Emirates and ITA Airways  inked an MoU for the expansion of their existing interline into a full codeshare partnership. Once activated, the codeshare will boost travel options and connection choices for customers travelling between Dubai, Italy and beyond. The MoU signed will establish the foundations to strengthen the partnership between both airlines, creating one-stop connections to popular cities across Italy and wider Europe with ITA Airways, and opening up simpler and faster journeys to the Emirates network from Dubai with the best routes, schedules and connections. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “Enhancing our partnerships and boosting our presence in key regions such as Europe is an integral part of our commercial strategy, and underscores our commitment to providing customers flexibility through our partners’ complementary networks. Working closely with ITA Airways will strengthen our footprint across exciting cities in Italy, and key points in Europe. We look forward to fully activate our partnership with ITA Airways in the coming months and providing unrivalled access to both of our growing networks.” Antonino Turicchi, Chairman of ITA Airways said: “We are pleased to sign this codeshare partnership with Emirates today. This MoU further enhances ITA Airways’ commercial strategy of growth and opens up a privileged access route to all passengers who will benefit the connectivity via Rome Fiumicino and Dubai. This agreement marks the Company’s 35th codeshare partnership, an excellent result we have achieved in just over two years.” Under the planned codeshare, Emirates’ customers will be able to smoothly travel to a number of domestic cities in Italy from the airline’s gateway in Rome, including popular tourist destinations like Florence, Genoa, Palermo, Trieste, among others. Customers will …

Expo City Dubai is expanding its hospitality offering to include upscale long- and short-stay serviced apartments with Cheval Maison – Expo City Dubai slated to open in 2025. The agreement with Cheval Collection marks an important milestone in Expo City’s continued evolution into a thriving city of the future, further enhancing its attraction as a premier destination for both short-term and long-term visitors and residents. An all-apartment boutique property, Cheval Maison – Expo City Dubai will repurpose the former Leadership Pavilion, adjacent to Al Wasl Plaza in the heart of the city. The Leadership Pavilion, originally built for Expo 2020, hosted numerous heads of states and dignitaries during the event and again, more recently, during the COP28 climate conference. The new residences will consist of 150 contemporary one- and two- bedroom apartments with balconies and fully equipped kitchens, as well as access to a 24-hour gym, rooftop pool, an all-day dining restaurant, brasserie, coffee shop and 1,500sqm of event and conference space. A key highlight, the property’s two existing iconic royal suites will also remain and be available for residents. Building on the city’s existing residential offerings, including apartments and villas for sale within Expo Central and Expo Valley, its commercial office space offering and as well as existing hotel accommodation for visitors, Cheval Maison – Expo City Dubai cements the city’s status as a cornerstone of Dubai’s 2040 Dubai Urban Master Plan, boosting the emirate’s continued development as a leading hub for people and businesses from around the world. Ahmed Al Khatib, Chief Development & Delivery Officer, Expo City Dubai, said: “This exciting development with Cheval Collection marks an important step as our city evolves into a thriving destination …

Dubai-based Lokalee, an AI-powered content platform for hotels and holiday homes, has partnered with UXE Security Solutions for the integration of Lokalee into the smart property access app Keyless. Keyless is a premier solution for seamless access management for property owners, managers, and guests, eliminating the need for physical keys altogether by transforming a smartphone into a key. It is a unique ecosystem that offers convenience, sustainability, and security for both hosts and their guests, creating a safe and secure environment. The app is launched in association with the Security Industry Regulatory Agency (SIRA) and Dubai’s Department of Economy and Tourism. With the embedment of Lokalee’s innovative content platform, the Keyless app takes a significant step forward in improving the overall guest experience for the short-term rental industry in Dubai. Lokalee’s AI-powered content enables guests to browse and book everything the property and Dubai as a destination has to offer, sourced by Lokal Curators and supported by global partners. Designed to make life simpler and more convenient for guests, Lokalee’s user-friendly platform include features such as digital concierge, tailored itineraries for guest activities, easy access to useful local services, AI trip planner, and a live chat for support. “The partnership with UXE Security Solutions is of significant importance to us, as it validates Lokalee’s standing as a trusted player in the growing holiday home industry. Being approved as a partner in the Keyless app aligns with our mission to innovate the guest experience while also meeting Dubai’s strict regulatory guidelines,” said Samir Abi Frem, CEO of Advanced Digital Technology and Lokalee.

