Category Archives: NTO (National Tourist Offices)

Sharjah government launched a brand new identity for the emirate developed according to the identification of the strengths and distinctive features of Sharjah, as well as its attractiveness for tourism, living, working, studying, and investing. It represents an open invitation to the world to explore the richness and diversity that Sharjah possesses, along with its tremendous opportunities and potential. It also provides a wide range of promising prospects across various cultural, educational, economic, social, and entertainment sectors. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, attended on Sunday at Al Noor Island , the launch of the new Sharjah identity, which reflects all its visual and cultural components, expresses its distinguished cultural and artistic heritage. Sheikh Sultan bin Ahmed was received upon his arrival at the ceremony for the launch of the new Sharjah identity by: Sheikh Khalid Bin Isam Bin Saqer Al Qassimi, Chairman of the Civil Aviation Department; Sheikh Fahim bin Sultan Al Qasimi, Chairman of the Department of Government Relations (DGR) ; Sheikh Majid bin Sultan Al Qasimi, Head of the Districts and Villages Affairs Department; Sheikh Saud bin Sultan Al Qasimi, Director General of the Sharjah Digital Department; Sheikh Sultan bin Abdullah bin Salem Al Qasimi, the Director of the Statistics and Community Development Department; Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of Tourism and Commerce Development Authority; His Excellency Dr. Abdullah Belhaif Al Nuaimi, Chairman of the Sharjah Consultative Council and a number of senior officials, Heads and directors of government departments and a group of media professionals. On that occasion, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi said: “The new identity represents a …

As Valentine’s Day approaches, seize the opportunity to whisk your loved one away to enchanting destinations that paint the perfect backdrop for some quality time. The Philippines, with its diverse landscapes and intimate settings, offers an array of charming and delightful escapes. Here’s a curated selection of dreamy destinations that promise unforgettable moments. Pink Sand Beaches Add a blush of unique allure of pink sand beaches made possible by the countless particles of crushed red organ-pipe coral, visible in every handful of sand. Explore the pink sands of Santa Cruz Island and Great Santa Cruz Island in Zamboanga City, where the shores blush beneath the sun’s warm embrace. For a more secluded escape, discover the blush-toned sands of Subic Beach in Matnog, Sorsogon, or the hidden gem of Silaqui Island in Northern Samar. Tagaytay Nestled amidst rolling hills and about 90 minutes away from the country’s major entry point– Ninoy Aquino International Airport, Tagaytay stands as a haven for couples seeking tranquility. Share a quiet moment overlooking Taal Volcano, take a romantic boat ride on Taal Lake, and indulge in the cozy charm of Tagaytay’s bed-and-breakfasts. The cool climate and scenic vistas create an idyllic setting for love to flourish. Bohol Bohol, with its lush landscapes and natural wonders, offers a romantic escape for nature-loving visitors. Hop on a cruise along the Loboc River, explore the iconic Chocolate Hills with its verdant slopes that transform into a dreamy hue during this time, and visit the tarsier sanctuary. Additionally, February provides excellent conditions for underwater adventures. Take a dip and dive into the vibrant underwater world with your loved one by snorkeling or diving in Balicasag Island, a marine sanctuary teeming with …

The third Qemam International Festival for Mountain Performance Arts, held in Saudi Arabia’s Asir region, presented a stunning array of performances from both local and international troupes. Featuring participants from 45 local and international groups and showcasing 40 distinct types of Saudis, Arab, and international mountainous performance arts, the festival’s goal was to foster international cultural exchange and celebrate the rich legacy of mountain performing arts. The Chinese group left a lasting impression with their mesmerizing performances. The first, a traditional Yao dance called “Long Drum” from the Han dynasty, showcased the group’s artistic prowess. Their second performance, “Bronze Drum,” seamlessly combined traditional art, music, and skilled group performance, providing a unique and enchanting experience. Japan contributed to the cultural tapestry with a performance group presenting three distinct arts: Kokiriko Bushi, Hanagasa Ondo, and Genroku Hanami Odori. The Spanish group, on the other hand, enraptured the audience with three performances set to Spanish music tunes, showcasing the authenticity and heritage of these arts. Sudan brought forth the ancient art of Sudanese Ardah, while Jordan presented the vibrant ‘Dabkah’ with about twenty variations. Lebanon’s performance group displayed the art of Dabkah at eight heritage sites, emphasizing its significance in the Levant. The Moroccan group exhibited the famous Ahidouss, Obidat Al-Rama, and captivating solo and group performances of Amazigh Mountains. An Iraqi group presented the art of ‘Gobi’ at eight heritage sites, and the Yemeni performances depicted the rich legacy and heritage through ‘Al-Samrah’ from Yafi and Al-Awd Mountain performance arts. Italy showcased three mountain arts – Mediterraneo Performance Arts, Old Ttarantella, and Ballad of SanCalogero. The Uzbekistani group delighted the audience with ‘Lyasgi,’ a performance that highlighted individual and group skills, …

