Tag Archives: AI

Saudi Arabia’s Ministry of Tourism has reinforced its commitment to becoming a global tourism leader by signing a Memorandum of Cooperation (MoC) with the Saudi Authority for Data and Artificial Intelligence (SDAIA). The agreement, finalized during the Global AI Summit in Riyadh, emphasizes the Kingdom’s focus on leveraging advanced technology to support its Vision 2030 objectives. Tourism, a cornerstone of Saudi Arabia’s Vision 2030 economic diversification plan, has already surpassed expectations. In 2023, the Kingdom reached its target of welcoming 100 million annual tourists—seven years ahead of schedule. Now, Saudi Arabia is setting its sights even higher, aiming to attract 150 million tourists by the end of the decade. This rapid growth underscores the Kingdom’s commitment to developing its tourism infrastructure and embracing innovation, with AI playing a central role in this transformation. At the heart of this next phase of growth is the integration of artificial intelligence. The partnership with SDAIA is designed to embed AI across the tourism sector, enhancing operational efficiency, personalizing visitor experiences, and optimizing resource management. The MoC outlines plans to establish a Center of Excellence for AI in tourism, deploy AI-driven technologies, and create data-driven strategies to continually refine and elevate the sector’s offerings. His Excellency Anas Al-Sulai, Assistant Minister of Tourism, emphasized the transformative impact of AI on Saudi tourism. “Saudi tourism is growing at an incredible pace, and we are seeing visitors from all over the world choose Saudi Arabia as their destination. As we continue this upward trajectory, we recognize the critical role of technology in enhancing the visitor experience. From the moment travelers land at our airports to every experience they have in our country, AI will be a key …

Travelport announced the debut of the Content Curation Layer (CCL). The CCL uses AI to power search while trawling billions of trip options, helping agencies find the perfect match for their customers. As the latest enhancement to the innovative Travelport+ platform, CCL uses artificial intelligence (AI) and machine-learning (ML) to quickly deliver the right range of accurate, highly intuitive search results to its travel agency partners worldwide. “Travelport’s role in the increasingly complex travel industry is to take millions of pieces of disparate information and make it simple for both travel agencies and providers to understand, search, sell and service,” said Greg Webb, Chief Executive Officer at Travelport. “We believe AI and machine learning are powerful tools to do just that. The Content Curation Layer will allow travel agencies to provide travelers the right range of normalized, enriched, bookable content at speed, via a singular search screen. Used for all content sources (LCC, EDIFACT, NDC, hotel, car, etc.), the CCL allows agents to compare apples to oranges in an apples-to-apples way.” Travelport’s Content Curation Layer is a powerful tech-enabler that uses AI and ML to sift through aggregated, multi-source content and returns search results faster than the average airline search response time. It identifies the most relevant offers for each traveler to create a faster, more intelligent search experience for the agent. This technology layer simplifies the delivery of retail-ready content to agencies and helps them curate options that are most desirable for the travelers. One of the key features of the CCL is the Content Optimizer, a new Travelport+ product that offers agency customers greater control over all content types, including both traditional and NDC content. With the ability …

Dubai-based Lokalee entered a partnership with Viator to enable Lokalee’s hotel and holiday home customers to offer their guests access to Viator’s extensive catalogue of global tours, activities, and excursions. With an inventory of 300,000+ experiences across 200 countries, Viator, a Tripadvisor company, is the leading online marketplace for booking tours, activities, and attractions at destinations worldwide. Viator’s integration into the Lokalee platform will allow users of the app to discover and book a wide range of experiences – everything from guided city walking tours and sunset cruises to adventurous excursions, cooking classes, cultural activities, and more. Lokalee is an AI-powered, B2B content platform specifically developed for hotels and holiday homes. The customizable white-label platform allows guests to browse and book everything a property and the destination has to offer, sourced by Lokal Curators and supported by global partners. Trusted by over 200 brands across 20 countries, Lokalee’s platform has already been implemented at leading hotel groups such as Mövenpick, Sheraton, Rotana, Sofitel, Hilton, Millennium among others. “We are very pleased to welcome Viator as a global partner to Lokalee. The partnership is an ideal alliance which will boost our destination offering to our customers, and which complements our continued expansion plans to optimize the digitization of the guest journey for our customers,” said Samir Abi Frem, CEO of Advanced Digital Technology and Lokalee.

