Sumou Investment and Abu Dhabi Capital Group announced a major Memorandum of Understanding (MOU) aimed at strengthening regional cooperation in investment and development. The agreement marks the beginning of a strategic partnership designed to unlock high-impact opportunities across key sectors, including hospitality, real estate, and infrastructure. This collaboration reflects a shared commitment to sustainable growth and economic diversification, aligning with long-term strategic visions in both Saudi Arabia and the UAE.  Both parties view this MOU as a pivotal step toward launching transformative projects that will enhance value creation and drive investment momentum across the Region. As part of the wider Abu Dhabi Capital Group ecosystem, STORY Hospitality — the Group’s hospitality arm — is expected to play a supporting role in hospitality-related initiatives arising from the partnership.

Sabre Corporation signed a global distribution agreement with Riyadh Air. This strategic partnership positions Sabre as the first global distribution partner to collaborate with Riyadh Air, building on an already strong IT partnership and further solidifying Sabre’s role as a key enabler of the airline’s retailing and distribution strategy. The collaboration will enable Riyadh Air to utilize Sabre’s advanced technology solutions, including its multi-source approach to content distribution, which seamlessly integrates both New Distribution Capabilities (NDC) and traditional content to advance its retailing and distribution strategy. This partnership enables Riyadh Air to deliver dynamic, personalized travel offers, reaching a global network of travel agents, corporate buyers, and customers. By tapping into Sabre’s extensive global marketplace, Riyadh Air gains access to powerful tools for driving efficiency, increasing market reach, and providing customers with tailored, real-time travel experiences. “Sabre is well-positioned to support Riyadh Air’s retailing and distribution strategies,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. “Through our multi-source content approach, which integrates NDC alongside traditional content, we can deliver personalized and scalable solutions that align with Riyadh Air’s ambitious growth plans. Our strategy ensures seamless access to the most relevant content, helping Riyadh Air to modernize the travel experience and meet the evolving expectations of today’s travelers.” Since its launch, Riyadh Air has been at the forefront of innovation in aviation, aiming to become the first native digital airline in the world. This partnership underscores Riyadh Air’s commitment to delivering exceptional customer experiences through advanced technology and seamless retailing strategies. “Collaborating with Sabre is a pivotal step in our mission to redefine travel retailing and distribution,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “Sabre’s extensive global reach …

His Excellency Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council, attended the World Tourism Forum 2025  in Prague, organised by the UN Tourism in collaboration with the Government of the Czech Republic under the theme ‘Shaping the Future of Tourism through Innovation and Technology.’ H.E. Bin Touq highlighted how the UAE has prioritised the tourism sector as a key strategic pillar of the national economy. The country continues to strengthen its position as a leading global destination by investing in innovation, adopting latest digital solutions, and forging strategic partnerships with various countries and leading global institutions. H.E. added: “The UAE has successfully established its position on the global tourism landscape, strengthening its role in the growth and prosperity of the sector as a global hub for sustainable tourism. This was achieved through developing advanced infrastructure, enhancing innovation and integrating technology into tourism policies, and actively contributing to shaping the future of global tourism through greater international collaboration.” The Minister of Economy highlighted that participation in the Global Tourism Forum offers a significant opportunity to enhance international collaboration and exchange expertise with industry leaders and key decision-makers from around the world. H.E. added that the Forum is an ideal platform for showcasing the UAE’s success in developing smart and sustainable tourism offerings and leveraging cutting-edge technology including AI and other digital tools to drive innovation and sustainable growth of the sector. H.E. bin Touq added: “We believe that forging global partnerships and developing national talent are key to ensuring a prosperous future for tourism. We look forward to enhancing collaboration with our international partners to achieve shared goals in this vital sector.” His Excellency …

