Tag Archives: Matthias Albrecht

Starting from 26 June 2021, Switzerland opened its borders to fully vaccinated guests from the GCC countries, who will be able to enter the country again without having to undergo quarantine, nor testing, celebrating the improvement of the global pandemic situation, and answering calls of those who wait for this destination to open. All EMA and WHO approved vaccinations including Sinopharm will be accepted up to 12 months after full vaccination, with the exception of people entering from countries with worrying mutations of the virus who will still have to abide by the country’s covid control rules. Matthias Albrecht, Director GCC, Switzerland Tourism says: “We are extremely happy and feel quite emotional that we finally can go back to what we do best; to host guests in our magnificent country. And we believe with our beautiful nature and uncrowded boutique towns as well as wide-open landscapes, Switzerland is the natural choice for a post-Covid holiday. Now that borders will open, we can’t wait to welcome each one of you!” The news come as a relief for travellers eager to visit, or revisit, Geneva, one of the most vibrant cities in the world, where its European identity blends with a warming welcome to share its beauty, history, and culturally rich public life with everyone, embodied in the details of every site, monument and locally crafted object, harmoniously located at closed proximity to take them from one experience to another, adding multiple flavours and layers to their city-escape. To explore Geneva from a unique and wholesome angle, the city offers an array of cruises spanning from one hour to a full day, designed to take visitors onboard an adventurous discovery of the …

MARHABA Europe is set to return to Dubai this month with a delegation of almost 60 exhibitors from across Austria, France, Germany and Switzerland, presenting a united tourism front ahead of this year’s Arabian Travel Market. The two-day event, which will take place between 14-15 May at W Dubai, The Palm, will host close to 80 travel professionals from the GCC, Israel, Jordan and Lebanon who will meet with the European exhibitors. The schedule of B2B meetings aims to strengthen ties and encourage business between the countries across the travel sector, inviting attendees to interact with European airports, shopping facilities, local tourist boards, hotels, destination management companies, and transport companies keen to network with local representatives and to bridge communication between the regions. MARHABA Europe will also host a Gala dinner on 14 May which offers a much welcome opportunity to network with industry professionals, with Ambassadors to the UAE from Austria, France, Germany and Switzerland set to be in attendance. Yamina Sofo, Director of Sales & Marketing, German National Tourist Office (GNTO), the regional office of German National Tourist Board (GNTB) said, “As one of our top three overseas source markets, the GCC is vital for our restart activity in encouraging travel to Germany. MARHABA Europe’s return provides us with an ideal opportunity to reengage and further develop B2B partnerships between the two regions which will support our continued efforts to position Germany as a destination of choice. Matthias Albrecht, Director GCC of Switzerland Tourism commented, “When speaking to our GCC guests, we really feel that they are desperate to travel again to Switzerland and Europe; therefore, MARHABA Europe is a fantastic way to reconnect tourism professionals with each …