The latest white paper released by Future Hospitality Summit focuses on the fact that hospitality asset owners and investors are keen on ramping up technology investment, however, they are challenged by the overwhelming abundance of information and options of tech vendors. This abundance, coupled with the fear of costly mis-investments due to a lack of the right information hampers effective decision-making. Ahead of Future Hospitality Summit, organisers The Bench have published their latest industry white paper on Navigating the Hospitality Tech Investment Landscape. Global investment trends in hospitality technology discussed in the report include an increased focus on automation and the guest experience, in which AI plays a crucial role. According to PwC’s 2023 report, over 70% of hotel executives are prioritising investments in technologies that streamline operations and elevate the guest journey. Key areas of investments include Property Management Systems (PMS), AI in Revenue Management as well as guest technologies such as in-room controls, online check-in, and mobile keys. The white paper also touches on specific areas of untapped potential to drive innovation and enhance the hotel guest experience through tech investment. These include the automation of manual processes to free up valuable time to deliver a more personalised guest experience, and the integration of payments technology for a more seamless guest experience and improved operational efficiency. Technology and innovation will be a key theme of focus at FHS World this year. At the dedicated ‘Tech Zone’, businesses can showcase their tech offerings and connect with C-level hospitality investment decision-makers, hotel owners and operators, and investors.

New reports from the World Travel & Tourism Council (WTTC) and Microsoft highlights the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled “Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance” and “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC’s mission to promote innovation and excellence in customer experiences through the safe and trustworthy integration of AI. “Responsible Artificial Intelligence (AI)” delves into the potential risks associated with AI deployment and offers strategies for establishing frameworks that promote transparency, accountability, and fairness. From addressing bias and discrimination to ensuring human oversight of AI systems, this report empowers organisations to harness the power of AI responsibly. In the fourth and final instalment, “Artificial Intelligence (AI): Global Strategies, Policies & Regulations,” WTTC provides a detailed overview of the AI ecosystem across key countries and international organisations. It shows how policymakers are navigating the AI landscape and shaping regulations and strategies to foster AI innovation, while ensuring its ethical and responsible use. Julia Simpson, WTTC President & CEO, said: “In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is not just a technological advancement; it is a strategic tool that can personalise customer experiences, drive sustainable improvements, and shape the future of Travel & Tourism. “AI is already being used across our …

At the recently concluded International Women’s Day celebrations by TravTalkME, panellist Aga Khatib, General Manager Panworld Travel spoke on the importance of attracting next generation to join the travel, tourism and hospitality industry. She reiterated, “I can see shifting values. I think its also important to recognise that the values are changing and how we can close the gap between the generations and how we can attract the young generation to join our industry by increasing the net revenue which industries generate. Next, we need to create for them the surroundings or conditions that speak to their values by offering flexible timings, attracting them by pointing how the tourism and hospitality industry has a great positive impact in terms of the income, revenue, connections, learning about different culture and travelling the world and also focus on personal benefits like building confidence there are many points that we need to link the benefits by source of inspiration like social media or internet.”

AI and technology seem to make waves in the industry, speaking at the recently concluded TTME’s International Women’s Day celebrations,  Mona Faraj Managing Director – HSMAI ME, CEO – ExploreTECH and Founder of Insight Out Consultancy shared the importance of technology and how it makes our work more efficient. A question she asked the audience was “how many of you came without using the google maps to the venue” to which she answered that a few years ago there may have been only a few hands but today in order to make our journey smoother we use the maps. “AI is there to make us better people, that’s what its all about and that’s my opinion. I think hospitality and travel industry, we are typically slow adopters of technology. Airline does it way before us and so does other industries but when it comes to hospitality and travel we are slow adopters. Yes, we are all about the human interaction and we are all about being hospitable as a human but AI or technology in general is there to make us spend our time on serving the guest versus doing all the transactional, time consuming activities that we do day in day out. Did anyone come here without using google maps? If we would have asked this question 15 or 20 years ago a few hands would have gone up.” She further reiterated that a recent article shared that even the watch industry is transforming so AI is moving in the same way but faster than we adopted to internet of things. She opined that in hospitality and travel there are so many technology providers that can help in different …