Jamaica is making decisive moves to establish a stronger presence in the Gulf Cooperation Council (GCC) region, with Tourism Minister Edmund Bartlett spearheading initiatives to build strategic relationships that could reshape the island’s visitor demographics in the coming years. Jamaica’s Tourism Ministry has identified the GCC region as a high-potential market with visitors seeking premium experiences that align perfectly with Jamaica’s tourism offerings. The initiative comes as part of Jamaica’s broader strategy to diversify its tourism source markets beyond traditional North American and European regions. “The GCC represents one of the world’s fastest-growing outbound travel markets with significant spending power,” Minister Bartlett explained during his recent participation at the Arabian Travel Market in Dubai. “We’re implementing a comprehensive plan to position Jamaica as a premier destination for the discerning GCC visitor.” Recent Developments  Preliminary discussion with dnata Travel Group, one of the world’s largest travel services providers, headquartered in Dubai. DNATA’s extensive network, which includes more than 15 international travel brands, could provide Jamaica with unprecedented access to the Gulf market. In 2024, the JTB appointed Buzz Travel Marketing Middle East as its regional representative. This move reinforces Jamaica’s on-the-ground commitment to building relationships with the GCC travel trade. Trade engagement is a cornerstone of JTB’s strategy to increase regional awareness and Jamaica is developing market-specific strategies to appeal to GCC visitors’ preferences and requirements, including luxury accommodations and experiences, cultural considerations, and air connectivity. Regional Leadership Jamaica’s initiative also positions the country as a regional leader in tourism diversification, potentially creating pathways for other Caribbean destinations to develop presence in the GCC market. The island has consistently demonstrated innovation in tourism development, and this strategic focus on the GCC could …

Wyndham Hotels & Resorts has entered into an exclusive development agreement with Le Park Concord Company to launch its iconic Super 8 by Wyndham brand in the Kingdom of Saudi Arabia. With plans to open 100 hotels over the next ten years, the agreement rein-forces Wyndham’s long-term commitment to quality, accessible and sustainable hospitality development in the region. The signing was executed with the active support of the Ministry of Tourism of Saudi Arabia, further underlining the initiative’s alignment with the Kingdom’s national tourism goals. Le Park Concord is a leading Saudi hotel operator and developer, currently managing over 900 rooms across 13 properties with an additional 13 hotels under development, expected to add more than 2,000 rooms to the company’s growing portfolio. “Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. As tourism accelerates and millions of travellers visit the country each year, the demand for dependable, budget-friendly accommodation continues to grow, whether you are travelling for business or leisure. Our collaboration with Le Park Concord allows us to meet that need by introducing a trusted brand in key cities and along major highways. We’re excited to bring Super 8’s signature blend of affordability, stylish comfort, and sustainable modern design to one of the region’s most dynamic markets.” – Dimitris Manikis, President, EMEA, Wyndham Hotels & Resorts As Saudi Arabia undergoes rapid transformation under Vision 2030, Wyndham and Le Park Concord are set to meet the rising demand for quality, affordable lodging among both international visitors and a growing domestic traveller base. In 2024 alone, the Kingdom welcomed 30 million international tourists, a 9.5 percent increase from the previous year, and …

In partnership with Wataniah Business Group, Sophos Hotels SA is set to manage a Le Meridien in Tabuk, marking a significant milestone in the Kingdom’s evolving hospitality landscape. With construction already advancing, the hotel is moving ahead and foreseen to open its doors Q1 2026. Sophos have signed this agreement to operate a property that is strategically located at a crucial commercial and logistical hub, bordering Jordan, the Red Sea, and other emerging regions across Saudi Arabia. Le Meridien Tabuk is ideally positioned near the commercial district, shopping areas, and key transportation routes for effortless connectivity. Offering an exceptional business or leisure retreat with world-class comfort and service. The hotel will redefine opulence in Tabuk, ensuring an exclusive, serene, and one-of-a-kind experience for its clients. The hotel will offer 151 contemporary rooms and suites, each outfitted with cutting- edge technology and designed for optimal functionality. Elevating the guest experience further, the property will also feature an expansive presidential suite on its own exclusive floor, boasting sweeping panoramic views of the city. Le Meridien Tabuk will offer a culinary journey with specialty restaurants led by renowned chefs. In addition, a premier spa and wellness center will enhance the experience by providing rejuvenating and relaxing treatments within an environment of exceptional comfort. Christian Michel, Chief Executive Officer, Sophos Hotels SA, said: ” We are honored to partner with Wataniah in bringing this landmark hotel to a city that is rapidly evolving into a vibrant hub of innovation and opportunity. This project reflects our shared vision to contribute meaningfully to Saudi Arabia’s ambitious Vision 2030, supporting the Kingdom’s transformative growth in hospitality and tourism. Through our partnership, we aim to uplift standards for …

