Tag Archives: Saudi Arabia

Saudi Tourism Authority (STA) recently launched the largest integrated travel campaign in China ‘Embark on a Journey of Discovery to Saudi’ at the Shanghai Bund Waterfront with 400 trade partners. The event was attended by Jin Lei, Deputy Director General of the Shanghai Municipal Administration of Culture and Tourism, Alhasan Aldabbagh, President of APAC Markets including over 400 trade partners, media and influencers, and the Chinese public were invited to explore the rich and diverse tourism offerings of Saudi. The campaign marks the largest integrated travel campaign launched by Saudi in China, starting with a week-long Saudi Tourism Exhibition, a celebration of Saudi’s culture, heritage, and natural beauty on the Shanghai Bund waterfront, from 17 to 23 November, inviting guests to experience mystical Saudi through immersive experiences, storytelling, and live performances. So far, the exhibition has welcomed over 80,000 visitors. In addition to the consumer marketing campaign, a series of Saudi experience films have launched on national TV and all major digital China platforms such as Ctrip, Huawei, Mafengwo, and Tencent, reaching and connecting with over five hundred million Chinese citizens.  The films intend to showcase the rich experiences Chinese travelers can look forward to upon visiting Saudi and is further available on VisitSaudi.CN website and STA’s social media channel. Starting from November 17, destination experience videos were launched, enabling digital travelers to visit scenes such as a traditional Bedouin tent complete with camel caravans and stargazing; tour the historic Diriyah, Al Masmak Fortress, and the colorful Souk Al Zel; learn to create Arabian fragrances; fly over AlUla in a hot-air balloon; go on a cross-country adventure in a vintage Land Rover; and snorkel in the Red Sea. Also, how-to …

With 8.9 million passengers in the first nine months of the year, India was DXB’s top country destination in terms of traffic volume, followed by Saudi Arabia with 4.8 million passengers, and the UK (4.4 million passengers). Other country destinations of note include Pakistan with 3.1 million passengers, the US (2.7 million) and Russia (1.8 million). The top cities by traffic were London (2.7 million passengers) and Riyadh (1.9 million), closely followed by Mumbai (1.8 million) and Jeddah (1.7 million passengers). Propelled by strong growth throughout the first three quarters of the year and anticipation of an exceptional surge in guest numbers in the final quarter. Dubai Airports is forecasting annual passenger traffic at Dubai International (DXB) to reach 86.8 million – surpassing 2019 traffic. “We’re thrilled but not entirely surprised that DXB is all set to surpass the pre-pandemic milestone well ahead of our initial projections by almost a year. Our outlook for the remainder of this year and the next remains optimistic. Teaming up with our strategic partners, we’re ready for the challenge to continue to exceed guest satisfaction amidst the continuous surge in traffic,” said Paul Griffiths, CEO of Dubai Airports.

IHG Hotels & Resorts announced the signing of Holiday Inn & Suites Taif and Staybridge Suites Taif, in partnership with Al Jumaiah Group. Both properties are set to open in Q4 2025 in the Al Shafa, Taif, a relaxing destination located 2,500 meters above sea level and known for its historical sites, panoramic scenic views, pleasant weather, and fragrant rose gardens. The new resorts will play a vital role in supporting Taif’s growing hospitality scene and further cementing IHG’s commitment to Saudi Arabia’s Vision 2030. Taif, as of the 10 strategic destinations under Vision 2030, is playing a key role in contributing to achieving Saudi Arabia’s ambitions for the tourism and hospitality sector with substantial government investments in infrastructure and its emergence as a prominent tourism destination. With its all year round leisure demand appeal, the dual signing of IHG hotels will add 280 rooms, catering to the high demand for world-class hospitality offering in the city. Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts, commented: “We are pleased to strenghten relationship with our existing partner, Al Jumaiah Group and bring two brands from our essential and suits offering to the beautiful city of Taif. Having opened first internationally branded hotel in Taif – InterContinental Taif decades ago, we are proud to continue to strenghen our footprint and bring new brands to the city as it grows into a prominent tourims destination in the country. He added: “Saudi Arabia is a priority market for IHG – the continuous growth of our global portfolio within the Kingdom reflects our unwavering commitment to the vision of the leadership of the country and emphasizes our dedication to …

