Tag Archives: Sharjah Commerce and Tourism Development Authority

Sharjah promotes its offerings at South Asian trade show in Delhi

The Sharjah Commerce and Tourism Development Authority (SCTDA) attended the 4th South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show, in New Delhi, India where they showcased the emirate’s best tourist  spots, popular leisure activities and unique culture and traditions. SATTE was held from January 31 to February 2, 2018 at Pragati Maidan and saw over 12,000 visitors worldwide. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty. We also hope to utilise SATTE’s popularity to enhance the emirate’s brand in major markets worldwide as well as achieve growth in terms of the number of international tourist arrivals in the coming years.” Over the last two decades, SATTE has become the launch platform for many countries from across the globe to conduct business in and with India. SATTE has been working closely with the Ministry of Tourism, the World Tourism Organisation (UNWTO), and the Pacific Asia Travel Association (PATA), among many other leading associations.

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Sharjah Light Festival 2018 targets 1 million visitors

During the official announcement of the 8th Sharjah Light Festival set to take place from February 7-17, 2018, H.E. Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) stated that this year’s edition is expected to witness one million visitors at 18 different locations in the emirate that would display an interspersed inspiration from science, beauty and knowledge. The official announcement site this year was the unique heritage area of Al Hisn fort located in the area known as the ‘Heart of Sharjah’. Midfa added, “The SCTDA has been implementing strong efforts to boost Sharjah’s position on the international tourism map by developing its potential and supporting all activities and initiatives that make Sharjah a rich, diverse and unique tourism destination.” The festival will include 23 shows covering 18 popular locations in Sharjah, curated by more than 24 artists from 10 countries. The festival is sponsored by Sharjah Municipality, Sharjah Police Headquarters, Sharjah Roads and Transport Authority, Sharjah Electricity and Water Authority (SEWA), Sharjah Civil Defense Department and Sharjah Government Media Bureau. Sahara Centre and Mega Mall are partners, while the Sharjah Media Corporation is the media sponsor.

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5th Sharjah World Music festival to be held from Jan 12-19

The fifth edition of Sharjah World Music Festival (SWMF) is back to entertain the UAE from January 12-19, 2018. It is presented by Sharjah Investment and Development Authority (Shurooq) in a strategic partnership with Sharjah Commerce and Tourism Development Authority (SCTDA) and Al Majaz Amphitheatre. Festival organiser, Furat Qaddouri Music Centre, has confirmed that a stellar line-up of artists and musicians from the Arab and Western worlds will be performing in this edition. Dozens of artists, musicians and instrumentalists from 11 countries are set to perform at four different venues in Sharjah, namely, Al Majaz Amphitheatre, The Flag Island Theatre, Al Qasba and Al Majaz Waterfront during the eight-day festival. From Arabic to Andalusian and famous Jazz orchestras, the festival will feature a mix of musical traditions from around the world. “Every year, SWMF gives citizens a golden opportunity to escape the business of everyday life and absorb the sights, sounds and colours of the event across eight days. The event will showcase a spectacular selection of musical stalwarts from the region and beyond,” said artist Furat Qaddouri, Manager, Sharjah World Music Festival.

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SCTDA organises 4th Hospitality Industry Forum

The 4th Hospitality Industry Forum organised by the Sharjah Commerce and Tourism Development Authority (SCTDA) was held in Sharjah on the theme ‘Continuous Innovation,’ highlighting the robust expansion of the emirate’s tourism sector from 2016 to 2017. The session featured three sessions titled ‘Sharjah Hospitality Results,’ ‘Key to a Successful Travel’ and Tourism Innovation,’ a panel discussion on ‘A Stairway Towards Innovative Marketing’ and two workshops titled ‘Investment in Human Capabilities’ and ‘Destination Competitiveness in an Innovative World.’ Local hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, reaching AED 372 million as the emirate steadily positions itself as a destination of choice for tourists. H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Under the consistent guidance of H.H. Dr Shaikh Sultan bin Mohammad Al Qassimi, Ruler of Sharjah and Member of the UAE Supreme Council, the relentless efforts of Sharjah’s tourism sector have placed the emirate in the international tourism map and has brought success both at the regional and local levels by offering a world-class destination that represents the Arab cultural heritage as well as a family-friendly environment.”

