Category Archives: Agents

The Ministry of Heritage and Tourism reaffirmed its readiness for Dhofar Khareef 2025, as part of its integrated national strategy to promote the season in coordination with public and private partners. Dhofar Governorate currently boasts 83 licensed hotel establishments, offering a total of 6,537 rooms, prepared to welcome tourists throughout the season. The 2025 Dhofar Khareef season will officially run from 21 June to 20 September, transforming the southern region of Oman into a lush and temperate destination. Known for its misty climate, rich greenery, and cultural ambiance, the season attracts more than one million visitors annually. The Ministry’s efforts include participation in regional tourism exhibitions and campaigns across traditional media and social platforms. These efforts are further supported through collaborations with travel influencers and content creators, as well as the organization of familiarisation trips for travel agencies and media representatives from the Gulf and Arab regions. The Ministry is also leveraging its official digital channels to promote Oman’s offerings and is working closely with domestic and international travel agencies to design attractive tourism packages. Oman continues to be recognized as one of the region’s most diverse tourism destinations. The country offers dramatic natural contrasts—from towering mountains and sprawling deserts to long coastlines and UNESCO World Heritage Sites, including Sumhuram, Al-Baleed Archaeological Park, the Museum of the Land of Frankincense, and a number of historical forts. The government remains committed to strengthening tourism infrastructure and visitor services across all governorates. H.E. Dr. Al-Kharousi highlighted that this year’s calendar will launch with the official astronomical start of the season and will include a rich mix of main and accompanying events across both established and newly enhanced venues to deliver exceptional experiences to …

Les Roches unveils its new Master of Science in International Hospitality Management to meet the global demand for highly qualified hospitality leaders. The program will be introduced across its international campuses in a phased rollout: September 2025 in Abu Dhabi, and March 2026 in Crans-Montana and Marbella offering students the chance to experience some of the world’s most dynamic hospitality and luxury tourism hubs. This new one-year full-time or 18-month part-time degree is designed for university graduates and career changers seeking leadership, operational, and strategic expertise to thrive in the ever-evolving hospitality industry. Combining the heritage of Swiss hospitality, experiential learning, and a global perspective, the program bridges the gap between academic rigor and industry demands, preparing students to become innovative leaders in hospitality and luxury tourism. This program launch comes at a pivotal moment for the industry. According to the World Travel & Tourism Council’s latest Economic Impact Report (EIR) reveals the Travel & Tourism sector is expected to create nearly 126 million new jobs within the next decade. That is one in three of all new jobs set to be created within the industry requiring an estimated 300,000 to 400,000 new managers by 2030, with 400 to 700 managerial positions added each year. “By aligning our curriculum with industry needs, we aim to prepare graduates to seamlessly integrate themselves into leadership roles, thereby addressing the pressing talent shortages and contributing to the industry’s sustainable growth” said, Carlos Díez de la Lastra, CEO Les Roches. “Les Roches’ commitment to academic excellence extends across its global network, bringing Swiss educational standards to diverse cultural and business landscapes. While deeply rooted in Swiss hospitality tradition, each campus integrates local expertise and …

Almosafer has announced a strategic partnership with Wyndham Hotels & Resorts. The agreement will expand Almosafer’s global hotel portfolio, giving travellers from Saudi Arabia and beyond direct access to over 9,300 Wyndham properties across 95 countries. This collaboration strengthens Almosafer’s mission to offer seamless travel experiences in line with Saudi Vision 2030, which aims to position the Kingdom as a premier global tourism hub. As part of the direct connectivity agreement, Almosafer will integrate Wyndham’s extensive portfolio of 25 iconic brands into its omni-channel platforms. This includes beloved names like Ramada, Days Inn, and La Quinta, offering travellers a diverse range of accommodations—from budget-friendly stays to upscale resorts. The partnership allows Almosafer’s customers to access real-time hotel inventory, competitive pricing, and streamlined booking through its digital platforms. With the largest and widest collection of hotel experiences in the world, Wyndham Hotels & Resorts’ mission of making hotel travel possible for all aligns with Almosafer’s aim to cater to the travel needs of people from Saudi Arabia and beyond as the Middle East’s leading travel brand. Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “Strategic partnerships and collaborations are key to our global reach and resilience. By integrating the offerings of the world’s largest hotel franchising company, Wyndham Hotels & Resorts, to Almosafer’s omni-channel platform, we seek to enhance the travel experience for our customers. Hospitality brands are integral to the overall travel experience. Almosafer prides itself on offering a seamless booking process encompassing one-touch access to world-class hospitality and airlines, providing a comprehensive package to customers.” Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts, said; “At Wyndham Hotels & Resorts, our mission goes beyond making travel possible for all—it’s about …

