities. We are confident that these initiatives will help accelerate the fulfillment of the main goal of Sharjah Tourism Vision 2021, which is to attract 10 million tourists to our shores.”

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SCTDA to launch smart services during GITEX Technology Week 2019

The Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will participate at GITEX Technology Week 2019, which will take place from October 6-10 at Dubai World Trade Centre, under the umbrella of the Sharjah Government. Underscoring its commitment to harnessing the power of technology in its efforts to promote Sharjah’s tourism sector, SCTDA will launch new innovative services at the Sharjah Pavilion of the event.   Commenting on SCTDA’s GITEX participation, H. E.Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The role of Artificial Intelligence within the business world has grown dramatically over the past decade and as a result, recent years have witnessed widespread adoption of AI applications by the travel and tourism industry as well. Thanks to the increased connectivity of devices, the Internet of Things (IoT) is also making its impact felt in the tourism and hospitality industry. ” “We consider GITEX an ideal platform to inform the public about our innovative smart services that have been designed to complement the UAE Smart Government goals to help customers save time and effort and to contribute to sustainable development process. The smart services developed by the Authority form part of the objectives of the Sharjah Tourism Vision 2021, adopting an innovative approach to tourism as a key pillar of the Vision,” he shared.

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Sharjah Tourism conducts roadshows in Beijing, Chengdu & Shanghai

As part of its efforts to achieve the Sharjah Tourism Vision 2021, which aims to attract more than 10 million tourists to the emirate by the year 2021, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced that it will organise roadshows in three Chinese cities — Beijing, Chengdu and Shanghai. The campaign, which is set to run from September 16-20, is aimed at stimulating the Chinese outbound travel market to Sharjah by encouraging them to take advantage of the UAE’s visa-on-arrival policy for Chinese tourists. The growing number of Chinese tourists to Sharjah who come to explore the emirate’s cultural and heritage identity has made it one of the most important markets for SCTDA. Therefore, the roadshow will add immense value to the Authority’s efforts to attract more Chinese travellers to the emirate, by creating awareness on its product offerings and other special packages. In line with this, the roadshows in Beijing, Chengdu and Shanghai will see SCTDA highlight the emirate’s ambitious development projects in cooperation with the public and private sectors before Chinese audiences. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The number of visitors from China during the second quarter of this year has reached to 13,289, which reflects the consistently increasing interest of Chinese tourists to visit Sharjah, and it is expected this figure will go even higher by the end of this year. In view of this growth, SCTDA’s upcoming roadshows in three Chinese cities will strengthen communication channels with travel, tourism and hospitality industry leaders, and will promote exchange of best practices, successful experiences, and insights on latest trends to effectively support the growth of the tourism industry.”

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Sharjah strengthens campaigns to attract Russian tourists in 2019

The Sharjah Commerce and Tourism Development Authority (SCTDA) has announced that it is aiming to attract more Russian visitors. According to the 2018 figures released by SCTDA, Russian visitors ranked second on the list of overnight guests in Sharjah at 328,000. The number of guests from Russia, the Commonwealth, and the Baltics region also posted a 41 per cent growth last year compared to the previous year. Moreover, the market share of Russian visitors went up to 23 per cent during the same period. In light of this trend, SCTDA and Air Arabia will organise a B2B event on  September 11, 2019 at the Four Seasons Hotel in Moscow to showcase Sharjah’s growing reputation as a premiere tourist destination, allowing for the opportunity to forge new partnerships with key Russian tourism industry stakeholders. The event represents SCTDA’s continuing efforts to make sure that the emirate is widely promoted across tourism and travel related events in Russia.          This year, SCTDA’s campaigns are focused on eco-tourism products, outdoor activities, and branded hotels to firmly establish Sharjah’s status as an ideal global family-friendly destination. All these initiatives are in response to the directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, to position Sharjah as the ideal global tourist destination. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “With the influx of Russian tourists visiting the emirate, we at SCTDA are working hard to sustain this trend. Expanding our presence in Russia through our partnerships with key local tourism and travel players is of extreme significance to us.”

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SCTDA rolls out fun campaign for summer at Expo Centre

The Sharjah Commerce and Tourism Development Authority (SCTDA) announced, alongside the Sharjah Summer Festival 2019 celebrations, a month of fun, exciting recreational, cultural, and educational activities at the Expo Centre Sharjah. The ongoing activities at the Centre began on July 17, 2019 and will run until August 17, 2019, forming part of the SCTDA’s efforts to develop the emirate’s tourism and other key sectors. The centre’s ‘Sharjah Fun Fair’ has been divided into different areas, children can join in a range of games and events being held at the Cartoon Network Football Zone, which features a free play football pitch, a Cartoon Network-themed football shoot-out, and a fully functioning Cartoon Network arts and crafts area. The Sharjah Fun Fair also has a special PlayStation Gaming Zone as well as a Transformers Gaming Zone.  In addition, the ‘Sharjah Fun Fair’ houses a Food Zone with bright themed food stalls. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Through our collaboration with the Expo Centre Sharjah, we aim to achieve the fundamental objectives of Sharjah Tourism Vision to attract 10 million tourists by 2021. With the support of H.H. Sheikh Dr. Sultan bin Muhammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, we continue to work with our partners from the public and private sectors to develop diverse products and services that will help boost the tourism sector.”    

