Tag Archives: Saudi Arabia

Wizz Air, Europe’s fastest growing and most sustainable airline, is launching 20 exciting new routes from Bucharest, Budapest, Catania, Larnaca, Milan, Naples, Rome, Sofia, Tirana, Venice and Vienna to Riyadh, Jeddah, and Dammam in the Kingdom of Saudi Arabia. The airline introduces a new era of extended travel opportunities at ultra-low fares between Europe and the Kingdom to strengthen Saudi Arabia’s global connectivity.  Tickets for all routes are already on sale on wizzair.com and the airline’s mobile app, with fares starting from 54.99 €.* The new routes will majorly enhance Wizz Air’s presence in the Kingdom that will boost the growing Saudi Arabian tourism sector and contribute to the Vision 2030 programme to triple the country’s passenger traffic by 2030. Just alone this expansion will bring over one million additional travellers to Saudi Arabia next year. Jozsef Varadi, CEO of Wizz Air, said: “Saudi Arabia is one of the most exciting countries in the world for aviation portraying an eclectic mix of travel opportunities with unmissable destinations, countless exciting attractions, and a thriving cultural scene. Today’s announcement follows the Memorandum of Understanding we recently signed with the government enabling us to contribute to Saudi tourism’s growth and its entire ecosystem.  Not only does Wizz Air offer incredibly low fares to travellers given our operational efficiency, but we also fly one the youngest, most modern, and sustainable fleet of aircraft in the world. I see the Kingdom as a long-term strategic market for Wizz Air where we will continue to innovate and carry the flag of low cost flying for the benefit of  Saudi residents and visitors as well as the country’s diversifying economy.” Fahd Hamidaddin, CEO and Member of the …

The World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in Saudi Arabia is expected to grow at an average of 11% annually over the next decade, making it the fastest growing Travel & Tourism in the Middle East. According to the forecast from WTTC’s latest Economic Impact Report (EIR), this annual growth, more than six times the 1.8% growth rate of the country’s overall economy, will bolster the economic recovery of the Kingdom. By 2032, the Travel & Tourism sector’s contribution to GDP could reach nearly SAR 635 billion, representing 17.1% of the total economy. The forecast also reveals Travel & Tourism employment could double over the next 10 years, creating more than 1.4 million jobs, to reach almost three million employed within the sector by 2032. The projections for both employment and the sector’s contribution to the Kingdom’s economy, surpass the ambitious goals set out by the government’s Vision 2030 strategic framework. By 2023, following two years of heartache, Saudi Arabia’s Travel & Tourism sector’s contribution to the national economy could surpass pre-pandemic levels, when it is projected to rise 2% above 2019 levels, to reach nearly SAR 297 billion. Employment in the sector could also exceed 2019 levels by 14.1%, creating more than 223,000 additional jobs, representing nearly more than 1.8 million by the end of next year. By the end of this year, the sector’s contribution to GDP is expected to grow 15.2% to nearly SAR 223 billion, amounting to 7.2% of the total economic GDP, while employment in the sector is set to grow by 16.1% to reach more than 1.5 million jobs. According to the global tourism body, the Kingdom, …

TIER has officially launched its e-scooter and e-bike service in the Kingdom of Saudi Arabia in partnership with Sela Sport Company in Saudi Arabia. The partnership was initiated by SoftBank Investment Advisers in Riyadh following SoftBank’s investment in Tier in November 2020. TIER e-scooters and e-bikes are available to visitors during Jeddah Season, a citywide art, culture and entertainment festival which promises 2,800+ events over the course of two months, as well as across various areas in Riyadh, following a successful 2021 Riyadh Season. With a unified mission to strengthen the region’s lifestyle and offering, the Jeddah Season festival is part of the Kingdom’s 2030 Vision, a set of social and economic reforms that will enhance the quality of life for citizens and residents. The launch is in line with TIER’s strategic plan to supply micro-mobility solutions in all major cities and hubs across the Middle East. Amir Melad, General Manager, Middle East of TIER, comments, “This is yet another significant milestone for TIER. To enter another country in the Middle East and provide residents and visitors of the Jeddah Season and Riyadh with an accessible, reliable transport method, is directly in line with our continued mission to change mobility for good. This launch has been made possible thanks to our strategic partnership with Sela Sport Company, allowing us to provide TIER e-scooters and e-bikes at the Jeddah Season and in Riyadh, following a successful Riyadh Season 2021. Our launch in Saudi Arabia has come at the right time as TIER’s e-scooters and e-bikes allow residents to travel longer distances using a sustainable transport method. This is just the beginning for Saudi Arabia, as we are aiming to launch e-scooters …

