Category Archives: Associations

RAKTDA announces a strategic partnership with national carrier Ukraine International Airlines (UIA) that will activate direct commercial flights from Ukraine to the Emirate from 25 June 2021. The move will see Ras Al Khaimah welcome twice weekly flights from capital city Kyiv to Ras Al Khaimah International Airport, opening up the Emirate to another key international market – the largest all-European country – as travel restrictions continue to ease. With flight frequency set to increase in the near future, UIA will be the first airline from Ukraine to fly into Ras Al Khaimah and the latest in a series of strategic aviation partnerships established by RAKTDA to drive growth into a dynamic and developing destination. Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, commented, “Ukraine has emerged as a growing market for Ras Al Khaimah, with our partnership with Ukraine International Airlines demonstrating our resolve to restart tourism by re-energising our aviation collaborations.  Our relationship with UIA is a particularly special one as it is not only the second commercial airline to fly into our Emirate but it also marks the first airline from Ukraine and its national carrier. It marks a key step in the recovery of international tourism and aligns with our wider strategy to investigate new routes across core, secondary and emerging markets and to diversify our portfolio with both charter and commercial flights.” “We invite our Ukrainian visitors to experience the authentic Arabian hospitality of our Emirate, in addition to the wealth of unique attractions – from beach and adventure to culture, retail to nature – that offer the ideal international getaway appealing in one way or another to each and every …

Dubai Sustainable Tourism (DST) part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)  to further Dubai’s position as one of the world’s leading sustainable tourism destinations, launches ‘Get into the Green Scene’. The initiative is aimed at Dubai residents and visitors to raise awareness of the city’s sustainable attractions and highlight the ease of incorporating sustainable practices into everyday life. The launch of the ‘Get into the Green Scene’ initiative includes a sustainability calendar, featuring a series of environmental days throughout the year and ways in which people can engage within the theme of that calendar day. Included are simple, but fun, eco-conscious actions that promote the city’s natural spaces and hidden gems, as well as spotlights advocacy organisations, partner and stakeholders that are working towards a more sustainable planet. This initiative is just one example of DST bringing together public and private entities to further strengthen the city’s positioning as a forward-thinking, world class destination for sustainable tourism. Moreover, it is also aligned with the recent announcement from HH Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE on the “Year of the 50th” campaign, where sustainability is one of four strategic pillars that will advance the country, support wellbeing and livelihood as well as proactive development and opportunities. DST is well-placed to drive these objectives forward successfully through its strong partnership network across the city. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, commented on the launch of the initiative, “We are very proud to launch the ‘Get into the Green Scene’, which promotes the ease in which visitors and residents can embrace sustainability-minded behaviours. It also highlights the breadth of work that is being …

Saudi Tourism Authority (STA) and leading Indian online travel agency Travel Boutique Online (TBO) signed a Memorandum of Understanding (MoU) to develop destination knowledge of Saudi through new, innovative programs on the TBO Academy platform, reaching 90,000 agents globally and targeting 25,000 visitors by 2022. “Saudi is driving a new model of tourism for the twenty-first century,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “This year’s ATM demonstrated the recognition by major global travel industry players of the tremendous opportunities our dynamic and growing tourism industry offers.” More than 20 Saudi partners converged at the Saudi exhibitor stand, which witnessed over 890 meetings and a flurry of deals between the country’s leading travel companies and international tourism partners, showcasing the fast-expanding offering of one of the world’s newest leisure travel destinations. “Partnerships with the world’s major tourism players are transforming Saudi’s great ambition as a leisure tourism destination into reality, so we were thrilled to see so much positive movement at ATM. We thank ATM’s organizers for the opportunity to showcase Saudi’s iconic places, profound experiences and unparalleled hospitality to the region and the world,” said Fahd Hamidaddin. The activity at the show mirrored the impressive growth of Saudi’s tourism ecosystem. The number of local DMCs has expanded from 17 in the summer of 2019 to 72 today. MSC Cruises will launch two Red Sea itineraries in the fall with Saudi home ports, and major hotel brands including Marriott International, Hilton Worldwide and Accor Group will join IHG in expanding their footprint in Saudi.

