Tag Archives: Saudi Arabia

Saudi Arabia ranked first globally in growth of international tourism receipts in the first quarter of 2025 compared with the first quarter of 2019, according to the World Tourism Barometer published by UN Tourism. As outlined in the report, the Kingdom placed third worldwide in growth of international tourist arrivals and second in the Middle East, in Q1 2025 compared to Q1 2019. During the first quarter of 2025, the Kingdom recorded a remarkable 102% increase in international tourist arrivals compared with the same period in 2019—far exceeding the global average of 3% and the Middle East average of 44%. This outstanding growth underscores Saudi Arabia’s position as a key player in both regional and global tourism and underlines the Kingdom’s unwavering commitment to advance the sector and realize its objectives set in Saudi Vision 2030.

Saudi Arabia has achieved record growth in international visitor spending during the first quarter of 2025, with a 9.7% increase compared to the same period in 2024. According to the travel account data in the balance of payments for May, total spending by inbound visitors reached approximately SAR 49.4 billion in Q1 2025, driving a travel account surplus of SAR 26.8 billion—a growth of 11.7% compared with Q1 2024. The Ministry of Tourism explained that the significant increase in the travel account surplus reflects the continued efforts by the Ministry and the Saudi Tourism Ecosystem to advance the tourism sector and strengthen its contribution to the national economy. This growth also underscores the rapid development of the Kingdom’s tourism industry. The sector’s impressive performance highlights the impactful steps taken by the Saudi Tourism Ecosystem that position the Kingdom as a global tourism leader. These include adopting best practices in tourism development, constantly improving services and offerings, and actively collaborating with all government entities to support the sector’s development and achieve the goals of Saudi Vision 2030.

flyadeal has launched its summer seasonal flying programme with the return of popular destinations in Egypt, Turkey, Azerbaijan, Georgia, and Bosnia and Herzegovina. The fast-growing Saudi low-cost airline welcomes back the Egyptian holiday resort of Sharm El Sheikh; the Turkish hot spot of Trabzon; Baku and Tbilisi, the capital cities of Azerbaijan and Georgia respectively; and the cultural city of Sarajevo in Bosnia and Herzogovina, to its summer network. Saudi Arabia’s youngest and region’s fastest growing low-cost airline is operating a total of 10 routes across the five summer destinations from bases in Riyadh and Jeddah over a 10-week period during the holiday season. With cooler climes than the intense summer heat of the Kingdom, the seasonal additions provide a great retreat for families and independent travellers during the busy two months ahead. Steven Greenway, flyadeal Chief Executive Officer, said: “With the summer holiday rush getting into full swing, we are delighted to reintroduce our popular seasonal services for a third consecutive summer flying programme. We look forward to welcoming back our seasoned travellers and first-time passengers to these exciting destinations for a short break or longer holiday.” The seasonal capacity comes on top of flyadeal’s recently-introduced year-round scheduled services from the Kingdom to Alexandria and Assiut in Egypt; and Istanbul’s second airport of Sabiha Gökçen. flyadeal has been catapulted into the region’s fastest growing airline with a current fleet of 39 Airbus A320 family aircraft serving over 30 seasonal and year-round destinations in Saudi Arabia, Middle East, Europe, North Africa and South Asia. The airline is set to more than triple in size in fleet and destinations served by 2030. Tickets are bookable via flyadeal’s Mobile App, website www.flyadeal.com and through travel …

IDeaS announced a new partnership with Elaf Group for the implementation of IDeaS’ G3 Revenue Management System across an initial four hotels in the Elaf Group portfolio. With this agreement, IDeaS continues to expand its footprint in Saudi Arabia whose ambitious Vision 2030 goals include 362,000 new hotels rooms by 2030 under the Kingdom’s US$110 billion hospitality expansion initiative. Currently, IDeaS’ solutions have been implemented in 144 hotels across the Kingdom, with strong and growing demand projected for the future. Elaf Group is preparing to double the size of its hotel portfolio in the coming years. By partnering with IDeaS, they will be able to scale their operations effectively and optimize their revenue strategies. The partnership will enable Elaf Group to leverage advanced data-driven insights, enhance their decision-making processes, and ultimately achieve their growth objectives more efficiently. The Group Pricing capabilities of G3 RMS, with its ability to quickly determine a group’s entire value and the value of any potential business being displaced, are a key component of Elaf Group’s decision to partner with IDeas. As hotels in Madinah rely heavily on both pilgrimage-driven groups and leisure business, the ability to accept the most profitable business is crucial. Balancing their demand needs helps hotels optimize occupancy and revenue, ensuring sustainable growth and guest satisfaction. Mohamed Abbas, Commercial & Revenue Director at Elaf Group said: “We have chosen IDeaS because of their system’s accurate forecasting capabilities, strong pricing tools and inventory controls that can all be managed by a small, centralized team. IDeaS is a reliable partner who will help us drive the revenue growth needed for us to continue our planned expansion in Saudi Arabia.” Ibrahim Saba, Principal Sales Director – Europe, …

