Tag Archives: Amadeus

PIA chooses Amadeus as its long-term distribution partner to drive future growth

These may be uncertain times for the travel industry, but that hasn’t deterred PIA from making Amadeus its mainstay long-term partner in travel distribution. Middle East: Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network. Through this new agreement, Amadeus-connected agencies will now be able to book PIA’s full suite of domestic and international inventory through the Amadeus Travel Platform. Given the unprecedented challenge that the travel industry is facing, never before has distribution strategy and reach been more important for an airline. “We’ve undertaken a significant transformation programme at PIA, and now we’ve found the right distribution partner with global reach to drive our future growth. This deal brings us international presence in markets we didn’t have to date, ensuring that more travel agencies across the globe can book and sell our offer,” says Abdullah H. Khan, General Manager, Public Affairs Division, PIA. Speaking on the occasion, Arshad Malik, Chief Executive Officer, PIA, says, “Especially in the current environment, when there is so much uncertainty, a strong partner like Amadeus gives us the technology and distribution capabilities we need to reach our expansion targets. We have made substantial investments to restructure our business the past year, laying the ground to capitalise on our growth potential in both domestic and international markets, and we’re excited about what our partnership with Amadeus will bring.”

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Hala Travel Management extends partnership with Amadeus

Hala Travel Management, an Abu Dhabi based company, has confirmed an extended partnership agreement with Amadeus to develop and deploy digital solutions for its government and corporate clients.  Hala Travel Management is part of the Etihad Aviation Group and has long championed global best practices in digital transformation and provides truly bespoke experiences to its clients. The agreement will span over the next five years with a focus on personalised services, traveller safety, and delivering unparalleled value for money to organisations in the UAE.  As part of the agreement, the company will be able to leverage the strengths of the Amadeus Selling Platform, connecting with global tools such as the Amadeus Online Corporate Traveller, Amadeus Margin Manager, Amadeus Fare Optimiser, the Amadeus B2B Wallet, Mobile Application and its latest Amadeus Value Hotels programme. Ahmed Ershood Al Shehhi, General Manager of Hala Travel Management, said, “We have always looked at technology as an enabler—a tool for providing enhanced, seamless, and more personalised services to our clients. With Amadeus, we have a wealth of digital tools at our fingertips, and are free from technology constraints so that we can put more of our passion to work.” Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, said, “We are delighted to be collaborating with Hala Travel Management as a real pioneer in the local travel sector. The Amadeus platforms that they will have access to are built with customers in mind, following thousands of hours of in-depth user research. In this fast-moving industry, such platforms help companies to sell more, move faster, and ultimately serve better.” 

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Amadeus & Seera strengthen partnership to drive tech innovation in the tourism sector

Amadeus and Seera Group have strengthened their partnership to drive technology innovation in the region’s tourism sector. This follows a year of successful partnership between the two leading entities that led to significant digital transformation of travel and tourism services offered by Seera Group and helped enhance its all-round business efficiency. With the renewed partnership, Seera Group works closely with Amadeus to strengthen its online business further, integrating digital touch-points across all its operations, including its flagship corporate and government travel business, elaa. As the travel tech provider across Seera’s diverse portfolio of services, Amadeus brings cutting-edge innovation and state-of-the-art tech tools that enhance customer service standards and bring higher operational efficiency across the Group. In other highlights of the successful partnership, Amadeus is supporting Seera Group in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond, in addition to the ongoing digitisation of booking services for corporate and government travel via elaa. Amadeus has been an ongoing strategic partner of Seera Group and has provided a host of technical support that helped consolidate the Group’s online business through tools such as Touchless that scaled up its efficiency of operations. Seera will implement the latest Amadeus solutions relating to hotel content, virtual credit card payment capabilities, fare optimisation solutions and content via NDC (New Distribution Capability) connectivity. The Group will also implement new products by Amadeus to enhance operational efficiency.