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Sharjah inaugurates new East Coast tourism information office in Khorfakkan

The Sharjah Commerce and Tourism Development Authority (SCTDA) has inaugurated its new East Coast office and tourism information center in Khorfakkan, one of the emirate’s attractions for local, regional, and international visitors. The opening, which coincided with the global celebration of World Tourism Day on September 27, was held in the presence of Sheikh Saeed bin Saqr bin Sultan Al Qasimi, Deputy Chief of Emiri Court in Khorfakkan; His Excellency Khalid Jasim Al Midfa, SCTDA Chairman, along with various representatives of government departments from the East Coast region, industry leaders and prominent figures. Al Midfa said: “The opening of this new tourism information office falls in line with the SCTDA’s policy to promote Sharjah and its local tourism sector, especially in the efforts to showcase the East Coast as a highly attractive tourist destination of the emirate. Sharjah is a member of the Cruise Arabia Alliance and has positioned itself as a world-class maritime tourism destination that has attracted around 63,000 tourists recorded by six marine transport lines during 2015 to 2016.” The SCTDA has attached great importance to the East Coast area, giving emphasis on its rich natural resources and considerable economic potentials. Part of SCTDA’s efforts is to conduct workshops and partner with important tourism organizations to develop the infrastructure within the area and improve all tourism-related services such as cruise tourism. With the inauguration of the new office coupled with robust public and private partnerships, H.E. Al Midfa is confident that all concerned entities will be able to produce the best solutions to promote the East Coast as one of the country’s most attractive tourism destinations.

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94% increase in Russian guests staying at Sharjah hotels

A total of 106,693 Russian guests stayed at hotels in Sharjah during the first six months of 2017 compared to 54,017 guests during the same period last year, according to a report by the Sharjah Commerce and Tourism Development Authority (SCTDA). This is a welcome sign of recovery of one of the most important source markets for the emirate of Sharjah. The emirate’s tourism market was hard hit by the decline of Russia’s outbound tourism in 2014-2015, due to a steep drop in value of the Russian currency in 16 years. Global outbound tourism from Russia fell by 15 per cent in 2014, by almost 20 per cent in 2015 and by 8 per cent last year. Meanwhile, Sharjah, which received 400,000 Russian hotel guests during 2014, saw the numbers of Russian hotel guests drop to 54,000 in 2015. The results from the first half of this year now confirm Russia’s position as of Sharjah’s top two fasted growing inbound tourism markets. China has, so far, proved to be the emirate’s most consistent growth market increasing from nearly 31,000 in H1 2015 to 49,000 in H1 2016 and reaching 62,000 during the first half of this year. According to SCTDA statements, Sharjah’s hotels enjoyed a 70 percent occupancy rate from January to June this year and registered a total of 885,000 hotel guests during the period. China, India, Oman, Russia and Saudi Arabia were the biggest inbound tourism markets for Sharjah during the first half of 2017.

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Sharjah hospitality revenue is now worth AED 372 million

Sharjah’s hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, with its value reaching AED 372 million, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced. The announcement came as the emirate steadily positions itself as a destination of choice for local, regional, and international tourists. SCTDA reported a massive 70 per cent occupancy rate from January to June this year. The total number of guests for the first half of the year reached 885,000, representing a 3.5 per cent increase versus the same period in 2016. Saudi nationals occupied many of the local hotels’ lists of top guests. During the first two quarters of the year alone, hotels welcomed at least 72,000 Saudi travelers. HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “The remarkable expansion in the occupancy rate is the result of the Sharjah Government’s intensive efforts to attract local, regional, and global tourists as part of its comprehensive and ambitious socio-economic development plan. Our ultimate goal is to draw 10 million visitors a year by 2021, a grand accomplishment that will help accelerate the emirate’s unprecedented growth in the 21st century. To achieve this end, we will launch forward-thinking initiatives, bold projects and campaigns, as well as maximize all our assets and resources to place Sharjah, the UAE’s cultural capital, on the global tourism map and enhance its brand and profile on the international stage.” According to Al Midfa, part of the strategic plan for this year is to sustain the high tourist arrivals from Saudi Arabia. SCTDA has set into motion a number of road shows covering major cities in the KSA to …