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination, and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi. Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi and in Arabic #السعودية_بعيونك,. The latest ‘Saudi Welcome to Arabia’ brand campaign is a combination of TV, Social, Digital, and OTA tactics activated over a three-month period. It is the latest in a series of initiatives by Saudi Tourism to foster broadening of perspectives, and bridging cultures through tourism. The campaign brings to life the UN Tourism, ‘Tourism Opens Minds’ Initiative that launched on World Tourism Day in Riyadh in September 2023, which extends a compelling invitation for travelers to broaden horizons and explore uncharted corners of the world. Governments and industry were presented with a special pledge, calling on them to promote new and under-appreciated destinations while consumers pledged to ‘be open-minded to new cultures and destinations, holding an open heart while travelling’ Lionel Messi is one of many leading international figures who took that pledge. Messi has a fond connection with Saudi being a frequent visitor to the country, including most recently with his wife, Antonella and their two children last Spring. Both Messi and his family have expressed delight in their Saudi experiences and a desire to continue visiting the country. Boldly addressing these …

In order to attract more GCC travellers to Germany, GNTO has shared a lineup of events across Germany for the year 2024 as a guide to some of the most anticipated happenings that will inspire their next journey to the heart of Europe. Each of these events reflects Germany’s commitment to celebrating its rich heritage and contemporary vibrancy. From the serene beauty of historic art to the roaring excitement of football matches, from the enchanting routes of fairy tales to the reflective significance of historical anniversaries, Germany in 2024 offers a spectrum of experiences. The German National Tourist Office (GNTO) is extending a warm invitation to travellers from GCC, encouraging them to immerse themselves in the country’s rich cultural tapestry. In 2024, visitors exploring Germany will encounter a rich mosaic of experiences, each unique to different parts of the country. Germany’s event calendar is brimming with a variety of engagements, ensuring that every visit is both memorable and distinct. This diverse range of events showcases the country’s cultural richness and promises an enriching journey for all who travel there. Hamburg will be in the spotlight as it hosts the biggest port festival in the world. The Hamburg Port Anniversary, from May 9 to 12, will feature an extended range of events, including maritime presentations on the Elbe, the Grand Arrival Parade, the Tugboat Ballet, and spectacular fireworks show. The festival atmosphere will extend along the docks, with over 420 stand operators and performers, ensuring a lively and diverse experience for all visitors. Football fans will have a reason to cheer as Germany hosts the European Championship 2024 from 14 June to 14 July across ten host cities. Berlin, Munich, Dortmund, …

Mowasalat inked a transportation agreement with Sharjah Roads and Transport Authority (SRTA) to operate a daily bus between the Governorate of Muscat and the Emirate of Sharjah (To and from) in order to boost tourism between the two cities. The new service aims at expanding the international network of bus transportation between Oman and the UAE, as well as boost tourism between the two countries and provide travel options for people. Moreover, the agreement was signed by Badr Mohammed Al Nadabi, CEO of Mwasalat and Eng. Yousif Khamis Al Athmane, Chairman of SRTA.

NEOM McLaren Formula E are relishing the opportunity of racing at this weekend’s ABB FIA Formula E World Championship Diriyah E-Prix races and are eager to produce strong performances in their ‘home races’. Saudi Arabia hosts Rounds Two and Three on Friday and Saturday night and for NEOM McLaren Formula E, the races present an opportunity for them to raise the national flag high following the strategic partnership between McLaren and NEOM in 2022. McLaren driver Jake Hughes is looking forward to racing again in Diriyah and says the team, which includes two-time Diriyah winner Sam Bird, is progressing on and off-the track. Speaking in a press conference in Diriyah, the British driver said: “I think every driver on the grid enjoys coming to the circuit and none more so than me. It’s a driver’s circuit as it’s very fast and flowing with a lot of tracks and it’s something I am looking forward to especially in Saudi Arabia and work towards getting a good result.” Team Principal, Ian James, says the partnership with NEOM is crucial for McLaren’s development. He said: “It’s a privilege to have NEOM on board as a partner from the start of our venture and into our transition. Not only is McLaren a racing company but also an engineering and technology organisation. I think for that reason it bodes very well as NEOM are very future-focused and works well as a two-way relationship. “The stability that we are given through the partnership with NEOM is absolutely crucial. It shows that we have a foundation within the team that is stable. One of the things I find fascinating between NEOM and McLaren is that they have …

