Category Archives: NTO (National Tourist Offices)

According to the latest figures released by Switzerland Tourism, UAE residents staying overnight in Switzerland have surpassed pre-pandemic levels. Comparing figures between July to December 2021 with the same period in 2019, the number of bed-nights recorded, increased 20.8% from 188,384 to 227,482. The number of UAE arrivals also grew from 75,084 to 85,632, during the same period, 2019 versus 2021. “These are extraordinary figures and underscores the popularity of Switzerland with Emirati nationals as well as residents. From the moment that UAE residents were allowed to travel to Switzerland (28th June 2021) we have seen a significant increase in the volume of visitors and the length of stay has also grown from an average of 2.5 nights per visitor to 2.66,” commented Matthias Albrecht, GCC director for Switzerland Tourism. The substantial increase in numbers is supported by a recent survey conducted by YouGov, which in its 2022 Travel and Tourism Brand and Destination Rankings Report, highlighted Switzerland as the top ranked overseas destination for UAE residents. YouGov’s index gave Switzerland a positive impression score of 31.6 a year-on-year increase of 17.9%, ahead of Singapore (30.9), Canada (28.6) and the Maldives (27.6). In further welcome news for UAE travellers to Switzerland, on the 17 February 2022, the Swiss federal government announced that visitors from the UAE are no longer required to provide an entry form, vaccine certificate, or negative PCR test. “UAE visitors can now enjoy the endless attractions Switzerland has to offer, from natural scenery and outdoor pursuits to delicious local cuisine and immersive cultural experiences. With regulations eased, masks and COVID certificates are not needed when entering shops, restaurants, cultural venues, and other public settings and events,” added …

One of the new emerging outbound destinations for the UAE, Brazil has initiated a new programme at Expo.  Embratur — Brazil’s Tourist Board — and the Brazilian Ministry of Tourism, with the support of the Federal government, have recently launched the “Safe Tourism Program”. The initiative aims to develop actions and public policies to improve the security of tourists during their stay in Brazil. To create the program, Embratur and the Ministry of Tourism met throughout 2021, to develop proposals that, when implemented, ensure the safety of both domestic and foreign tourists. The COVID-19 pandemic has highlighted the importance of health and safety, especially when it comes to travelling and tourism. Tourist security is critical as it involves issues related to mobility, public safety, consumer relations, protecting childhood, human rights, gender equality, accessible information, physical integrity of agents, quality food,  and many others. Considering all these points, 59 actions were created, which aim to contribute to the positioning of Brazil as a safe destination. The areas of action include public safety, consumer relations in tourism, tourist transport, civil defense, health surveillance and positive communication. “We are implementing a thoroughly thought-out program that has a clear objective, to improve tourism security in our country. We want to give travelers the confidence to visit our country knowing that we are doing everything we can to give them a once in a lifetime experience. The Federal Government has prioritised tourist safety, and this program is sure to positively impact the already rapidly growing tourism sector,” says the Minister of Tourism, Gilson Machado. “We know more and more UAE tourists are considering visiting Brazil. This initiative intends to make sure that tourists vacationing in …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and the National Basketball Association (NBA) announced the launch of the first Jr. NBA Abu Dhabi League, a youth basketball league for 450 boys and girls ages 11-14 from 30 schools across Abu Dhabi.  The league will begin play on Saturday, March 5 and run through the first Jr. NBA Abu Dhabi League Finals on Saturday, May 21. DCT Abu Dhabi and the NBA held an opening ceremony and draft event that saw each school assigned an NBA team, receive corresponding NBA team-branded jerseys for games and participate in basketball development clinics, skills challenges and contests.  DCT Abu Dhabi Chairman HE Mohamed Khalifa Al Mubarak, NBA Europe and Middle East Managing Director Ralph Rivera, and 10-time NBA All-Star Clyde Drexler attended the draft event and interacted with the youth players.  As part of the Jr. NBA Abu Dhabi League, yesterday 40 Special Olympics athletes from Abu Dhabi participated in a Special Olympics Unified Clinic. The Jr. NBA Abu Dhabi League, which is part of the league’s global Jr. NBA programme, will feature boys and girls divisions comprised of 20 teams and 10 teams, respectively, and will expand to include additional schools and leagues in future years.  The league is part of a groundbreaking multiyear partnership between the NBA and DCT Abu Dhabi that will see Abu Dhabi host the first-ever preseason NBA games in the Arabian Gulf in October 2022.  The partnership also includes a variety of interactive fan events featuring appearances by current and former NBA players, a series of NBA FIT Clinics promoting health and wellness, and an NBA 2K League exhibition event. Al Mubarak said: …