Diriyah Company unveiled the unique and innovative concept design for The Arena in Diriyah, located on the outskirts of Saudi Arabia’s capital city Riyadh. The iconic 20,000-seat multipurpose sports, entertainment, and cultural venue marks a crucial milestone in Diriyah’s transformation as a key driver in Saudi Arabia’s vision for cultural and economic growth. This announcement is part of the USD 63.2 billion masterplan that underpins Diriyah’s development, redefining cultural and lifestyle offerings within Riyadh. It has been crafted by London-based HKS Architects to create a technologically advanced, globally significant arena that embodies the essence of its surroundings, geology, and culture. The announcement was made by the Diriyah Company at MIPIM in Cannes in the presence of the UK Minister of State for Business and Trade, Lord Dominic Johnson of Lainston. Located in the heart of The City of Earth, the 76,000 square meter Arena aims to establish itself as the premier venue in the Middle East, serving as a tourism hallmark, drawing visitors from across the globe and completely transforming the region’s events landscape. Commenting on the announcement, Jerry Inzerillo, Group CEO of Diriyah Company said: “The Arena in Diriyah is a cornerstone element of our mission to blend tradition with innovation. It exemplifies Diriyah’s unique lifestyle offering that harmonizes community, culture, and natural connection, setting a new standard for world-class destinations rooted in Saudi heritage.” Inspired by the natural geology surrounding Diriyah and capturing the traditional Najdi architecture motif spanning centuries of heritage, the venue will possess the ability to seamlessly transition between different configurations within hours, offering the flexibility to host various events in quick succession. Its state-of-the-art design will ensure exceptional acoustics and optimal viewing angles from every …

A groundbreaking statistical framework, developed under the leadership of UN Tourism, has been adopted by all 193 UN member states. The Statistical Framework for Measuring the Sustainability of Tourism (MST) thus becomes the internationally agreed reference framework for measuring the economic, social and environmental aspects of tourism. The adoption by the UN Statistical Commission at its 55th session marked a historical milestone towards harnessing the full potential of the sector, providing a solution to the pressing need for a harmonized methodology to effectively assess the sustainability of tourism. “Tourism is a powerful force for positive change when managed responsibly and sustainably,” says Zurab Pololikashvili, UN Tourism Secretary General. “The adoption of the Statistical Framework for Measuring the Sustainability of Tourism marks a paradigm shift, going beyond GDP by enabling the measurement of what matters most to people and planet.” The adoption of the Statistical Framework for Measuring the Sustainability of Tourism marks a paradigm shift, going beyond GDP by enabling the measurement of what matters most to people and planet Collaborative effort This achievement is the fruit of a seven-year UN process led by Austria and Spain as co-chairs of the UN Tourism Committee on Statistics, with Saudi Arabia and Seychelles as co-vice chairs. Under auspices of the Committee, the Framework was developed thanks to the extraordinary work of the multistakeholder Expert Group on Measuring the Sustainability of Tourism composed of 40+ countries and 30+ international and regional organizations including the UN Statistics Division, the International Labour Organization (ILO), subnational authorities and observatories, academia and others. The work involved technical guidance from an Editorial Board chaired first by the Philippines and then by Canada, as well as extensive engagement and consultation with …

The Dubai Department of Economy and Tourism (DET) successfully showcased Dubai’s diverse destination proposition alongside 56 key partners and stakeholders at the recent Internationale Tourismus-Börse Berlin (ITB Berlin) trade show, 5-7 March 2024. This was the 32nd time that Dubai had exhibited at one of the world’s leading travel trade shows, which this year attracted almost 100,000 attendees. Demonstrating the breadth of the city’s tourism offering to global travel industry leaders and professionals, DET was joined in Berlin by co-exhibitors from across the tourism ecosystem including government entities, hotels, tour operators and destination management companies (DMCs), and among them were Address Hotels + Resorts, Atlantis Dubai, Banyan Tree Dubai, Museum of The Future, and, for the first time, flydubai. Participating at major international trade shows such as ITB Berlin is a key element of DET’s marketing strategy to promote Dubai to a global audience and grow inbound visitation from both traditional and emerging overseas markets. In 2023, Dubai welcomed a record 17.15 million international overnight visitors, representing a 19.4% YoY growth compared to the 14.36 million tourist arrivals in 2022. The German market played a crucial role, contributing significantly to Dubai’s tourism success, with a remarkable 36% YoY growth and 574,979 overnight guests in 2023. At its stand in Berlin, the Dubai delegation engaged with travel trade professionals from around the world and welcomed top politicians and industry leaders including Kai Wegner, Governing Mayor of Berlin; Franziska Giffey, Berlin Senator for Economics, Energy and Public Enterprises; and Julia Simpson, President and CEO of the World Travel & Tourism Council. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As Dubai continues its growth …

AI and technology seem to make waves in the industry, speaking at the recently concluded TTME’s International Women’s Day celebrations,  Mona Faraj Managing Director – HSMAI ME, CEO – ExploreTECH and Founder of Insight Out Consultancy shared the importance of technology and how it makes our work more efficient. A question she asked the audience was “how many of you came without using the google maps to the venue” to which she answered that a few years ago there may have been only a few hands but today in order to make our journey smoother we use the maps. “AI is there to make us better people, that’s what its all about and that’s my opinion. I think hospitality and travel industry, we are typically slow adopters of technology. Airline does it way before us and so does other industries but when it comes to hospitality and travel we are slow adopters. Yes, we are all about the human interaction and we are all about being hospitable as a human but AI or technology in general is there to make us spend our time on serving the guest versus doing all the transactional, time consuming activities that we do day in day out. Did anyone come here without using google maps? If we would have asked this question 15 or 20 years ago a few hands would have gone up.” She further reiterated that a recent article shared that even the watch industry is transforming so AI is moving in the same way but faster than we adopted to internet of things. She opined that in hospitality and travel there are so many technology providers that can help in different …

