Category Archives: NTO (National Tourist Offices)

The Ministry of Tourism has released its 2024 Annual Statistical Report on the tourism sector in Saudi Arabia, highlighting key indicators of tourism activity and underlining the sector’s continued growth following the significant progress recorded in 2023. His Excellency Ahmed Al Khateeb, Minister of Tourism, stated that the strong performance reflected in the 2024 report was achieved with the guidance and support of the Kingdom’s leadership. His Excellency added that tourism has become a key enabler of Saudi Vision 2030, with the report showcasing the sector’s accelerated growth driven by the efforts of the Ministry and all stakeholders of Saudi Arabia’s tourism ecosystem. According to the report, the Kingdom welcomed around 116 million domestic and inbound tourists in 2024, a 6% increase compared with 2023. Total tourism spending—for domestic and inbound tourism—reached approximately SAR 284 billion, reflecting 11% growth year-on-year. The Ministry noted that Saudi Arabia achieved its highest-ever number of inbound tourists, receiving about 30 million inbound tourists in 2024, marking an 8% rise versus 2023. Inbound tourism spending in 2024 totaled SAR 168.5 billion, up 19% from 2023. Domestic tourism also experienced solid growth with 86.2 million domestic tourists in 2024, marking a 5% increase compared with 2023. Moreover, domestic tourism spending reached SAR 115.3 billion in 2024.

According to WTTC’s latest Economic Impact Research (EIR), developed in collaboration with Oxford Economics, the sector contributed EGP 1.4TN to Egypt’s GDP in 2024, accounting for 8.5% of the national economy. Looking ahead, 2025 is projected to set a new all-time high with a forecast annual growth of 4.9% and increase in the sector’s share to 8.6% of national GDP. This underlines the central role of Travel & Tourism in Egypt’s continued economic development. 2024 also marked the strongest year on record for visitor spending. International visitor expenditure reached EGP 726.9BN, up 36.1% compared to 2019, while domestic visitor spending rose to EGP 449.9BN, 31.8% above pre-pandemic levels. This upward trend is set to continue. In 2025, international visitor spending is projected to increase to EGP 768.2BN, and domestic spending is expected to reach EGP 460.6BN, maintaining the country’s strong recovery and sustained demand across both international and local travel. In addition to record-breaking economic contribution and visitor spending, in 2024, the sector supported 2.7 million jobs, exceeding the 2019 peak. This growth is set to continue, with 2025 employment forecast to rise to 2.9 million, marking a 22.3% increase compared to 2019. Julia Simpson, WTTC President & CEO, said: “Egypt’s Travel & Tourism sector is experiencing a powerful resurgence, with record-breaking economic contribution and a sustained surge in visitor spending. These numbers reflect a sector on the rise: dynamic, resilient, and vital to the country’s growth. “With its rich cultural heritage, world-class attractions, and growing connectivity, Egypt continues to captivate travellers from around the globe. The government’s focus on investment, infrastructure, and sustainable tourism is clearly paying off.” WTTC forecasts a decade of sustained expansion for Egypt’s Travel & Tourism sector. By 2035, …

The Pacific Asia Travel Association (PATA)  announced that the Aseer Region Development Authority (ASDA) has officially joined the Association as its newest member. “We are delighted to welcome the Aseer Region Development Authority to the PATA family. Aseer is a powerful example of how destinations can embrace tourism not only as an economic driver but also as a catalyst for cultural celebration, environmental responsibility, and community empowerment,” said PATA CEO Noor Ahmad Hamid. “As Saudi Arabia continues to diversify its tourism offerings, Aseer’s distinctive identity — rooted in heritage, nature, and innovation — offers meaningful inspiration to our global network. We look forward to learning from and working with ASDA as we collectively shape a more responsible and resilient future for travel.” Known for its cool mountain climate, rich cultural heritage, and spectacular natural landscapes, Aseer is rapidly emerging as one of Saudi Arabia’s most distinctive tourism destinations. ASDA’s decision to join PATA highlights the region’s growing visibility on the global tourism map and reflects a shared commitment to building an inclusive and sustainable visitor economy aligned with PATA’s vision. Eng. Hashem Al Dabbagh, CEO, Aseer Region Development authority, said, “Joining PATA represents a significant milestone in our journey to establish Aseer as a world-class sustainable tourism destination – renowned for its stunning natural landscapes and vibrant cultural heritage. We look forward to collaborating with PATA to elevate Aseer’s profile on the global tourism stage and to showcase the region’s exceptional visitor experiences.” Saudi Arabia is a key region for the Association, and PATA is already collaborating with the Saudi Tourism Authority to support the Kingdom’s tourism goals. ASDA’s addition marks another important step in PATA’s growing engagement across Saudi …

