Category Archives: NTO (National Tourist Offices)

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the 3rd edition of the “World’s Coolest Winter” campaign during the UAE Cabinet meeting, which was held in Al Zorah Natural Reserve in Ajman. The meeting was attended by H.H. Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, Deputy Prime Minister, and Minister of Finance and H.H. Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior. His Highness Sheikh Mohammed bin Rashid Al Maktoum affirmed that tourism is a major component of the Emirati economy, where all federal and local entities partner to support this vital sector, stressing that the sector development needs cooperation between government and private sectors. His Highness Sheikh Mohammed bin Rashid said: “Today, I chaired the UAE Cabinet meeting at Al Zorah Natural Reserve in Ajman during which we launched the new season of the domestic national tourism campaign, ‘World’s Coolest Winter.” Highlighting Ajman as the starting point for the new season of the World’s Coolest Winter, His Highness noted “Ajman witnessed a tourism, economic, and urban transformation under the direction of my brother Sheikh Humaid bin Rashid. We are proud of the dedication of Sheikh Ammar bin Humaid and his brothers.” His Highness Sheikh Mohammed added: “The World’s Coolest Winter campaign, sparked an increase in domestic tourism by 36 percent in 2021, reaching 1.3 million domestic tourists. This year’s theme is “Our heritage” will focus on spreading the Emirati values.” The current edition of the campaign aims to support domestic tourism within the UAE and attract tourists from around the world to enjoy the warm winter by …

The Gulf Cooperation Council (GCC) Tourism Ministers Committee held its sixth joint meeting chaired by His Excellency the Minister of Tourism, Ahmed bin Aqeel Al-Khateeb, Chairman of the current session of the Committee, and in the presence of Their Excellencies the ministers in charge of tourism affairs in the GCC countries, alongside GCC Secretary General, Dr. Nayef bin Falah Al-Hajraf. HE Al-Khateeb welcomed HE Dr. Al-Hajraf, and their Highnesses, Excellencies, and delegation heads partaking in the meeting. His Excellency also expressed his gratitude to the Council General Secretariat for its efforts and distinguished work to achieve member countries’ aspirations. Moreover, His Excellency stressed that the tourism sector was essential in bringing together the peoples of the Gulf countries as emphasized through the expressed joint interest of their leaders in their unity and common destiny. Their Highnesses and Excellencies reviewed cooperation and partnership prospects for a purposeful and sustainable tourism sector among the countries of the region, thus contributing to the advancement of Gulf tourism and sustaining unprecedented growth and prosperity in this vital sector. Meanwhile, many issues were discussed, including the development of joint work between the tourism and culture sectors in the GCC countries, and the final version of the Gulf Tourism Strategy 2023-2030, initiated by the Kingdom to work on preparing its general framework in cooperation with the member countries and the GCC Secretariat. The meeting also recommended adopting the tourism guide in GCC countries, and thanked the Ministry of Tourism in the Kingdom of Bahrain for taking the initiative to prepare the guide. HE Al-Khateeb stated that the Gulf region was teeming with natural resources, including more than 17 sites registered on the UNESCO World Heritage List. …

Leading growth and transformation consultancy Prophet announced the launch of the destination brand and launch campaign for Abu Dhabi Department of Culture and Tourism (DCT). Armed with the desire to position Abu Dhabi as more diverse, open and progressive, and to better promote the emirate’s heritage and culture, DCT engaged Prophet to design a destination brand and campaign that could work to inspire, excite, restore and welcome the world to enjoy its unique offering. “Abu Dhabi has been developing rapidly and it was our job to tap into the essence of this fascinating place and design a brand and campaign to share with the world,” said Jessica Holdcroft, partner at Prophet who led the strategy on the project. “We took a customer-centric, data-led, approach to developing the brand, starting with a deep immersion in all that Abu Dhabi has to offer – both the tangible and the intangible – and to see first-hand the diversity of experiences on offer.” The new campaign: Experience Abu Dhabi. Find Your Pace has now been unveiled in Abu Dhabi, the GCC, France, the U.K. and the U.S. Celebrating its Emirati heritage and seamlessly connecting it to the living culture offered by the Saadiyat Cultural District – home to the Louvre Abu Dhabi – and Yas Island’s exciting theme park and waterfront attractions, the destination campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences, at their own pace. From the positioning and messaging, to the verbal and visual expression, the campaign was designed to support Abu Dhabi’s growth ambition to be among world-class destinations of choice,” said Clive Rohald, partner and executive creative director at Prophet. “In order to bring the new tourism destination …