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Sharjah launches summer tourism campaign to beat the heat

Sharjah Commerce and Tourism Development Authority (SCTDA) has launched ‘Sharjah Summer’, a two-month campaign aiming to drive entertainment, leisure, retail and tourism sales, underpinned by discounts of up to 50 per cent. It is the emirate’s first summer campaign that integrates offers from airlines, hotels, government institutions, travel agencies, shopping centres and other private sector companies. So far, about 30 public and private sector organisations have joined the campaign, which offers visitors entertainment, special hotel packages, retail promotions, and much more. Although the hot summer months are typically less busy for the Gulf’s inbound travel and tourism sector, SCTDA expects ‘Sharjah Summer’ to appeal strongly to the regional markets as families often consider inbound holiday plans during the shorter breaks in the summer. Last summer, Sharjah International Airport saw a 13 per cent increase in the number of passengers in July, August and September, in comparison to the same quarter the previous year. Both the airport and Sharjah-headquartered budget airline Air Arabia are taking part in this year’s summer campaign.

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Chinese visitors to Sharjah surge 63% in 2016

Sharjah hotels and hotel apartments registered a 63 per cent increase in visitors from China during 2016, according to new figures from Sharjah Commerce and Tourism Development Authority (SCTDA). More than 86,000 Chinese visitors stayed in Sharjah hotels last year, compared to 53,000 during 2015, making China the emirate’s sixth largest inbound tourism market. The UAE’s recent move to introduce visa-on-arrival for visitors from China is expected to further boost tourism numbers during 2017. China is the world’s largest outbound tourism market worth an estimated $168 billion, with 120 million Chinese travelling abroad during 2016. The country is a priority target market for Sharjah and the tourism authority is planning to welcome 200,000 Chinese visitors per annum by the year 2021, as part of its tourism development strategy. China is already the emirate’s fastest growing inbound tourism market, with hotels registering a 78 per cent increase in hotel guests from China during 2015 (compared to 2014 levels). The SCDTA has been driving an active marketing campaign to attract more visitors from China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal. Sharjah Commerce and Tourism Development Authority has recently taken tourism roadshows to Chengdu, Guangzhou and Hong Kong. This month, the authority hosted 15 major outbound Chinese travel companies from China’s east coast on a familiarisation visit (‘fam trip’) to Sharjah. Visiting travel agencies were introduced to Sharjah’s tourism destinations, heritage and cultural attractions and the emirate’s areas of outstanding natural beauty. The travel trade visitors also attended workshops together with key local tourism stakeholders. The UAE is China’s second largest trading partner and largest export market in the Middle East …

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Sharjah eyes India market

India has emerged as the fourth largest market for global visitors to Sharjah, according to the figures revealed by the Sharjah Commerce and Tourism Development Authority (SCTDA). The Authority led a marketing campaign targeting India’s outbound tourism over the past few years, attending key travel events and visiting cities across the country. In a first, the SCTDA led a delegation of Sharjah-based tourism and hospitality organisations to the 23rd edition of the SATTE travel trade show, in New Delhi, India. Sharjah’s delegation to SATTE and India International Travel Mart in Mumbai included Ramada Sharjah, Golden Tulip Sharjah, Sheraton Sharjah Beach Resort & Spa, Sharjah National Hotels, Air Arabia, SATA (Sharjah Airport Travel Agency), Cozmo Travels and Auras Tours. According to the Indian Ministry of Tourism, 18.33 million Indians travelled overseas during 2014 and the World Tourism Organisation (UNWTO) expects that Indian outbound travel could grow to 50 million by the year 2020.

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