Category Archives: NTO (National Tourist Offices)

Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year. His Excellency Saood Al Hosani, Undersecretary at DCT Abu Dhabi, said the plans to promote and protect the emirate follow a strong 2022 performance that demonstrated innovation, resilience and integration of Abu Dhabi’s culture and tourism sectors. His Excellency Al Hosani said: “With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress Abu Dhabi and share it with the world. We are proud to share some of our 2022 results, which powerfully demonstrate how we re-ignited the engine of growth through resilient culture and tourism sectors, with visionary leadership and key partnerships across the different creative industries. “We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive. Our purpose is to share Abu Dhabi with the world and enrich lives.” With the promotion and protection of culture central to its mandate, DCT Abu Dhabi is building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the UAE’s Founding Father, to strengthen national identity, nurture talent, create better awareness of Emirati heritage and …

For the fourth successive month this year, Dubai’s tourism sector delivered a stellar performance, welcoming 6.02 million international visitors from January-April, an 18% YoY increase, compared to 5.10 million visitors during the same four-month period in 2022. Dubai’s hotel sector has also demonstrated resilience and strength, with an average occupancy of 80% during the January-April period this year, among the highest in the world, exceeding the 76% level achieved by city hotels during the corresponding period in 2022 and nearly matching the pre-pandemic 83% occupancy in 2019. According to a STR Global Hotel Monitoring Update, Dubai ranked first in occupancy, with a rate of 79.9%, only 2.9 percentage points below the pre-pandemic levels of 82.7%, placing it ahead of other global destinations like London, New York, Los Angeles and Paris. The report also revealed that Dubai ranked first in Gross Operating Profit per Available Room (GOPAR), with a rate of USD145 (AED530), just 9% below pre-pandemic levels, followed by Paris (USD 113) and Singapore (USD 102) respectively. Hotel supply reached 148,949 rooms in 814 hotel establishments at the end of April 2023, a 26% growth over the pre-pandemic figures of 118,449 rooms in 722 hotel establishments at the end of April 2019. Moreover, the average length of stay by guests has increased by 13% to four nights compared to 3.5 nights in 2019, indicating Dubai’s appeal as a destination for longer-stay travellers. According to data from industry expert Amadeus, search and booking volumes for Dubai remained steady from September 2021 to April 2023, with searches and bookings to Dubai during January to April 2023 nearing pre-pandemic levels and especially close to the high numbers seen during the Expo and pre-World …

Almosafer, and Klook have together launched the first ever holistic tours and activities platform for the KSA market, Almosafer activities. The launch follows the signing of an agreement between the two travel industry powerhouses in early 2022 to establish the joint venture with the purpose of creating a holistic B2B marketplace for activities in the Kingdom, addressing a gap in the market which has thus far largely seen fragmented options for bookable ‘things to do’. Almosafer Activities is a one-stop digital platform with end-to-end content and inventory management solutions that supports tourism and leisure activity merchants in Saudi Arabia, as well as distributors across the globe, to provide an unprecedented choice of product offering for travellers to, from, and within the Kingdom. The platform, which will go live for distributors in Q3 2023, will leverage Klook’s position as a leading global distributor of experiences and services and enable domestic and international tourists to book activities with ease. Almosafer Activities will provide seamless booking experiences, connecting Saudi Arabia travellers to global platforms, starting with Klook. The launch of Almosafer Activities supports the tourism agenda of Saudi Vision 2030 by boosting inbound and domestic tourism. The platform will also support small and medium-sized merchants by providing them with a platform and exposure to more distribution channels. Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority, said: “Saudi is setting the pace for global tourism development. We are currently undergoing a remarkable transformation and experiencing unprecedented growth, positioning ourselves as the world’s largest investor in tourism – this presents an exciting opportunity for both our existing and new partners. “The launch of Almosafer Activities represents another significant stride towards establishing …