Reinforcing Dubai’s status as a hub for cruise tourism, Emirates has renewed its partnership with TUI Cruises for the upcoming two cruise seasons. The renewed partnership with TUI Cruises was signed to underscore the airline’s commitment to working with like-minded partners to offer seamless travel experiences, both in the air and on the ground through its dedicated cruise terminal check-in areas and with the collaborative support of its partners in Dubai. Emirates will closely work with TUI Cruises to offer dedicated flight options that closely align with upcoming cruise schedules, ensuring a smooth transition from air to sea for its customers. The airline will also explore enhanced transportation solutions between Dubai International (DXB) and Port Rashid, leverage insights to improve services on the ground, and provide dedicated support teams for cruise passengers. Currently, the port’s Hamdan bin Mohammed Cruise Terminal, the world’s largest single covered cruise terminal facility, is capable of handling 14,000 passengers a day. In addition to coordinated operations and exploring marketing synergies, the partnership will focus on developing exclusive luxury packages and experiences that showcase the best of Dubai and the region’s TUI Cruise programmes. The MoU with TUI Cruises was signed by Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline; and Wybcke Meier, CEO of TUI Cruises. Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “Emirates is proud to play a vital role in supporting Dubai’s status as one of the world’s best cruise destinations. This is a result of many years of work to build a maritime infrastructure that is second to none, outstanding tourist attractions and landmarks, and unparalleled air connectivity coupled with streamlined on ground customs and handling facilities …

The Board of Directors of NEOM has announced Gidori – an exclusive private golf community which hosts luxury hospitality, premium residences, and a range of sports and leisure amenities that offer an unmatched living experience. Located along the enchanting Gulf of Aqaba coastline, Gidori effortlessly combines world-class golf and active leisure, encapsulated in an ultra-modern community for guests and residents. The progressive architectural centerpiece is a beach-front complex with a spectacular cantilevered structure. Rising from the coastal landscape, it will house 190 luxury sea-view apartments alongside a range of dining experiences, signature retail stores and garden spaces. Gidori’s 18-hole championship golf course sweeps inland through low hills and rocky outcrops, challenging golfers at all levels and featuring innovative design, exquisite coastal views and advanced technology. The elegant clubhouse will provide sophisticated hospitality for players, while the golf academy will offer expert advice and coaching and will service the traditional game as well as the next generation of e-sports. Placed along the golf course is a limited series of 200 individually designed and highly desirable private villas and homes. Visitors to Gidori can also stay in the 80-room boutique luxury hotel, which provides a variety of uniquely designed rooms and distinctive contemporary suites. The hotel includes restaurants and lounges, a well-being spa, a gym, multiple swimming pools and an exclusive theatre for curated entertainment. Gidori’s surroundings are perfect for outdoor activities such as hiking, on and off-road cycling, and scenic walks. The beach club will offer relaxed hospitality and entertainment, with an extensive selection of water sports for all ages and experiences. Come nightfall, observation platforms will provide unrivaled viewing opportunities of the night skies Aligned with NEOM’s commitment to conservation and …

Oman Tourism Development Company (OMRAN Group) announced a partnership with Santani Wellness Resorts. This strategic alliance marks a significant milestone in enhancing Oman’s wellness tourism sector, aligning with the Oman Vision 2040 objectives to diversify its economic resources and promote sustainable development. OMRAN Group and Santani Wellness Resorts will collaborate to develop and operate two exclusive wellness resorts located in the serene landscapes of Jabal Shams in Ad Dakhiliyah Governorate and in Dhofar Governorate with 182 total keys. These luxury destinations are designed to blend harmoniously with the natural environment, offering a sanctuary for transformative wellness experiences while adhering to the highest standards of sustainability. Santani, Jabal Shams will be the region’s first Astro – Wellness Resort, where guests will experience a multifaceted tailored and customised programmes focused on destressing, rejuvenation, and learning, by the award-winning Santani experiences in design, sustainability, community engagement, food, and service. Hashil Al Mahrouqi, CEO of OMRAN Group, stated, “This partnership with Santani Wellness Resorts is a testament to our commitment to enhancing Oman’s position as a leading destination for sustainable tourism and wellness. By integrating Santani’s world-renowned wellness philosophy with Oman’s unique natural beauty and cultural heritage, we are setting new standards for luxury and sustainability in the region.” The collaboration is expected to create significant economic benefits, including job creation, and will serve as a model for sustainable development and wellness tourism in Oman and beyond. The resorts will offer a range of wellness programmes, including stress management, detox, yoga, and weight management, tailored to individual needs, and designed to promote holistic well-being. Vickum Nawagamuwage, Founder and CEO of Santani Wellness Resorts, expressed his delightenthusiasm for the joint venture, stating, “We are honoured …