Accor to takeover Muscat airport property and debut Novotel in Oman

Accor is set to introduce Novotel in Oman. It entered a new strategic partnership with Sundus Investments, to manage the 215-key Novotel Muscat Airport. The two-year-old property will undergo a modest revamp including décor and signage alterations to reflect Novotel’s signature contemporary-led brand experience, with further modifications including a reimagined lobby planned in the future. With some of the capital’s most ambitious mixed-use developments on the property’s doorstep and the new world-class Oman Convention & Exhibition Centre (OCEC) also nearby, the hotel will meet growing local and international demand for high-quality midscale accommodation.

“Partnering with Sundus Investments to raise Accor’s first Novotel flag in Oman marks another significant step in our regional expansion strategy as we look to collaborate with leading developers in strategic locations where we can leverage our portfolio of dynamic brands, with Oman a priority market. Following this agreement we can showcase our takeover expertise and demonstrate the potential of our flagship midscale concept in a fast-growing destination, paving the way for more joint hospitality projects across the Sultanate,” said Mark Willis, CEO, Accor Middle East & Africa.

Ahmed Al Ardhi, Chairman of Sundus Investments, said, “Our investment and development strategy is aligned to the Sultanate’s economic diversification plans as set out in Vision 2020 and Vision 2040, with tourism identified as a key growth sector, and as we consolidate our portfolio and embark on our next growth phase, we are partnering with leading international hotel operators such as Accor to ensure our hospitality projects set world-class standards.”