AI to help hospitality and travel industry: Mona Faraj

AI and technology seem to make waves in the industry, speaking at the recently concluded TTME’s International Women’s Day celebrations,  Mona Faraj Managing Director – HSMAI ME, CEO – ExploreTECH and Founder of Insight Out Consultancy shared the importance of technology and how it makes our work more efficient. A question she asked the audience was “how many of you came without using the google maps to the venue” to which she answered that a few years ago there may have been only a few hands but today in order to make our journey smoother we use the maps. “AI is there to make us better people, that’s what its all about and that’s my opinion. I think hospitality and travel industry, we are typically slow adopters of technology. Airline does it way before us and so does other industries but when it comes to hospitality and travel we are slow adopters. Yes, we are all about the human interaction and we are all about being hospitable as a human but AI or technology in general is there to make us spend our time on serving the guest versus doing all the transactional, time consuming activities that we do day in day out. Did anyone come here without using google maps? If we would have asked this question 15 or 20 years ago a few hands would have gone up.” She further reiterated that a recent article shared that even the watch industry is transforming so AI is moving in the same way but faster than we adopted to internet of things. She opined that in hospitality and travel there are so many technology providers that can help in different verticals to take it to the next level.