Category Archives: NTO (National Tourist Offices)

Al Zorah, a leisure destination in the UAE, expands its portfolio of sporting activities to offer water sports experiences. The destination will host several motorised and non-motorised sports including jet-skiing, wake boarding, flyboarding, kayaking, paddle boating, water skiing, kite-boarding and much more. Catering to all age groups and levels of ability, the new additions promises visitors an action-packed experience at Al Zorah. With friendly, safety-conscious instructors and equipment available on the peninsula, guests can take it at their own speed and wait for winds that suit them. Imad Dana, Chief Executive Officer, Al Zorah Development Company, said, “The introduction of the leisure and recreational activities at Al Zorah further reinforces our objective to offer a distinctive tourist and lifestyle destination. Water sport enthusiasts and families looking for an exciting vacation can escape the bustle of city life at Al Zorah.” The destination will soon host special events like Stand-Up Paddle Boating Championships, Best Underwater Photo Competition and Jet-skiing Acrobatic Displays.

Czech tourism authority in collaboration with VFS Global commenced a roadshow in Kuwait and UAE to showcase various tourist attractions and products to trade, tourism and business partners in the Middle East. The roadshow campaign was titled ‘Czech Republic – Land of Stories’. UAE is the number one tourism source market for the Czech Republic in the Middle East, followed by Saudi Arabia. H.E. Alexandr Sporýš, Ambassador of the Czech Republic to the United Arab Emirates, together with Monika Palatková, Managing Director of the Czech Tourist Authority interacted with the media at the event held in Dubai. “I’m pleased that Czech Tourism regularly promotes the Czech Republic as a tourism destination in the UAE and in other countries in the Middle East market. VFS Global is a reliable partner in the visa area and I am convinced that the partnership of Czech Tourism with this company will lead to a further increase of interest about the Czech Republic”, commented H.E. Alexandr Sporýš, Ambassador of the Czech Republic to the United Arab Emirates.

H.E. Shaikh Khaled bin Humood Al Khalifa, Chief Executive Officer of Bahrain Tourism and Exhibitions Authority (BTEA), received a delegation from the Sharjah Chamber of Commerce & Industry. The delegation included Second Deputy Chairman Walid Abdulrahman Bukhatir, Honorary Treasurer Ziad Mahmoud Al Hajji and Board Member Mohamed Ali Al Hazami. During the meeting, H.E Shaikh Khaled bin Humood Al Khalifa stressed on the importance of strengthening cooperation and reinforcing bilateral relations between both countries across all fields, especially the tourism sector. He also mentioned the BTEA’s readiness to strengthen relations with the United Arab Emirates and work towards achieving their joint goals. The delegation expressed their gratitude for the warm welcome and affirmed their readiness to enhance the joint cooperation between the two countries in the tourism field and to further explore bilateral initiatives.

The adventure tourism product portfolio of Ras Al Khaimah, now established as one of the fastest growing tourism destinations in the Middle East, is shaping up as a millennials’ magnet. Addressing a panel debate in London on the travel patterns of affluent millennials, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), said the emirate was hitting the mark with the much sought-after segment. “Ras Al Khaimah has what it takes when it comes to ticking millennial boxes,” said Mattar. “They want authenticity and the emirate has it in spades; they want meaningful, off-the-radar experiences and the ability to connect with culture, which again we excel in; and they have a desire to soak up natural sights, which is a key pillar of our offering.” Mattar revealed millennials are now a prime target for the emirate, which boasts of an ancient heritage and myriad landscapes from desert to stunning coastline, and the rocky crags of the Hajar mountains with its natural springs and the UAE’s highest peak Jebel Jais, now ranked as the emirate’s number one attraction.

