The 28th edition of Arabian Travel Market (ATM), the region’s largest travel and tourism showcase, returned to Dubai in-person to shine the spotlight on Tourism For a Brighter Future during the opening session at ATM’s Global Stage. With 2021 ushering in a new dawn for travel and tourism, leading industry figureheads from around the world kicked off the discussion on the ATM Global Stage as they explored factors delivering the sector’s fast-paced recovery. Vaccinations, market segmentation and innovations in tech, travel corridors, marketing and product diversification were all highlighted as drivers for significant recovery by 2023.
Addressing the audience this morning, His Excellency Helal Saeed Al Marri, Director General, Dubai Department of Tourism and Commerce Marketing (DTCM), said, “To see true recovery in travel and tourism, countries need to accept that COVID-19 exists and that we need to learn to live the new COVID-19 normal.
“Since the beginning, Dubai has shown remarkable resilience in dealing with the pandemic. Taking decisive action at the right time, using all the data available to us as a smart city to make decisions, and opening the economy sector by sector, with the right precautions being taken at each stage, has enabled the gradual recovery of the travel and tourism industry and allowed the city to open its borders to both domestic and international travel.
“With the number of COVID-19 cases stabilising, due to high vaccination rates and some of the highest testing rates in the world, we can expect to see further easing of restrictions in Dubai in the near future,” he added.
Other notable speakers on the panel were Dr Taleb Rifai, Chairman ITIC & Former Secretary General United Nations World Tourism Organization (UNWTO); Scott Livermore, Chief Economist of Oxford Economics Middle East, Dubai; and Mr Thoyyib Mohamed, Managing Director, Maldives Tourism Board.
“Technology plays a critical role in facilitating the restart of global travel and tourism in the wake of the COVID-19 bounce back,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market. “The discussions taking place at ATM Travel Forward highlight the readiness of travel businesses to face the new realities of the industry and provides a valuable forum for identifying the new technologies and innovations essential to restore travel confidence.”