Saudi Arabia’s Ministry of Tourism has today launched a new program to equip 100,000 young Saudis with the key hospitality skills needed to pursue careers in the Kingdom’s flourishing tourism industry. Launched by His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia at the 116th session of the World Tourism Organization’s Executive Council in Jeddah, ‘Tourism Trailblazers’ will provide in-depth global experience to the tourism industry’s future leaders. The program aims to train 100,000 Saudis as the ministry’s continous efforts after the launch of a new human capital development strategy in the Kingdom’s burgeoning tourism industry, which aims to attract more Saudi nationals to the sector. His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, said: “It is vital that we invest in our youth now. Creating a skilled workforce with the talent and ambition to support and drive the tourism sector regionally and globally is key to realising Vision 2030. This program demonstrates our commitment to empowering young people by providing them with right skills, support and opportunities to shape the future of the tourism industry.” According to His Excellency, the program has three main objectives that aim to nurture, develop and support talent in the industry. It seeks to spread a culture of professionalism, help nascent professionals gain the knowledge and qualifications needed to break into the industry, and support their success through refinement of their skills. The program will help trainees to secure jobs within the sector, including seasonal, part-time, or full-time opportunities across the Kingdom. His Excellency further stressed that this and other initiatives are geared towards delivering on the National Tourism Strategy and Saudi Vision 2030 targets, including the creation of one million …

With the clock ticking towards the March 16th start of Saudi Arabia’s Rally Jameel, the Middle East’s first-ever women-only navigational rally, it has been announced that the historic motorsport event will be held under the patronage of Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, Ambassador to the United States. The addition of the backing of Her Royal Highness is in keeping with the country’s Vision 2030, which aims to empower women across Saudi Arabia in all areas of society, including the field of sport. The rally is sanctioned by the Saudi Automobile and Motorcycle Federation (SAMF) and  enjoys the support of the FIA Women in Motorsport Committee (WIMC). Her Royal Highness has a background in promoting Saudi Arabian sporting initiatives, having previously worked as Vice President of Women’s Affairs at the Saudi General Sports Authority. In that role she developed policies and programs that benefited women and children throughout the Kingdom. This led to Her Royal Highness being promoted to Deputy of Development and Planning, as well as being appointed as President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom, a role that she occupied until her appointment as Saudi Ambassador to the United States. Her Royal Highness is also a member of the International Olympic Committee (IOC) Women in Sports Commission and is a member of the Saudi Arabian Olympic Committee. Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, commented: “It is an honor to be involved with this first-of-its-kind rally, which will shine a light on the positive steps being taken across Saudi Arabia to empower women …

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia announced a three-year Digital Tourism Strategy, in the next step of the Kingdom’s continued reform of the sector. The announcement was made today at LEAP, Saudi’s largest-ever tech event held in Riyadh. The Ministry of Tourism is pioneering nine innovative programs consisting of 31 core initiatives by 2025 – positively impacting residents, visitors, investors and the public and private sectors. These programs will accelerate the Kingdom’s National Tourism Strategy and Vision 2030 targets, including 100 million new visits, tourism’s 10 percent GDP contribution and 1 million new tourism jobs. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “The Digital Tourism Strategy will help us to redesign tourism in the Kingdom and achieve our ambitious Vision 2030 objectives of having Saudi Arabia become a world-leading tourist destination. The Kingdom’s execution of this strategy over the next three years will inspire the tourism sector globally.” The Digital Tourism Strategy aims to position the Kingdom as the global digital tourism leader. Application of the Strategy aims to provide tourists and stakeholders with a more seamless experience that enables a thriving tourism sector. The strategy focuses on a number of areas: Seamless Travel: Providing digital solutions to simplify travel procedures Ease of Doing Business: Launching a unified platform to connect tourism service providers and applications Innovation: Creating an experimental environment that will allow technology innovators to test new digital tourism solutions Digital Travel: Supporting tourism extended reality applications (e.g. virtual or augmented reality) Encouraging Sustainability: Rewarding tourists for eco-friendly behaviors Informed Decision Making: Building solutions that gather data and provide analytics for the tourism sector Skilled Digital Workforce: Creating …

