Tag Archives: ATM 2021

ATM marks Tourism Malaysia’s first physical event since the onset of the COVID

Tourism Malaysia announces its participation at the 2021 edition of the annual Arabian Travel Market (ATM 2021). Set to take place from Sunday, May 16 to Wednesday, May 19 at the Dubai World Trade Center (DWTC), the Arabian Travel Market marks Tourism Malaysia’s first physical event since the onset of the Covid-19 pandemic, highlighting the importance of the relationship between the two nations for Malaysia’s tourism sector. H.E Ambassador of Malaysia to the United Arab Emirates, Mohd Tarid Bin Sufian, stated, “Malaysia has been one of the strongest supporters of the Arabian Travel Market since its inception. Malaysians share many common cultural and religious ties with the people in the region including in promoting tolerance and unity. Discovering Malaysia would bring people closer together and understanding as exemplified by the leaders of the two countries through the exchange of visits including by the Majesty the King Al Sultan Abdullah of Malaysia and Tan Sri Muhyiddin Yassin, Prime Minister of Malaysia to the UAE as well as by His Highness Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of Armed Forces of the UAE to Malaysia recently. These cooperation are further bolstered with Malaysia participation in the coming EXPO 2020, where we aimed to further promote tourism, create more business opportunities and boost bilateral relations with the UAE.” He added “When Malaysia opens its borders, it would welcome again visitors by putting in place the new norms for the hospitality industry to comply with relevant SOPs for Covid19 in ensuring the safety and wellbeing of the people and visitors alike. See you soon!” Actively supporting the preparations of Tourism Malaysia for the upcoming Arabian Travel …

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Dubai tourism to showcase city’s diverse tourism proposition and innovative initiatives at ATM 2021

The 2021 edition of the Arabian Travel Market (ATM 2021) taking place for the very first time as a hybrid event from 16-19 May (physical) and 23-25 May (virtual), will see Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) pull out all stops to ensure that the destination remains in the global spotlight with unique events, projects and initiatives designed to further accelerate tourism momentum in this landmark year for Dubai. Over 70 representatives from government bodies, hotels, destination management companies and tour operators will join Dubai Tourism at the Dubai stands in Hall 3 of the Dubai World Trade Centre to safely welcome stakeholders, partners and visitors to a key industry event within a physical setting, as part of continued efforts to lead the recovery of global tourism. Issam Kazim, CEO, Dubai Tourism said, “ATM will play a pivotal role in strengthening the industry in what continues to be one of the most challenging periods for global tourism. With Dubai being the host destination and as one of the longstanding official partners of the event, our participation together with a cross-section of industry representatives is fundamental to the global efforts underway in dealing with a rapidly evolving situation as well as to drive post-pandemic tourism growth.  As we look forward to support ATM’s efforts to help rebuild the travel sector and facilitate business within our industry, we will also leverage this important platform to showcase the breadth of Dubai’s tourism proposition and innovative projects and initiatives while underlining that the health and safety of residents and visitors remains our top priority. We are committed to realising our tourism strategy of making Dubai the most visited and one of …

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New hybrid format first time in ATM history; strategic partners comment

ATM 2021’s strategic partners include Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) as Destination Partner, Emaar Hospitality Group as Official Hotel Partner, Emirates as Official Airline Partner and The Vision as Official Destination Management Partner. Commenting on the ATM 2021 hybrid event, the show’s strategic partners said: Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) commented: “As Dubai plays host to the Arabian Travel Market during this challenging period, it is testament to the city’s tireless efforts in leading the restart of global tourism, inspired and guided by our visionary leadership with the goal of positioning Dubai as one of the world’s safest destinations. It is noteworthy that through a proven framework for welcoming back visitors safely and ensuring they enjoy a well-rounded destination experience, as well as our ability to transform challenges into opportunities, Dubai has demonstrated a successful model for recovery of the international travel and tourism sector. With industry professionals from around the world set to converge in the city this month, we look forward to sharing Dubai’s positive outlook during ATM 2021, while emphasising how crucial it is to always keep the health and safety of travellers at the top of the agenda to ensure tourism growth.” Adnan Kazim, Chief Commercial Officer, Emirates Airline, said: “An event like ATM is vital in supporting our industry to find its bearings, share new developments, work together to help rebuild trust in travel, and simply do business. This important event will play a vital role in showcasing our home and hub, Dubai, as it continues to safely host mega-events. Dubai has also become a model for other governments and cities …

