Tag Archives: Germany

The Ajman Department of Tourism, Culture and Media (ADTCM) has strengthened its strategic presence in the European market by signing a distinguished cooperation agreement with Coral Travel, one of the leading tour operators in Germany, Austria, and Switzerland. This agreement reflects a carefully planned marketing approach aimed at consolidating Ajman’s position as a preferred destination for European travellers, diversifying its source markets, and enhancing its competitive presence in high-value, high-spending tourism segments. The agreement was inked virtually, with His Excellency Mahmood Khaleel Alhashmi, Director-General of ADTCM, signing from the Department’s headquarters, while Hicabi Ayhan, Director Product Management at Coral Travel, signed from Berlin, Germany. The signing took place in the presence of the Department’s representative office participating in ITB Berlin, the world’s leading platform for the travel and tourism industry. The agreement establishes a practical framework for including the Emirate of Ajman within Coral Travel’s portfolio of promoted destinations in Germany, Austria, and Switzerland. This will be achieved through integrated marketing campaigns targeting specific traveller segments, the development of tailored travel packages based on in-depth analysis of European consumer behaviour, and the empowerment of travel agents and sales partners with marketing tools and insights that enhance Ajman’s visibility at points of sale. Both parties will also collaborate in analysing demand indicators and travel trends across Central European markets, as well as in designing flexible tourism products that respond to market dynamics and align with the growing demand for destinations offering cultural depth, beachfront experiences, and family-oriented activities within a safe and high-quality environment. H.E. Mahmood Khaleel Alhashmi stated that the Department adopts a strategic approach focused on building long-term partnerships with leading international tour operators, strengthening Ajman’s position as a …

The Ajman Department of Tourism, Culture and Media (ADTCM) has signed a strategic agreement with Germany-based Vtours, aimed at enhancing the promotion of the Emirate of Ajman in the Federal Republic of Germany and expanding international partnerships to support sustainable tourism growth, further reinforcing Ajman’s position as a competitive destination in European markets. The agreement was signed virtually, with His Excellency Mahmood Khaleel Alhashmi, Director-General of ADTCM, signing from the Department’s headquarters in Ajman, while Sabine Jordan-Glaab, CEO Vtours, signed from Berlin during her participation in ITB Berlin, one of the world’s leading travel trade shows. The signing took place in the presence of representatives from the Department’s office attending the exhibition. The agreement coincides with the presence of the Department’s representative office at ITB Berlin, reflecting its commitment to strengthening its international presence and building high-impact partnerships with leading global tourism and travel companies, while leveraging major international platforms to create new avenues of cooperation that support Ajman’s tourism sector. The agreement aims to develop joint marketing programs to promote Ajman in the German market, enhance the inclusion of the Emirate within Vtours’ travel packages and product offerings, and implement targeted marketing campaigns based on detailed insights into German traveller preferences. It also includes organising professional workshops and meetings with travel agents and tour operators, in addition to exchanging data and expertise related to travel trends and visitor behaviour, thereby increasing the effectiveness of promotional efforts and strengthening Ajman’s competitiveness in the European market. Furthermore, the agreement covers the organisation of familiarisation trips for media representatives, content creators, and tourism stakeholders, highlighting Ajman’s cultural, natural, and tourism assets to further position the emirate as a comprehensive destination that blends …

At a recent press gathering, Yamina Sofo, Director Marketing, German National Tourist Office GCC shared that there had been a further positive uplift in arrivals from the UAE to Germany between January – November 2025 which reached 8.9% arrivals and 16.2% increase in overnight stays. Some of the most significant factors which impacted this was the connections between the two destinations. She further added that Air Arabia starting off operations to Germany see more potential for growth. Also, added that they are in further discussions with other carriers in the region to further enhance connectivity.

Etihad Airways and Condor announced a strategic partnership alongside the launch of new daily flights connecting Frankfurt and Berlin to Abu Dhabi starting Summer 2026 and an extensive codeshare agreement. From 1 May 2026, Condor will operate daily services between Frankfurt and Abu Dhabi using its Airbus A330 aircraft, followed by the launch of daily Berlin-Abu Dhabi flights from 15 June 2026 operated by Airbus A320 aircraft. The new services will significantly broaden direct access to Abu Dhabi for German travellers, with seamless onward connections to Etihad’s extensive network across the Middle East, Asia, Africa and Australia. Arik De, Chief Revenue and Commercial Officer of Etihad Airways, said: “We are delighted to announce this strategic partnership with Condor and welcome their new services to Abu Dhabi. Germany is a vital market for Etihad, and adding Berlin alongside new Frankfurt options meets clear passenger demand – including a direct capital-to-capital link that further strengthens UAE-Germany ties. “Above all, this partnership puts the traveller first: Condor guests will discover Abu Dhabi’s award-winning hub and seamless onward journeys across our extensive network, while our customers will benefit from enhanced connectivity to destinations across Germany and beyond.” “This codeshare agreement with Etihad Airways is the great foundation on which we are building our new services to Abu Dhabi to better connect Germany’s capital Berlin and Europe’s financial hub Frankfurt to the GCC and beyond,” said Jens Boyd, Commercial Director and Member of the Executive Committee of Condor. “As we build and expand connectivity within Europe from our home hub in Frankfurt, this first codeshare in Asia is one more step towards Condor becoming a true global player and partnering with the leading airlines across …