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Sharjah Summer Festival 2019 to offer new experiences

Following the success of the first Sharjah Summer Festival last year, the Sharjah Commerce and Tourism Development Authority (SCTDA) has launched a new version of the festival this year, which will take place from July 17 to August 17, 2019.  The festival will offer special tourist packages that have been created especially with families in view, which includes a diverse portfolio of leisure activities ranging from summer camps to shopping discounts and more. The SCTDA has also revealed that the latest edition of the festival is part of the continuing efforts to attract over 10 million tourists into Sharjah by the year 2021. This year, the festival will feature diverse entertainment events and fun recreational and cultural activities for the summer season organized to highlight Sharjah’s unique customs, tourist sites, and natural beauty. The event will host a variety of surprises and activities throughout the month, providing local, regional, and international tourists with a range of discounts and other exclusive offerings in hotels and shopping centers. Expo Centre Sharjah will also host the family-oriented “Sharjah Fun Fair” with fun, indoor activities on top of other cultural events that will be staged across the emirate as part of the festival. Visitors can participate in sports and games scheduled during the event, including several fun activities in an area dedicated for children. There will also be food kiosks, competitions and other events to experience. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, said, “The festival’s new edition reflects our keenness to organise events that enhance the emirate’s tourism sector and revitalise the economy. It is also part of the ongoing efforts to reinforce the emirate’s position as a highly preferred tourist destination.” …

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SCTDA unveils initiative to empower women in the tourism sector

The Sharjah Commerce and Tourism Development Authority (SCTDA) aims to uplift women’s role in the travel and tourism sector with an initiative that combines tourism training and promotes equality through community initiatives. The dates for the training, as part of the women’s empowerment initiative, were announced in conjunction with NAMA Women Advancement Establishment during Women Economic Empowerment Global Summit (WEEGS) 2017, which was held in Sharjah. Through creating a learning programme that advocates for gender equality and women’s economic empowerment as per Goal #5 of the UN’s Sustainable Development Goals, SCTDA shall contribute to the UAE’s efforts towards driving women’s empowerment. The training of first and second batches of candidates will be held from July 7-11; and October 13-17, respectively. By equipping more women with the skills and knowledge needed to address the demands of the sector, the initiative will prepare them to take on challenging roles in tourism and the travel and hospitality industry. Furthermore, the programme is set to have a wider impact and social reach to resonate with the UN-Women Women’s Empowerment Principles (WEPs). H.E Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Our partnership with Women’s Economic Empowerment Global Summit, which serves as a catalyst for positive change, adds further value to our efforts in this direction.” As part of the initiative, SCTDA has set two main objectives including the promotion of education, training and professional development for women. To achieve this, the Authority has designed a customised women’s empowerment training programme to address the key learning needs identified for 40 Emirati women who are graduates. The promotion of equality through community initiatives and advocacy is also a focus area of the programme. The initiative offers …

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SCTDA partners with Emirates to embark on a three-city Central European roadshow

The Sharjah Commerce and Tourism Development Authority (SCTDA), in partnership with Emirates Airlines, has embarked on a three-city roadshow, which is taking place from June 11, 2019 in Budapest and will run until June 14, 2019 covering other key stops; Warsaw and Prague. The series is aimed towards focusing the spotlight on Sharjah’s main tourist attractions across three key markets in Central Europe for the first time. “The three-city roadshow forms part of SCTDA’s ongoing efforts to accelerate Sharjah’s tourism industry. It also serves as one of our key contributions to the government’s economic diversification policy. Additionally, by organizing strategic B2B events, we are demonstrating our commitment to tapping new source markets worldwide to boost our international tourist arrivals as per the objectives of Sharjah Tourism Vision 2021. We look forward to highlighting why Sharjah is a destination of choice among global visitors,” H.E Khalid Jasim Al Midfa, Chairman, SCTDA, said. “These B2B events in Budapest, Warsaw, and Prague are being held to help raise awareness about Sharjah’s diverse tourist offerings and advanced amenities along with increased ease with which people can travel to the emirate,” H.E. Al Midfa added. The roadshow will also be featuring workshop and networking sessions. Apart from SCTDA officials, Sharjah delegates will include Sharjah Investment & Development Authority (Shurooq); Emirates Airlines, Air Arabia, Sharjah National Hotels along with Sharjah-based DMC – Orient Tours; The Sharjah Collection, Managed by Mysk; Coral Beach Resort & Spa; Golden Tulip Hotel Apartments; Sheraton Sharjah Beach Resort &Spa; and Four Points by Sheraton, Occidental Sharjah Grand.

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