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First ever Dubai hologram universe to be launched on 30th January

Dubai Festivals and Retail Establishment (DFRE) in collaboration with New Dimension Productions (NDP), a leading motion picture and hologram entertainment production agency, will launch the world’s first ‘Dubai Hologram Universe’ at Al Habtoor City Theatre, home to its resident production, the famous long-running ‘La Perle’. The joint initiative by DFRE and NDP will feature state-of-the-art hologram concerts for legendary singers and musicians twice a week, complemented by spectacular live entertainment performances brought to life by Al Habtoor City Theatre awe-inspiring special effects, and will cater to various music genres of all ages throughout the year. Produced by NDP, the first show will kick off during the last week of Dubai Shopping Festival on 30 January with an exquisite ‘Sawwah’ dubbed evening, in which hologram technology will bring Abdel Halim Hafez back to perform on stage accompanied by performers and musicians, with some of his most famous romantic songs, all set to dazzle the audience for 90 minutes. Commenting on the launch, Ahmed Al Khaja, CEO of Dubai Festivals & Retail Establishment (DFRE) said: “We are delighted to partner with NDP in launching such an innovative initiative as the ‘Dubai Hologram Universe’ that will turn the spotlight on legendary music icons through hologram technology. Across our annual line-up of festivals and events, we have always created stimulating activations and experiences for residents and visitors to enjoy, and we are excited that the launch of the first ever ‘Dubai Hologram Universe’ series, is taking place just as the latest edition of Dubai Shopping Festival draws to a close, reaffirming Dubai’s position as a year-round international entertainment hub”. Hasan M. Hina, Founder and Executive Producer & Director of NDP, said: “We are proud …

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