AVIAREPS launched its Digital Ecosystem, an all-in-one marketing hub for the travel industry. The AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online via a platform that combines several digital marketing solutions into one unified hub. With only a few clicks, customers can promote their destination, hotel, airline, car rental, cruise line or attraction and reach potential trade partners around the world. The AVIAREPS Ecosystem brings digital marketing solutions such as landing pages, campaign websites, webinars, online press conferences, e-learnings and virtual events under one umbrella. The platform lets clients reach travel trade professionals and media all over the world with specific market campaigns, a multi-country approach or a global campaign. All campaigns are fully customizable to the client’s CI and the user-friendly interface of the AVIAREPS Ecosystem allows the user to easily adjust multiple design themes and components. Users benefit from a single sign-on and from easy access to the browser-based digital marketing services, provided by state-of-the-art technology partners to ensure the best-in-class solutions. Thomas Drechsler, COO Tourism at AVIAREPS, said: “Our digital ecosystem offers easy access to a variety of digital marketing services for the travel industry. By bringing webinars, websites, e-learnings and virtual events under one global umbrella, we simplify digital marketing and expand the potential reach of digital marketing campaigns. Our competent local trade marketers at AVIAREPS help clients design the perfect campaign and assist in selecting suitable content for the campaigns. Thanks to the user-friendly design and browser-based technology, the AVIAREPS Ecosystem empowers everyone to market their brand and product to a global community online – no technical expertise is necessary! Be it a landing page, a campaign website, …
Read More »Dubai creates new travel trends in the region, attracts new types of tourists to the destination
With a significant shift in what tourists are seeking from international travel post-pandemic, more and more individuals are yearning for holiday travel that guarantees meaningful, off-the-beaten path, sustainable and wellness-focussed experiences. There are also vacationers who are looking to make up for lost time due to the pandemic such as multi-generational family travellers, in addition to ‘bleisure’ tourists or business travellers seeking to extend their stay beyond participating at a business event to enjoy the destination’s leisure offering. Another category of travellers that Dubai continues to welcome are the remote workers or ‘digital nomads’. Dubai’s Department of Economy and Tourism (DET) is working closely with stakeholders and partners to ensure Dubai’s tourism ecosystem is aligning with and adapting to these trends, especially by highlighting and providing an opportunity for UAE residents and international travellers to enjoy the ever-growing diversity of the destination offering, further reinforcing the city’s position as the global travel destination of choice. Holiday-makers are planning longer vacations as they come out of a prolonged period of travel restrictions and catching up on lost time following postponed celebrations such as weddings, honeymoons and family vacations, Located within the turtle lagoon in Jumeirah Al Naseem, Il Borro Tuscan Bistro is the perfect destination for some of the finest Tuscan cuisine in Dubai. With ingredients including organic honey, olive oil and vegetables sourced directly from the Il Borro estate in Tuscany, the restaurant celebrates seasonal Italian cuisine. Guests can choose to dine al fresco on the large wooden terrace overlooking the water surrounded by olive trees lit up by twinkling lights, complemented by the gentle breeze from the water. A uniquely exclusive and multi-sensory dining experience awaits diners at Sublimotion …
Read More »ATS Travel extends its partnership with Amadeus to fuel regional expansion
ATS Travel has extended its partnership with Amadeus as the UAE-headquartered travel management company embarks on an ambitious expansion plan across the GCC. The deal cements a long-term digital transformation partnership between the two companies, adding new value to ATS Travel’s offering and helping position it as a leading travel management company in the Middle East. With the new solutions, ATS Travel will gain new efficiencies by fully automating its ticketing system through Amadeus Auto Ticketing Solution. Meanwhile, Amadeus Remote Ticketing Solution will deliver a fully automated solution for managing pricing, price comparison, and ticketing at remote points of sale. ATS Travel will also benefit from Amadeus Hotels, a one-stop-shop search platform that pulls together content from top hotel aggregators and the world’s leading hotel chains and representation companies into an intelligent single screen solution. Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, commented, “The pandemic has led to accelerated demand for digital solutions across the customer journey, particularly for touchless experiences. Amadeus technology will allow ATS Travel to automate many of its functions, delivering superior customer service and cutting costs.” Saleem Sharif, Deputy Managing Director at ATS Travel, said: “The travel industry is one of the biggest contributors to regional economies. Therefore, improving efficiencies streamlines our business and helps us deliver better value to the markets we operate in. Amadeus and ATS Travel have a relationship that goes back many years, and based on the strength of its solutions, our long-term plan is to standardize our technology stack on Amadeus technology.” ATS Travel is the UAE representative of ATG – one of the largest, independently owned business travel management companies globally – with offices in Saudi Arabia and India. The …
