Tag Archives: I.R.V Rao

Musafir.com in collaboration with the India Tourism, Dubai (Incredible India – an international marketing campaign by the Govt. of India) has formed a comprehensive partnership to promote tourism in India and to raise awareness about India as a leisure destination among UAE travellers hailing from diverse backgrounds and to highlight India’s vast culture, demography and rich heritage among the UAE travellers. With the association and rigorous promotion of India during December, Jan and February, Musafir.com witnessed a growth of 12 per cent in their flight bookings to the Indian sector out of the UAE and 21 per cent increase in holiday packages sold by Musafir.com to India. I.R.V. Rao, Assistant Director of Incredible India, states, “Our aim is to increase our foothold on the digital front and to further target key new demographics, at which Musafir.com has helped us immensely given their varied demographic base on the online front. We have witnessed a sharp uplift in our Arab enumeration and look forward to working with Musafir.com closely again, to help establish India as a tourist destination in the GCC region.” “The association between Musafir.com and India tourism was extremely successful and the partnership further strengthened the tourism influx into India. Tourism is the second largest foreign exchange earner in India and it is a brilliant source of cultural exchange between the countries and in addition opens the gateway for numerous business opportunities. Tourists from both sides are visiting for leisure with an increased number of UAE nationals availing the tourism facilities in India” said Rajesh Pareek, Group CEO, Musafir.com. Musafir.com has managed to create an awareness amongst the UAE population, (specially expats) through their digital acquisition campaigns with a strong …

The tourism board of India, headed by I.R.V Rao, has revealed two important events planned to promote and strengthen ties between the UAE and India. The inaugural ITM or India Travel Mart will take place from February 1-4, 2017 in Pragati Maidan, New Delhi which is set to attract many visitors from different regions. It is a B2B travel trade event organised in conjunction with Confederation of Indian Industry and the Tourism Finance Corporation. Another event of importance is the Incredible India Tourism Investors Summit (IITIS) to be held from September 21-23, 2016, at Vigyan Bhavan, New Delhi. IITIS 2016 will create a platform for the global investors to explore investment opportunities available within the ambit of India’s tourism sector as well as the core infrastructure, understand policy framework and investment ecosystem of the country and be informed on incentives offered by government on investments,  explore and understand the nature of the wide array of investible projects from the States that will be showcased, catalyze partnerships through of B2B and B2G linkages, and identifying joint Venture opportunities with Indian Companies. The three-day Summit will include Thematic Sessions, Exhibition and Business-2-Business (B2B) and Business -2- Government (B2G) meetings. More information will be provided on India Travel Mart in due course.