SAUDIA announced its participation in the third edition of the world-renowned technical conference “LEAP”, taking place from March 4th to 7th, 2024, at the Riyadh Exhibition and Convention Center. At this prestigious event, SAUDIA will unveil its latest digital initiatives, marking a new era in service excellence driven by cutting-edge artificial intelligence (AI) technologies and integrated connectivity solutions tailored to enhance the travel experience for all guests. Preparations have been finalized to welcome visitors at SAUDIA stand No. A02, offering an interactive experience where attendees can explore a range of digital projects aligned with the goals of Saudi Vision 2030. Key highlights include the debut of “Travel Companion”, an AI-powered virtual assistant designed to streamline booking processes, flight planning, and destination exploration, revolutionizing the travel experience. SAUDIA takes pride in being the first airline in the MENA region to pioneer this technology, offering attendees an exclusive opportunity to experience its beta version firsthand. Additionally, SAUDIA will showcase “GovClick”, an e-wallet service facilitating seamless government ticket issuance and after-sales services through a unified digital platform, with plans to expand to benefit corporations and individuals as well. The revamped digital experience of the “AlFursan” loyalty program underscores SAUDIA’s commitment to simplifying procedures, allowing guests to effortlessly manage rewards, track mileage activity, and upgrade membership levels with a single click. Moreover, SAUDIA will present its “Guest Care”, delivering swift and efficient solutions tailored to diverse operational scenarios, ensuring guests are promptly updated on flight details and disruptions. Manal Alshehri, Vice President of Digital Transformation at SAUDIA Group, emphasized the significance of SAUDIA’s participation in this international conference, held in the Kingdom, a hub for leading events across various sectors. She highlighted the pivotal …

AI disruptions and legacies will be on the main agenda at the fourth edition of the Dubai Association Conference 2024 from 27 – 28 February at Dubai World Trade Center, which is set to host a transformative gathering of association executives, stakeholders, government officials and strategic partners, with the potential of artificial intelligence (AI), digital disruptions and legacy planning all on the agenda. The event will provide a global platform that will delve into innovative strategies, best practices, and collaborative approaches, to amplify the influence of associations. The fourth edition of the flagship event of the Dubai Association Centre (DAC) aims to create a path for associations to be at the forefront of value creation, both within and beyond their membership. Participants will learn successful member engagement strategies and sustainable practices to enhance their societal contributions and build a lasting legacy. The event also offers a packed schedule of lively discussions, networking breaks, peer-to-peer sharing, and fireside chats that will explore association life and long-term plans within the dynamic context of Dubai. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment said: “The association sector plays a vital role in today’s world as a key driver of positive change, and the DAC Conference will strengthen its impact. Themes and key topics at the conference – such as member engagement strategies, technology-driven tools, sustainable practices and ethical governance – are all important priorities for associations and will support them in their roles as agents of positive change by tackling societal challenges through collaboration and advocacy. This is complemented by a strong line-up of speakers, who will deliver insights on trade and investment opportunities for sustainable economic and social development. Dubai’s …

IAAPA Middle East Trade Summit 2024 on Yas Island, Abu Dhabi concluded with participation from 400 attendees and 45 exhibitors. Organized in collaboration with Miral, the creator of immersive experiences and destinations, and the Abu Dhabi Exhibition Convention and Exhibition Bureau, the Summit hosted two days of insightful education sessions featuring 27 international experts. Industry leaders from globally renowned entities explored innovative strategies in destination development and management, operational efficiency, and guest satisfaction to foster continued growth across the region’s attractions and theme parks industry. The Summit opened with a welcome keynote address by Mohamed Abdalla Al Zaabi, Group CEO of Miral. Additional speakers included Scott O’Neil, CEO, Merlin Entertainments; Ahmad Hussain, COO, Dubai Holding Entertainment; and Don Potts, President, Qiddiya Investment Company; with many more industry leaders from Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), The National Aquarium Abu Dhabi – Al Qana, Atlantis Resorts, Majid Al Futtaim, Saudi Entertainment Ventures (SEVEN), amongst others. A series of interactive sessions and workshops discussed trending topics like Artificial Intelligence (AI), digital transformation, sustainability, and innovative attractions. A selection of guided facility tours, or “EDUTours”, welcomed trade visitors to Yas Island’s world-class theme parks and attractions, enabling them to gain valuable insights into the operations and creative processes behind these leading attractions. Participants had the opportunity to visit the recently opened SeaWorld Yas Island, Abu Dhabi; Ferrari World Yas Island, Abu Dhabi; Warner Bros. World™ Abu Dhabi; and Yas Waterworld Yas Island, Abu Dhabi. The Summit also presented the inaugural edition of the IAAPA Ride Safety Report, specifically tailored for the Middle East region. During the Summit, IAAPA announced it will be expanding its presence in the region …