Visit Qatar launches ‘Scoop on the Sea’ event as a new summer experience on the shore of West North Bay to attract visitors. This summer event held daily on the shore of West North Bay from 18 June to 13 August 2025. Based on a concept inspired by the world of ice cream, the event offers a variety of activities suitable for the whole family, including interactive competitions and live sports and entertainment shows. The event includes a busy programme, where the water festival includes kitesurfing and boarding shows, a rowing fashion festival, as well asunique activities such asFoam Family Party , and a virtual reality experience to simulate Formula 1 cars, where visitors can enter a cockpit that simulates Formula 1 racing with virtual reality technology. The ecosports competition allows participants to compete on stationary bikes designed to convert kinetic energy into usable energy. Theair show also includes a series of smoke and flags shows. Daily entertainment programs includecarnival games, air jumping park, photo corner and open sports sessions.Interactive activities include pedestrian shows on long sticks, children’s shows, mime shows, musical performances, family challenge track, sand castle building competitions, trips to Safliya Island, bodyweight movement competitions, volleyball and basketball tournaments. Visitors will also have a variety of food and beverage options available throughout the event. The event will be held from 10:00 am to 6:00 pm on weekdays, and from 8:00 am to 6:00 pm on weekends (Friday and Saturday). The entrance fee is QAR 35 for adults on weekdays and QAR 50 on weekends, with free entry for children under 12 years old and seniors over 60 years old. Tickets can also be purchased through the event website.

Qatar Tourism, in collaboration with Discover Qatar announced the return of Whale Shark tours for the 2025 season. The tours offer residents and visitors a rare opportunity to witness one of Qatar’s most unique natural experiences. Qatar’s northern waters host one of the world’s largest aggregations of whale sharks. The Whale Shark Tours aim to promote ecotourism by allowing guests to observe these magnificent creatures in their natural habitat, while ensuring minimal disturbance to the marine environment. The tours also provide educational insights into whale shark behaviour and Qatar’s conservation efforts to protect these endangered animals. The return of the Whale Shark Tours has been made possible through close coordination with key entities from both the private and public sectors, including Qatar Energy, the Ministry of Municipality, Mawani Qatar, Ministry of Environment and Climate Change, Qatar Airways, and the General Directorate of Coasts and Borders Security. These partnerships strengthen the tour’s operational framework and contribute significantly to enhancing the service delivery and overall visitor experience. Mr. Omar Al Jaber, Chief of Tourism Development Sector at Qatar Tourism, said: “We are proud to welcome the return of the Whale Shark Tours, one of Qatar’s most distinctive ecotourism experiences. This initiative highlights our dedication to sustainable tourism and showcases the richness of Qatar’s marine biodiversity. Our preparations for the upcoming Whale Shark Tours have been greatly strengthened by the valuable contributions of our government and semi-government partners, whose collaboration reflects a shared commitment to delivering an exceptional and environmentally responsible visitor experience.” Operated by Discover Qatar, the tours promise a unique adventure aboard a premium catamaran, led by expert marine guides. Guests will enjoy a truly immersive and informative journey, learning about …

The Dubai Department of Economy and Tourism (DET) at its first City Briefing of 2025 shared that Dubai welcomed 7.15 million international overnight visitors between January and April 2025, a 7% YoY increase. This builds on the 18.72 million people who visited in 2024, the second consecutive year of record-setting growth for the city. Dubai’s hotel sector offered 153,534 rooms at the end of April, with all key performance indicators demonstrating strong YoY growth. Beyond the data, the forum reaffirmed DET’s commitment to creating a resilient and future-ready tourism ecosystem. DET also highlighted the critical role that partners across the public and private sectors are playing in Dubai’s continued tourism performance. His Excellency Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “The visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is reflected in the continued success of our tourism sector. Building on yet another record-breaking performance in 2024, the exceptional results achieved by the industry so far in 2025 is a testament to the resilience and steadfast support of our stakeholders and partners. From hospitality and aviation to retail and gastronomy, every sector has played a critical role in solidifying Dubai’s position as a global tourism leader. It is by coming together as a community that we have been able to navigate challenges, create compelling narratives about the city, and drive global trends. “In advancing the goals of the Dubai Economic Agenda, D33, our focus remains on strengthening the spirit of partnerships, embracing innovation, and creating future-ready experiences that enhance Dubai’s position as the world’s best city to visit, live …

