‘Simply Feel Good’: Germany rebrands sustainability campaign to empower travellers to “Think Green”

GCC travellers can venture into a whole range of sustainable, wondrous places with eco-rich experiences available from Berlin to the Black Forest, Recknitz Valley to Lake Constance with the latest rebranding campaign by the German National Tourist Board (GNTB). They relaunched its highly successful ‘Feel Good’ initiative – but this time with a tweak aimed at underscoring Germany’s commitment to sustainable tourism. Now known as ‘Simply Feel Good’, the revamped campaign hopes to inspire a new era of conscious travel, invites travellers to explore a wealth of eco-friendly vacation experiences, and aims to focus on creativity, passion, and the environment.

Sustainability is at the heart of Germany’s tourism offerings, and ‘Simply Feel Good’ is designed to empower travellers to make environmentally responsible choices throughout their journeys.