Tag Archives: MICE

Expo Centre Sharjah has participated in the ICCA Middle East Summit 2023, which took place from August 30-31 at Oman Convention and Exhibition Centre under the theme “Forging a Collective Path to a Prosperous Future.” During the event, HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, Chairman of the Arab Union for Exhibitions, and board member of the Global Association of the Exhibition Industry engaged in discussions with several CEO attendees, exploring avenues for strengthening strategic cooperation with association members to further the development and sustainability of the sector, initiate collaborative exhibitions and conferences, and broaden the prospects of the industry. HE Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, Chairman of the Arab Union for Exhibitions, and board member of the Global Association of the Exhibition Industry, represented the centre in the summit to boost regional collaboration in the exhibitions and conferences sector and explore future opportunities and developments that solidify the sector’s contribution to economic expansion. Al Midfa also introduced a working paper highlighting the significance of the exhibition and conference sector on both regional and global scales. He emphasized its central role in bolstering economies, augmenting commercial activities, and widening the scope of economic and trade collaborations among individuals, businesses, and nations. He underscored that the global exhibition sector’s valuation, surpassing $151 billion, underscores its relevance to the world economy. Meanwhile, in the Middle East and North Africa, the sector’s worth is projected to escalate from $53.63 billion in 2022 to an impressive $76.67 billion by 2028. His Excellency shed light on the exceptional development and growth seen in the exhibitions and conferences sector within the GCC countries, with the UAE standing out notably. …

In H1 2023, Ras Al Khaimah saw a 300% increase in revenue from weddings which is expected to continue to grow into H2 with the launch of the programme in September. Ras Al Khaimah focused on the fast-growing MICE market in H1 as part of its diversification strategy. Indicating a successful push to attract international markets for incentive groups with longer stays versus local corporate groups that tend to only stay for a couple of nights, the destination saw a 26% increase in MICE rooms nights compared to the same period in 2022. It also hosted several major events between January and June 2023, including the RAK Half Marathon, Arab Aviation Summit, DP World Tour and Exotic Wedding Planning Conference (EWPC). Further establishing the Emirate as a unique and attractive wedding destination, the Authority chose EWPC as its platform to introduce an all-new Wedding Certification Programme that will enable seamless, quick, and easy wedding planning in Ras Al Khaimah. Those certified through the new Wedding Certification Programme will benefit from added ease and flexibility in obtaining necessary licenses, organising events, and gaining valuable business support from certified hotels via an e-portal. Planners will also gain a deeper understanding of the UAE’s civil marriage process, receive fast-tracked permits, and have access to a network of resources to help them confidently navigate through local regulations, including a curated portfolio of unique venues. Never before has a tourism destination introduced such ease and flexibility for wedding planners and couples. In parallel, the Authority also announced a series of comprehensive incentive packages for couples, wedding planners, and certified venues.

The International Congress and Convention Association (ICCA) has released its 2022 ranking, revealing Abu Dhabi as the number one destination in the Middle East for association meetings. As a globally recognised hub for the meetings industry, this ranking raises international awareness of Abu Dhabi as a leading business events destination and testament to the work that Abu Dhabi MICE sector has done to attract business events. With its diverse portfolio of world-leading infrastructure, hotels, state-of-the-art event venues and cultural offerings, Abu Dhabi is a thriving and dynamic business and events hub. There is something for everyone to experience at their own pace, from its world-class business venues and meeting facilities to attractions such as Al Ain, Saadiyat Cultural District and Yas Island – making it an ideal choice for those looking to host meetings, conferences and incentive trips. This year, Abu Dhabi has hosted a number of association conventions such as the 34th International Nursing Research Congress and is set to host the UNCTAD World Investment Forum, the International Conference on Advanced Robotics, the 13th World Trade Organization (WTO) Ministerial Conference (MC13), the 12th World Environment Education Congress in 2024 and the IUCN World Conservation Congress in 2025. His Excellency Saleh Mohamed Al Geziry, Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi, said: “Abu Dhabi topping the ICCA 2022 ranking is an accolade which is the result of collective effort and collaboration amongst the UAE government entities, academia, Al Nukbha Ambassadors, Emirates Medical Association, Abu Dhabi National Exhibition Centre and the MICE industry. Renowned for a diverse portfolio of unique attractions, world-leading infrastructure, iconic hotels, state-of-the-art event venues and an unrivalled leisure offering, Abu …

