Global Village concluded its Silver Jubilee Season in spectacular fashion, having set out in October with the aim of breaking 25 Guinness World Records to honour the milestone anniversary, this vision became a reality as the 25th title was claimed in style. Global Village’s attempt to break the “Highest altitude skydiving fireworks display” was successful, adding the finishing touch to a memorable Season.
Jaki Ellenby, Executive Director marketing, Global Village said: “It seems like just yesterday that we took the decision to attempt 25 records in just 6 months as part of our 25th anniversary celebrations. It has been an incredible journey… not always easy, but always exciting and our team rose to the challenge with passion and resilience. We have worked with some truly amazing organisations and individuals to accomplish this feat including the largest rock band on earth, Rockin’1000, Emirates, Jumeirah, ARN, SkyDive Dubai, Miraj Entertainment and we are especially grateful for the support of all our commercial partners, exhibitors and their teams.”
Shaddy Gaad, Senior Marketing Manager – Guinness World Records MENA said, “Driven by the passion to create newsworthy and shareable content, Global Village created one of the biggest marketing campaigns this season to celebrate its Silver Jubilee. It is an incredible milestone to be the first brand in the MENA region to break 25 world records, many of which were dedicated to good causes including donation campaigns, online pledges, and distributing food packages to charities. Congratulations to Global Village on reaching this remarkable achievement, you are Officially Amazing.”