Saudi Ministry of Tourism, the World Bank, and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding (MoU) outlining their commitment to collaborate on the activation of the Tourism Community Initiative. This collaboration is aimed at building an inclusive and resilient tourism ecosystem that leads to job creation, the development of the private sector, and economic growth through a range of demand-driven investments in line with country needs, development strategies, and global sustainable development objectives. The signing of the MoU took place in Riyadh during the official opening of the first UNWTO regional office outside of the Madrid HQ. His Excellency Ahmed Al Khateeb, Saudi Minister for Tourism, said: “Tourism is a significant force for good, contributing more than 10 percent of global GDP and supporting one in every ten jobs worldwide. Yet, many countries that have not been able to benefit from tourism to build their economies, communities and livelihoods,” “At last year’s G20 meeting we pressed for a global commitment to support communities with high tourism potential in taking advantage of the opportunities that sustainable and inclusive tourism can offer. That commitment was enshrined in UNWTO’s AlUla Framework for Inclusive Community Development Through Tourism. The collaboration and the envisioned global World Bank fund as mentioned in the signed MoU are aligned with that Framework,” he added. “This initiative has support at the highest levels of all three organization and we are committed to working together towards the advancement of the tourism sector globally” said Issam Abousleiman, Regional Director for the Gulf Cooperation Council Countries at the World Bank. “Cross-border, multi-lateral collaboration is essential to rebuilding and enhancing the global tourism sector, especially after the impact that the …

Lumi, the car rental business of Seera Group, is expanding its retail service network in Saudi Arabia, having won the bid to open counters at Jeddah King Abdulaziz International Airport, Ta’if Regional Airport, and Al-Baha Domestic Airport in Saudi Arabia. These join the current network of 8 airport counters and the total network of 26 branches in the region. Azfar Shakeel, Vice President of Lumi, said, “Winning the bid to open airport counters at three major airports in the Kingdom is an important step in the expansion of our network, and reinforces us as the preferred car rental partner. The airport counters will serve international visitors as well as domestic customers seeking convenience, value, and service. Our goal is to sustain our market leadership through innovative services that meet the requirements of our growing base of government clients, corporates, families, and individuals.”

Bringing together Travel Trade Partners together for the first time, an exclusively curated webinar to explore and Discover Saudi’s exciting new tourism offerings was conducted online. The global travel industry is undergoing its most profound transformation. As the landscapes evolves, it is more important than ever to continue to inspire, engage and educate travel trade for when the world safely re-opens and travel resumes. Saudi Arabia is a relatively new destination on the global stage. As the authentic home of Arabia, Saudi offers unique, diverse and unparalleled experiences, a land of natural assets, rich culture and heritage and adventure. To bring to light the Saudi offering, the Saudi Tourism Authority (STA) has launched ‘Journeys in Arabia’, an exclusive online event curated especially for Travel Trade Partners around the globe. The virtual engagement series, taking place across six markets around the world, is a first-of-its-kind initiative for STA, a source of inspiration and excitement, designed to inform partners about the diverse products and experiences that Arabia offers. The session provided insights into the current state of travel and the opportunities and challenges in addressing the growing demand and interest in Saudi as a new destination. Panelists discussed the huge shift in domestic travel and potential of the regional audience as an untapped segment, highlighting infrastructure, connectivity and capacity as the three fundamentals in further developing Saudi’s tourism ecosystem. Giga projects including NEOM were referenced as key in driving tourism to Saudi in the future, while investment into activities and experiences was also identified as critical components in elevating Saudi’s appeal amongst key stakeholders and potential partners.

The Radisson Collection Hotel in Riyadh – Nofa Resort Riyadh, is a once-in-a-lifetime experience in an exclusive retreat, and is now publicly bookable exclusively through their website. As tourism in Saudi Arabia begins to transform in line with Vision 2030, residents of large cities like Riyadh, Jeddah and Dammam are embracing it by touring unexplored destinations. While many would usually leave Saudi Arabia during the summer months, the international travel ban has halted all trips abroad, resulting in an increased demand locally. Nationals and expatriates are venturing out, using the opportunity to discover Saudi’s rich heritage and culture as well as its breath-taking scenic beauty. “The Nofa Resort Riyadh, A Radisson Collection Hotel, is an iconic and exceptionally exclusive product which we previously operated as a private members-only resort. We have received numerous requests from individual guests wanting to experience the beauty of this Safari jewel in the Saudi desert and we are excited that the hotel is now publicly bookable and accessible to everyone.” said Tim Cordon, Area Senior Vice President, Middle East & Africa “ The international travel ban in Saudi Arabia has also been a driving force for the local demand with many searching for a peaceful sanctuary to escape to, while feeling completely free and safeguarded from the contraction and spread of COVID-19.” he added.