Tag Archives: Vida Hotels and Resorts

Emaar Hospitality strengthens China outreach through partnership with Youli Consulting

Chris Newman jpg

Emaar Hospitality Group is strengthening its market outreach to China with a sales and marketing partnership agreement with Youli Hospitality Consulting, the country’s leading representation company. As part of the agreement, Youli Consulting will promote the hotels under Emaar Hospitality Group’s premium luxury Address Hotels and Resorts and upscale lifestyle Vida Hotels and Resorts across all key markets in China including Beijing and Shanghai. Youli Consulting will promote Emaar Hospitality Group among Chinese travel and tour operators in addition to driving Meetings, Incentives, Conferences & Exhibitions (MiCE) traffic covering leading corporates. The hotels will also be promoted through a dedicated WeChat/Weibo account to engage the digital-savvy young Chinese travellers. Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said, “China continues to be one of the fastest-growing tourism markets for Dubai, led by its ‘China Ready’ strategy. Our hotels are among the most recognised and sought-after by Chinese visitors for its proximity to attractions such as Burj Khalifa and The Dubai Mall that are visited by 97 per cent of all tourists to the city. Through our partnership with Youli Consulting, which has rich sales and marketing experience in the industry, we aim to strengthen guest arrivals from China.” Li Lei, Founder of Youli Consulting, added, “Dubai is today among the most in-demand destinations among the Chinese travellers. As a leading representation company in the country, we understand the aspirations and needs of Chinese guests and we will promote Emaar Hospitality Group’s hotels in Dubai to young travellers, middle-class families, MiCE agencies and corporates. We are confident that our integrated approach to enhance the visibility of our partner brands as well as our practical experience to make overseas hotels ‘China …

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Emaar appoints a sales partner in GCC

Chris Newman jpg

Emaar Hospitality Group partnered with Claviger, the region’s leading sales representation group, to promote the sales of hotel rooms across the GCC region. The sales representation agreement between Emaar Hospitality Group and Claviger covers the promotion of hotels under the premium luxury brand Address Hotels + Resorts and the upscale lifestyle Vida Hotels and Resorts as well as Armani Hotel Dubai. Claviger will leverage its in-market presence across the GCC region to promote the hotels, with a particular focus on families and corporate guests. Led by its dedicated sales associates, the company will highlight the exceptional features and amenities offered by Emaar Hospitality Group’s hotels in Dubai to high net worth individuals and corporate houses as well as conduct roadshows and customer events. Claviger will also highlight Emaar Hospitality Group’s hotels at specialised trade shows. Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said, “Our hotels, all located in central locations in Dubai in close proximity to the most popular tourist attractions, are already popular among guests from across the GCC region. Through our new sales representation agreement, we are further highlighting the value-add that our hotels offer to newer audiences through Claviger’s dedicated network.” Ahmed Baki, Founder & CEO of Claviger, said, “At Claviger, we believe in the exceptional value addition that we can provide to our partners through our expertise, in-market presence and wide network. Address Hotels + Resorts, Vida Hotels and Resorts and Armani Hotel Dubai are three popular brands with clear industry niches that we will highlight to prospective guests.” With more than 33 per cent of tourists in the region travelling for leisure, 24 per cent for business and over 36 per cent visiting …

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Emaar Hospitality Group unveils Vida Za’abeel in Dubai

Vida Zabeel

Emaar Hospitality Group has expanded the portfolio of hotel projects under its Vida Hotels and Resorts brand, with the new Vida Za’abeel. Vida Za’abeel is located in the heart of Za’abeel, mixed-use development, with direct views of the Dubai Frame as well as 360-degree vistas of the city including its famed landmarks. The property is only 10 minutes away from the Dubai International Airport, and offers close proximity to Downtown Dubai as well as Bur Dubai. An elegantly designed twin-tower development of 70 and 68 storeys, Vida Za’abeel will be home to the 220-room Vida Za’abeel hotel and Vida Residences Za’abeel, a collection of serviced apartments in one, two and three-bedrooms. Olivier Harnisch, Chief Executive Officer, Emaar Hospitality Group, said, “As a home-grown brand offering a different experience for the new generation of business and leisure travellers, Vida Hotels and Resorts have set a distinctive niche in Dubai’s hospitality sector. Vida Za’abeel is a significant addition to our portfolio of hotel projects that stands out for its central location and spectacular views of the city’s landmarks. With its focus on convenience and connectivity, Vida Za’abeel will add to the choice of hotel guests and discerning customers who are seeking a vibrant hub where inspiring minds can create and connect.”

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Emaar Hospitality hits 10,000 hotel rooms milestone

Address Fountain Views

Emaar Hospitality Group has achieved an impressive milestone of 10,000 hotel rooms across its 11 operational hotels and 30 upcoming projects. The hotel rooms are spread over three hotel brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels. Olivier Harnisch, CEO, Emaar Hospitality Group, said, “With over 10,000 rooms and counting, Emaar Hospitality Group has underlined its credentials as the region’s fastest growing hospitality provider, delivering three distinctive lifestyle experiences that meet the diverse and shifting preferences of today’s travellers. While we have a strong footprint in the UAE, we are also expanding our presence in international markets, delivering our homegrown competencies to high-growth markets.” The brand’s vision is to be one of the world’s leading hospitality providers whilst continuing to innovate on the choices they offer.

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Emaar rolls-out 28th Address hotel project

Architects - Adrian Smith / Skidmore Owings & Merrill

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has announced the roll-out of its 28th upcoming hotel project – the Address Fashion Avenue. It is located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded. Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai. With two other hotel brands, the upscale lifestyle Vida Hotels and Resorts, and the contemporary Rove Hotels, Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai and international markets including Saudi Arabia, Bahrain, Egypt and Turkey. Address Fashion Avenue stands out for its spectacular location next to Burj Khalifa, and near the Mohammed bin Rashid Boulevard. Linked directly to the Fashion Avenue, a veritable showcase of flagship outlets by the world’s leading fashion brands in The Dubai Mall, the project is one of the last developments in Downtown Dubai.

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Emaar Hospitality Group partners with GHS to strengthen its global network

Address Boulevard

Emaar Hospitality Group has partnered with Global Hospitality Services (GHS) to expand its brand reach and customer base in the key strategic markets such as the Americas, the United Kingdom and other parts of Europe, India and China. Global Hospitality Services will showcase Emaar Hospitality Group to the leisure and corporate segments in these key markets, underlining its service standards and innovative lifestyle products. Emaar Hospitality Group has been the leading provider of innovative lifestyle travel products, through its three hotel brands – Address Hotels + Resorts; Vida Hotels and Resorts; and Rove Hotels. Linda Bekoe, VP of Global Sales at GHS supported this as she commented, “At GHS, we utilise the power of collaboration and collective capability to open doors and give a global voice to our hoteliers. We are proud to work alongside Emaar Hospitality Group and assist its brands to further penetrate the market on a global level.”

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