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SpiceJet and Amadeus strengthen partnership in the Gulf

SpiceJet and Amadeus recently organised a series of empowerment sessions for the region’s travel community held in Dubai, UAE. More than 100 travel consultants participated in the sessions, which focused on how the Gulf’s travel industry can collaborate to better define and deliver offers to travel agents, corporates, and individual travellers. A number of success cases were also presented during the sessions, including SpiceJet’s MoU with Gulf Air and codeshare agreement with Emirates. Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, briefed audiences on how the travel tech company is working with ecosystem partners to create fully-open systems, to better harness the intelligent use of data, and to integrate new interfaces and architectures that connect travellers to the journeys they want. The agreement marks the first time that SpiceJet is working with a distribution partner. “To realise the full value of their inventory in 2020 and beyond, it is essential for the Gulf’s travel community to differentiate their offers beyond just price, while ensuring that more agencies and travellers can connect with their growing networks,” said keynote speaker Ernesto Sanchez Beaumont.

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Amadeus and Air India sign new distribution agreement

Amadeus and Air India have announced signing the new distribution agreement. The airline will benefit from the world’s largest and most diverse travel seller community, using the best professional sales technology underpinned by the Amadeus Travel Platform. Travel sellers in India will have access to the airline’s pure full international content only, while travel sellers in the rest of the world will have access to the full range of Air India’s content, both domestic and international. Working with Amadeus will help accelerate the airline’s growth in 2020 and beyond, an important step in the airline’s vision and renewed relationship with Amadeus. Meenakshi Mallik, Commercial Director, Air India, said, “We are pleased to renew our relationship with Amadeus to support our growth strategy globally and hope that this is the first step in our new journey together. We look forward to working closer with Amadeus to support agencies and travellers in the future.” Cyril Tetaz, Executive Vice President, Airlines, Asia Pacific, Amadeus, said, “We are glad to once again work with Air India and play a positive role in the airline’s growth strategy. Amadeus’ simple, open and agile system will allow Air India to innovate, experiment and collaborate to create new products which will add value to customers and create upsell or cross-sell opportunities.”

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Amadeus hosts industry leaders to discuss the future of travel

Amadeus recently welcomed travel industry leaders to an exclusive gathering in the Amadeus Majlis at Arabian Nights Village, located in the heart of Abu Dhabi’s desert. Hosted by Antoine Medawar, Senior Vice President Retail MEA at Amadeus, and Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, the industry leaders discussed the future of the travel industry, the role of new distribution capability (NDC) in travel, and the impact of digital technologies in the industry. They were joined by members of the Amadeus Gulf team. Antoine Medawar, Senior Vice President Retail MEA at Amadeus, said, “As the travel industry continues to evolve and become increasingly complex, we are further committed to connecting with our customers to determine how we can best address the challenges they face with their business. With the increased investment in digital technologies to drive innovation, our customers are becoming more specialised to better serve travelers, underlining the need for the industry to be digital-first and customer-centric.” Ernesto Sanchez Beaumont, Managing Director of Amadeus Gulf, said, “With all the changes taking place in the industry landscape, the most important factor in building a competitive edge is the ability of travel companies to embrace new sales and travel distribution models. By providing our customers with access to more content and advanced technology, we are helping them to remain competitive and to sell travel in an efficient, and personalised way. By working closely together, the industry can unlock new value for travelers, and generate more business for all.”

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Digital Venture partners with Amadeus

Digital Venture has signed an agreement with Amadeus to become the exclusive distributor for its innovative and unique media solutions inventory for Amadeus travel itinerary documents and CheckMyTrip for all advertising demands in the GCC, Levant, Egypt & Italy regions. Digital Venture will work directly with advertisers and agencies in the regions. Through these Amadeus media solutions products, Digital Venture will provide its clients with direct access to engage with global confirmed passengers before, during and after their trip experience, with points of sale in the exclusive regions. Amadeus’ media solutions advertising products are travel documents issued by travel agencies and CheckMyTrip mobile app, which help brands with specialised targeting criteria to deliver personalised offers to booked travelers. These criteria include language, booking class, business category, origin, destination, connection, connection duration, trip duration, booking dates, class of service, trip elements booked, trip companion, affluence, gender, trip purpose and many more. Commenting on this strategic alliance, Sami Hamade, CEO, Digital Venture, said, “Travellers are attentive and receptive to their trip context. Interaction at these key stages increases brand recall. The aim is to offer relevant content at the time and place when the audience demands it.” Sol Freixa, Global Director for Travel Advertising Sales & Marketing, Travel Channels, Amadeus, said, “With one of the fastest growing online travel sectors in the world, it is no surprise that the region is deeply committed to digital transformation. Travel advertising plays a key role in this as it allows retailers to reach travellers in new, interactive ways, at the right moment.”

