A recent report on ‘Middle East Consumer Travel Report 2018’ co-sponsored by Amadeus, explored an overview of the travel industry in Saudi Arabia and the latest highlights entailing consumer activities and mobile trends in the Middle East. Travellers from Riyadh showed an increase in mobile bookings in the Kingdom with 32%, followed by Jeddah with 31%. More than 40% of travellers in the region organise their trips online, 33% travellers today “actively search” for discounts online during the shopping process and 57% of travellers in the region book their flight fares only a week prior to their travel dates.
The report acknowledges that the Middle East travel market is incredibly diverse when it comes to travel patterns. While value is a key driver in travel decisions, more people admit to being more influenced by friends, family and colleagues (53%) than by search engines and review sites (47%) or actual travel agents (31%).
Eng. Nashat Bukhari, General Manager, Amadeus Saudi Arabia said, “We are pleased with the significant rise in the consumer’s online travel trend in the region and as the industry continues to evolve, we will continue the deliver the latest cutting-edge technology dedicate to alter the shape of the travel industry in the region.”