The Future Hospitality Summit (FHS) Saudi Arabia 2025 officially opened under the theme “Where Vision Shapes Opportunity,” FHS Saudi Arabia, the Kingdom’s most influential hospitality investment conference, bringing together hospitality leaders, investors and decision-makers to discuss hotel performance and development, the outlook for hospitality investment in the Kingdom and the key market trends driving the sector. The official opening remarks were delivered this morning by His Highness Prince Bandar bin Saud bin Khalid Al Saud, Secretary General, King Faisal Foundation (KFF) and Chairman of the Board of Directors, Al Khozama Investment Company. “Hospitality in Saudi Arabia is no longer just about infrastructure or service – it’s about identity, culture, talent, and future leadership. It is about creating opportunities for the people of this country to tell their story, and to shape the experience of those who come to discover it.” HH Prince Bandar bin Saud bin Khalid, Secretary General, King Faisal Foundation. The address was delivered in the distinguished presence of Mahmoud Abdulhadi, Deputy minister of tourism for destination enablement, Ministry of Tourism of Saudi Arabia, who also took to the stage to discuss “Where Vision Shapes Opportunity”. The FHS Saudi Arabia program, which covers everything from start-ups to staffing and innovation to investment over three days, features 150+ speakers across 80 sessions in 18 different content tracks, covering key themes including Investment, Financing & Real Estate, Destination Development, Technology & Innovation, Sustainability & ESG, and Luxury, F&B and Experiential Hospitality. Jonathan Worsley, Chairman of The Bench, organizer of FHS Saudi Arabia, said: “We are delighted to be back at the Mandarin Oriental Al Faisaliah, Riyadh, thanks to our host sponsor Al Khozama Investment and look forward to a very …

Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors. Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt. As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in …

Marriott International signed an agreement with Miyar Alshati Real Estate Company (managed by Miyar Capital), Telal Al Wadi Real Estate Company and Saud Al Arifi Investment Group to introduce the iconic St. Regis brand to Jeddah in the Kingdom of Saudi Arabia. Anticipated to open in 2030, the project features a luxury hotel and residences that will bring St. Regis’ celebrated rituals, bespoke spirit, storied heritage, and signature Butler service to the coastal city. “The signing of The St. Regis Jeddah reflects our commitment to expand our portfolio of brands and experiences in the Kingdom,” said Karim Cheltout, Senior Vice President, Development, Middle East & Africa. “Jeddah continues to be an important business and leisure destination in the region, and a gateway to Makkah and Medina. We look forward to offering locals and travellers to the city the St. Regis’ legendary service, modern glamour and distinctive luxury experiences.” The St. Regis Jeddah is expected to feature 191 elegantly appointed guestrooms, suites and serviced apartments with sea views, five distinct dining venues including a signature restaurant and pool lounge. The hotel is anticipated to include a range of facilities such as an indoor swimming pool, fitness centre and spa, along with more than 1,000 square metres of meetings and events space for celebrations and iconic gatherings. The project is also expected to include The Residences at The St. Regis Jeddah, which will feature 92 one-to-five-bedroom branded residences and offer luxury amenities such as a resident lounge, media room, children’s activity area, meeting rooms, library, fitness centre and a swimming pool. In a joint statement, Tilal Al Wadi Real Estate Company, Miyar Capital and Saud Alarife Group stated, “We are proud to …

A new research report by Wyndham Hotels & Resorts reveals that Saudi Arabia’s Generation Z is driving the country’s tourism landscape—fueling a surge in domestic travel rooted in cultural exploration, digital engagement, and sustainability. Conducted in partnership with YouGov, the study shows that over half (54%) of Gen Z Saudis have taken a domestic leisure trip in the past six months, with 29% of respondents planning to continue travelling locally in the future. The emerging trends from the research underscore how travel has become a meaningful part of everyday life for young Saudis, not a luxury, but a lifestyle, a result which is driven by the Kingdom’s Vision 2030 goals to increase domestic tourism to 55 million trips annually by 2030 and raise tourism’s GDP contribution to 10%. “What we’re witnessing is a generational shift,” said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts. “Gen Z travellers in Saudi Arabia are increasingly choosing to explore their own backyard, not just out of convenience, but because they’re proud of what the Kingdom has to offer. They’re driven by a desire to connect with local culture, contribute to the economy, and travel more sustainably. At Wyndham, we’re proud to support this transformation by offering stays that meet their expectations for value, comfort, and digital ease, while helping them engage more deeply with Saudi Arabia’s nature, heritage, and communities.”