Tag Archives: roadshow

The Bicester Village Shopping Collection is pleased to announce a GCC roadshow across four key cities, commencing on February 10 from 10 am to 3 pm at The St. Regis Doha, the team will travel to the JW Marriott Hotel Kuwait City on February 11, followed by the Fairmont Dubai on 12 February and will conclude the roadshow at the Sofitel Abu Dhabi Corniche on February 13. The roadshow will allow the collection of villages to showcase their exceptional offering to the Middle East and also provides an opportunity to establish face-to-face relationships with travel partners in order to give Middle Eastern guests the best shopping experience possible.  The roadshow aims to attract around 200 travel trade professionals, all of whom will gain an in-depth understanding of the experience-led luxury retail offering and the culturally rich regions in which these villages are located. The collaboration of tourism boards, travel partners and travel trade media also provides an outstanding opportunity to promote the nine villages in Europe and the regional treasures on their doorsteps. Not only will the roadshow increase awareness of these picturesque European shopping destinations and their associated regions in this important market, but it will also furnish the Collection’s travel trade partners with a suite of exceptional value-added incentives that they can pass onto the travellers. Unifying nine distinctive destinations across Europe (and two in China), The Bicester Village Shopping Collection offers a personalised and differentiated luxury shopping experience – one that has significant appeal to the discerning Middle Eastern guest. Through an incomparable edit of leading brands, culturally-rich settings and unparalleled levels of service and dining, these global shopping destinations contribute to the experience economy by engaging …

Bahrain Tourism and Exhibitions Authority (BTEA) roadshow was held from December 1-7, 2019 at Moscow and Saint Petersburg. The delegation was headed by various BTEA officials and includes representatives from the Gulf Air, alongside a number of hotels including Al Bandar Hotel & Resort, Sofitel Zallaq Bahrain Thalassa Sea & Spa, Gulf Hotel, Four Seasons Hotel Bahrain Bay, Rotana Hotels and Novotel Al Dana Resort. The delegation also included representatives from five tourism agencies and destination management companies including Best of Bahrain, Visit Bahrain, Go Bahrain, Mathias Tours and Gosaibi Travels. The roadshow aims to promote Bahrain as a tourist destination to the Russian market and will also portray the Kingdom as an ideal destination for weddings. During the roadshow, the delegation will be meeting with wedding planners, representatives from travel agencies and the media. On this occasion, Dr. Ali Follad, Acting Director of Marketing and Tourism Promotion Directorate at BTEA, commented, “We are working closely with our representative office in Russia to highlight the Kingdom’s position as an attractive location with distinct offerings. During this roadshow, we will be promoting the Kingdom of Bahrain as the ideal destination for tourism by showcasing its unique elements to visitors. We will also be promoting the Kingdom as an ideal destination for hosting weddings and celebrations due to its promising infrastructure and the wide range of wedding services and amenities available. Through this roadshow, we aim to attract investment and increase the number of visitors coming to the Kingdom, further developing the tourism sector and increasing its contribution to the national economy.” Hosting the roadshow comes in line with the BTEA’s strategic outreach programme to promote the tourism brand ‘Ours Yours’ aimed …

In order to explore new horizons and reach out to new markets, Sharjah Commerce and Tourism Development Authority (SCTDA) has begun its roadshow on September 24 to Far East Asian markets in collaboration with Emirates airline. These events, which will run till September 28, mark the Authority’s entry into the Indonesian, Malaysian and Singaporean markets for the first time. Underscoring its commitment to enhancing the efficiencies in the tourism sector through partnerships and collaborative efforts, the Authority has started holding meetings which will take place during these five days with various public and private entities, officials and agencies aimed at building long-lasting relationships with them. The Authority is keen to win new markets in the Far East region in line with its strategic efforts to attract more visitors by showcasing exceptional tourism offers during the roadshow, including key benefits and a wide array of tourism products in Sharjah. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, said, “We are working on a clear plan and strategy in line with the directives of His Highness Sheikh Dr Sultan bin Mohammad Al Qasimi, Member, Supreme Council and Ruler, Sharjah, to promote the tourism sector and make Sharjah a leading family destination in the world. Considering all the stakeholders in the public and private sectors and following the framework set forth in Sharjah Tourism Vision 2021, the tourism sector in the emirate has been able to hold a distinguished position on the global tourism map and has become a major engine of comprehensive development today, paving the way to new touristic key markets.”

