Tag Archives: Wego

Wego’s statistics show a substantial surge in bookings from Saudi Arabia, UAE, Qatar, and Kuwait to Britain during the campaign, up 25% from January to June, compared to the same period last year. Additionally, passenger numbers traveling to Great Britain through Wego are up 27% during the same timeframe. There was also a 78% rise in Wego’s searches from Riyadh to Newcastle and a 63% increase in searches to Manchester. The multi-media advertising partnership campaign ‘Spilling the Tea on Great Britain’, which ran between January to June 2023, used a play on Britain’s love of tea, inviting visitors to ‘See Things Differently’. The campaign promoted Britain’s rich cultural heritage, breathtaking coastlines and landscapes, as well as its dynamic cities and destinations including London, Newcastle, Edinburgh and Manchester. Wego VP of Brand Marketing and social media, Roxana Nicolescu said: “We are absolutely delighted with the campaign growth figures that our partnership with VisitBritain has achieved. This collaboration signifies our joint commitment to showcasing the unparalleled beauty and experiences that Britain has to offer. The impressive growth in engagement and bookings affirms the impact of our collective efforts in igniting wanderlust and facilitating seamless travel experiences.” VisitBritain Head of Partnerships, APMEA, Jennifer Huntley said: “Our partnership with Wego has been instrumental in promoting Britain’s diverse travel experiences across the nations and regions to a global audience. The impressive growth figures from our partnership are also testament to the allure of Britain as a destination and the power of collaboration in driving tourism growth.” In an initiative to facilitate traveling for GCC nationals, the UK Government is set to launch a new Electronic Travel Authorisation (ETA) scheme commencing in October, starting with Qatar. …

Wego has teamed up with Moroccan National Tourist Office. Mamoun Hmedan, Chief Commercial officer and Managing Director, MENA and India, Wego said: “We are excited to embark our partnership with Moroccan National Tourist Office. This partnership is set to inspire and captivate travelers worldwide, igniting a sense of wanderlust. We recorded over 39% increase in the number of searches to the country in 2023 in comparison to the same period last year, with over 2 million searches so far. We are looking forward to forging a long-lasting relationship with the board.” Morocco offers a diverse range of experiences for all types of travelers during the summer. For history and culture enthusiasts, exploring the ancient medinas of cities like Marrakech and Fes is a must. Immerse yourself in the bustling souks, admire stunning architectural masterpieces like the Koutoubia Mosque, and visit historical sites such as the iconic Jardin Majorelle. Nature lovers can embark on an adventure to the Sahara Desert, where they can experience the magic of camel trekking, spend a night under the starry desert sky, and witness mesmerizing sunsets over the golden dunes. Beachgoers can head to coastal towns like Essaouira or Agadir, where they can relax on pristine sandy beaches, try water sports like surfing, or savor delicious seafood. Food enthusiasts can indulge in the aromatic flavors of Moroccan cuisine, sampling tagines, couscous, and traditional mint tea in local restaurants or joining cooking classes to learn the secrets of Moroccan culinary delights. With its vibrant markets, captivating landscapes, rich heritage, and warm hospitality, Morocco offers an unforgettable summer experience for travelers of all interests.  

Wego inked a global partnership with IHG Hotel & Resorts to provide its users with a wider array of hotel offerings across the globe. Through this collaboration, Wego users will be able to search and book 15 of IHG’s 18 brands – worldwide – Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo, voco hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels, Atwell Suites, Staybridge Suites and Candlewood Suites. Travellers will get access to over 4,000 open hotels across global destinations and ultimately find the perfect hotel stay that matches their requirements anywhere in the world. IHG’s latest offering will be promoted across all Wego’s channels, providing travellers with information on the latest properties and trendy destinations. Commenting on this strategic partnership, Craig Hewett, Chief Hotels Officer and Co-Founder, Wego, said: “Partnering with one of the world’s leading hotel companies, IHG Hotels & Resorts, reflects our commitment to provide our users with global hotel offerings and deals. Through this partnership, we will promote IHG Hotels & Resorts to our large user base in the MENA region and aim to convert more bookings to IHG’s global network of hotels.” James Britchford, Vice President Commercial, India, Middle East and Africa at IHG Hotels & Resorts, said: “We are delighted to partner with Wego, the number one travel app in MENA for flight search and booking. Through this partnership, travellers will enjoy more convenience and access to 15 of our brands across our luxury & lifestyle, premium, essentials and suites portfolio in global destinations when booking their trip on Wego.” Wego compares …