Qatar Tourism launched its new programme, titled ‘Qatar Tourism Ambassadors’, to celebrate local community leaders and provide a platform for entrepreneurs, artists and promising talents in Qatar to share their journeys and experiences with Qatar Tourism representatives, and share views on ways to collaborate on various initiatives undertaken by Qatar Tourism, as part of its efforts to raise awareness among citizens and visitors about the latest developments in the tourism sector and its tourism initiatives and services. Under the theme ‘The Right Arm’, the opening session of the programme was held at Feh Al Afia Restaurant in Katara Cultural Village, in the presence of His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism. The session was attended by editors-in-chief of Qatari newspapers, directors of local television channels, senior journalists and media professionals in Qatar, as well as a group of social media influencers. The welcome meeting was held at Fitah Al Afia Restaurant in Katara Cultural Village, in the presence of His Excellency Mr. Saad bin Ali Al Kharji, President of Qatar Tourism. During its opening session, the program invited entrepreneurs to discuss the reality of the tourism sector and express their experiences, with the upcoming meetings covering a range of topics including business development, the arts, and entertainment and adventure initiatives. H.E. Saad bin Ali Al Kharji, President of Qatar Tourism, said: “We are delighted to launch the Qatar Tourism Ambassadors Programme, through which we aim to encourage dialogue with prominent representatives of society and discuss the most important topics related to inspiring and ambitious goalsto serve the tourism sector in the State of Qatar. We also aim to provide a platform for young and emerging …

Minister of Tourism Kingdom of Saudi Arabia HE Ahmed Al-Khateeb shared that Saudi Arabia aspires to attract 150 million visitors by 2030 and that tourism sector will contribute SR750 billion to the national economy. The minister made the remarks while addressing the Real Estate Future Forum in Riyadh on Monday. “We have the vision and plans to provide infrastructure and services and everything that tourists are looking for. Saudi Arabia will become one of the most important countries in the world in the tourism and travel sector after the completion of infrastructure projects,” he said while noting that Saudi Arabia is keen on ensuring involvement of the Saudi human element in the tourism sector, and there is a huge demand by the sons and daughters of the country to work in this sector. According to the Saudi Gazette, Al-Khateeb congratulated Custodian of the Two Holy Mosques King Salman and Crown Prince and Prime Minister Mohammed bin Salman for the recovery achieved by Saudi Arabia in the number of tourist arrivals during the year 2023 by 156 percent, compared to the year 2019, exceeding the global rate of recovery from the effects of the pandemic by 88 percent. The minister noted that the successes achieved in the tourism sector confirm that the strategies and plans that were developed are now proceeding correctly. Last year the sector’s contribution increased to 4.5 percent of GDP, and seven percent of non-oil GDP. “We created many jobs in the tourism sector, indicating that the state’s expansion in establishing major projects was with the aim of developing the tourism sector and attracting investments to it, and competing for the 1.7 billion tourists in the world looking …

The Public Investment Fund (PIF) unveiled a multi-year partnership, Electric 360, with Formula E, Extreme E and E1 to support the growth of electric motorsports and their role in advancing the future of electric mobility. The new partnership will draw together initiatives that underscore the power of electric motor sports to drive technological innovation, and revolutionize sustainable transport and future mobility – while leading the way in carbon reduction. PIF also announced the launch of its new brand revamp, which captures PIF’s heritage and essence and embodies its commitment to progress and growth in driving transformation at a historical scale. The new identity will be used at all PIF partnership events, including E360 events, throughout 2024 and beyond. PIF is ranked by Global SWF as one of the top sovereign wealth funds in the world and number 1 in the Middle East for Sustainability among the top 100 sovereign wealth funds globally. The E360 collaboration is in line with PIF’s broader sponsorship platform, bringing to life the brand’s ambition with a focus on four pillars: inclusivity, sustainability, youth, and technology. The partnership announced today will also promote educational opportunities tied to the cutting-edge engineering of electric motor sports, as well as community, social programs and environmental stewardship. With PIF as the sole principal partner to span all three series, this initiative will directly facilitate and accelerate the delivery of: • PIF Electric 360 thought leadership events, bringing together leading industry experts with the brightest minds to drive sustainable mobility change; • STEM initiatives globally to coincide with each championship series; and • Community apprenticeship programs with industry partners in each championship. The partnership will support the mission-driven objectives of all …