Diriyah Season is set to open in December, with a captivating array of events and experiences designed to bring to life the living heritage of Diriyah – ’The City of Earth’, and the birthplace of the Kingdom of Saudi Arabia. Spread across several areas of Diriyah including the parks, wadis, iconic sites of UNESCO World Heritage Site At-Turaif and Bujairi Terrace, the fine dining destination, the 2023/24 Season will offer visitors an unrivalled authentic experience that combines arts and culture, live performance, and experiential experiences to showcase nearly six hundred years of history and heritage in a compelling and entertaining way. The Season aims to entertain visitors’ cultural curiosity by curating a unique three-month calendar of events offering something for everyone. These include live musical and theatrical performances, the highly anticipated Diriyah E-Prix championship organized by the Ministry of Sport, an expanded and engaging return of ‘Layali Diriyah’, immersive art installations and exhibitions, stellar culinary experiences, and outdoor activities such as horseback riding, camping, and stargazing. This year’s theme honors Diriyah’s origin story and celebrates Al Awja, indicative of the people of the bend (Wadi Hanifah) and a rallying call for all Saudis to come together and celebrate their shared culture and identity. While Diriyah is a vital source of Saudi cultural identity and national pride, it also stands at the forefront of Saudi Arabia’s plans for its future as a unique cultural capital. Centered around the birthplace of The First Saudi State, it is a city built with people at its heart; a place where people from all walks of life come together and experience the unique Saudi way of life. As such, this Season will offer a unique …

AlUla Development Company signed a hotel management agreement with Six Senses, to open Six Senses AlUla in Saudi Arabia in 2027. The agreement was signed by Fabien Toscano, Chief Executive Officer of AlUla Development Company, and Neil Jacobs, Chief Executive Officer of Six Senses, and in the presence of AlUla Development Company Managing Director Naif AlHamdan during a ceremony at Maraya – Guinness World Record holder of being the world’s largest mirrored building – located in AlUla. Luxury hotel Six Senses AlUla will span across 1,200,000 square meters and will be built within a breathtaking natural oasis adorned with lush palm groves, embraced by dramatic red-sandstone cliffs. It will feature 100 guest villas and 25 residences, which will be designed to seamlessly integrate with AlUla’s breathtaking natural landscape. Naif AlHamdan, Managing Director of AlUla Development Company commented that the agreement represents the company’s commitment to increase luxury hospitality offerings in one of the most ancient archaeological sites, adding: “We are working to enrich the hospitality offerings and experiences in AlUla so that we can enable visitors to explore its rich history amidst its natural picturesque setting.” Fabien Toscano, Chief Executive Officer of AlUla Development Company, commented on the partnership, “We are excited to join hands with Six Senses to open a one-of-a-kind luxury hotel in AlUla. The venture aligns with our commitment to elevating the hospitality offering in AlUla and marks another significant stride in our pursuit of sustainable development, contributing to the economic diversification and transformation of Saudi Arabia in line with Vision 2030.” Neil Jacobs, Chief Executive Officer of Six Senses, commented on the venture, saying, “Bringing to life the drama and beauty of a site with unprecedented …

The United Nations World Tourism Organization (UNWTO) has announced that the Kingdom of Saudi Arabia is to host its 26th General Assembly, taking place in 2025. The news follows the recent hosting of the United Nations Environment Program’s (UNEP’s) MENA Climate Week, held in Riyadh in October 2023. The UNWTO announcement was made during the participation of HE Ahmed Al-Khatib, Minister of Tourism, at the 25th General Assembly, held in the city of Samarkand, Uzbekistan, from October 16-20, 2023. As a distinguished member of the General Assembly, the Kingdom of Saudi Arabia plays a significant role on the international stage, and will now prepare for its next meeting in 2025. The General Assembly is the governing body of the UNWTO, established in 1975, and featuring representatives from 159 Member States, alongside private sector representatives and non-governmental organizations. HE Ahmed Al-Khatib, Minister of Tourism, said: “I extend my heartfelt thanks to the Custodian of the Two Holy Mosques and His Highness the Crown Prince, may God protect them, for their unwavering support of the Kingdom’s tourism sector. Our hosting of the 26th General Assembly underscores our commitment to lead global tourism towards a brighter and more collaborative future. It also highlights our significant achievements in the Executive Council, which the Kingdom assumed leadership of in 2023.” The hosting of the 26th General Assembly in 2025 will be a momentous celebration, supported by various activities aimed at raising awareness of tourism’s role in promoting sustainable development and global peace. The event will provide an opportunity for the Kingdom to showcase its unparalleled tourism and cultural developments, and bolster international cooperation in this vital sector. The Kingdom’s selection as host is a testament …

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister, and Chairman of the Council of Economic and Development Affairs, has announced the launch of the master plan for the new Abha International Airport. The new Abha airport aims to embody a consistent architectural identity with the heritage of the Asir region, transforming it into a prominent landmark in the Kingdom. Its terminal area will expand to 65,000 square meters, as planned to complete the first phase by 2028, compared to the current 10,500 square meters of the existing airport. This expansion includes the construction of passenger boarding bridges, self-service facilities for streamlined travel procedures, and high-capacity parking facilities. The design of the new airport will reflect the architectural identity of the Asir region and showcase Saudi culture. This design will offer a distinctive travel experience with high efficiency, ensuring seamless services for visitors and travellers. The airport’s capacity will increase to accommodate over 13 million passengers annually, a tenfold increase from the current 1.5 million capacity. It will also handle more than 90,000 flights per year, a significant increase from the current 30,000 flights. Additionally, the new airport will feature 20 gates, along with 41 check-in counters with 7 new self-service check-in. The new Abha airport is expected to contribute to enhancing the prominence of the Aseer region as an attractive tourist destination. It will also fulfil Aseer’s development strategy and the aviation strategy that aligns with Saudi Vision 2030 by increasing air connectivity to 250 destinations and transporting 330 million passengers.  