Destination Management Company (DMC), Safarak Travel & Tourism, which means ‘your travel’ in Arabic, is proud to announce its global expansion with on-the-ground presence in both India and Poland. With dedicated teams of experienced MICE and travel and tourism industry experts in both countries, the DMC will actively promote the Emirate of Ras Al Khaimah as one of the most sought-after destinations in the Middle East. As a proud member of RAK Hospitality Holding, a Ras Al Khaimah Government company that manages a diverse portfolio of hotels, hospitality, and leisure assets in the Emirate, Safarak has set an ambitious goal of making Ras Al Khaimah the preferred destination for MICE and holidaymakers from both countries. With an increase in the number of arrivals from Indian and Poland, Safarak looks to support the growth from both these markets, both of which sit within RAK’s top 10 destinations for inbound travel. Indian and Polish travellers will be spoilt for choice when visiting the Emirate considering that Safarak offers exclusive experiences that can elevate an ordinary trip into an extraordinary journey. From exhilarating desert safaris and thrilling mountain experiences on Jebel Jais including the World’s Longest Zipline, Jais Flight, to a wide range of luxury hotels and beach resorts, captivating city tours, cultural explorations, visits to the renowned RAK Pearl Farm, and a diverse range of delightful dining experiences to suit every palate. Commenting on the international expansion, Cathy Mead, General Manager of Safarak Travel & Tourism said: “We are thrilled to officially announce that Safarak now has offices in India and Poland – two extremely important markets for us for inbound travel. We are committed to providing our clients with best-in-class hospitality …

Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has tied up with non-profit United Networks of International Corporate Events Organisers (UNICEO). The partnership will further build awareness of Abu Dhabi as a destination of choice for meetings and incentives through enhanced networking opportunities with UNICEO’s key international decision-makers, and through providing business support and destination awareness opportunities for Abu Dhabi, to UNICEO’s community of corporate events decision-makers. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau, said: “This partnership will enhance our Meetings, Incentives, Conferences & Exhibitions (MICE) offer and continue to increase awareness of Abu Dhabi as the gateway to the Mena region among its 2,500 members. This strategic partnership will benefit global corporations convening events in Abu Dhabi and help them leverage the diverse offerings of the UAE capital. “Renowned for its world-leading infrastructure, iconic hotels, state-of-the-art event venues and an unrivalled leisure portfolio of rich culture, natural beauty, global entertainment and thrilling attractions, Abu Dhabi is the ideal destination to host business events.” Laurent Fuchs, Executive Director of UNICEO, said: “Abu Dhabi is conducting an ambitious strategy to attract corporate events. We are delighted they decided to support UNICEO and trust their offer will meet our members’ needs.”

In line with Dubai Economic Agenda D33’s objective of solidifying the emirate’s position as one of the top three global cities for business and travel, business tourism accelerated its role in fostering economic growth during 2022. Continuing to drive Meetings Incentives Conferences and Exhibitions (MICE) sector growth in Dubai in a post-pandemic new market, the largest operator across the wider region, Dubai World Trade Centre’s (DWTC) event calendar remained an economic catalyst for the nation – generating sustainably high returns for adjacent industries connected to the MICE ecosystem. The latest 2022 Economic Impact Assessment (EIA) Annual Report estimates DWTC’s total economic output across 63 large-scale events at AED 13Bn, of which a substantive AED 7.4Bn was retained within the local economy. These business events hosted, organised and delivered at the venue, welcomed nearly 1.2MM attendees with 40% being international – an impressive 49% YOY increase in foreign participation, emphasising Dubai’s leadership as a global mega-event hub. The study further observed that direct investments in an event at DWTC generated 7.4x in impact across the wider economy, meaning that every AED 1MM spent at these MICE events, drove circa AED 7.4MM of economic output for Dubai across other interlinked sectors. “Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the recently launched Dubai Economic Agenda D33, DWTC remains committed to furthering its contribution to the targets of doubling GDP over the next decade, particularly in consolidating its position as a top three global city,” said His Excellency Helal Saeed Almarri, in his capacity as Director General, DWTC Authority. “The MICE sector has long been an integral pillar of …

Dubai Business Events (DBE) has kicked off its participation at IMEX Frankfurt 2023, bringing its largest ever delegation of co-exhibitors from across the city and engaging in a full schedule of engagements and interactions with buyers, industry partners and stakeholders, with over 1,000 meetings expected over the course of three days (23-25 May). The strong presence at IMEX is underlining the contribution business events are set to make towards achieving the goals of the ambitious Dubai Economic Agenda D33. The city’s official convention bureau, part of the Department of Economy and Tourism, is once again highly visible at the major industry trade show, which is being attended by over 4,000 meeting planners from around the world. DBE has been joined by 35 co-exhibitors from across the city’s business events ecosystem, including hotels, venues, attractions, destination management companies and airlines. Among them are Dubai World Trade Centre, Emirates, Expo City Dubai and various hotels groups. Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai this January, D33 aims to double Dubai’s economy over the next decade and consolidate its position among the top three global cities Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai’s business events ecosystem continues to be an important driver of not only increased visitation to the city and tourism-related GDP, but also the development of key sectors and the growth of the wider knowledge economy. The city’s robust presence at IMEX presents a strong message to the global industry that Dubai can provide them with a comprehensive platform for sharing knowledge, professional development and networking. From association congresses and corporate meetings …