On the second day of the Arabian Travel Market in Dubai, Ajlan & Bros Holding Group and Desert Adventures Tourism have announced the signing of a partnership agreement setting the course to establish a full-service destination management company in the Kingdom of Saudi Arabia. Desert Adventures Tourism is the first Dubai-based destination management company to announce its plans to extend into the Kingdom in a joint venture with a well-known Saudi partner. The two companies are joining hands with the aspiration to build the leading destination management company in the Kingdom, based on innovative tourism products, highest quality of service and unique experiences for travellers. “Saudi is an exciting, fast-growing tourism destination that offers the world’s travellers a diverse, culturally-rich experience, redolent of Arabian mystique and grounded in authentic Saudi hospitality,” said Fahd Hamidaddin, CEO of the Saudi Tourism Authority. “Despite the challenges of the past eighteen months we have seen considerable growth in visitation and spend across many regions of the country and we are optimistic about the future of tourism in Saudi. This is a great time to welcome Ajlan & Bros Holding Group and Desert Adventures Tourism to the Saudi tourism ecosystem and we look forward to collaborating with them, as well as with our other partners, in bringing new, competitive products and services to the market.” During the virtual signing ceremony, Fahad bin Saad Alajlan, sponsor of tourism and hospitality of Ajlan & Bros, highlighted: “Ajlan & Bros are committed to helping realise Saudi Vision 2030 and increasing the prosperity of the Kingdom of Saudi Arabia. Through this partnership, we will not only become a market leader in this sector but also create new jobs and …

Directive from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) mandates that all hotels comply with the ‘Sustainability Requirements for Hotel Establishments’ by the deadline of 1 July 2021, as set by Dubai Sustainable Tourism (DST), an initiative to further enhance Dubai’s position as one of the world’s leading sustainable tourism destinations. Under the directive, hotels must also resume monthly submission of carbon emission drivers. The system has the long-term objective of advancing sustainability performance across the sector.  Back in 2019 Dubai Tourism led by DST trained 528 hotels on the implementation of these sustainability standards and currently inviting hotels for a refresher webinar ahead of July 2021. Due to the global COVID-19 pandemic, the deadline was extended for an additional 12 month, a decision that Dubai Tourism took to strengthen the foundations for recovery of the hospitality sector. The progress on implementation of the mandatory standards will be tracked by hotels and audited by DST. Yousuf Lootah, Vice Chairman of Dubai Sustainable Tourism, said: “Over the past year, the strength of the city’s tourism industry is reflected in the safe and successful reopening of Dubai to domestic and international visitors. In alignment with the city’s wider carbon reduction strategy, we know that tourism can also be an area where Dubai truly sets the benchmark at a global level with forward-thinking sustainability and corporate social responsibility practices. We strongly encourage hotels to comply with the 19 Sustainability Requirements set by Dubai Tourism and provide Carbon Calculator submissions by 1 July. We know that with the ongoing support of the relevant government bodies these hotel establishments can play a huge part in achieving the overall carbon emission reduction target over …

German National Tourist Board (GNTB) is participating at Arabian Travel Market (ATM) this week, which is taking place at the Dubai World Trade Centre (DWTC), the first international travel trade event to take place in-person since the outbreak. The GNTB wanted to raise awareness of what Germany and in particular Berlin, has to offer city, nature and culture enthusiasts living in the GCC countries, by showcasing the exciting facets and flair of Germany such as customs, crafts, local food and drink, culture and architecture, and the varied countryside and nature on the doorstep of many German cities. Speaking at the press conference at Arabian Travel Market in Dubai, said Yamina Sofo, Director Sales & Marketing, German National Tourist Office Gulf Countries (GNTO) said, “With the success of the national vaccination programmes in the GCC countries, particularly in the UAE where more than 11.5 million doses have been administered so far (over 70% of the UAE population have received vaccines and 40% are fully vaccinated), we remain optimistic that the pre-crisis level of incoming travel from the UAE to Germany can be regained by end of 2022. “It gives us immense pleasure to be here, at ATM, to showcase our unique German culture to not only GCC travellers but outbound tourists across the Middle East. We hope to encourage demand for city and nature holidays coupled with sustainable tourism, which draws attention to the many different ways of discovering Destination Germany with its wide range of traditions and attractions,” Sofo added. Commenting on Berlin’s readiness for the return of inbound tourism, Burkhard Kieker, CEO, visitBerlin, said, “Like no other city, Berlin is poised for yet another new start in 2021 – …

MENA Leisure and Attractions businesses are all set to welcome a larger number of visitors during Ramadan and the subsequent Eid holidays. The Leisure and Attractions industry is not only one of the greatest contributors to national GDPs in the region, but it also brings immense joy to families looking to spend more quality time together during Ramadan and Eid. Making the Holy Month a truly memorable time for families, the region’s theme parks, family entertainment centres, water parks, and other attractions continue to bring stunning world-class experiences to visitors. Rosa Tahmaseb, Secretary-General at MENALAC shares, “The MENA region is highly enthusiastic about leisure. This paired with Ramadan and Eid, a period during which people have more time to spend on themselves and their loved ones will result in a much-needed revenue uptick for our sector”. Tahmaseb comments, “We’re thrilled to see technology being adopted more regularly at multiple attractions across the MENA region. The uptake of technology means that our ever-evolving industry can clearly see the benefits of better technology, both from a business management tool view as well as the increased hygiene and security measures that come as standard with various ticketing and cashless cards systems”. She continues, “It is fantastic to see how each attraction adopts the new technologies available to them from amusement parks in Dubai with their contactless technology to Cultural sites in Saudi Arabia”. Sustainability also plays a key role in the industry’s future with eco-friendly features forming a cornerstone of up and coming projects in the region. Renowned for its passion for leisure and entertainment, the MENA region remains committed to bringing its residents and international visitors world-class experiences. As waves of cultural …