Read More »Saudi Arabia moves up 10 places in global tourism ranking
Saudi Arabia moved up 10 places to 33rd in the world overall, in the 2021 World Economic Forum (WEF) Travel and Tourism Development Index, which was released recently at Davos. The independent index benchmarks 117 countries on 17 pillars crucial to the development and resilience of their travel and tourism industries. Saudi Arabia moved from 43rd in 2019 to 33rd in 2021, the second largest rise in rankings, as a result of improvements across almost all indicators. This is the first report to be produced since Saudi Arabia opened for international tourism in September 2019. In 2019, Saudi Arabia launched the National Tourism Strategy, a clear plan to drive forward the aims of Vision 2030. These aims will increase the contribution of the tourism sector to 10% of GDP, create 1million new jobs, and attract 100 million local and international visits annually by 2030. The World Economic Forum’s Travel and Tourism Development Index is a key indicator of Saudi Arabia’s extraordinary journey as a global tourism leader. Saudi Arabia’s leadership, resources and ambition are driving the monumental growth of the sector and delivering on Vision 2030 goals. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “I am proud of the progress the Kingdom has made through our Vision 2030 reforms as we have opened to the world. Our success is demonstrated by our strong investment in the tourism sector – from creating jobs opportunities for citizens to working with global partners who are invested in our transformation.” “Our ranking is proof that since 2019, despite the global pandemic, Saudi Arabia has demonstrated incredible global leadership as a new tourism destination. We have made it easier to …
Read More »Vienna tourism ready to welcome luxury tourists from GCC for summer
Premium destination, Vienna is ready with its new luxury experiences for the travelers from the GCC as they announce some of their latest openings from the airport to hotels etc. Summer is the main time of the year where GCC travelers explore and spend their family vacation in the lap of luxury in cooler areas in Europe. “We are looking forward to welcoming visitors from the GCC region, so that they can experience the premium destination Vienna first-hand. Vienna has a host of surprises for the luxury-loving guest from the GCC region, who prefer the more tasteful things in life. And it wouldn’t be Vienna if the extravagance were not accompanied by a hint of the city’s typical charm.” Matthias Schwindl, Media Manager Middle East at the Vienna Tourist Board In Vienna luxury can take a highly traditional form. Although the Austro-Hungarian monarchy ceased to exist in 1918, the high quality standards set by the former purveyors to the imperial court continue to have their place in the modern era. Around 500 companies were granted the royal k. u. k. (kaiserlichen und königlichen) warrant, making them Hoflieferanten. With this honor came the right to supply the Imperial Court with goods and services. Whether they had the imperial seal or not, in Vienna these long-standing local companies and their artisanal traditions continue to shape the city’s unmistakable appearance and fuel unique shopping experiences in the twenty-first century. Since 29 March 2022 Vienna International Airport put Terminal 2 once again into operation, ensuring a new travel experience for passengers. The oldest airport terminal was completely modernized and expanded to encompass new features. Travelers can take advantage of a modern and very exclusive …
Read More »Courtyard by Marriott Riyadh Northern Ring Road and Saudi Tourism Authority hosted tour operators from East Europe to visit the Kingdom for the first time
Courtyard by Marriott Riyadh Northern Ring Road recently welcomed Tour Operators from East Europe as part of the Saudi Tourism Authority’s first familiarization trip to the Kingdom of Saudi Arabia. In an aim to establish further business ventures and attract international travelers, the familiarization trip allowed participants from ten tourism agencies from across Eastern Europe. Participants experienced Riyadh’s rich culture and hospitality firsthand while discovering the city’s diverse landscape and unique offerings. The two-day itinerary included an in-depth personal hotel tour and sight inspection of the facilities and amenities by Courtyard by Marriott Riyadh Northern Ring Road’s General Manager, Mahmood Omar, and Director of Sales, Bashar Naji, followed by a trip to the city’s top attractions. Commenting on the visit, Mr. Mahmoud Omar said: “We were honored to have been the first hotel to welcome the Eastern European Tour Operators to Riyadh, allowing guests to receive their first experience of the city in the comfort of our hotel.” He continues: “This is a fantastic opportunity as the hotel is ideally positioned in the city, providing guests with ease in access to the city’s top attractions and shopping malls. We look forward to welcoming international guests in the future with the support of the Tourism agencies. The hotel is ready to create strong roots in the hearts of those across the globe.”