Wego and Azerbaijan tourism board invites travelers to discover Azerbaijan in all seasons.  The two companies will join forces for a new campaign aiming to showcase Azerbaijan’s incredible attractions to MENA travelers. Building on the successful previous partnership, this collaboration will leverage Wego’s extensive reach and innovative marketing strategies to showcase Azerbaijan’s rich cultural heritage, diverse landscapes, and warm hospitality. In Azerbaijan, both summer and winter offer a wide range of exciting activities for each type of traveler. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, said: “As we renew our partnership with Azerbaijan Tourism Board, we aim to inspire and guide travelers to explore the wonders of Azerbaijan and create a seamless and inspiring travel experience. We recorded over 830,000 searches globally to Azerbaijan this year and we are expecting to see an increase in the searches towards the summer.” During the summer months, the country’s beautiful coastal areas become a haven for beach lovers. Travelers can indulge in water sports such as jet skiing and parasailing. Additionally, the picturesque mountainous regions of Azerbaijan, such as the Greater Caucasus range, provide fantastic opportunities for hiking, trekking, and exploring scenic trails that lead to breathtaking vistas and hidden waterfalls. Florian Sengstschmid, CEO, Azerbaijan Tourism Board, said: “In winter, Azerbaijan transforms into a winter wonderland, providing excellent opportunities for winter sports enthusiasts. The country has premier ski resorts and offer world-class skiing and snowboarding facilities with a range of slopes suitable for beginners to advanced skiers. Additionally, the picturesque village of Gabala, located in the Tufandag Mountains, offers a charming winter retreat with opportunities for skiing, snowboarding, and even enjoying horse-drawn sleigh rides through snowy landscapes.”

Wego offers travelers an unforgettable experience in Spain this summer. Wego and Spain Tourism will be promoting the best things to do in the country and sharing guides and tips on how to spend the best summer holiday. This strategic collaboration brings together the extensive reach and expertise of Wego in the online travel industry and the allure of Spain’s rich cultural heritage, stunning landscapes, and vibrant cities. Summer in Spain is one of the most enjoyable travel experiences. The vibrant cities such as Madrid and Barcelona offer a plethora of shopping options from high end boutiques to traditional markets that are perfect for every type of traveler. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, said: “Spain is a preferred destination for MENA travelers. Through our partnership with Spain Tourism, we aim to attract a wider audience and boost tourism to this captivating country. We will be providing curated itineraries, and personalized travel recommendations, to inspire and assist travelers in planning their dream trips to Spain.” Wego will showcase Spain’s diverse attractions, including its historic landmarks, breathtaking beaches, and world-renowned culinary scene, to its vast user base. Daniel Rosado, Director of Spain Tourism for the Middle East, said: “Spain is a well-known country in the GCC region and it’s experiencing a continuous increase in demand year after year. To consolidate this trend and build on it, we are partnering up with Wego to reach more and better the potential audience. Spain is a world in a country where travellers will find all they are looking for and that they desire, as Spain caters for all tourists. Through this campaign we will increase the awareness in …

Wego announced its partnership with flyadeal to offer its users the chance to directly book flights on flyadeal through its platform. The new partnership includes all flyadeal flights to Wego’s marketplace where users can book directly with the airline. Wego is looking to provide its users with a wider choice of airlines to book from, by adding such a renowned airline to its portfolio. Con Korfiatis, flyadeal Chief Executive Officer, said: “We are delighted to partner with Wego, the biggest and renowned online travel marketplace in the MENA region. This collaboration will allow our customers to directly book flyadeal’s wide choice and growing number of flights through Wego’s platform, giving us the opportunity to distribute our products to a bigger audience, and showcase our competitive everyday fares. This partnership will further enhance our customers’ travel experience and help us to better serve them.” Additionally, Wego’s users will benefit from flyadeal fares which will be promoted across all Wego’s marketing channels and will be able to search and book the most competitive deals online. Ross Veitch, CEO and Co-founder of Wego, said: “As the largest online travel marketplace in MENA we are delighted to announce our partnership with flyadeal, the fastest growing airline in KSA. We look forward to offering flyadeal’s attractively priced fares to Wego’s audience both in The Kingdom and also across our regional points of sale as flyadeal opens new international routes.” MENA is a key market for Wego, and always tops the searches from this region. flyadeal, one of the youngest and fastest growing low-cost airlines in the Kingdom of Saudi Arabia and Middle East, continues its expansion to the region. flyadeal currently operates scheduled flights to 17 …

Wego recently signed a new partnership with Egyptian Tourism Authority as part of its efforts to boost tourism in the region. This partnership is aimed at promoting Egypt’s rich history, culture, and tourism opportunities. Through this campaign under the theme “In Egypt, your expectations are history”, we will work closely with Egyptian Tourism Authority to promote this campaign on all our marketing channels and bring travelers the best of Egypt’s summer and Eid Al Adha celebrations, including festivals, events, and attractions. Mamoun Hmedan, CCO and MD, MENA and India, Wego, said: “We are thrilled to announce our new partnership with Egyptian Tourism Authority. Egypt is a perfect destination for travelers looking for a mix of history, culture, and adventure. Summer and Eid Al Adha are the ideal times to visit Egypt. We have recorded over 24 million searches from MENA to Egypt between 1 January to 27 April 2023 and we expect to see a surge around the Eid Al Adha period.” Wego will be presenting its users with a comprehensive guide highlighting the best places to visit, things to do, and experiences to enjoy. To reward travelers, a social media competition will run online to give people the chance to visit this must-see destination. Egypt has a variety of activities and experiences to offer visitors during summer and Eid Al Adha. Travelers can explore ancient monuments as Egypt is home to some of the world’s most iconic ancient monuments, including the Great Pyramids of Giza, the Sphinx, and the temples of Luxor and Aswan. Amr ElKady, CEO of Egyptian Tourism Authority, commented: “We are excited to partner with Wego for another year. With Egypt’s rich cultural heritage, diverse landscape, …