The 2021 edition of the Arabian Travel Market (ATM 2021) taking place for the very first time as a hybrid event from 16-19 May (physical) and 23-25 May (virtual), will see Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) pull out all stops to ensure that the destination remains in the global spotlight with unique events, projects and initiatives designed to further accelerate tourism momentum in this landmark year for Dubai. Over 70 representatives from government bodies, hotels, destination management companies and tour operators will join Dubai Tourism at the Dubai stands in Hall 3 of the Dubai World Trade Centre to safely welcome stakeholders, partners and visitors to a key industry event within a physical setting, as part of continued efforts to lead the recovery of global tourism. Issam Kazim, CEO, Dubai Tourism said, “ATM will play a pivotal role in strengthening the industry in what continues to be one of the most challenging periods for global tourism. With Dubai being the host destination and as one of the longstanding official partners of the event, our participation together with a cross-section of industry representatives is fundamental to the global efforts underway in dealing with a rapidly evolving situation as well as to drive post-pandemic tourism growth.  As we look forward to support ATM’s efforts to help rebuild the travel sector and facilitate business within our industry, we will also leverage this important platform to showcase the breadth of Dubai’s tourism proposition and innovative projects and initiatives while underlining that the health and safety of residents and visitors remains our top priority. We are committed to realising our tourism strategy of making Dubai the most visited and one of …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) hosted the latest quarterly meetings of its Business Events and Exhibitions Committees, providing industry stakeholders with updates on restarting and scaling up events since their resumption in September and the roadmap for the sector as Dubai continues to lead the global recovery. Held virtually to maximize attendance during the Holy Month, the two meetings, presided by His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, were part of a series of meetings and townhalls the department has hosted throughout the global pandemic to both keep stakeholders updated on all stages of the recovery and obtain their inputs on various issues. His Excellency Helal Saeed Almarri, Director General, Dubai Tourism, said, “Guided by the city’s prudent leadership over the past year, Dubai has been able to lead the way globally not only in wider tourism recovery but specifically in the restart of business events. Thanks to the efforts of our stakeholders across the sector, the momentum we built at the end of 2020 has gathered pace this year, with strong optimism for the coming months to further leverage our status as one of the few cities globally to be safely hosting business events of all sizes. As the countdown towards Expo 2020 Dubai continues, business events are playing a vital role in attracting more visitors and showcasing this as a safe city for international gatherings, and also recapturing economic growth across all economic sectors.  We remain attuned to the needs of our stakeholders as we continue on our path and welcome their input, collaboration, and expertise.” HH Almarri, Director General, Dubai Tourism, said, “Guided by the city’s prudent leadership over the past …

Israel is reopening its doors to vaccinated tourists starting at the end of May, supported by the launch of a strategic campaign that ensures as many foreign tourist arrivals as possible in 2021.  The announcement was made by the Minister of Tourism Orit Farkash-Hacohen at a press conference held in Tel Aviv.  “Israel today is a world leader in safety and health, and we will make sure every potential tourist knows this when planning their summer or winter vacation,” Farkash-Hacohen stated, “We cannot miss this opportunity – and, as minister of tourism, we won’t.” “Dubai has great tourism potential for Israel,” the Minister said, adding “The UK and the US have always been large markets for inbound tourism to Israel. I have no doubt, we will see many tourists from all three countries within a short period of time.” Farkash-Hacohen also announced the ministry would reinstate a directive incentivizing foreign airlines to operate flights to the Ramon Airport located outside of Eilat. The incentive, which was in place before the COVID pandemic, is now being budgeted at a cap of NIS 25 Million, which will enable foreign carriers to receive financial incentives for every tourist they bring to Israel. “In recent years, Indian travellers have become familiar with the cities of Tel Aviv and Jerusalem, and now we want to introduce them to the resort city of Eilat, on the shores of Red Sea.  Once international travel resumes from India, we are confident that Eilat will be a destination on the minds of the Indian travellers, so we want to make progress with potential flight routes when the demand comes.” said Sammy Yahia, Director of Tourism, India & Philippines. “Ensuring …