Tag Archives: SCTDA

SCTDA delegation visits ITB China to promote Sharjah tourism

HE Khalid Jasim Midfa

As part of the ongoing efforts to meet Sharjah’s target of 10 million tourists by 2021, a group of government and private organisations from the emirate led by Sharjah Commerce and Tourism Development Authority (SCTDA) travelled to Shanghai to join this year’s edition of  ITB China taking place from May 16 to May 18, 2018. China is a key tourism market for Sharjah, which has received a total of 120,356 hotel guests in 2017 from the world’s most populous nation. The delegates will comprise top officials from, Sharjah Airport Travel Agency, Air Arabia, Cozmo Travel, Golden Tulip Hotel Apartments, Hilton Hotel Sharjah, Ramada Hotel Sharjah, Sheraton Sharjah Beach Resort & Spa, and Trav Talk Middle East. “ITB China will play a key role in our initiatives to promote Sharjah as an ideal family-friendly destination worldwide, with China being one of our target international markets. At SCTDA, we are hoping to attract as many as 200,000 Chinese visitors by 2021 and we are already working particularly hard to make this happen. Joining the interactive ITB China is one of our strategies towards this end,” said HE Khalid Jasim Al Midfa, Chairman SCTDA. “Recently, the UAE announced granting Chinese visitors with visas on arrival – a move that will further boost our efforts. ITB China is an exceptional platform to create awareness of this privilege as well as capitalize on the enormous Chinese outbound travel market and further enhance the opportunity to strengthen our bilateral tourism cooperation with the country,”Al Midfa added.

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Sharjah records 70% hotel occupancy rate in 2017

HE Khalid Jasim Midfa

Sharjah Commerce and Tourism Development (SCTDA) has revealed at the Arabian Travel Market 2018 that Sharjah hotels recorded an occupancy growth rate of 70 per cent in 2017, indicating an exponentially rising number of regional and global travellers visiting the emirate. Commenting on the results, HE Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Last year’s positive developments were the results of the initiatives to transform the emirate into one of the world’s leading family destinations in line with the directives of HH Sheikh Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, and in support of Sharjah Tourism Vision 2021, which seeks to attract over 10 million visitors to Sharjah shores by 2021. Our intensive tourism campaigns hit its targets in 2017, further boosting the local tourism sector and enhancing its reputation at the local, regional, and global levels.” He added, “Our strong performance last year helped catapult Sharjah into the ranks of the most innovative and competitive cities in the world. Our continuing achievements and successes are proof of the emirate’s capability to provide an exceptional travel experience as well as high potential to attract tourists from around the world. Furthermore, Sharjah is famous among travellers who want to explore ancient monuments, with visitors from Russia, China, and different parts of the globe descending on the emirate to experience its beauty and rich traditions. All of these are helping drive our economic, social, cultural, and environmental growth.”

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Sharjah Tourism to showcase offerings at MITT 2018

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set for its 19th participation at the Moscow International Travel and Tourism Exhibition (MITT) in a bid to promote Sharjah’s top tourist spots, attract more international visitors, and join the world’s leading tourism and hospitality events. Running from March 13 to 15, 2018, the 25th edition of MITT will provide SCTDA with a global platform to highlight the emirate’s promotional plans to enhance its position as a leading family tourist destination and attract 10 million tourists by 2021 based on the objective of Sharjah Tourism Vision 2021. SCTDA’s presence in the exhibition signifies its full commitment to collaborate with industry pioneers and investors from Europe and 80 other top-notch international touristic destinations. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, will lead the participating delegates. Commenting on the participation, Al Midfa said, “In 2017, local hotels welcomed a total of 266,086 Russian guests compared with 112,171 visitors received in 2016. The numbers represented an impressive growth rate of 137 per cent. Our 19th participation in MITT is another opportunity to enhance the emirate’s presence in Russia, one of Sharjah’s largest source markets.”