Moscow has witnessed a sharp increase in visitors from the UAE, rising from 18,000 in 2019 to 62,100 in 2024, according to Evgeny Kozlov, Chairman of the Moscow City Tourism Committee. He emphasised Moscow’s growing appeal to Gulf tourists, with expanded halal dining options and Arabic-language services across the city. New tourist information centres—staffed with English and Arabic speakers—have opened at key locations, including Dream Island amusement park and river stations. A recently launched Muslim-Friendly Guide offers curated recommendations for hotels, restaurants, and activities. E-visas have also simplified entry procedures, boosting accessibility for international travellers. This summer, Moscow is hosting vibrant cultural festivals and events to entice Middle Eastern travellers to the city for a seamless holiday experience.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi’s positioning as a dynamic, year-round destination. With Rotana’s strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi’s diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive ‘Stay 3, Pay 2’ summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi’s appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: “As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.” As part of DCT Abu Dhabi’s Tourism Strategy 2030, the partnership with Rotana underscores the emirate’s commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi’s global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays …

In a special interview with TravTalkME, Nuwal Fadhilah Ku Azmi, Director International Promotion Division, North and East Asia, Tourism Malaysia shared that efforts are being made to intensify priority markets such as the GCC to drive more opportunities and that they are planning a special event to connect Malaysian sellers with international buyers and media in September this year on world tourism day to further promote about ‘Visit Malaysia 2026’. She added that Malaysia is ramping up its preparations for the Visit Malaysia 2026 campaign, with major initiatives already underway this year. A national priority, the campaign brings together strategic partners from across the hospitality and tourism industry—including hotels, airlines, and media platforms—to amplify Malaysia’s brand on the global stage. “Among the key highlights is Global Meet, a business-to-business (B2B) platform taking place later this year. The event will connect Malaysian tourism sellers with international buyers and media, aiming to boost global awareness and drive business opportunities ahead of 2026. Additionally, Malaysia will host World Tourism Day in Melaka this September, further showcasing its readiness and commitment. Efforts are being intensified in priority markets. While neighboring countries remain strong contributors to tourist arrivals, Malaysia is expanding its focus to China, India, and notably the Middle East—aligning with the Prime Minister’s regional engagement efforts. Long-haul markets like Europe are also a renewed priority.” To drive this agenda, Malaysia has launched a series of sales missions and workshops. These include recent promotional tours in India, China, and the Middle East, such as the Arabian Travel Market (ATM) and missions to Jeddah and Riyadh. Post-COVID, the push is clear: re-establish Malaysia’s presence in under-engaged regions and aggressively market the country as a top tourism destination. …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has officially selected the China Visitors Summit (CVS) to be held in Abu Dhabi and Al Ain on 28–29 August 2025. This landmark event will bring together 150 elite Chinese travel industry buyers, making it the largest B2B gathering of Chinese outbound travel professionals ever hosted outside of China. The CVS Abu Dhabi is a highly curated, by-invitation-only event. The attending Chinese buyers are carefully vetted and confirmed to be actively doing business with the UAE—specifically with travel products and services in the Abu Dhabi Emirate. Delegates include senior executives from: • Travel agencies and tour operators • Luxury agents, wholesalers and bespoke travel designers • MICE managers and corporate travel planners • OTAs and niche specialists in adventure, culture, culinary, wellness, and more Over the course of the two-day, face-to-face workshop, participating Abu Dhabi travel suppliers—including hotels, DMCs, attractions, museums, shopping malls, and transportation companies—will engage in pre-scheduled B2B appointments. Each supplier will have the ability to personally select the Chinese buyers most relevant to their product, whether focused on leisure groups, luxury FITs, or MICE and corporate segments. In addition to the business meetings, the CVS program includes local experience days in Abu Dhabi and Al Ain, designed to give the Chinese delegates firsthand exposure to the products they may sell. These include hotel site inspections, cultural experiences, F&B showcases, and interactive destination briefings, allowing buyers to become more effective ambassadors for Abu Dhabi upon returning to China. This 2025 edition of CVS Abu Dhabi marks a return to the summit’s roots. Originally launched in Abu Dhabi in 2013, CVS has since expanded globally. With its initial …