German National Tourist Office GCC will be hosting a webinar focusing on medical tourism in Berlin on Wednesday 7th December 2022 at 12 noon, UAE time. This webinar will bring to light the many new offerings for the visitors who need expert medical care and attention. Speaking to TTME Yamina Sofo, Director, German National Tourist Office GCC shared that she will start off the webinar with the importance of the GCC market and its impact especially the last summer, then move on to share insights on the current campaigns that focus on sustainable tourism. Sofo stated, “the webinar is two fold, first our focus is on the Feel Good campaign which is to demonstrate our commitment to promote sustainable tourism ensuring that all players and stakeholders are involved and benefitted long term. Sustainable tourism is not a mere PR exercise, but a campaign that will add value to the traveller whilst granting them an opportunity to explore a truly authentic experience. Travellers can explore wide open spaces, natural forests, springs, lakes and rivers across Germany. Secondly, we will be promoting medical tourism with our capital Berlin, Michaela Kehrer, Medical Tourism Manager visitBerlin, will be sharing her expertise on what can be expected when on medical travel.”

Vienna Tourist Board showcased how its coffeehouse culture contributes to the city’s quality of life at the ‘Sip of Vienna’ barista masterclass hosted in collaboration with Julius Meinl in Dubai. The Masterclass experience included a tasting session and a discussion about the process of selecting and roasting green coffee beans as part of the learning experience. The highly trained baristas at Julius Meinl demonstrated how to prepare the “Wiener Melange”, a typical Viennese coffee speciality and showcased how to grind the beans, measure, and brew coffee using a variety of different methods. With around 2,200 coffeehouses in Vienna, ranging from elegant traditional cafés to simple bistros with standing room, from spacious café-restaurants to cosy café-patisseries, the Viennese coffeehouse culture inspires artists and guests. As a result of Vienna’s coffeehouse culture fulfilling an invaluable social function, UNESCO added it to its Intangible Cultural Heritage list in 2011. Throughout Vienna, people meet in coffeehouses to philosophize, relax, meditate, read the newspaper, gossip, flirt, play billiards and chess, and talk with friends and strangers. Matthias Schwindl, Media Relations Manager Middle East at Vienna Tourist Board, said: “The Viennese coffee house is known around the globe for its informal pleasantness, as an oasis of gemütlichkeit. Gugelhupf, Sachertorte, and many other tarts and cakes seduce with the promise of sweet pleasure. Vienna embraces international coffee trends like different flavour profiles and new and old preparation methods, from cold brew to drip filter, while incorporating sustainability, natural purity, fair trade, and direct trade.” During the event, Vienna Tourist Board also showcased the reasons why Vienna has the highest quality of life in the world. Schwindl added: “Viennese coffeehouse culture plays a significant role in enhancing the …

SAUDIA Group and the Saudi Arabia Ministry of Culture signed a Memorandum of Understanding (MoU) to collaborate on promoting the nation’s distinctive culture throughout the world while enriching the cultural experience of the Kingdom’s guests. This agreement is in line with the Group’s commitment to achieving the goals of Vision 2030 to promote the Kingdom’s cultural sector by creating exceptional cultural experiences that touch the senses of guests on board being the first gateway for the traveler to Saudi. This partnership reflects SAUDIA Group’s efforts to create exceptional cultural experiences to more than 60,000 passengers daily. The role of the group is not limited to only creating these cultural experiences, but it also extends through its sponsorship and support for cultural events and festivals such as the first edition of The Red Sea International Film Festival, Diriyah Contemporary Art Biennale, and the support it has extended to the Ministry of Culture in celebrating the ‘Year of Arabic Calligraphy’ by adorning two of its aircraft with a special livery marking the initiative. And its support to the ‘Year of Saudi Coffee’ initiative. For 77 years, SAUDIA has strived to bring elements of Saudi culture to the destinations it serves. With the establishment of the Kingdom’s Ministry of Culture in 2018, coupled with SAUDIA’s significant network expansion, Saudi Arabia is primed to impart its fascinating customs to a wider audience. This is in line with Vision 2030 which looks to celebrate the nation’s rich and unique dialect, culture, tradition, heritage, and culinary identity as shaped by the diversity of its people.   His Excellency Eng. Ibrahim Al-Omar, Director General of SAUDIA, said on the occasion of the MoU signing: “We firmly believe …

At the recently concluded Switzerland tourism roadshow where they hosted over 100 trade partners recently as the final of their GCC roadshow with 18 key partners that showcased their offerings from tourism boards, hotels, Railways, cablecars, airline and DMCs, it was shared that they had achieved 20% more in terms of visitors than pre pandemic or 2019. Matthias Albrecht, Director Switzerland tourism stated, “This is the last roadshow for the year. Roadshows are very important as we meet people directly in their own home ground. As we all know there are many possibilities to book online and its important to speak to people on digital channels but we all know the big families, VIPs don’t want to stay online for many hours and compare they want the travel agents to organise, add additional rooms or connecting doors, especially in this region this will stay, these contacts are able to arrange everything for them, we are here to meet these contacts.” Speaking on the year that was, “it was a fantastic year, we had a great start, there was a survey conducted early 2022, it was asking many UAE residents and nationals about their favourite travel destination and Switzerland became third after Dubai and Abu Dhabi which are both within UAE which means Switzerland the most prominent and most popular destination outside the UAE which is a fantastic result and of course helped us a lot to advertise Switzerland throughout the year.” This summer proved to be good for most destinations, Albrecht shared, “there is one figure which we received from September comparing now to 2019, pre pandemic and we are 20 percent plus from the whole of GCC which is …