Read More »Mastercard and Musafir partner to boost seamless travel bookings through innovative solutions
As recovery of the travel industry picks up steam, payments technology company Mastercard and travel website Musafir have partnered to take travel bookings originating in the Middle East and North Africa, to new heights. The exclusive partnership will digitize end-to-end payment flows and launch new innovative payment products with attractive travel benefits to both consumers and corporates. According to an analysis by the Mastercard Economics Institute, if flight booking trends continue at their current pace, an estimated 115 million more passengers in Eastern Europe, Middle East and Africa will fly in 2022 compared to last year. The research reveals that global leisure and business flight bookings have surpassed pre-pandemic levels with an estimated 1.5 billion more passengers predicted to fly in 2022 compared to 2021. “At Mastercard we are committed to contribute to the continued recovery of the travel and tourism sector through insights, data analysis, innovative digital solutions and unique partner collaborations. We are continuously investing to innovate across the travel value chain. We are excited to partner with Musafir to provide digital-first experiences to their consumers,” said Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard. “Our partnership with Mastercard is a testament to our belief that travel is back and our commitment to providing both consumers and corporates with technology-led travel solutions,” said Sachin Gadoya, Co-founder, and CEO of Musafir.com. Musafir.com is the UAE’s first online travel agency and is among the leading corporate travel management companies in the region. Mastercard and Musafir have signed an exclusive partnership to launch innovative payment products and solutions across the MENA region, benefiting both consumers and corporates. These will help digitize end-to-end payment flows, providing …
Read More »DET launches Service Ambassador programme
Dubai’s Department of Economy and Tourism (DET) has launched a ‘Service Ambassador’ programme with the objective of improving the customer experience in Dubai and thereby reduce consumer complaints. The programme, developed by DET’s Commercial Compliance and Consumer Protection (CCCP) Sector and Dubai College of Tourism (DCT) in cooperation with the Dubai Festivals and Retail Establishment (DFRE) features a specialised course designed to assist employees in businesses and commercial groups elevate the quality and efficiency of their customer service. The Service Ambassador programme is part of a series of innovative initiatives being launched by CCCP to support business and enable merchants to maintain cordial relations with their customers. The course content will be offered online on DCT’s smart learning platform. Merchants can subscribe to the programme and trainees can log in and start learning from anywhere, anytime. Mohammed Ali Rashed Lootah, CEO of Commercial Compliance and Consumer Protection sector stated that the Service Ambassador programme has been meticulously developed to address the most important aspects defining customer happiness, including service quality, warranty obligation as well as merchant-consumer relations and interaction. “Shopping being a major factor in driving growth of tourism and retailing in Dubai, it’s important for businesses and all commercial outlets to maintain an exceptional level of customer service. The Commercial Compliance and Consumer Protection Sector and Dubai College of Tourism have jointly developed this programme drawing on our insights on the customer’s journey and expectations on shopping in Dubai,” Lootah said. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai continues to grow its reputation as a top retail destination globally through an integrated shopping experience that features a broad spectrum of dining and entertainment. The new …
Read More »Bahrain Tourism and Exhibitions Authority and Wego join hands to drive tourism recovery
Wego and Bahrain Tourism and Exhibitions Authority (BETA) launch a campaign to drive tourism to the country. Bahrain saw signs of recovery in the second half of 2021, which was impacted by the opening of King Fahad causeway. Wego and BTEA are working closely to attract more travelers to the country in line with the Government’s strategy for 2026 which aims to bring over 14.1 million tourists. The campaign will shed light on the things to do in the country for all types of travelers including solos, couples, and families as well as the key destinations to explore. It will be promoted on all Wego’s marketing channels and aims to convert searches to bookings. Mamoun Hmedan, Chief Commercial Officer and Managing Director, MENA and India, Wego, commented: “We continue to partner with tourism boards to promote tourism recovery and attract more travelers to the destinations in the new norm in 2022. We’re proud to collaborate with Bahrain Tourism and Exhibitions Authority. This partnership further strengthens our commitment to our customers to offer them the best destinations to visit.” Dr. Nasser Qaedi, the CEO of the Bahrain Tourism and Exhibitions Authority, said: “The launch of our partnership with Wego reinstates our drive to increase international footfall into the Kingdom and it comes at the right time as the island is filled with fantastic events and activities for tourists to enjoy.”
Read More »Uzbekistan focuses on the Middle East
Phoenix Marketing Services organised a special breakfast conference for travel trade from the GCC countries to introduce a country rich in heritage, culture and adventure – the beautiful Uzbekistan. The event, hosted by the National airline Uzbekistan Airways, was attended by Maksad Ikramov, Regional Manager, Gulf Countries and Shukhrat Mirsaidov, Head of Marketing & Network Strategy. Accommodation partner was Amirsoy, a beautiful mountain resort, represented by Davronbek Niyazov, Sales and Marketing Director, Amirsoy, along with Dolores Travel Group, a leading DMC headed by CEO Farkhad Rasulev. Uzbekistan’s Ambassador to the UAE, HE Abdulaziz Akkulov graced the occasion, along with Vladmir Jollibekov, Commercial Counsellor, Embassy of Uzbekistan. In his opening address, HE Abdulaziz Akkulov stated that the connection between the two countries mainly go back in time with its rich history, which places them as a must visit destination. The main fact is that both locals and residents of the UAE are able to travel with visa-on-arrival status, which is a positive sign in travel, as the visa is the first hurdle to discover any destination. Shukhrat Mirsaidov, Head of Marketing & Network Strategy, Uzbekistan Airlines, said that they are “very happy” to present the airline once again in the market and to be present at the Arabian Travel Market. “Most are not aware that we operate a direct flight seven days a week from Dubai and Sharjah connecting Uzbekistan with the Middle East,” he said. Davronbek Niyazov, Sales and Marketing Director, Amirsoy, shared, “We are bringing a unique product located in Uzbekistan, which is the winter and summer activity with skiing and the high luxury facility to stay in our resort which cater to larger families.” Farkhad Rasulev, CEO, Dolores …
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