Sabre Corporation signed a global distribution agreement with Riyadh Air. This strategic partnership positions Sabre as the first global distribution partner to collaborate with Riyadh Air, building on an already strong IT partnership and further solidifying Sabre’s role as a key enabler of the airline’s retailing and distribution strategy. The collaboration will enable Riyadh Air to utilize Sabre’s advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre’s extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences. “Sabre is well-positioned to support Riyadh Air’s retailing and distribution strategies,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. “Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air’s ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today’s travelers.” Since its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air’s commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies. “Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “Sabre’s extensive global reach …

Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors. Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt. As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in …

The Saudi Tourism Authority (STA) and Accor announced the signing of a landmark Memorandum of Understanding (MOU) marking a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse. This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape. The agreement strengthens Accor’s commitment to Saudi, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal. Under the MOU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to ALL.com, strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi‘s diverse destinations. Duncan O’Rourke, Accor’s Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said, “Accor’s strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi’s tourism landscape from the ground up makes this the ideal time for strategic alignment …

Visit Qatar signed a Memorandum of Understanding (MoU) with Satguru Travel to position Qatar as a preferred destination for African travellers and expand its presence across the continent. The MoU was signed by  Saleh Al Nisf, Middle East and Africa Senior Manager- International Markets, Visit Qatar, and Prakash Lalchandani, Vice President of Satguru Travel Group. Under the agreement, Visit Qatar and Satguru Travel will collaborate on the development of integrated, multi-channel marketing campaigns, leveraging Satguru’s extensive regional network, whilst also sharing market insights to better target and attract African visitors.

Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11% increase compared to 2023. This growth highlights the continuous development of the tourism sector in Sharjah. The announcement was made during a press conference held today with the participation of SCTDA alongside more than 25 government and private entities at the “Sharjah Pavilion” during Arabian Travel Market (ATM), which runs from April 28 to May 1 at Dubai World Trade Centre. The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russian guests ranked first with over 270,000 guests, representing an 18% increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6% rise compared to 2023. European guests saw a 16% increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828% compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6% of total guests in 2024, followed by Saudi Arabia at 5%, Egypt at 4%, and Syria and Iraq at 3% each. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah.” The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasizes the emirate’s ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments …

As part of its strategic expansion plan to strengthen inbound tourism to the UAE, Al Rais Travel announced the appointment of a Representative Office in India. This initiative aims to significantly increase the number of Indian visitors to Dubai and the UAE. The announcement comes in conjunction with Al Rais Travel’s participation at Arabian Travel Market (ATM) 2025, reaffirming its commitment to expanding its global network and building new partnerships with travel agencies and tour operators across India, one of the UAE’s key source markets. Commenting on the expansion, Mohamed Jassim Al Rais, Executive Director of Al Rais Travel and Prem Sagar, General Manager, said: “Establishing a Representative Office in India is a strategic move to enhance our presence in one of the most vital tourism markets for Dubai and the UAE. We aim to forge strong partnerships with the Indian travel trade and offer tailored, high-quality travel solutions that meet the expectations of Indian travelers and support the growing momentum of travel between our two nations.” India remains one of the largest source markets for inbound tourism to the UAE, driven by deep-rooted cultural, economic, and tourism ties. Through the new office, Al Rais Travel will provide direct support to travel agents and tour operators across India, while launching innovative promotional campaigns and creating bespoke travel packages designed specifically for the Indian market.

Healthtrip announced a strategic partnership with Satguru Travel Group aimed at expanding inbound medical tourism from Pan-African countries to leading healthcare providers in the UAE, India, Turkey, Germany and Saudi Arabia. Africa is a growing source market for hospitals in the UAE, Saudi Arabia, Turkey, Germany and India, offering advanced treatments, proximity, shorter wait times, and cost-effectiveness—making it an ideal choice for patients seeking high-quality care. “Healthtrip’s mission is to connect patients with trusted healthcare providers globally,” said Danish Ahmed, CEO and founder of Healthtrip. “Our partnership with the Satguru Group marks a significant step in creating a connected, accessible health travel ecosystem for African patients. This partnership brings together Healthtrip’s digital-first health travel solutions with Satguru’s trusted on-the-ground travel support, creating a seamless experience for patients across borders.” Mr. Anil Chandirani, Chairman of Satguru Travel Group, stated, “As a home-grown multiplatform travel group with a presence in 80+ countries, we have been addressing travel needs since our inception in 1989. Combined with Healthtrip’s tech-powered platform, this partnership brings added value to African health travelers seeking trusted medical treatments, with a strong track record of success in the Middle East, India, and the United Kingdom. Our partnership offers a seamless experience to patients across their treatment and travel needs.” The partnership supports broader regional goals of positioning the UAE, Turkey, Germany, India, and Saudi Arabia as leading destination markets and global hubs for medical and wellness tourism. Healthtrip and Satguru Travel Group will jointly offer integrated service packages for African patients seeking care across specialties – from health screening to advanced procedures – aiming to expand their reach across the region. The alliance also represents a key milestone in Healthtrip’s …