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Amadeus partners with Booking.com to boost its accommodation content by over 30%

Amadeus signed a landmark hospitality distribution agreement with Booking.com to integrate its accommodation content into the Amadeus Travel Platform for the first time. Amadeus’ extensive travel seller network will make Booking.com’s content available to even more travellers worldwide. Every day more than 1.5 million room nights are reserved across 228 countries and territories worldwide via the Booking.com platform. Thanks to a new partnership between Amadeus and Booking.com, travel sellers will now be able to access the vast and rich content of the company’s extensive listings. This includes everything from hotels, motels and resorts to homes, apartments and many other unique places to stay provided by Booking.com through the Amadeus Travel Platform. As a result of this partnership, travel sellers will directly benefit from an increase of 30% in the accommodation options made available by Amadeus. They will be able to access the new content in the coming months through multiple points of sale including Amadeus Selling Platform Connect and, for corporate bookers, through Amadeus Cytric Travel & Expense. Ripsy Bandourian, VP of Partnerships at Booking.com, said, “We’re constantly on the lookout for strategic collaborations that can enable us to reach even more people around the globe, empowering them to easily discover and book their ideal travel experiences via Booking.com.” Jorge Elliott, EVP of Travel Content Sourcing, Travel Channels, Amadeus, said, “We’re confident that the partnership between Amadeus and Booking.com will bring a number of benefits to our travel seller community. Amadeus’ technology combined with Booking.com’s content means that travel sellers can search, book and integrate Booking.com’s content seamlessly, ensuring the booking process is simple, and trips can easily be customised for travellers.” Peter Waters, EVP, Hotels, Mobility & Insurance, Amadeus, …

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RwandAir and Amadeus extend partnership to boost continued growth in Africa and beyond

RwandAir has announced its expansion through partnership with Amadeus to adopt technology that will allow its customers to benefit from improved efficiency, better experience and increased convenience. This is in line with further boosting Rwanda as a travel destination. Last year Rwanda’s capital city, Kigali was ranked the third most popular destination in Africa to host international conferences. RwandAir was recently named the 10th most-improved airline in the world by Skytrax and has built a reputation for excellent on-time performance. Having previously provided RwandAir with distribution services, Amadeus will now roll out solutions across passenger systems, revenue management, loyalty management, payments, and data and analytics. The extended partnership intends to support RwandAir’s plans of expanding its network and fleet. Yvonne Manzi Makolo, CEO, RwandAir said, “RwandAir is committed to providing an impeccable customer experience that will fuel our continued expansion in the years to come. We look forward to an extended partnership with Amadeus that will provide us with the world-class passenger services solution with an upgrade of our reservations, ticketing, departure control, e-commerce, market intelligence and loyalty systems”. The benefits of using the Amadeus’s Passenger System (Altéa) also extend to Amadeus’ global travel seller network. Maher Koubaa, VP META, Amadeus, said, “Amadeus uses industry insights combined with smart technology to build the technology that empowers airlines, travel agents and their customers alike to streamline processes, boost convenience, build reputation and loyalty, and more. We’re proud that our partnership with RwandAir has grown so that we can continue to contribute to its growth story.”

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Amadeus expands airline business unit in Dubai regional hub

Amadeus has expanded its airline business unit capabilities at its Dubai regional hub covering Middle East, Turkey and Africa region. Following the regionalisation of all business units to get closer to their customers, teams in the Dubai regional hub now include those of airlines, travel agencies, airport IT, payments, mobile and legal. Sabine Hansen Peck, SVP, People & Culture, Communication and Brand, Amadeus, opened the new office of the Dubai-based Amadeus Regional Hub. Further, commenting on the occasion, she said, “The Middle East, Turkey and Africa regions are relevant and growing markets for Amadeus. This expansion reflects our commitment to the region.”

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