Emirates has pledged its support to promoting tourism in Thailand through a Memorandum of Cooperation (MoC) signed with the Tourism Authority of Thailand (TAT). Under the agreement, both the tourism body and Emirates will explore joint initiatives and opportunities for collaboration that will enhance each party’s marketing and promotional efforts to attract travellers to Thailand. The MoC was signed by Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates and Chattan Kunjara Na Ayudhya, Deputy Governor for International Marketing (Europe, Africa, Middle East and Americas), in the presence of HH Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and HE Phiphat Ratchakitprakarn, Thailand’s Minister of Tourism and Sports. Also present at the signing ceremony were Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, HE Chairat Sirivat, Consul-General of Thailand to the UAE and Adnan Kazim, Chief Commercial Officer, Emirates. Through the MoC, Emirates will develop initiatives to boost tourism to the Kingdom by showcasing it to customers across its global network. The airline will also engage in efforts to promote the country through its network of agents in key strategic markets in addition to collaborating on joint familiarisation trips designed to appeal to various customer segments. Orhan Abbas, Senior Vice President of Commercial Operations – Far East at Emirates said: “Emirates launched operations to Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, especially amongst holidaymakers from the US, Europe, and the Middle East. We are delighted to join hands with the Tourism Authority of Thailand to boost tourism to the country, and build on the success achieved over the years, thanks to our …

With momentum continuing to accelerate across Dubai’s tourism industry, the Dubai College of Tourism (DCT), a part of Dubai’s Department of Economy and Tourism (DET), is ramping up efforts to increase the number of professional tour guides to cater to Dubai’s diverse visitor profile, further enhance the overall tourism experience and maintain the city’ position as one of the world’s most recommended travel destinations. The latest drive by DCT is to encourage talented individuals to pursue a career as a tour guide. The College runs a world-class year-round training programme for tour guides with the aim of helping prospective candidates obtain a valid Dubai tour guide license, which is a pre-requisite for those interested in taking up this occupation. The training programme hosted by DCT is delivered entirely online and designed to make the process of getting the Dubai tour guide license as convenient as possible, while teaching participants how to correctly present Dubai and its culture to international visitors, as well as key hospitality skills. As Dubai continues to lead global tourism recovery with campaigns and initiatives worldwide to further consolidate and sustain its global appeal in both existing and emerging source markets, DCT envisages that the arrival of visitors from a range of nationalities and cultural backgrounds will create high demand for tour guides, especially those with specific language skills including Portuguese, Spanish, Bulgarian, Serbian, Albanian, Slovakian, Czech, Poland, Romanian and Hungarian. Essa Bin Hadher, General Manager, Dubai College of Tourism, commented: “With the steady increase in global travellers making Dubai their destination of choice and with the in-dustry continuing to regain its vibrancy, it is crucial to deliver exceptional visitor experiences across the board in line with …

Mosques around the Emirate of Sharjah are offering spectators a glimpse into Islamic designs and patterns as they host enchanting light shows during Sharjah Light Festival 2022, organised by the Sharjah Commerce and Tourism Development Authority (SCTDA). The festival is set to continue until February 20 and cover various regions of the emirate, transforming Sharjah’s landmarks into a canvas for dazzling shows that reflect the emirate’s history and chart its path for the future. The displays highlight the architectural aesthetics of Sharjah’s mosques, famed for their stunning Islamic designs. The renowned Al Noor Mosque is hosting a show titled ‘Beauty by Contrast’, which recounts how art – and particularly, Islamic art – has been a universal language and a powerful tool for communication throughout history. The display blends geometry, architecture, physics, mathematics, and philosophy to tell the story of art’s influence on the world. The show culminates in a modern and digital interpretation of the universal language, dramatically contrasting shapes and sequences to explore art’s role in the future. Meanwhile, Sharjah Mosque serves as the backdrop for ‘The Harmony of Islamic Motifs’, a show that brings attention to the beauty and harmony of timeless Islamic motifs, underlined with fast digital designs that infuse the show with a contrast of evolution and speed. Act 1 represents the ‘initial vision’ of the emirate with a spiral of light that appears from shifting sands, while Act 2 focuses on the ‘present’ with digital lines, bright colours, and calligraphy representing progress and development. Finally, Act 3 uses simple lines to delineate the platforms of the mosque – an assured, harmonious introduction to the ‘future’. Rounding up the list is the Rashid bin Ahmed Al …

