Category Archives: NTO (National Tourist Offices)

Germany has long been a popular destination for Eid travellers because of the variety of vacations the country has to offer: From city breaks to naturistic explorations, adventure holidays to sporting experiences. Now this year, with restrictions having eased, the country is gearing up for an influx of visitors once more – including a considerable number from the Gulf region. While Germany has countless attractions, some of the key inspirations for Eid travel include the town of Marburg, which is celebrating its 800th anniversary this spring, so culture vultures have the chance to revel in a tour that spans eight centuries of history and includes important figures such as Saint Elisabeth, Landgrave Philipp, and Emil von Behring. Other events the town has encountered over the years are also highlighted. With the weather warming up, outdoor activities in Germany are also set to enjoy popularity, like the Romantic Road in Möttingen. With a minimum of three-day itineraries encouraged to revel in all the beauty of the 350km route through forests, mountains and villages seeped in half a century of history, the trip is perfect for those looking to soak up both nature and culture. With many mosques throughout Germany open to tourist visits throughout the year, the Blue Mosque in Hamburg is one of the oldest Islamic sites in the country. Renowned for its exceptional structural design, its beautiful shades of turquoise blue accompanied by Arabic calligraphy wrap around several prayer rooms, which together can hold up to 1,500 people. The mosque also features one of the world’s largest carpets – it took three years to complete and required 22 people hand-tying 80 million knots. “Germany’s longstanding ties with various international …

The growth of audiovisual productions in Spain has brought people from all over the world closer to the culture, heritage and wealth of this country. Assuming that great stories are a great way to travel, the Spanish Tourism Institute (TURESPAÑA) and Netflix have presented the “Spain Travel Guide” (a mosaic of stories that make up the essence of the country) in the Mugaritz space and the audiovisual competition «How would you say it is Spain without saying it?». Both initiatives emphasize how Spanish fiction promotes the Spain Brand at an international level. The guide, produced in collaboration with ETHIC and the General Directorate of the Food Industry covers the 17 Autonomous Communities and the two Autonomous Cities through the stories and protagonists of each corner. «Spain Travel Guide» proposes an itinerary that includes the Spanish cultural, environmental and leisure wealth, in addition to its historical heritage. In a map format, it allows you to discover how the traditions (such as crafts, music or agriculture), the lifestyle and the capacity of Spanish society to offer unique experiences are reflected in many of the series and films produced for Netflix in Spain. The central axis of this guide are the testimonies of the inhabitants themselves, thanks to whose stories a diverse tourism is discovered. Throughout its sections, a territory full of contrasts between its cities and its rural environments is reflected, in which culture, gastronomy, historical heritage, fashion, nature or sports are presented as surprising alternatives for those who want to explore the country in a different way. The Minister of Industry, Commerce and Tourism of the Government of Spain, Reyes Maroto, has highlighted “that the collaboration of Turespaña with Netflix through …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has become one of the first UAE government entities to create its own Non-Fungible Token (NFT). During a series of innovative workshops, more than 220 employees collaborated to create the unique NFT digital art, which aimed to reflect DCT Abu Dhabi’s corporate values of being welcoming, pioneering, agile, and collaborative. Jasim Al Hebsi, Acting Director of the People and Performance Department at DCT Abu Dhabi, said: “In creating our NFT collage, we have proven that the spirit of innovation is thriving within our organisation. At DCT Abu Dhabi, our vision is to cultivate knowledge and understanding for our cultural heritage, while also initiating creativity to embrace the future of technology. So, as well as highlighting our corporate values and encouraging teamwork, this project has enabled us to gain a firm understanding of how art and culture are evolving in the digital age.” NFTs are digital assets that represent real-world objects, such as artwork, music, video game, or film clip. The created arts can be purchased or sold online using cryptocurrencies only, and are often encoded and stored on the same cryptocurrency blockchain software. The two-day workshop event consisted of eight sessions where 20 teams worked on creating their designs using a photo library containing more than 1,000 images. The unique designs were fused to create a collage which was later transferred into DCT Abu Dhabi’s exclusive NFT. Since DCT Abu Dhabi’s NFT workshop, other UAE government entities have shown interest in recreating the sessions to make their own unique digital assets. NFTs were first invented in 2014, but they have recently gained recognition as an increasingly popular means …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) concluded its first-ever Visit Abu Dhabi Roadshow event in Tel Aviv, Israel, with the successful two-day event hosted in partnership with Etihad Airways and Experience Hub. The roadshow saw key stakeholders join DCT Abu Dhabi representatives to showcase the UAE capital as the leading tourism destination for families and couples in the Middle East region. Paving the way for long-term partnerships in the sector, members of DCT Abu Dhabi met with tour operators and key stakeholders to promote and discuss the unique and diverse experiences the destination offers Israeli travellers. Nabeel Al Zarouni, Travel Trade & Market Development Regional Section Head – Domestic & Middle East Region at DCT Abu Dhabi, said: “Over the last 50 years of the UAE’s growth, Abu Dhabi has played an integral role in shaping the tourism offering of the region and we’re delighted to have been able to showcase this, and upcoming announcements, to our valued travel trade partners in Israel. Abu Dhabi is a destination that offers the world in one place – culture, entertainment, relaxation and amazing natural landscapes from deserts to beaches. There is something for everyone to enjoy at your own pace, whether it’s the tranquillity of Al Ain to the thrills of Yas Island. We look forward to welcoming more Israeli travellers this year, particularly with the exciting calendar of events we have in 2022 and beyond.” The official visit started on 23 March when the roadshow welcomed industry leaders, Israeli senior management, diplomats, and Abu Dhabi tourism stakeholders at an exclusive networking dinner held at the Hilton Tel Aviv hotel. This was followed by a DCT …

Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media event held at the Sheraton Jumeriah Beach Resort in Dubai. The launch was conducted in the presence of the Honorable Tom Butime, Uganda’s Cabinet Minister for Tourism, and resulted in the United Arab Emirates becoming the first international market to experience the launch of Uganda’s new and improved brand. The extravagant open air evening event saw an impressive turnout with more than 90 key industry stakeholders, professionals, media and travel bloggers flocking from around the Emirates and GCC countries, to learn more about the intriguing destination that is Uganda. Speaking at the launch and heading a delegation of tourism officials and key professionals from the Ugandan tourism industry, the Minister for Tourism, Wildlife and Antiquities, the Honorable Tom R Butime said: “Uganda is extremely excited to launch our revitalized brand and travel offering to the world, and we are thrilled to do that here in Dubai, where the UAE and surrounding Gulf States are a priority tourism market for Uganda. Through our continuous promotional efforts in the region and participation in Expo 2020 Dubai over the last six months, we have developed the necessary networks and offerings to ensure Uganda is positioned as a top holiday destination for travelers from the UAE and GCC seeking meaningful and unique once in a life time experiences.” Ms. Lilly Ajarova, Chief Executive Office, Uganda Tourism Board added: “The new brand promise seeks to re-emphasize Uganda’s rare and precious range of tourism attractions that can all be found in one destination and based on pillars …

As travel begins to boom again, Carlos Brito, President of Embratur — Brazil’s Tourist Board — shares why Brazil is an ideal choice for travelers from the UAE and across the GCC. “Brazil is the perfect to travel in 2022,” says Carlos Brito. “As travel begins to resume to pre-pandemic levels and travelers in the region begin to plan their next vacation, we want Brazil to be top of their list. With exquisite natural beauty and numerous similarities between Arab and Latino culture, the South American nation offers a new yet familiar experience to Arab tourists. We’re ready to introduce these incredible adventures to visitors while also being mindful of their faith-based needs.” Home to an Arab population of 7-12 million people, Brazil is steadily rising as an attractive destination for Muslim and Arab travelers. Aside from its vast biodiversity and enigmatic cities, the cultural similarities and Muslim friendly services are creating a big draw for Muslim travelers. Firstly, the increased number of core faith-based services — which are important to Muslim travelers — are becoming more readily accessible and available across Brazil. Brazil has a strong Muslim community and beautiful mosques that serve both as temples and as cultural centers for Muslims in the country. Thanks to Brazil’s growing Arab Muslim community, the nation now has over 150 mosques — offering Muslim visitors access to prayer facilities. In a bid to attract more Muslim travelers, Brazil is also ramping up its halal tourism.  As such, restaurants and hotels in various cities are becoming halal-certified including Sao Paulo, Rio de Janeiro, Parana and Foz do Iguaçu — the first city that is expected to become halal certified in Latin America. …

The Republic of San Marino curated a Business Forum dedicated to tourism and economic promotion of the country at the Abu Dhabi Hall of Expo 2020 Dubai. The conference was led by the Agency for Economic Development – San Marino Chamber of Commerce with the participation of Fabio Righi, Secretary of State for Industry, Handicraft, Trade, Technological Research and Regulatory Simplification. To open the panel of the discussions, the Pavilion Director Letizia Cardelli, warmly greeted the audience of General Commissioners, Directors and Managers of other pavilions together with the Emirates media specialized in the economic and tourism sector. Following the greeting to the audience, Minister of State Fabio Righi, Denis Cecchetti, Director General of the Agency for Economic Development – San Marino Chamber of Commerce underlined the mission of the Agency, Chamber of Commerce as an official tool for the promotion of San Marino economy abroad and the attraction of foreign direct investments being the first point of contact and concrete support for companies interested in investing and building a business in San Marino. Following this, Laura Fabbri, Director of the Trade Division of the Agency – Chamber of Commerce, highlighted the different “strategic assets” of the San Marino jurisdiction in the various fields of action: tourism, international context, economics and taxation, giving a 360 degrees overview of how the country system of the Republic of San Marino presents itself to the world. The primary objective of the speech was to communicate to the guests attending to consider San Marino not only as a destination for tourism, thanks to its strategic position, natural beauty and democratic values at the basis of the recognition as UNESCO heritage, but also as an …

