Rotana announced at the Future Hospitality Summit (FHS), its growing pipeline as it looks to expand its operations with 30 planned openings in the next three years. The Kingdom of Saudi Arabia remains a key focus for the hospitality brand as it signed four “Edge by Rotana” and one “Rayhaan by Rotana” properties in Riyadh earlier this year. The new hotels will add an impressive 618 keys to Rotana’s expansive portfolio in the Kingdom. In line with Rotana’s ambitious goal to triple the number of rooms it currently runs in the Kingdom to 6,000 over the next four years, the group added an “Edge by Rotana” property in Al Baha to its portfolio in 2023. Across the region, Rotana is gearing up to open several new properties during the last quarter of 2023, leveraging the buoyant hospitality trade. For the remainder of 2023, Rotana will see the opening of Riviera Rayhaan by Rotana in Doha, Qatar and Bomonti Arjaan by Rotana in Istanbul Türkiye.
Commenting on the announcement, Makram El Zyr, Corporate Vice President of Development at Rotana, said: “We are excited to be participating in the Future Hospitality Summit again this year, offering a fantastic opportunity for Rotana to showcase its latest developments and connect with industry peers. Leveraging our keen understanding of the market, we look forward to further developing our brand presence across the region as well as entering new markets globally, always delivering on our brand promise of ‘Treasured Time’ to guests across the world.”