Category Archives: Agents

Fursan Travel wins ‘Best Business and Government Travel Management Company’ at the inaugural Arabian Travel Awards Saudi Arabia 2025. “Winning the Arabian Travel Awards validates our commitment to excellence, strengthens market credibility, and elevates brand trust. It accelerates growth by enhancing partnerships, attracting top clients, motivating teams, and supporting strategic expansion plans across Saudi Arabia and the wider region”- Hani Attia, CEO Fursan Travel & Tourism

SNTTA has been appointed as the General Sales Agent (GSA) for Cyprus Airways in the United Arab Emirates, marking a strategic move to strengthen the airline’s presence in the Gulf market. The partnership is expected to enhance connectivity between the UAE and Cyprus while expanding travel options for both leisure and business travellers. Under the agreement, SNTTA will oversee sales, marketing and distribution activities for the airline across the UAE, leveraging its extensive industry network and market expertise. The collaboration aims to support the airline’s regional growth ambitions and increase awareness of Cyprus as a year-round destination for travellers from the UAE and the wider GCC. With demand for Mediterranean travel continuing to grow, the partnership is expected to create new opportunities for the travel trade while delivering seamless travel experiences for customers through enhanced market engagement and support.

ATS Travel wins ‘Best Travel Management Company in the KSA’ at the inaugural Arabian Travel Awards Saudi Arabia 2025. “Winning an award at the inaugural Saudi edition of the Arabian Travel Awards is a moment of great pride and honour for us. This recognition reflects the journey we have taken over the years and the trust placed in us by the market. Our company has been in business for nearly 50 years, and in 2019 we identified Saudi Arabia as a high-potential and thriving market. We introduced a fresh approach to corporate travel, built on technology, innovation, and sustainability. The market embraced this vision, and today we are proud to be one of the largest travel agencies in the Kingdom. I dedicate this award to our General Manager and our hardworking team, whose dedication and commitment made this achievement possible.”- Saleem Sharif, Deputy Managing Director, ATS Travel

dnata Travel has introduced a new B2B booking portal for travel agents, providing the trade with a streamlined platform to access and book products through its dnata Representation Services – Land (dRS) division. The launch marks a significant step in dnata Travel’s digital transformation, moving agents away from manual and offline processes to a fully automated booking system. In the first phase, travel agents can directly book resort stays with Club Med and car rentals from Hertz, with additional brands expected to be integrated into the portal in future phases. The platform offers real-time availability, dynamic pricing, faster booking turnaround and access to exclusive trade offers. “This platform reflects our strategic move toward greater digital enablement and smarter partner engagement,” said Rakhi Purohit. “By consolidating a wide range of GSA products into one accessible system, we aim to enhance operational efficiency and provide travel agents with more ways to drive value and revenue in a competitive market.” Purohit added that the new digital infrastructure will also support real-time promotions, training opportunities and future expansion of the GSA portfolio.

Saudi International Travel Co. emerged winners as ‘Best MICE Travel Company’ at the inaugural Arabian Travel Awards Saudi Arabia 2025. Established in 1980, Saudi International Travel Company is known for excellent travel and tourism services. With over 42 years of experience, it serves government and private sectors across Saudi Arabia and has supported Hajj and Umrah pilgrims for more than 12 years.

RezLive.com highlighted Smart Match and RezTez at two of India’s largest travel trade exhibitions—OTM Mumbai 2026 and SATTE New Delhi 2026. Smart Match, RezLive.com’s advanced AI‑powered feature that transforms the hotel room selection experience. Smart Match intelligently groups and compares room options, eliminates repetitive listings, and presents clean, consolidated choices—helping agents make faster and more confident decisions. With real‑time supplier data processing and board‑type consolidation, Smart Match is redefining efficiency for travel professionals. The team also held strategic conversations around RezTez, RezLive.com’s powerful XML Out solution. Partners expressed strong interest in leveraging RezTez to distribute premium travel content in their markets. “RezTez is a gateway for agents to become distributors of quality inventory,” said  Jaal Shah – Founder, RezLive.com. “It empowers partners to scale with speed, reliability, and precision.” The brand reinforced its leadership position through exceptional footfall, high‑value industry interactions, and the showcase of cutting‑edge technology designed to empower travel professionals worldwide. OTM Mumbai witnessed remarkable engagement at the RezLive.com booth. Travel agents, hoteliers, DMCs, suppliers, and media partners visited in large numbers to explore the platform’s latest innovations and understand how RezLive.com continues to elevate the B2B travel ecosystem. The booth remained consistently active with product demos, strategic discussions, and networking sessions that highlighted RezLive.com’s commitment to innovation and service excellence.