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SCTDA to showcase Sharjah’s top tourist initiatives at ITB Berlin

HE Khalid Jasim Midfa

The Sharjah Commerce and Tourism Development Authority (SCTDA) is all set to showcase Sharjah’s latest major tourism projects and infrastructure developments during its 21st participation at ITB Berlin 2018, to be held from March 7 to 11. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, who will attend the five-day event, is set to lead the delegation. High-level representatives from 12 government and private organisations will also join the SCTDA team to put the spotlight on their world-class tourism and cultural services and initiatives. The participating government institutions will consist of Knowledge without Borders, Expo Centre Sharjah, The Sharjah Investment and Development Authority (Shurooq), Environment and Protected Areas Authority (EPAA), The Sharjah Museums Authority and Sharjah International Airport. The private companies will comprise Oceanic Khorfakkan Resort & Spa, Ramada Hotel & Suites Sharjah, Radisson Blu Resort, Sharjah, Sharjah Airport Travel Agency,  Al Rais Tours & Holidays, and Sheraton Sharjah Beach Resort & Spa. H.E. Al Midfa said, “ITB Berlin is a strategic opportunity for us at SCTDA to put Sharjah on the international tourism and business maps in line with the government’s economic development agenda. Germany and other major European nations are important markets for Sharjah. As such, we consistently roll out relevant initiatives catering to European visitors to further strengthen our relations as well as form new mutually beneficial agreements.”

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Sharjah promotes its offerings at South Asian trade show in Delhi

HE Khalid Jassim Al Midfa, SCTDA Chairman

The Sharjah Commerce and Tourism Development Authority (SCTDA) attended the 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, in New Delhi, India where they showcased the emirate’s best tourist  spots, popular leisure activities and unique culture and traditions. SATTE was held from January 31 to February 2, 2018 at Pragati Maidan and saw over 12,000 visitors worldwide. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty. We also hope to utilise SATTE’s popularity to enhance the emirate’s brand in major markets worldwide as well as achieve growth in terms of the number of international tourist arrivals in the coming years.” Over the last two decades, SATTE has become the launch platform for many countries from across the globe to conduct business in and with India. SATTE has been working closely with the Ministry of Tourism, the World Tourism Organisation (UNWTO), and the Pacific Asia Travel Association (PATA), among many other leading associations.

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Sharjah Light Festival 2018 targets 1 million visitors

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During the official announcement of the 8th Sharjah Light Festival set to take place from February 7-17, 2018, H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) stated that this year’s edition is expected to witness one million visitors at 18 different locations in the emirate that would display an interspersed inspiration from science, beauty and knowledge. The official announcement site this year was the unique heritage area of Al Hisn fort located in the area known as the ‘Heart of Sharjah’. Midfa added, “The SCTDA has been implementing strong efforts to boost Sharjah’s position on the international tourism map by developing its potential and supporting all activities and initiatives that make Sharjah a rich, diverse and unique tourism destination.” The festival will include 23 shows covering 18 popular locations in Sharjah, curated by more than 24 artists from 10 countries. The festival is sponsored by Sharjah Municipality, Sharjah Police Headquarters, Sharjah Roads and Transport Authority, Sharjah Electricity and Water Authority (SEWA), Sharjah Civil Defense Department and Sharjah Government Media Bureau. Sahara Centre and Mega Mall are partners, while the Sharjah Media Corporation is the media sponsor.