The day is finally here, as the most coveted awards in the region, Arabian Travel Awards will once again host the industry winners. This year’s edition is special as the focus is on sustainability. Arabian Travel Awards is a platform for the Middle East market to appreciate the efforts of the travel specialists who have contributed to the booming travel and hospitality industry. The aim is to encourage them to continue promoting tourism in the region. The Arabian Travel Awards are fair and unbiased, following a systematic method of internet-based voting. These awards are supported by Tourismbreakingnews.ae, TravelTVmiddleeast.news and TravTalk Middle East who are premier media partners for the coverage of the event. The awards will be divided into four categories: Personal Awards, Business Awards, Trending Awards and Partner Awards. They will include awards for Best Business Hotel, Best Family Friendly Hotel, Best City Hotel, Best Green Hotel, Best Leisure Hotel, Best Destination Management Company, Best Hotel Apartments, Best B2B Travel Portal, and Best Luxury Hotel to name a few. San Jeet Director Arabian Travel Awards shares, “Our awards this year is very special as it recognizes the untiring efforts of the industry experts. This year as the borders open, the travel, tourism and hospitality experts were able to restore to levels enjoyed pre-pandemic time. Most had to redefine the way forward in the post covid era, as we can confidently call it. Applications are still open to vote for those in the industry and who has been in the forefront promoting and working to go over and beyond the general norms of the industry. Middle East has always been the most resilient region, especially the UAE and Dubai in …

The Sharjah Commerce and Tourism Development Authority (SCTDA) has unveiled the brand identity of Al Rafisah Dam, a premier leisure and tourist destination that offers enriching experiences in Sharjah’s eastern region. The move aims to bolster the destination’s position and support the inflow of tourists as well as promote its array of inclusive entertainment and tourist offerings. This was revealed during a press conference held to mark the launch of Al Rafisah Dam’s new brand identity on Monday, 14 November, 2022, at Khorfakkan, in the presence of His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA and a host of high-level officials and representatives of government entities from across Sharjah and the eastern region, in addition to media representatives. Al Rafisah Dam’s brand identity is inspired by nature and the environment around it and is rooted in the authentic heritage and cultural legacy of the region. It reflects the passion of adventure enthusiasts and their affinity for mountain and water sports activities as well as lovers of culture, history and nature. The new identity motivates tourists and visitors to explore thrilling adventures that promise fresh and exceptional experiences. HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “Launching the new brand identity of Al Rafisah Dam aligns with our strategy of enhancing Sharjah’s position as a premier tourist destination, reaffirming SCTDA’s vision to reinforce the emirate’s distinctive status on the global tourism map. The unique characteristics of safety, natural and cultural sustainability of Sharjah’s destinations that offer comprehensive touristic experiences is elevating the emirate’s appeal and attractiveness to visitors and tourists alike.” “By launching the new brand identity of Al Rafisah Dam, SCTDA aims to enhance and enrich the tourist …

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched, the UAE Tourism Strategy 2031, which comes under the ‘Projects of the 50’ as one of the biggest projects of the next years. The strategy aims to strengthen the position of the UAE as one of the best destinations in the world for tourism. His Highness Sheikh Mohammed bin Rashid Al Maktoum said, “Today, we approved UAE’s Tourism Strategy 2031. UAE ranks among the top 10 global tourist destinations. Our goal is to boost our competitiveness by attracting AED100 billion as additional tourism investments and welcome 40 million hotel guests in 2031.” His Highness added, “Tourism is key to diversifying our economy and boosting UAE’s global competitiveness. In the first quarter of 2022, our airports received 22 million passengers. Our goal is for the tourism sector’s contribution to be AED450 billion of GDP in 2031.” The strategy, which comes in partnership with various federal and local tourism authorities, national airlines, and international institutions and companies, aims to enhance the unified tourism identity and support the UAE integrated and well-established tourism ecosystem, in order to provide a distinguished experience for tourists from all over the world. The strategy aims to raise the tourism sector’s contribution to the GDP to AED450 billion, with an annual increase of AED27 billion, attract new investments of AED100 billion to the tourism sector in the country, and attract 40 million hotel guests. The strategy includes 25 initiatives and policies to support the development of the tourism sector in the country. It is based on 4 key directions: strengthening the unified national tourism identity; developing and diversifying specialised tourism products; …