Wego revealed its regular “Middle East Traveller Destination Leaderboard” that showcases the relative popularity of global destinations with Middle East travellers. Wego users search for tens of millions of trips each quarter and it’s this flight and hotel data that has been analysed to determine the relative destination rankings. The leaderboard announced today covers the first quarter of 2023. Global Destination Trends Egypt retains its #1 position as the top destination for international travel for MENA travellers in Q1 2023. “We are excited to share our MENA destination report for this quarter. Our data shows that Egypt remains the top destination of choice for MENA travelers for what the country offers from a mix of history, culture, and adventure for every type of traveler. We also observe that the UK continues to rank as the top European destination out of the Middle East. At Wego, we are proud to connect travelers with the best of the countries, and we look forward to continuing to work with leading partners to promote their unique tourism offerings”, said Mamoun Hmedan, CCO and MD, MENA, and India, Wego. Rounding up the top three is India. The country is a major source market for foreign talent and labor for the Gulf region and has consistently held the top spots for international air travel. Going as far back as 2014, Egypt has consistently been either #1 or #2 and India has invariably taken the #3 spot since 2016. As is usually the case, we saw more movements in the bottom half of the top 10 with Kuwait overtaking Turkey for the 5th spot and Jordan moving up two spots to rank 8th overall. The lone rank …

Wego has emerged as the #1 travel app for flight search and booking in the MENA (Middle East and North Africa) region with a year-over-year (YOY) growth of over 157.7% and 143,002 downloads in February 2023, according to data from data.ai. This data was gathered by analyzing the download rates of 1,062 travel apps that offer flight and hotel search capabilities. Wego has also earned the distinction of being the most downloaded travel app for flight-focused brands in the MENA region, and secondly, it is the most downloaded travel app under Meta and OTA categories in Kuwait since September 2022. With holidays such as Eid Fitr approaching soon, the app’s popularity is expected to rise steadily. Wego is an award-winning travel app and one of the largest online travel marketplaces in the MENA & Asia Pacific. With its extensive network of airline and hotel partners, Wego offers travelers a comprehensive range of travel options, allowing them to find the best deals and make informed decisions about their travel plans. Whether traveling for adventure, work, family, or other reasons, users can rely on Wego to provide them with a seamless booking experience. Wego’s success can be attributed to its user-friendly interface, which allows users to browse and compare flight and hotel room options from multiple airlines and hotels in one place. Moreover, throughout the year 2022, Wego has introduced a string of new updates and features for its users, like easier payment gateways with its collaboration with Tabby and Apple Pay. This, coupled with the app’s competitive pricing, has helped Wego secure its position as the top travel app for flight search and booking in the MENA region.

Wego teamed up with VisitBritain to launch an exciting new campaign aimed at attracting more travelers from the GCC to Britain. The ‘Spill the Tea’ awareness co-marketing campaign, which runs until June 2023, seeks to showcase Britain’s unique blend of activities and attractions, culture, and modernity, enticing travelers to explore the country’s iconic landmarks and hidden gems. It will be broadcast across a mix of channels ranging from short films and co-branded content across social media including Facebook, Instagram, Youtube to digital display advertising, radio and VOD & AOD platforms. Mamoun Hmedan, Chief Commercial Officer and Managing Director, Middle East, North Africa (MENA) and India of Wego, said: “Building on the success of the previous campaigns, we’re delighted to partner with VisitBritain for the seventh year. By leveraging Wego’s data driven insights and Britain’s diversified offerings, we were able to create customized travel experiences that resonate with GCC travelers. We look forward to inspiring even more travelers to explore this must-see destination.” Through this collaboration, VisitBritain and Wego will inspire travelers to book a trip to Britain and create unforgettable memories. VisitBritain’s Interim Deputy Director Carol Maddison said: “The GCC is a very important tourism market for Britain and we are delighted to be running this dedicated campaign in partnership with Wego. By tapping into motivations for travel now and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more of Great Britain, stay longer and to explore year-round.” The tea-themed campaign includes video commercials and dedicated websites in both Arabic and English and it emphasizes Britain as a welcoming, dynamic, exciting and inclusive destination in the multi-media advertising campaign called …