Tag Archives: Accor

Katara Hospitality announced a new partnership with Accor, a world-leading hospitality group with the two-fold signing of Raffles and Fairmont hotels in Qatar. The management agreement was signed by His Excellency Sheikh Nawaf Bin Jassim Bin Jabor Al-Thani, Chairman of Katara Hospitality and Mr. Sébastien Bazin, Chairman & CEO of Accor. The agreement signing was held at Katara Hospitality headquarters in Doha in the presence of Katara Hospitality Management represented by Andrew Humphries, Acting Chief Executive Officer, Kamal Rhazali, General Counsel, Irfan Sharief, Chief Asset Management Officer, Juan Aguilar, Acting Chief Technical Officer. As well as Accor Management represented by Mark Willis, CEO India, Middle East, Africa & Turkey and Gaurav Bhushan, CEO of Accor’s Lifestyle Brands. On this occasion, HH Sheikh Nawaf bin Jassim bin Jabor Al Thani, Chairman, Katara Hospitality said, “Katara Hospitality is one of the first investors that understood the significance of the project, committing to developing the hospitality icon of Doha for the 21st Century in the State of Qatar. We are confident the ethos of Accor brand is a strategic fit for this iconic project as it is important that we have an operator who understands our vision and strategy, while ensuring it occupies its rightful position in the local and global marketplaces when it opens next year.” “While we regard 2022 as a milestone in the country’s development, this new property in Lusail will also occupy a focal point for residents and travellers during the FIFA World Cup. We believe that this is our opportunity to showcase a country that has grown into an international destination and Katara Hospitality will create the landmark to underpin lifetime memories. As Qatar National Vision 2030 creates …

Accor opens new Pullman in one of the most sought after locations in Dubai, Business Bay. The group has partnered for the very first time with Twenty 14 Holding; an Abu Dhabi based Hospitality Company, with acquisitions and management of assets throughout the globe. “We are very pleased to add Pullman Downtown Dubai to our expanding network in the city through this exciting partnership with Twenty 14 Holding” says Mark Willis, CEO India, Turkey, Middle East & Africa for Accor “There is no doubt that this property is set to become a flagship for the Pullman in Dubai due to its ideal fit with the brand.” “The partnership between Accor and Twenty 14 Holding brings to fruition a sophisticated and urban property in the heart of Dubai,” says Alexander Musch, General Manager at Pullman Downtown Dubai “We are excited for the launch and eager to welcome guests to an elevated experience at Pullman Downtown Dubai.” “We are pleased to partner with the Accor Group and be part of their strong footprint and network in the region”, said Adeeb Ahamed, Managing Director of Twenty14 Holdings. “Pullman is aligned with our expectations and vision as an asset owning company, and with Accor’s loyalty program and management expertise, we are confident that guests at our property will get to experience the best of global hospitality.”

Accor announced its continued action to lead the hospitality industry with the most stringent cleaning standards and operational procedures concentrated on guest safety. Following operational disruptions stemming from COVID-19, Accor has successfully reopened most of its hotels with 95% of them having already adopted the Group’s trusted ALLSAFE cleanliness and hygiene protocols jointly developed with Bureau Veritas. To date, Accor has successfully certified 65% of these hotels with the ALLSAFE label through a third-party review and accreditation process with professional auditors like Bureau Veritas, SGS, Clifton and Ecolab, and is working to have additional hotels independently verified as ALLSAFE compliant over the coming months. “At Accor, we are grateful for the trust our guests have placed in us to protect their health, safety and wellbeing and this is a responsibility we prioritise above all else,” said Chris Cahill, Deputy CEO Hotel Operations. “Throughout this difficult year, our hotel teams have risen to the challenge of enhancing their already stringent protocols and following increased public safety regulations while continuing to welcome, safeguard and take care of others; this remains at the very heart of what we do and who we are as hoteliers.” “Rolling out the ALLSAFE Program in our region has been a priority for us since its launch”, said Mark Willis, CEO Middle East & Africa. As we continue to welcome our guests with all the joy and expectation that travel brings, we want to ensure we keep them, and our team members, as safe and protected as we can along their journey.”