Abu Dhabi Convention and Exhibition Bureau (ADCEB) announced the redevelopment of SITE’s Arabia Chapter in Abu Dhabi. Working in partnership with the Society for Incentive Travel Excellence (SITE), DCT Abu Dhabi will oversee the growth of the Incentive Travel segment in Abu Dhabi and the wider MENA region, allowing ADCEB to raise visibility of Abu Dhabi among key audiences as a premier business events destination, tap into further networking and business opportunities and provide the regional MICE professional network with education and professional development programmes. SITE is one of the most significant MICE associations, catering to industry professionals worldwide. With a mission to drive the growth of the Incentive Travel segment, SITE’s move will benefit local and regional industry stakeholders such as tourist attractions, airlines, Destination and Event Management Companies (DMCs and EMCs), hoteliers and incentive planners. It will do this by allowing members to build their business connections on a global scale through its extensive Membership Directory, gaining access to incentive travel research, trends, and data, expanding a range of skills and experience through education and certification opportunities and enhance careers through online and in-person events. Speaking last week at the Arabian Travel Mart (ATM) 2023, Mubarak AlShamsi , Director of Abu Dhabi Convention & Exhibition Bureau, said: “With SITE’s decision to locate and redevelop their Arabia Chapter in Abu Dhabi, our local and regional incentive travel partners and professionals will benefit from having such a valuable resource at their doorstep. The Arabia Chapter relaunch in our city is a testament that Abu Dhabi is a desirable destination for this segment. We encourage our MENA stakeholders to join the SITE Arabia Chapter, become active members of the Chapter and …

Radisson Hotel Group continues its strategic digital transformation with the expansion of its innovative real-time, self-service online booking platform for meetings and events. Book it easy is now available across all key conference hotels in EMEA. This best-in-class digital solution allows meeting and event organizers to save hours of precious time when planning for a meeting and booking a venue by making the process faster and more efficient. In response to the rapidly changing meetings and events landscape for which meeting organizers need to book meetings and events ever more swiftly, Radisson Hotel Group’s Book It Easy platform allows planners to organize events seamlessly by simplifying the venue sourcing and booking process online. Planners can simply enter their event details, check real-time availability of meeting spaces, view the room options with ground-breaking 360 technology, book their preferred venue, and receive instant booking confirmation. Book It Easy key functionalities include: 24/7 real-time availability of meeting spaces 360-degree views of rooms Best available rate guaranteed and transparent pricing Custom-made packages, including AV equipment or additional amenities Easy and secure online payment “We are incredibly proud to have launched our Book It Easy tool successfully across key hotels in our EMEA portfolio over the last 12 months. Radisson Hotel Group has a strong reputation for delivering world-class meetings and events facilities, and we are now making the booking process even easier. We conducted extensive research with our valued meetings and events partners to create this new platform and to ensure it includes all the technology and information required for a seamless, real value, and real time experience,” says Chema Basterrechea, Global President and Chief Operations Officer at Radisson Hotel Group. Radisson Hotel Group …

Abu Dhabi convention and exhibition bureau (ADCEB) will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events. Mubarak Al Shamisi, Director of Abu Dhabi Convention and Exhibition Bureau at DCT Abu Dhabi, said: “We are excited to open our first representative office in South Korea to further establish Abu Dhabi as a premier destination for meetings, incentive travel, conferences, and exhibitions. As we remain focused on progressing the emirate, growing our network of international offices will help us expand Abu Dhabi’s reach in newer markets. With the recent easing of travel restrictions in South Korea, we anticipate great demand for outbound MICE travel, making it the best time for us to establish our presence in this market.” In recent years, ADCEB has accelerated its financial and non-financial support towards strategic business events, which includes the launch of Advantage Abu Dhabi 2.0, an enhanced subvention programme that offers event organisers an array of support throughout the event planning cycle, comprising financial assistance and destination-driven value-adds. ADCEB continues to build strategic partnerships that ensures event objectives are met with world-class experiences for both planners and attendees. Earlier this year, ADCEB formed a strategic partnership with Etihad Airways, to further bolster support for MICE travel groups travelling to Abu Dhabi. Through this collaboration, ADCEB can offer eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE travel group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients who host their business events and incentive …