The Sharjah Investment and Development Authority (Shurooq), an environmental tourism developer in the Middle East, will announce exclusive updates regarding its business management and project expansion during World Travel Market London 2017 to be held from November 6-8. Shurooq will reveal its latest property management appointments, updates on its project phases and partnerships with new tour operators. Figures released by the Sharjah Commerce and Tourism Development Authority in August showed that the emirate’s hospitality sector is currently worth AED 372 million (USD 101 million) per annum, following an increase in revenue of 7.8 per cent in the first six months of 2017 compared to the same period last year. Ahmad Obaid Al Qaseer, COO of Shurooq, said, “It’s an exciting time for Shurooq as we begin new partnerships and complete new phases across our portfolio. The level of tourism investment that Sharjah is attracting continues to grow at a phenomenal rate. World Travel Market London is an ideal opportunity for us to share our news with all those involved in the hospitality industry as well as fellow developers and foreign investors.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) undertook efforts to enhance the emirate’s position as the ‘cruise hub of the region’. Dubai Tourism exhibited at Seatrade Europe, held in Hamburg last month, under the Cruise Arabia banner, brought together the tourism authorities of Dubai, Abu Dhabi and Bahrain with the goal of promoting the region as a whole.  Dubai Tourism’s latest promotional drive was aimed at attracting more cruise tourists, specifically from Europe and India. The Dubai delegation at Seatrade Europe was headed by Jamal Humaid Al Falasi, Director of Dubai Cruise Tourism, and joined by several other relevant Dubai government entities and private sector stakeholders. Commenting on Dubai Tourism’s latest cruise activities, Jamal Humaid Al Falasi said, “Our participation at Seatrade Europe came at a time when cruise lines traditionally hold their discussions with destinations and service providers to plan for the subsequent seasons. We are pleased to have participated in the event under the Cruise Arabia banner, as it underlines the members’ commitment to further develop cruise tourism business in the region.”

The European Challenge Tour at Al Hamra Golf Club in Ras Al Khaimah promises to be memorable on and off the course with the launch of the Al Hamra Fan Village. The Tour tees off this Wednesday and finishes on Saturday (October 28). This year’s Golf Challenge will be a truly family affair, with free admission to a giant Fan Village, including bouncy castles, arts and crafts, face painting and sand art, as well as food trucks and live music entertainment. There will also be an Oktoberfest Garden where chefs from Al Hamra’s Bay Sports Bar will be grilling German sausages and other delicacies, while three separate beverage stands will keep everyone lubricated. The Fan Village will open from 4 pm-10 pm from Thursday to Saturday.

Ras Al Khaimah is edging closer to its 900,000 visitor target for 2017 after producing record arrivals in the first nine months of this year – the January to September 2017 international arrivals reveal nine per cent growth in the same period in 2016. The latest figures released by Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops and regulates the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, show nine-month growth in key categories including arrivals, hotel occupancy, guest nights and length of stay. Visitor arrivals over the period reached 631,617, guest nights grew 12.4 per cent, occupancy rose 1.3 per cent to 69.2 per cent, while length of stay came in at 3.55 days – a growth of nine per cent. “While growth in all KPIs was satisfying, we are particularly pleased with the extended length of stay which we attribute to development of our events calendar and products, such as the highly successful Via Ferrata around Jebel Jais in the Hajar Mountains. As the first regional product of its type, the Jebel Jais Via Ferrata has done much to established the emirate as a credible leisure activity and adventure destination,” explained Haitham Mattar, CEO, RAKTDA.

The Wonderful Indonesia hosted a roadshow at the Pullman City Center in Dubai under the patronage of Consul General of the Republic of Indonesia in Dubai, H. E. Arzal F Firman. The Visit Indonesia Tourist Officer in the Middle East Nour Aridi explained the importance of the destination with a great presentation whilst the Consul General stated that nearly 169 countries can visit for tourism in Indonesia visa free and Pakistan has been given the ease of visa by obtaining the visa in 2 to 3 working days as against the one month wait earlier. The event was attended by the creme-de-la-creme  travel agents in Dubai and officials of Emirates who partnered with special packages along with several sellers and DMC’s from Indonesia.

A total of 106,693 Russian guests stayed at hotels in Sharjah during the first six months of 2017 compared to 54,017 guests during the same period last year, according to a report by the Sharjah Commerce and Tourism Development Authority (SCTDA). This is a welcome sign of recovery of one of the most important source markets for the emirate of Sharjah. The emirate’s tourism market was hard hit by the decline of Russia’s outbound tourism in 2014-2015, due to a steep drop in value of the Russian currency in 16 years. Global outbound tourism from Russia fell by 15 per cent in 2014, by almost 20 per cent in 2015 and by 8 per cent last year. Meanwhile, Sharjah, which received 400,000 Russian hotel guests during 2014, saw the numbers of Russian hotel guests drop to 54,000 in 2015. The results from the first half of this year now confirm Russia’s position as of Sharjah’s top two fasted growing inbound tourism markets. China has, so far, proved to be the emirate’s most consistent growth market increasing from nearly 31,000 in H1 2015 to 49,000 in H1 2016 and reaching 62,000 during the first half of this year. According to SCTDA statements, Sharjah’s hotels enjoyed a 70 percent occupancy rate from January to June this year and registered a total of 885,000 hotel guests during the period. China, India, Oman, Russia and Saudi Arabia were the biggest inbound tourism markets for Sharjah during the first half of 2017.