Accor is anchoring the upcoming Jewel of the Creek masterplan in Dubai, UAE, with a fully integrated urban Rixos resort focused on leisure, entertainment, sports and food & beverage. Earlier this year, Accor announced its strategic partnership with Dubai Developments to manage two properties, namely the Mövenpick Grand Al Bustan and Swissôtel and Swissôtel Living Al Murooj; The upcoming Jewel of the Creek will illustrate the third property signed in less than a year. “The recent development witnessed in the nearby Bur Dubai and Deira districts, with major facelifts and redevelopments initiatives, are expected to further elevate the surroundings and will be incredibly beneficial to existing hotels in the respective areas”, said Mark Willis, CEO of Accor Middle East & Africa. “We are the largest hotel operator in Dubai and our partnership with Dubai Developments highlights our common goal to strategically develop tourism and meet the demand of today’s travellers in Dubai”. “We see this project as the ‘Jewel’ of the Jewel of the Creek development”, said H.E EngEssa Al Maidoor, General Director Dubai Developments, “Once our elaborated and strategic improvement plan is complete, the project will offer all elements to bring a true Rixos product to the Dubai Creek area, which will appeal to a larger target audience and vastly distinguish itself from the competition”. “We are very pleased to introduce this new property into Dubai, as we increase the presence of the Rixos brand in the UAE” adds Willis. “This revolutionary project is expected to transform the Port Saeed area of Deira into a destination with a vibrant urban centre featuring residential, commercial, hospitality, sports and recreational components.”

Accor marked another milestone in the Kingdom of Saudi Arabia after signing a management agreement to expand its premium portfolio with the launch of the first the Swissôtel Living in the Kingdom. The group has partnered with Al Raya Estate Group, a pioneer in the field of real estate development in KSA, Kuwait and the UK to operate the new Swissôtel Living Jeddah. With an opening date scheduled for 2021, the project will be attached to (J View) – an exemplary mixed-use development comprised of hospitality, office, food and beverage and retail components. Fahad Al-Alloush, CEO of Al Raya Real Estate said “Our core business is to develop and manage real estate in the hospitality, residential and commercial sector. This Project (J View) is offering a high standard mix of all with its primary component being the serviced apartments. We decided to proceed with the Accor Group to introduce the Swissotel Living Brand into the market of Jeddah due to its leadership and expertise in extended-stay brands. We believe Vision 2030 is definitely boosting the transformation of the Saudi tourism and hospitality market, and we are looking forward to explore more opportunities along with Accor in the kingdom”. “This is a project we are extremely excited to launch. The stature of the project and its strategic location amid a plethora of demand generators around the central business district of Jeddah, will allow the Swissôtel Living Jeddah to actively attract a variety of demand segments”, said Mark Willis, CEO of Accor Middle East and Africa. “Our extensive research in the Saudi market highlights the growing demand from KSA travellers to stay in serviced apartments and benefit from the additional space with …

Accor is pioneering a new guest safety initiative ‘ALL Safe Officer’ that will redefine the hospitality experience in the Middle East and Africa during these unprecedented times.The ground-breaking programme, which is scheduled to be rolled out in the coming weeks, will see every hotel appoint a health and safety officer who will not only ensure cleaning and hygiene protocols are implemented to the highest standards, but will be available to handle guests questions and concerns.These specially trained officers are the face of Accor’s new ALL Safe Accor Programme – a set of rigorous measures designed to protect and reassure guests that are being implemented at its 300 properties region-wide. The initiative is bolstered by Accor’s strategic partnership with global insurance giant AXA which, as of July 2020, will be providing guests at its 5,000 properties worldwide with free medical support that includes consultations with medical professionals by phone or in the location where they are staying. “The safety and wellbeing of our guests is always our priority at Accor and we regularly review and enhance our procedures and services to adapt to new circumstances or as improved technology becomes available,” said Mark Willis, CEO, Accor Middle East and Africa. “The COVID-19 pandemic has forced us all to change the way we live, work and stay and as the largest hotel group in the Middle East and Africa, we are taking the lead in reinventing the hospitality experience, introducing dedicated ‘ALL Safe Officers’ and a rigorous programme of transparent measures that give guests peace of mind and put their health first, which is what they now value most,” he added.

Today more than half Accor branded hotels worldwide are closed, likely over two thirds in the coming weeks. The abrupt deterioration in the situation has prompted the Group to take drastic actions across its global operations; hence it has launched ‘ALL Heartist Fund’, a COVID-19 special financial program. In these unprecedented times, the Group stands more than ever by its employees, partners and communities, providing time, resources and access to its local and global network. Given the situation, the Group has decided to take aggressive, incremental actions. Collectively, these include: travel ban, hiring freeze, reduced schedules and /or furloughing for 75 per cent of global head office teams for Q2, resulting in a minimum €60m reduction in G&A for 2020; reviewed recurring investment plan for 2020 resulting in a €60m reduction in capital expenditures; the Group is further streamlining all other costs (e.g. sales, marketing, IT), in line with lower system wide revenues. In these unchartered territories, Accor’s Board of Directors has decided to complement management actions outlined above, by withdrawing its proposal for a 2019 dividend payment of c. €280m. After consulting with the Group’s main shareholders, JinJiang International, Qatar Investment Authority, Kingdom Holding Company and Harris Associates, Accor has decided to allocate 25 per cent of the planned dividend (€70m) to the launch of the ‘ALL Heartist Fund’, a COVID-19 special purpose vehicle. This fund will typically assist: Group’s 300,000 employees, pledging to pay for their COVID-19-related hospital expenses, for those who do not have social security or medical insurance; on a case by case basis, furloughed employees suffering great financial distress; on a case by case basis, individual partners facing financial difficulty This fund reflects the ambition …

