The 2021 edition of the Arabian Travel Market (ATM 2021) taking place for the very first time as a hybrid event from 16-19 May (physical) and 23-25 May (virtual), will see Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) pull out all stops to ensure that the destination remains in the global spotlight with unique events, projects and initiatives designed to further accelerate tourism momentum in this landmark year for Dubai. Over 70 representatives from government bodies, hotels, destination management companies and tour operators will join Dubai Tourism at the Dubai stands in Hall 3 of the Dubai World Trade Centre to safely welcome stakeholders, partners and visitors to a key industry event within a physical setting, as part of continued efforts to lead the recovery of global tourism.
Issam Kazim, CEO, Dubai Tourism said, “ATM will play a pivotal role in strengthening the industry in what continues to be one of the most challenging periods for global tourism. With Dubai being the host destination and as one of the longstanding official partners of the event, our participation together with a cross-section of industry representatives is fundamental to the global efforts underway in dealing with a rapidly evolving situation as well as to drive post-pandemic tourism growth. As we look forward to support ATM’s efforts to help rebuild the travel sector and facilitate business within our industry, we will also leverage this important platform to showcase the breadth of Dubai’s tourism proposition and innovative projects and initiatives while underlining that the health and safety of residents and visitors remains our top priority. We are committed to realising our tourism strategy of making Dubai the most visited and one of the most recommended travel destinations in the world.
“This has been further bolstered by the unveiling of the Dubai 2040 Urban Master Plan this year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, which will pave the way towards increasing the diversity of Dubai’s offerings and experiences by over 100 per cent over the next two decades, and ultimately position Dubai as the best place in the world to live, work and visit.”
Visitors to the Dubai Tourism stand will have the opportunity to learn about a diverse array of offerings, activities and initiatives from its key departments. These include Dubai’s efforts to maintain its position as one of the world’s safest travel destinations, as well as plans for the Expo 2020 Dubai and the UAE’s Golden Jubilee celebrations.