Emirates signed a Memorandum of Understanding (MoU) with Maldivian, the national airline and leading domestic carrier in the Maldives, to explore codeshare, interline, and joint holiday package opportunities. Adnan Kazim, Emirates’ Chief Commercial Officer, said: “Maldives is one of the most popular leisure destinations in Emirates’ network and we are very pleased to be exploring a partnership with the nation’s local carrier. A codeshare and interline agreement will immensely benefit both carriers. For Emirates customers, its enhanced connectivity to and from the Maldivian archipelago. For Maldivian travellers, it’ll ease access to our extensive network of more than 120 destinations, via Dubai. We look forward to continue strengthening our partnership and to offering customers a seamless travel experience.” Ibrahim Ameer, Minister of Finance of the Republic of Maldives, said: “Emirates’ impact to the Maldives’ tourism industry is significant, with the airline ranking first in terms of international passenger traffic. The possible partnership between the two airlines will benefit the Maldivian economy and strengthen economic ties between the Maldives and the United Arab Emirates.” Mohamed Mihad, Maldivian’s Managing Director, said: “The opportunity to explore a partnership with the largest airline in the world brings about endless opportunities for Maldivian. The growth prospects that could follow such a partnership is key when we look to expand our operations and develop partnerships that will allow us to position ourselves in the post Covid aviation industry. The interline and codeshare arrangement being explored would enable both Maldivian as well as Emirates to enhance the connectivity and expand on the service offerings.” The two carriers are reviewing a codeshare agreement that will enable Emirates’ customers to conveniently book and connect from Male’ to more than 15 …

The Philippines brought to life its 4,000-year story in its push for cultural sustainability at Expo 2020 Dubai, which witnessed one of its grandest National Day celebrations to date. From the flag raising ceremony at the Philippines Pavilion and the Al Wasl Plaza, to the magnificent culmination gala presentation at the Jubilee Park, the Philippines added elements of the importance of preserving and retelling the story of their rich cultural history through visual art, immersive music, and impressive artistic performances. With cheerful smiles and upbeat vibes, the Philippines filled the streets of Expo 2020 Dubai with day-long celebrations of colorful, fun-filled cultural festivities witnessed by thousands of Filipinos come came in from all over the UAE, alongside thousands more of Expo 2020’s visitors last February 11, Friday. Philippines Department of Trade and Industry Assistant Secretary for the Trade Promotions Group and PH Expo 2020 Dubai Alternate Commissioner General Rosvi C. Gaetos underscored that not only was the one-day event well-attended and received by Filipino expats, it likewise captured the hearts of Expo 2020’s visitors from all around the world. “It’s always a delight to see our fellow Filipino compatriots who have driven from all seven emirates to converge in Dubai for this momentous occasion that celebrates the pride of our nation. As equally astounding is how Expo 2020 Dubai’s global audiences resonated and responded with smiles and gratitude to all of our events and presentations, and joined in the excitement of our festivities,” said Gaetos. The Philippine flag was raised twice – both in the Philippines Pavilion and in the Al Wasl Dome on Philippines National Day, with many Filipinos singing the Philippine National Anthem with pride at the world’s …

National tourism agency VisitBritain launched a new multi-million-pound global campaign to drive inbound tourism, as Britain gears up for a year of landmark events. The £10 million international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by The Rt Hon Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a VisitBritain reception on 9 February in Dubai, UAE. The event, hosted by Dame Judith Macgregor, chair of the British Tourist Authority and Tricia Warwick, VisitBritain Director for Asia Pacific, Middle East and Africa (APMEA), was in support of the wider programme for UK National Day at Expo Dubai. Also in attendance was the British Ambassador to the UAE Patrick Moody, the Leader of Birmingham City Council Councillor Ian Ward, as well as top tourism industry and travel trade executives from India, the GCC, the West Midlands in England and international media. VisitBritain’s ‘Welcome to Another Side of Britain’ campaign is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on messages of welcome and reassurance. It is also capturing the major events this year, set to be global tourism draws, including HM The Queen’s Platinum Jubilee, the Birmingham 2022 Commonwealth Games and ‘Unboxed,’ the UK-wide celebration of creativity, to drive tourism to Britain. UK Secretary of State for Digital, Culture, Media and Sport Nadine Dorries said: “This brilliant campaign will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors.” “2022 is a fantastic time to visit thanks to major events including Her Majesty The Queen’s Platinum Jubilee, the Birmingham …

Sharjah Commerce and Tourism Development Authority (SCTDA) has officially inaugurated the 11th Sharjah Light Festival – themed ‘Echoes of the Future’ – which includes a series of activities and shows, held under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, until February 20, 2022. The event was held tonight at University City Hall and included the Festival opening act, attended by representatives of local and international media in the UAE, as well as an enthusiastic crowd. Speaking at the event, SCTDA Chairman His Excellency Khalid Jasim Al Midfa said that the Festival, now in its 11th edition, is “one of the hallmarks of the success and originality of our emirate’s tourism sector, organised every year by the Sharjah Commerce and Tourism Development Authority, under the patronage of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. This event is an extension of years of hard work and dedication to charting a bright future for the Emirate of Sharjah – a future that cements its name and praiseworthy reputation as an unparalleled tourist destination teeming with culture, art, and authentic heritage, all the while being up to speed with visitors’ needs and requirements, and on a par with the world’s leading destinations.” “We are immensely proud of the accomplishments the tourism sector is making each year, guided by the forward-thinking vision and boundless support of our wise leadership, represented by His Highness the Ruler of Sharjah,” H.E. Al Midfa added. “Over the course of the past 50 years, this vision has served as the foundation for Sharjah’s development and progress. And today, …