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5th Sharjah World Music festival to be held from Jan 12-19

sharjah-world-music-festival-2018

The fifth edition of Sharjah World Music Festival (SWMF) is back to entertain the UAE from January 12-19, 2018. It is presented by Sharjah Investment and Development Authority (Shurooq) in a strategic partnership with Sharjah Commerce and Tourism Development Authority (SCTDA) and Al Majaz Amphitheatre. Festival organiser, Furat Qaddouri Music Centre, has confirmed that a stellar line-up of artists and musicians from the Arab and Western worlds will be performing in this edition. Dozens of artists, musicians and instrumentalists from 11 countries are set to perform at four different venues in Sharjah, namely, Al Majaz Amphitheatre, The Flag Island Theatre, Al Qasba and Al Majaz Waterfront during the eight-day festival. From Arabic to Andalusian and famous Jazz orchestras, the festival will feature a mix of musical traditions from around the world. “Every year, SWMF gives citizens a golden opportunity to escape the business of everyday life and absorb the sights, sounds and colours of the event across eight days. The event will showcase a spectacular selection of musical stalwarts from the region and beyond,” said artist Furat Qaddouri, Manager, Sharjah World Music Festival.

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Sharjah World Championship Week by SCTDA is back

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Sharjah Grand Prix, the annual international championships for water sports, returns for the next two weekends. The event will be organised under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Royal Prince and Deputy Ruler of Sharjah, during Sharjah World Championship Week. The emirate will play host to the UIM Formula1 Power Boat Championship and Sharjah Aquabike World Championship from December 15-21, 2017 at the Khalid Lagoon, in partnership with Sharjah International Marine Sports Club and Union International Motonautique, Sharjah Tourism and Commerce Development Authority (SCTDA) revealed. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Hosting the F1 Powerboat Championship further consolidates Sharjah’s position as an ideal sporting destination in the UAE and the region, as well as enables the emirate to showcase its authentic Arabian culture and heritage. Aiming to continue building such venues in Sharjah, we look forward to another exciting and successful race in this edition.” The key partners of the event include the Department of Seaports & Customs-Government of Sharjah, Sharjah Police Headquarters, SEWA, Sharjah City Municipality, Air Arabia, Sharjah Road and Transport Authority, Civil Defense Department- Sharjah, Sahara Centre and Mega Mall.

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SCTDA organises 4th Hospitality Industry Forum

Image 2 - Hospitality Forum Attendees

The 4th Hospitality Industry Forum organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) was held in Sharjah on the theme ‘Continuous Innovation,’ highlighting the robust expansion of the emirate’s tourism sector from 2016 to 2017. The session featured three sessions titled ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel’ and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’ Local hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for tourists. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Under the consistent guidance of H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless efforts of Sharjah’s tourism sector have placed the emirate in the international tourism map and has brought success both at the regional and local levels by offering a world-class destination that represents the Arab cultural heritage as well as a family-friendly environment.”

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Sharjah inaugurates new East Coast tourism information office in Khorfakkan

East Coast Office 1

The Sharjah Commerce and Tourism Development Authority (SCTDA) has inaugurated its new East Coast office and tourism information center in Khorfakkan, one of the emirate’s attractions for local, regional, and international visitors. The opening, which coincided with the global celebration of World Tourism Day on September 27, was held in the presence of Sheikh Saeed bin Saqr bin Sultan Al Qasimi, Deputy Chief of Emiri Court in Khorfakkan; His Excellency Khalid Jasim Al Midfa, SCTDA Chairman, along with various representatives of government departments from the East Coast region, industry leaders and prominent figures. Al Midfa said: “The opening of this new tourism information office falls in line with the SCTDA’s policy to promote Sharjah and its local tourism sector, especially in the efforts to showcase the East Coast as a highly attractive tourist destination of the emirate. Sharjah is a member of the Cruise Arabia Alliance and has positioned itself as a world-class maritime tourism destination that has attracted around 63,000 tourists recorded by six marine transport lines during 2015 to 2016.” The SCTDA has attached great importance to the East Coast area, giving emphasis on its rich natural resources and considerable economic potentials. Part of SCTDA’s efforts is to conduct workshops and partner with important tourism organizations to develop the infrastructure within the area and improve all tourism-related services such as cruise tourism. With the inauguration of the new office coupled with robust public and private partnerships, H.E. Al Midfa is confident that all concerned entities will be able to produce the best solutions to promote the East Coast as one of the country’s most attractive tourism destinations.

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