With the opening of the 21st season at the entertainment destination Global Village with the concept of a new world every day, the visitor numbers for the first two months from November 1 to December 31, 2016, have gone up to 2.3 million. It was stated at a recent press meeting with the CEO Ahmad Hussain Bin Essa that over 250,000 tickets were sold at the smart solutions with smart gates which was just introduced during this season and as the social media presence had been extremely active they have been able to sell the tickets in various new and innovative ways such as special family packs at the fuel stations which would increase the awareness amongst the residents living around and they have determined that the current length of stay of the guests on average is about six hours.
He further stated that this season they signed an MOU with 42 top travel agents in order to increase the number of tourists visiting the destination. They have been very active in most road shows alongside DTCM with a focus on Russia, Africa, India and China markets. Their main aim is to improve the guest experience and ensure that they have the happiness meter at a very high level.