Millennium Airport Hotel targets Chinese market

Millennium Airport Hotel Dubai sent a team on a special sales mission to China for the 2017 Dubai China Roadshow organised by The Dubai Department of Tourism and Commerce Marketing (DTCM). They visited Shanghai, Beijing, Chengdu and Guangzhou to explore the various colours of China and locate opportunities to extend their hotel business. Dubai is witnessing unprecedented demand from Chinese visitors. China is among the Top 5 source markets for Dubai.

Elaborating on the success of the mission, Binu Varghese, Director of Sale and Marketing, Millennium Airport Hotel Dubai, said, “China is a growing market for us and holds strong potential. This year’s roadshow was hugely successful and gave us the opportunity to meet over 300 buyers from four key cities. FIT market development was a key focus for us along with continuous promotion of group business. In addition to highlighting our various offerings to buyers through one-on-one table talk, we got fantastic networking opportunities with local travel industry opinion leaders.”