Tourism Malaysia boost its promotion activities in Iran by participating in the 16th Tehran International Tourism Exhibition (TITEX) which was concluded last week. This provided a platform to reconnect and further develop more partnership in positioning Malaysia as a preferred destination for Iranians. This four-day exhibition features networking sessions between travel experts, tourism and hospitality sectors that are based in Iran. Tourism Malaysiais participation in TITEX this year sees six tourism industry players from Malaysia including travel agensts, hotels and airlines namely BetterBooking Travel & Tour, Toranj Tour and Travel Company, Gulliver Tour and Travel Company, Siahrood Holiday Sdn. Bhd., IOI Cluster Hotels and Air Arabia.
Malaysia’s participation in the exhibition provided an avenue for Malaysia tourism industry players to network and solicit for new business with the Iran counterparts. It is also a platform to update industry players of Malaysia’s latest tourism developments and strengthen awareness on Malaysia as an ideal holiday destination for this market. Furthermore, TITEX will also gave visitors an insight to the many exciting packages and to promote some of the country’s latest attractions and destinations such as Kuala Lumpur, Genting Highlands and Penang for shopping, family fun and theme parks.
Last year’s road show to Tehran which was led by the Director General of Tourism Malaysia, Dato’ Hj Zainuddin Abdul Wahab in May 2022, together with Malaysian travel trade players and officials validated that Malaysia maintains as one of the top of the mind travel destinations for this region.
Tourism Malaysia’s promotion campaign as such is a continuous effort to boost inbound tourism to a greater height in the hope to achieve 15.6 million international tourist arrivals with MYR 47.6 billion in tourism receipts for 2023. Iran remains one of Malaysia’s top international tourists generating markets in the Middle East before the pandemic. Iran’s strong arrival of 46,559 in 2019 shows that Malaysia is a value-for-money destination for them. Currently, Iranian travellers will have the chance to travel to Malaysia from other cities like Tehran, Mashhad, Isfahan, Tabriz and Shiraz using Qatar Airways, Emirates, Etihad Airways and Air Arabia.