Accor Middle East & Africa launches partnership with ‘She is Arab’, the first dedicated global speakers’ platform for Arab women designed to elevate female leadership development and to drive women’s economic empowerment and advancement in the workplace. As part of the partnership, a series of dialogues and discussions will roll out throughout the year in Saudi Arabia, Egypt, Jordan and the UAE, including panels, roundtables, fireside chats, in addition to training and coaching sessions focused on leadership skills, public speaking, personal branding and media interaction. These events will tackle topics including the changing nature of leadership, navigating through workplace culture, achieving work life balance, and advocating workplace policies to ensure equal opportunities for women. Sami Nasser, Chief Operating Officer, Middle East & Africa said, “The region today accounts for almost 30 per cent of the Group’s global RiiSE network of close to 30,000 employees from 4,900-plus hotels in 111 countries. Male and female talent from Accor’s hotels in Saudi Arabia and Egypt dominate RiiSE membership in the region. We are thrilled to join hands with ‘She Is Arab’, further cementing our commitment to continuous narrative around gender equality, with the aim of achieving actionable outcomes.” Speaking on the partnership, Noha Hefny, Co-founder, She is Arab said, “We consider this collaboration a testament to Accor’s commitment to social responsibility and its strong support for women-led startups. With the growing momentum and strength of the She is Arab network; we believe our synergies and common values reinforce our shared commitment to women empowerment and gender parity in the MENA region.”

Accor is set to introduce Novotel in Oman. It entered a new strategic partnership with Sundus Investments, to manage the 215-key Novotel Muscat Airport. The two-year-old property will undergo a modest revamp including décor and signage alterations to reflect Novotel’s signature contemporary-led brand experience, with further modifications including a reimagined lobby planned in the future. With some of the capital’s most ambitious mixed-use developments on the property’s doorstep and the new world-class Oman Convention & Exhibition Centre (OCEC) also nearby, the hotel will meet growing local and international demand for high-quality midscale accommodation. “Partnering with Sundus Investments to raise Accor’s first Novotel flag in Oman marks another significant step in our regional expansion strategy as we look to collaborate with leading developers in strategic locations where we can leverage our portfolio of dynamic brands, with Oman a priority market. Following this agreement we can showcase our takeover expertise and demonstrate the potential of our flagship midscale concept in a fast-growing destination, paving the way for more joint hospitality projects across the Sultanate,” said Mark Willis, CEO, Accor Middle East & Africa. Ahmed Al Ardhi, Chairman of Sundus Investments, said, “Our investment and development strategy is aligned to the Sultanate’s economic diversification plans as set out in Vision 2020 and Vision 2040, with tourism identified as a key growth sector, and as we consolidate our portfolio and embark on our next growth phase, we are partnering with leading international hotel operators such as Accor to ensure our hospitality projects set world-class standards.”

Accor has partnered with UAE entertainment giant, Bulldozer Group, to unlock more exclusive and dynamic experiences for members of its newly launched lifestyle loyalty programme, ALL – Accor Live Limitless. The collaboration builds on Accor’s ambition to become a lifestyle enabler, with Bulldozer Group famed for its portfolio of original nightlife venues and award-winning restaurants, including Gaia, Scalini and Shanghai Me as well as state-of-the-art productions and cutting-edge events through BASE Dubai that are setting regional and global trends. Following the deal between the two leading lifestyle brands, ALL – Accor Live Limitless members will be offered privileges at most Bulldozer Group venues and restaurants, including BASE Dubai, an immersive open-air super club that regularly plays host to A-list celebrities. Backstage passes and meet-and-greets with artists are also up for grabs as part of partnership benefits. Diamond members will also be entitled to receive special benefits at Bulldozer Group restaurants with the choice of premium dining experiences including Shanghai Me, Scalini and Gaia. The exclusive privileges don’t end there; during the Formula 1 Abu Dhabi Grand Prix, which takes place every November, Accor will host an exclusive F1 party and other exciting hospitality events for ALL members. “As an operator of dynamic nightlife venues and restaurants with a distinctive atmosphere, the Bulldozer Group is the perfect fit for Accor and what it has set out to achieve with ALL – Accor Live Limitless,” said Yigit Sezgin, Chief Commercial Officer, Accor Middle East & Africa. Evgeny Kuzin, Managing Partner and Co-Founder of Bulldozer Group, said, “A limitless lifestyle is an important part of our core culture, an ideology that we promote and facilitate for all of our clients, and one of …