Red Sea Global (RSG) announced it is to become the exclusive agent for Bear Grylls Survival Academy (BGSA) bringing the world-famous survival and adventure brand to Saudi Arabia. The partnership promises to offer outdoor enthusiasts the opportunity to learn key team building, wilderness education and survival skills on a variety of course options, all of which have been designed by Bear Grylls himself. It also opens the possibility to collaborate on accessible opportunities including physical and mental wellbeing programs alongside RSG’s adventure sports brand Akun. This follows the developer’s commitment that its destinations will be focused on offering experiences that are accessible and inclusive for guests and visitors with disabilities and special needs. “Bear Grylls is known the world over for his exhilarating and adrenaline-pumping adventures in nature’s most challenging environments. Yet, always at the heart of these exploits is the central message that nature plays a profound role in shaping us as people – instilling strength, resilience, self-belief and teamwork. We believe that everyone should have the chance to follow their sense of adventure and will work with the Bear Grylls Survival Academy team to develop outdoor experiences for all, whether adults or young people, and irrespective of physical and cognitive ability,” said John Pagano, Group CEO of Red Sea Global.

Beond Airline in Saudi Arabia has selected Almosafer as the exclusive general sales agent (GSA) in Saudi Arabia. Almosafer will lead Beond’s sales, promotions and ground staff activities in Saudi Arabia through its dedicated service solution Almosafer Business, leveraging the large customer base across Almosafer’s businesses including the consumer segment, Discover Saudi, the destination management company,and Mawasim, the Hajj and Umrah tour operator. Under the agreement, Almosafer Business will handle the reservations, transactions and administration relating to general sales for Beond. Beond’s fleet is comprised of an all-premium cabin configuration that delivers maximum comfort, elegance and style. It plans to operate a non-stop route between Riyadh and Malé. The newly launched airline has set out to capitalise on the ever-increasing demand for travel from KSA to the archipelago in the Indian Ocean, which as a destination has seen a steady influx of visitors from the Saudi market, especially in the luxury segment. Tero Taskila, Chief Executive Officer and Chairman of Beond, said: “Beond is pleased to be represented by Almosafer in Saudi Arabia. They have the standards, experience and consumer trust necessary to offer Beond’s premium leisure experience to discerning customers in the Saudi market.” Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “The Maldives is a very popular destination for Saudi travellers and a very important market for our company. At a time where travellers are increasingly looking for exclusive and meaningful experiences, we are delivering on our commitment to our customers and partners by offering a wide range of products and services that cater to their needs. We look forward to working with Beond to provide our customers with premium experiences.” This year, there has been increasingly strong …

The Ministry of Tourism in Saudi Arabia  announced an extraordinary achievement in the country’s tourism sector. In the first quarter of 2023, Saudi Arabia witnessed a remarkable transformation, transitioning from a deficit of USD 427 million in Q1 2022 to an impressive surplus of USD 6.1 billion during the same period this year. This momentous shift is underpinned by the phenomenal growth in incoming tourism revenues, which have surged by an astounding 225% compared to the first quarter of 2022, reaching a staggering USD 9.8 billion. This data, reported by the Saudi Central Bank, showcases the Ministry of Tourism’s unwavering commitment to not only revitalizing the tourism sector but also harnessing its pivotal role in advancing the national economy. His Excellency the Minister of Tourism, Ahmed Al Khateeb, underscored the significance of this accomplishment, stating, “These achievements are a testament to the Kingdom’s dedication to creating a world-class tourism sector. In the past year, Saudi Arabia’s tourism sector has witnessed a paradigm shift driven by new regulations, increased connectivity, ease of accessibility, and a greater focus on partnerships. Saudi Arabia is rapidly emerging as a key global destination for tourists and investors, powered by a skilled and ambitious workforce. The Kingdom is shaping the future of tourism, one that is sustainable, full of opportunity, and connects communities, countries, and cultures.” In recent times, Saudi Arabia has achieved several notable milestones in the tourism industry. The country ascended an impressive 16 places in the international tourism revenue index, ranking 11th globally in 2022. This marked a significant leap from its 27th position in 2019. Furthermore, Saudi Arabia continued to excel internationally, welcoming approximately 7.8 million tourists in the first quarter of …