The German National Tourist Board (GNTB) is inviting travellers to embark on an enchanting journey through the country’s rich history and fairy tale landscapes this Eid al-Fitr. From royal palaces to charming castles, travellers can this summer immerse themselves in Germany’s awe-inspiring world, where medieval tales come alive. With 25,000 enchanting sites, from UNESCO World Heritage Sites to hidden gems, Germany’s historic treasures offer both romantic getaways and legendary tours filled with pure magic. Whether it is the Baroque-style Moritzburg Castle constructed on its own artificial island near Dresden or Kriebstein Castle that looms ominously over the River Zschopau in Saxony; the Barockgarten Großsedlitz in Heidenau or Germany’s oldest “porcelain palace”, the Schloss Favorite Rastatt near Baden-Baden.The wonderous sites promise unique experiences, from open-air concerts under starry skies to captivating exhibitions. Visitors can participate in the Hohenzollern Mountain Race, conquering 365 vertical metres to reach Hohenzollern Castle’s courtyard; explore the world’s first playing card museum to design their own cards at Altenburg Residential Castle; or experience music fusion at Spandau. Explorers can also discover other fascinating landmarks such as Sanssouci Palace, which is actually an ensemble of palaces and gardens; immerse themselves in culture at regular musical performances and events at Wartburg Castle; experience the annual theatrical tribute paid to William Shakespeare at Neuschwanstein Castle; and visit Heidelberg Castle, which hosts a series of unforgettable theatre, opera, and concert productions. Each of these landmarks highlight Germany’s rich history and architectural wonders. Furthermore, Germany has been promoting its slogan, “Germany Simply Inspiring”, aimed at promoting sustainable travel and communicating the country’s positive image as a travel destination with a wide range of eco-conscious tourism experiences. The goal is to extend the …

Qatar Tourism hosted the British Travel and Tourism Institute (BITC) Conference in Doha again two decades later. Sponsored by destination partner Qatar Tourism and Qatar Airways as official airline partner, the three-day conference was held at the Waldorf Astoria Lusail Hotel Doha, in the presence of more than 200 senior representatives of the UK travel industry including government officials and major international airlines. The conference included a series of panel discussions during which the growth prospects of Qatar’s tourism industry were reviewed, with the participation of prominent figures in the travel and tourism industry, including Gary Wilson, CEO of easyJet Holidays, and His Excellency John Wilkes, British Ambassador to Doha. Bertold Trinkel, Chief Operating Officer of Qatar Tourism, said: “Qatar Tourism is delighted to host this important conference in Doha and showcase Qatar’s key tourism offerings and benefits to some of the UK’s leading travel industry. The relationship between Qatar and the UK is gaining great importance and vitality, not only in terms of tourism, but also through the common history that unites the two countries. As we continue to participate in such travel and business events, we look forward to strengthening Qatar’s position as a leading destination for hosting global business events.” The BITTI’s member-only conference follows a series of high-profile business events hosted by Qatar Tourism since the start of the year, including the World Association of the Exhibition Industry Middle East and Africa conference in May. The UK is one of Qatar Tourism’s 15 priority markets as per its National Tourism Strategy 2030 and has always been among the top 10 countries in the list of source markets. to Qatar.

For the first time, the Spanish Tourism Office in the Middle East together with the Tourism Board of Andalusia came together to organize Middle East Meet in Andalusia with Lufthansa Airlines as the official airline partner. Andalusia Tourism has emerged as a captivating destination with a rich cultural heritage and breathtaking landscapes. Located in southern Spain, Andalusia offers a unique blend of history, art, and natural beauty that has attracted travelers from all over the world, including the Middle East market. From the vibrant city life of Seville and Malaga to the tranquil beaches of the Costa del Sol, Andalusia provides a variety of experiences that appeal to different travel interests. Additionally, the region’s cuisine, characterized by flavorful dishes such as paella and tapas, can also entice Middle Eastern visitors seeking culinary delights Andalusia’s accessibility and excellent transportation infrastructure have made it easier for Middle Eastern tourists to explore the region. The presence of direct flights and convenient connections from major Middle Eastern cities has contributed to the increasing number of visitors from the region. Lufthansa Group airlines have a strong network into Spain, with 17 cities .with the Premium Economy a very popular segment for family travel, 2 PC Free baggage allowance in both directions & with extremely competitive fares , it is a great option for those looking into flying into any of the 17 Spanish cities in their network. The event was conducted in 2 parts in Cordoba & Marbella , from June 11-15th , 2023 at the Eurostars Palace Hotel & El Fuerte Marbella hotel respectively. 15 buyers from across GCC – KSA, Qatar, Kuwait , Oman , UAE met with the representatives of local tourist …