Hilton announced the signing of Diyar Ajwa, Tapestry Collection by Hilton, in partnership with Al Musbah Group – marking the debut of the lifestyle Tapestry Collection brand in Saudi Arabia. Expected to open later in 2025, the new signing reinforces Hilton’s continued expansion in the Kingdom and adds to its growing presence in one of the world’s most significant religious tourism destinations. With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia. Strategically located north of the central Haram area in Madinah, Diyar Ajwa, Tapestry Collection by Hilton, will offer direct pedestrian access and views of Al Masjid Al Nabawi, providing guests with a convenient and comfortable stay. The property will benefit from strong transport links, including proximity to Prince Mohammad bin Abdulaziz International Airport and connectivity via the Haramain High-Speed Rail, which links Makkah, Madinah, and Jeddah. Mohammed Almusbahi, Director, Al Musbah Group, commented: “We are proud to partner once again with Hilton to introduce the first Tapestry Collection by Hilton in the Kingdom. With its unique identity rooted in local heritage, this hotel will offer visitors and pilgrims an authentic and memorable stay in the heart of Madinah. Our continued collaboration with Hilton reflects our shared vision to support the Kingdom’s hospitality goals and deliver world-class offerings across key cities.” The hotel will offer 221 guest rooms and suites, along with an all-day dining restaurant, a café, and a fitness centre. The property’s design narrative will be inspired by the revered Ajwa date, grown exclusively in Madinah, adding a rich cultural touch to the guest experience. Carlos Khneisser, chief development officer, Middle East & Africa, Hilton, …

The Pacific Asia Travel Association (PATA)  announced that the Aseer Region Development Authority (ASDA) has officially joined the Association as its newest member. “We are delighted to welcome the Aseer Region Development Authority to the PATA family. Aseer is a powerful example of how destinations can embrace tourism not only as an economic driver but also as a catalyst for cultural celebration, environmental responsibility, and community empowerment,” said PATA CEO Noor Ahmad Hamid. “As Saudi Arabia continues to diversify its tourism offerings, Aseer’s distinctive identity — rooted in heritage, nature, and innovation — offers meaningful inspiration to our global network. We look forward to learning from and working with ASDA as we collectively shape a more responsible and resilient future for travel.” Known for its cool mountain climate, rich cultural heritage, and spectacular natural landscapes, Aseer is rapidly emerging as one of Saudi Arabia’s most distinctive tourism destinations. ASDA’s decision to join PATA highlights the region’s growing visibility on the global tourism map and reflects a shared commitment to building an inclusive and sustainable visitor economy aligned with PATA’s vision. Eng. Hashem Al Dabbagh, CEO, Aseer Region Development authority, said, “Joining PATA represents a significant milestone in our journey to establish Aseer as a world-class sustainable tourism destination – renowned for its stunning natural landscapes and vibrant cultural heritage. We look forward to collaborating with PATA to elevate Aseer’s profile on the global tourism stage and to showcase the region’s exceptional visitor experiences.” Saudi Arabia is a key region for the Association, and PATA is already collaborating with the Saudi Tourism Authority to support the Kingdom’s tourism goals. ASDA’s addition marks another important step in PATA’s growing engagement across Saudi …

In an exclusive interview with TravTalk Middle East, Naif Hassan Awlia, Tourism and Engagement Director of Diriyah, Saudi Arabia, shared insights into the destination’s debut at ITB China. Representing Diriyah for the first time at the event, Awlia emphasized the strategic importance of China as a key source market, aligning with Saudi Arabia’s broader tourism vision. “As part of Diriyah’s tourism ecosystem, we closely follow the National Tourism Strategy,” Awlia explained. “China is a priority market for us. With the Kingdom targeting 150 million visitors annually by 2030, 5 million of those are expected to come from China—and we intend to play a significant role in achieving that goal.” He highlighted the purpose of their participation at ITB China: to connect with leading travel trade partners, including platforms such as Alibaba and Trip.com, and tailor their offerings to resonate with Chinese travellers. “We’re here not only to tell our story but to understand and align with the narrative that appeals to the Chinese market,” he concluded.

Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al-Khateeb officially launched TOURISE , a bold new global platform designed to shape a new horizon and plot a shared roadmap for the next 50 years of tourism. Built for ambition and backed by vision, TOURISE will convene a dynamic cross-section of public and private sector industry giants for the first time. Visionary leaders with tourism, technology, investment, sustainability, and cultural expertise will be connected to tackle critical challenges, unlock transformative opportunities and set the agenda for a sector that is sustainable, equitable and future-focused. Along with global partners from multilateral institutions to private sector leaders, TOURISE is designed to unlock major, unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform. TOURISE is no ordinary event; it is a global platform structured for year-round impact at scale through digital collaboration, thematic working groups, and cross-sector partnerships focused on long-term sector transformation. This will include authoring a series of white papers and global indices focused on tourism, sustainability and global economy, co-developed with leading international organizations, setting new benchmarks for the tourism sector. The inaugural TOURISE Summit will take place in Riyadh from November 11 to 13, 2025. The program, which will also be livestreamed, will focus on four core themes: The Future of AI-Powered Tourism – Innovate or Fade; The Great Tourism Reset – Disruptive Business Models and Investment; Rebooting the Travel Experience – Upgrade in Progress; and Tourism that Works – for People, Planet, and Progress. A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more …

In an exclusive interview with TravelTV Middle East, Saurabh Tiwari – Area Director Middle East & CIS, Taj Hotels part of IHCL  shared that there are two hotels in the pipeline for the Kingdom of Saudi Arabia. One will be in the cultural capital of Diriyah Gate in Riyadh with 200 rooms whilst the other will be in Mecca with an inventory of 350 rooms. ” Saudi Arabia is growing at a phenomenal pace—it’s already among the world’s top 20 economies and is well on its way to breaking into the top 10. With numerous giga projects underway and nearly a trillion-dollar economy, the momentum is unstoppable. The opportunities here are vast; it’s not just one runway, but six major runways of growth and potential. The future truly looks bright. As for Taj Hotels, we currently operate three exceptional properties in Dubai. Now that we’re well-established there and our growth in India has been remarkable, we’ve turned our attention to Saudi Arabia. We’ve already signed two hotels—one in the holy city of Mecca and another in Riyadh. We’re actively engaging with promising partners and like-minded investors who recognize the strength of our brand. And it’s not just about Taj—it’s also about the power of Brand India. There’s a strong Indian diaspora here in Riyadh, over 1.7 million people, not to mention the countless pilgrims from the subcontinent who visit Saudi Arabia. They know our brand, they trust it, and they connect with it. We’re confident that Taj will thrive in Saudi Arabia, and we’re incredibly excited about what’s ahead.”

In a strategic move to bring soulful, modern living to the forefront of Jeddah’s urban landscape, Baraka for Real Estate Development and Investment Company Ltd has signed a milestone agreement with global lifestyle hospitality operator Kerten Hospitality to launch The House Residence Al Salam District in Jeddah. The House Residence is set within Al Salam District, Baraka’s flagship mixed-use development spanning 45,000 square meters of land. With a diverse offering of 38 one-bedroom apartments, 58 two-bedroom apartments, and 17 three-bedroom villas, The House Residence Al Salam District delivers a new dimension of integrated living and immersive hospitality that blends contemporary design with local heritage. This marks a pivotal step in realising the company’s long-term vision of community-driven, culturally rich destinations that transform how people live, work, and connect. “At Baraka, our purpose is to shape urban spaces that are deeply human, where design meets purpose, and where community and culture define the experience,” said Ebrahim Alqassab, Projects Director at Baraka. “Al Salam District is not just a development; it is a statement of our belief in building vibrant, sustainable environments. The House Residence Al Salam District is a key expression of this vision and a major milestone in our journey toward redefining urban life in Saudi Arabia.” With a diverse offering of 38 one-bedroom apartments, 58 two-bedroom apartments, and 17 three-bedroom villas, The House Residence Al Salam District delivers a new dimension of integrated living and immersive hospitality that blends contemporary design with local heritage. The project reflects a shared philosophy between Baraka and Kerten Hospitality—one that values authenticity, lifestyle integration, and placemaking as central to hospitality. As a dynamic cultural centre, positioned to be the pulsating heart of Jeddah, Al …