Emaar rolls-out 28th Address hotel project

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has announced the roll-out of its 28th upcoming hotel project – the Address Fashion Avenue. It is located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded. Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.
With two other hotel brands, the upscale lifestyle Vida Hotels and Resorts, and the contemporary Rove Hotels, Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai and international markets including Saudi Arabia, Bahrain, Egypt and Turkey. Address Fashion Avenue stands out for its spectacular location next to Burj Khalifa, and near the Mohammed bin Rashid Boulevard. Linked directly to the Fashion Avenue, a veritable showcase of flagship outlets by the world’s leading fashion brands in The Dubai Mall, the project is one of the last developments in Downtown Dubai.