The Austrian National Tourist Office hosted a press conference at the Austrian Pavilion at Expo 2020 Dubai joined by guests from the Salzburger Land Tourist Board and Wagrain Tourist Board on 28th of March. The press briefing highlighted the sustainability message that Austria has brought to Expo 2020 Dubai, showcased opportunities of sustainable travel in Austria, and shed light on how conscious tourism can play a key role in preserving natural resources and lowering carbon footprint. Sustainability in travel and tourism is extremely important for Austria and is woven into its very fabric. The country aims to be climate neutral by 2040 and is actively incorporating soft mobility, sustainable building and accommodation practices, recycling and upcycling, and organic farming while rapidly transforming its tourism industry to meet its ambitious goal. During the press conference, Robert Groeblacher, Director Middle East of the Austrian National Tourist Office, said, “The future of this world depends on the choices we make today. In Austria, every sector and industry, including tourism, is working to preserve the environment, and we are proud of the progress we have made so far. We welcome visitors from around the world to experience the magic of conscious travel, and to explore the beauty, glory, and pristine nature of Austria. We are confident that this is the only kind of travel people would want to do in the times to come.” Philipp Schramel, Director of the Austrian Pavilion at Expo 2020 Dubai echoed similar sentiments when he said, “Austria brought the message of sustainability to Expo 2020 through its pavilion’s climate-sensitive, cutting-edge, and ingenious architecture. The design showcases Austria’s vision and mission to adopt sustainable practices in every area – including …

The Saudi Arabian government has reopened the visa-on-arrival program for holders of valid visas for the US, UK and Schengen area, effective immediately. The move comes two weeks after the country lifted all COVID-related entry restrictions and returns Saudi to pre-pandemic levels of openness. Citizens of any country who hold one of the three visas and who are travelling on one of the country’s national carriers – Saudi, Flynas or Flyadeal – can now receive a 12-month tourism visa on arrival in Saudi Arabia without needing to apply in advance. Visitors holding a valid US, UK or Schengen visa must have used it at least once to enter the issuing country or region in order to qualify for a visa on arrival in Saudi. Visitors will also need to purchase COVID-19 insurance, which they can do at any of Saudi Arabia’s international airports. Citizens of any country eligible for the e-visa program, which was introduced in 2019, may also receive a visa on arrival, regardless of the airline they are travelling with. “Restoring the visa-on-arrival program marks the final step in returning Saudi to a pre-pandemic level of openness and makes it one of the most accessible destinations in the world for leisure, business and religious travel,” said His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia and Chairman of STA. “This decision by the government will further support the many thousands of people who depend on tourism for their livelihoods while welcoming the world back to the destination with the warm hospitality for which the Saudi people are renowned.” On March 6, Saudi Arabia announced the lifting of all travel restrictions put in place …

Oman Air Holidays, the tour operating arm of Oman Air – has launched a digital platform giving locally owned and operated SMEs in travel and tourism sector greater online presence and visibility in front of a broader range of international customers. Helping local SMEs digitize their offer is a commitment Oman Air Holidays has undertaken in recent months to help empower local tour operators, guides, hotels, and other small business and solopreneurs in Oman’s growing leisure and hospitality ecosystem. “Empowering Omani SMEs through digitization initiatives brings them out of the shadows and into the spotlight where they can truly shine as local service and product providers,” said Mundher Yaqoob Al Shaikhani, Senior Manager Oman Air Holidays. “Creating opportunities where SMEs can flourish is a key component of the tourism pillars contained in Oman Vision 2040, and Oman Air Holidays is proud to do its part to help. Our platform is connected to a truly global audience and we know it will give local SMEs a step up in the right direction as we continue our efforts to attract more inbound tourists to Oman.” The new digital platform now connects local SMEs to a larger, growing network of international partners associated with Oman Air Holidays. In 2021, Oman Air Holidays partnered with several international travel operators, including WebBeds (a division of Webjet Limited), to enhance its digital booking experience and to provide more choice, flexibility and convenience to guests in search of innovative custom holiday packages. It also introduced stopover packages offering the flexibility to discover some of the most desirable tourist spots in and around Muscat.