As part of an ongoing effort to deepen ties between China and Arab partners, Riyadh and Beijing are stepping up efforts to improve air connectivity between these fast-developing economies. At the recently held Arab-China Business Conference in Riyadh, attendees from China and the Arab world explored new avenues for collaboration to unlock the potential of shared business between these exciting markets, particularly also in air connectivity. Celebrating its 10th year, the conference brought together leading government officials, CEOs, entrepreneurs, and investors. Establishing stronger air links to foster tourism growth and unlock new opportunities was a hot-button topic at the event, with ACP’s booth forming part of the Ministry of Tourism’s efforts to draw attraction to the high-potential travel and tourism industries in the Kingdom. “In line with Vision 2030 and the ambitions of the National Tourism Strategy, ACP is bridging the stakeholder ecosystem to establish Saudi Arabia as a leading global tourism destination. Chinese visitors will, indeed, play a key role in achieving this ambition,” said Ali Rajab CEO of ACP. He added, “By ensuring that our customer service and operational readiness meet the high standards that Chinese visitors expect, ACP is creating a seamless travel experience between China and the Kingdom. For these travelers, like all others to Saudi Arabia, we prioritize cultural understanding and the highest levels of quality assurance.” Saudi Arabia’s travel and tourism leaders, including stakeholders such as ACP, are actively working to turn the Kingdom into a sought-after air connectivity destination. In the past year, the Kingdom saw 23 new routes connected to Saudi Arabia from three continents, resulting in an expansion of seat capacity by 700,000. Likewise, several partnerships have been established with government …

Speaking on Saudi Tourism Authority’s ever-strengthening collaboration with China, Fahd Hamidaddin, Chief Executive Officer and Member of the Board, Saudi Tourism Authority said, “Saudi is the world’s biggest investor in tourism, committing $550bn to new destinations by 2030. This investment along with the leadership, the commitment and the total orchestration in government and business around the sector has paid out dividends.” He further reiterated about digitalisation, “We are the second fastest-growing destination in the world, and if you take out Qatar during the World Cup, we are the fastest-growing destination in the world. When Saudi first started tourism, we started with an E-Visa that got recognized as the best digital platform – that was the founding cornerstone of what we’re building in this sector. We’re taking everything through digital. Accessibility, connectivity and creating a seamless journey are paved through digital.”

At the 10th Arab-China Business Conference in Riyadh, Fahd Hamidaddin, Saudi Tourism Authority CEO shared that the collaborative events to reinforce the strong bonds between China and Saudi, has unveiled untapped opportunities, propelling business growth. “We have multiple visa offerings for Chinese travelers, all offered online. Today we have a 50,000-seat capacity direct from Guangzhou, we are also expecting to operate from Beijing in August – another direct route – and SAUDIA has signed a digital transformation agreement with Accenture. Accenture is expecting to offer an additional 32 digital services on their system and today we have 26 agreements in place with online Chinese travel agencies. However, when you reach the destination, you want authenticity. That’s why we say digitize the expected and humanize the unexpected. While we are digitizing the services that provide seamless experiences and journeys, we need to remain true to Arabia, uniquely Saudi and authentically local in every destination visitors go to in Saudi.”  

Jordan welcomed 4.6 million tourists in 2022, close to the 4.8 million recorded in 2019, with receipts from tourism totaling US$5.8 billion for the year. UNWTO Secretary-General Zurab Pololikashvili met with HRH Crown Prince Al Hussein to congratulate him on the “rapid and remarkable” recovery of Jordanian tourism. The Secretary-General also commended the strong support shown to tourism by the Jordanian Royal Family and the Government, including for ongoing work to diversify the sector.