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Dubai to host first in person travel & tourism in the world since the pandemic

Arabian Travel Market (ATM) 2021 has reconfirmed that Dubai will host the largest in-person travel & tourism event in the world, since the onset of the pandemic last year. Now in its 28th year, ATM 2021 will go-ahead at the Dubai World Trade Centre (DWTC) on Sunday 16 to Wednesday 19 May, as final preparations are being put in place. “The theme of this year’s show is ‘A new dawn for travel and tourism’ and the spotlight will be focused on the very latest ‘COVID’ news from around the world – vaccine rollouts, the current state of the industry and more importantly, what the future holds,” said Claude Blanc, Portfolio Director, WTM& IBTM Portfolios. “This underscores the importance of ATM, connecting destinations with their source markets,” said Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market. “It is imperative that we include a virtual element, many industry professionals from around the world, may not be able to attend in-person every year, particularly this year with travel restrictions changing rapidly around the globe,” said Curtis. “Due to Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic, it was awarded a ‘Safe Travels’ stamp from the World Travel and Tourism Council (WTTC),” added Curtis.

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Touchless technology adopted at Arabian Travel Market 2021

The much-awaited Arabian Travel Market will kick off from 16th to 19th May 2021 at the World Trade Center after battling a pandemic over the past year. In-person on the show floor, 62 countries are being represented. They include the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, the Philippines, Thailand, Mexico and the USA to name but a few. Danielle Curtis, Exhibitor Director ME, Arabian Travel Market shared, “ ATM 2021 will be held at the Dubai World Trade Centre, spread across nine halls. Consistent with the existing social distancing guidelines and regulations, there will be 11,000 people in the halls at any given time. In a bid to provide a safe, touchless and seamless experience for everyone, ATM will strictly adhere to the health and safety guidelines laid out by relevant government authorities. In addition to Reed Exhibitions’ Global COVID-19 ‘Safety Shows’ Health & Safety strategy, ATM is working closely with the team at the Dubai World Trade Centre and with our Global Operations team.” A range of measures will be put into place to ensure physical distancing whenever possible, as well as a number of enhanced cleaning regimes, in collaboration with the venue. As part of our check and balance regulations, to manage any potential overcrowding, the number of people allowed on each stand will be prominently displayed to ensure density rules are met. All exhibitors will be using the Emperia application to scan visitor badges to capture valuable leads and in the venue, printed directional arrows will be displayed on the aisles to manage two-way and one-way traffic appropriately.

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ATM 2021 to host over 60 international countries represented despite COVID travel restrictions

62 source and outbound markets represented in-person at Arabian Travel Market, including Jordan, KSA, Germany, Italy, Russia, Greece, Thailand, Malaysia, Maldives and Cyprus. A total of 62 countries will be represented on the exhibition floor this year at the Arabian Travel Market (ATM) 2021, which takes place in person at the Dubai World Trade Centre (DWTC) on May 16-19. “This is an impressive response from travel and tourism organisations across all travel sectors, given the various travel restrictions in place around the world, and provides a major boost for the travel industry in the Middle East,” commented Danielle Curtis, Exhibition Director Middle East, Arabian Travel Market. Many destinations participating in ATM this year, will be hoping to attract GCC visitors in the second half of this year. Countries such as the Maldives for example, will have a significant presence at ATM, as well as perennial favourites such as Malaysia and Thailand, Germany, Greece, Italy and Switzerland. “The Maldives has done exceptionally well in 2021 so far, welcoming over 200,000 visitors in the first two months of the year. It is one of the top destinations for UAE travellers and to cope with the increased demand, in March Emirates announced it was increasing its services over the Easter holidays, offering customers 28 weekly flights to Male, up from the scheduled 24 weekly flights,” added Curtis. “This is now an integral part of the ATM offering. Not every industry professional from around the world, can attend in-person every year, particularly this year with travel restrictions changing rapidly around the globe,” said Curtis.

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