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has boosted awareness of the UAE capital as a travel destination in Oman after a successful trip to the neighbouring country with a promotional roadshow. The roadshow, which focused on the products and offerings specifically in Al Ain, took place at the Grand Millennium hotel in Muscat on September 5. The event welcomed a group of travel trade members from Oman who enjoyed several presentations from DCT Abu Dhabi and its stakeholders, networking sessions and one-to-one meeting opportunities. Nabeel M. Al Zarouni, Regional Promotion Manager Middle East & Africa, Promotion & Overseas Offices Department for DCT Abu Dhabi, said, “We are keen to boost hotel guest numbers from the Oman market into Abu Dhabi and we hope this roadshow has reinforced our penetration into the hearts and minds of the Omani travel trade. The roadshow at the Grand Millennium hotel follows up a previous roadshow to Oman earlier in the year, with this particular event focusing mainly on Al Ain. The oasis city’s close proximity adds to the destination’s appeal to Omani travellers, who we hope are also inspired by Al Ain’s diverse offerings, which include Al Ain Oasis, Al Ain Zoo and also the Wadi Adventure park. We are keen to re-emphasise the huge range of diverse attractions and experiences – both touristic and cultural and we hope that this roadshow forges closer ties with our friends in the Oman travel trade.”

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is embarking on a three-city roadshow to India to help promote the emirate and encourage more Indian visitors to explore and discover Abu Dhabi. The delegation, including the UAE’s national carrier Etihad Airways, Jet Airways, Yas Experiences, Dusit Thani, Royal Arabian, Air Travel Enterprise, Sofitel and Rotana, will be in India from 17th – 21st September, 2018. The roadshow will commence in New Delhi in northern India before moving on to Chennai and ending in Bengaluru. Mubarak Al Nuaimi, Director Promotions and Overseas Offices, DCT Abu Dhabi, said, “India is a vital tier-one source market for us, providing us more hotel guests each year. In 2017, we recorded spectacular double-digit growth from India and we are already recording further progress from the Indian market since the turn of the year. We are now running a series of roadshows to cities across the country, highlighting the emirate and its attractions. We have excellent air connectivity, with 278 flights a week to Abu Dhabi from 12 Indian destinations.” Bejan Dinshaw, Country Manager India, DCT Abu Dhabi, said, “Our persistent efforts have managed to reinforce India as one of the leading overseas source markets for Abu Dhabi. Our YoY performance has witnessed stupendous growth and this has been possible because of the impressive work done by our trade partners. These roadshows have helped our stakeholders to connect with the regional trade partners, further boosting tourism to the Emirate.” India is currently the second-largest overseas market for Abu Dhabi after China. Last year saw more than 360,000 Indians staying in Abu Dhabi’s 162 hotels and hotel apartments, an increase of more than …

Millennium Airport Hotel Dubai sent a team on a special sales mission to China for the 2017 Dubai China Roadshow organised by The Dubai Department of Tourism and Commerce Marketing (DTCM). They visited Shanghai, Beijing, Chengdu and Guangzhou to explore the various colours of China and locate opportunities to extend their hotel business. Dubai is witnessing unprecedented demand from Chinese visitors. China is among the Top 5 source markets for Dubai. Elaborating on the success of the mission, Binu Varghese, Director of Sale and Marketing, Millennium Airport Hotel Dubai, said, “China is a growing market for us and holds strong potential. This year’s roadshow was hugely successful and gave us the opportunity to meet over 300 buyers from four key cities. FIT market development was a key focus for us along with continuous promotion of group business. In addition to highlighting our various offerings to buyers through one-on-one table talk, we got fantastic networking opportunities with local travel industry opinion leaders.”