The Ajman Department of Tourism, Culture and Media (ADTCM) has strengthened its strategic presence in the European market by signing a distinguished cooperation agreement with Coral Travel, one of the leading tour operators in Germany, Austria, and Switzerland. This agreement reflects a carefully planned marketing approach aimed at consolidating Ajman’s position as a preferred destination for European travellers, diversifying its source markets, and enhancing its competitive presence in high-value, high-spending tourism segments. The agreement was inked virtually, with His Excellency Mahmood Khaleel Alhashmi, Director-General of ADTCM, signing from the Department’s headquarters, while Hicabi Ayhan, Director Product Management at Coral Travel, signed from Berlin, Germany. The signing took place in the presence of the Department’s representative office participating in ITB Berlin, the world’s leading platform for the travel and tourism industry. The agreement establishes a practical framework for including the Emirate of Ajman within Coral Travel’s portfolio of promoted destinations in Germany, Austria, and Switzerland. This will be achieved through integrated marketing campaigns targeting specific traveller segments, the development of tailored travel packages based on in-depth analysis of European consumer behaviour, and the empowerment of travel agents and sales partners with marketing tools and insights that enhance Ajman’s visibility at points of sale. Both parties will also collaborate in analysing demand indicators and travel trends across Central European markets, as well as in designing flexible tourism products that respond to market dynamics and align with the growing demand for destinations offering cultural depth, beachfront experiences, and family-oriented activities within a safe and high-quality environment. H.E. Mahmood Khaleel Alhashmi stated that the Department adopts a strategic approach focused on building long-term partnerships with leading international tour operators, strengthening Ajman’s position as a …

Hesen Al Musafer Travel wins ‘Best Tours and Excursion Provider’ at the inaugural Arabian Travel Awards Saudi Arabia 2025. “I’m very happy for this award, as it represents so much for us in the Saudi Arabia market. It is my pleasure to receive this recognition at the ceremony, and I feel truly honored and grateful. This award is not just a reflection of our work, but also a celebration of the growth, opportunities, and achievements in Saudi Arabia’s tourism industry. I am proud to be part of this journey and excited to continue contributing to the sector’s success.”- Khaled Abdo ALdhabab, Business Development Manager, Hesen Al Musafer Travel.

TravTalkME in conversation with Noor Ahmad Hamid, CEO of (PATA) Pacific Asia Travel Association about the current situation in the Middle East shared, “As a not-for-profit trade association, our foremost priority is the safety and wellbeing of our members and partners. We have reached out directly to those in affected destinations to express our solidarity and to better understand their immediate needs. While airspace closures are already disrupting travel flows, the situation represents a broader humanitarian and economic crisis with global implications.” Hamid further added in terms of the support provided by PATA for travel trade, “We are initiating a committee to gather on-the-ground updates and facilitate the sharing of clear, verified information—similar to the coordination role we played during the COVID-19 pandemic. The disruption is already affecting major industry gatherings, including the ITB Berlin, with implications for members across Asia Pacific and the Middle East.” At this point of time, it is important to come together, hence Hamid reiterated, “Travel depends on peace and stability. As PATA marks its 75th anniversary, we are reminded that tourism itself is a product of stability and cooperation. This may be the moment for global tourism associations to come together and call for de-escalation, constructive dialogue, and responsible leadership.”    

RateGain Travel Technologies Limited, a global leader of AI-powered SaaS solutions for the travel and hospitality industry, announced the strategic unification of Adara and Sojern into a single global entity operating under the Sojern brand, creating the world’s largest and most comprehensive source of travel intent data. By combining products, talent and data assets under a single brand, the unified platform will deliver predictive traveler insights and multichannel engagement at global scale. This deliberate alignment brings together complementary strengths while preserving the expertise and customer value each organization has built, deepening product depth and data moats to reinforce differentiation in the global travel technology landscape. Bhanu Chopra, Founder and Managing Director, RateGain, said, “Our mission is to simplify growth for travel brands by unlocking the full potential of integrated data. Adara joining Sojern under one roof, represents a defining step in that journey. We are creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities, delivering a unified growth engine designed to set new benchmarks for the industry.” “We’re proud to have Adara join our ranks, and even further increase our capability to deliver on the demands of the rapidly evolving travel marketing industry,” said Mark Rabe, CEO of Sojern. “By uniting our people, data, and technology under the Sojern brand, we are creating an undeniable powerhouse that connects marketing, distribution, and revenue decisions. This alignment allows us to focus on what matters most: helping our customers navigate a complex travel landscape and capture every opportunity for growth.” Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage, strategic alignment being undertaken as RateGain creates the industry’s most comprehensive …