The Saudi Tourism Authority (STA) and its partners concluded a high-impact showcase at World Travel Market (WTM) 2025. STA harnessed rising interest from the global travel trade, signing nine new MoUs and strategic agreements with industry leaders and global brands, and held more than 500 meetings with key industry players. In addition, twenty-seven MoUs and agreements were facilitated between Saudi partners and international organizations to accelerate growth, boost global awareness, and enhance international connectivity. STA captivating the global travel trade with Saudi’s Unreal Calendar of world-class events and entertainment and its iconic destinations – from the ancient wonders of AlUla and the pristine Saudi Red Sea, to the cultural energy of Jeddah and the dynamic spirit of Riyadh. Saudi’s presence at WTM demonstrated its commitment to building meaningful global partnerships, unlocking new investment opportunities, and delivering world-class tourism experiences, driving the next chapter of tourism growth. Over three days, 71 Saudi partners connected with the international travel and tourism trade at the immersive “Saudi Land” pavilion, presenting a broad selection of bookable products, new travel packages, and flagship experiences such as luxury openings at Shura Island and the launch of Six Flags Qiddiya City. A highlight of WTM 2025 was the inaugural DMO Awards at Saudi Land, designed to honor destination management organizations for their excellence and authenticity demonstrated during the event. Diriyah received the ‘Best Authenticity’ Award for its outstanding incorporation of authentic Saudi elements. Qiddiya was honored with the ‘Best Operational Excellence’ Award in recognition of its exceptional service delivery, strong product knowledge, and effective use of digital tools. Finally, Al Madinah earned the ‘Best of Show’ Award for delivering the most exceptional overall performance, combining authenticity, operational …

Mandarin Oriental announced the opening of Mandarin Oriental Downtown, Dubai, the Group’s second property in the city. Located within Wasl Tower, an architectural masterpiece on Sheikh Zayed Road, the hotel brings Mandarin Oriental’s signature blend of Asian heritage and local character to the heart of Downtown Dubai, curating a vertical boulevard where hospitality, culture and commerce unite. The urban property features 259 elegant guestrooms and suites, 224 private residences and 10 dining venues, all crowned by a rooftop helipad designed for discreet VIP arrivals. Developed in partnership with Wasl Hospitality, the hotel sets a new benchmark for contemporary luxury in the city. Designed by UNStudio and engineered by Werner Sobek, Wasl Tower is defined by its sculptural twisting form and the region’s tallest ceramic façade. Innovative ceramic fins enhance airflow and support natural cooling, whilst integrated energy-efficient technologies position the building as a model for sustainable vertical living. The interiors, by London-based G.A Group, draw from Mandarin Oriental’s Asian heritage and the dynamic character of Downtown Dubai. The hotel’s guestrooms and suites feature warm, understated palettes and custom furnishings, alongside expansive views of the Arabian Gulf or the Dubai skyline. A curated art collection runs throughout the property, featuring works by regional and international artists in hues inspired by the desert landscape. Sitting atop the hotel, are The Residences at Mandarin Oriental Downtown, Dubai — the brand’s first residential development in Dubai, set to launch in 2026 — offering a lifestyle defined by privacy, service and skyline views. Dining is at the heart of the hotel’s experience, beginning with Yù & Mì, a modern Chinese bar and restaurant inspired by the cultural energy of 1960s Hong Kong. At the forefront, Yù serves …

Unveiled at World Travel Market (WTM) London, this renewed collaboration through Amadeus Digital Media aims to significantly boost visitor numbers to Abu Dhabi, targeting over 60% growth through Amadeus’ platforms compared to the previous year. The new initiative will leverage cutting-edge AI-powered programmatic campaigns to target travellers who are actively seeking their next destination. A key focus is to engage new consumers who may not have previously considered Abu Dhabi as a travel destination, thereby expanding the emirate’s global appeal. By increasing exposure to a wider consumer base and driving booking conversions, this collaboration is expected to bring substantial benefits to Abu Dhabi’s key industry stakeholders, such as hoteliers and travel agents. HE Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said: “Our long-standing partnership with Amadeus has been instrumental in showcasing Abu Dhabi’s diverse offering to a global audience. This expanded collaboration is pivotal to our journey to achieve the ambitious goals set out in our Tourism Strategy 2030. By harnessing Amadeus’ advanced technology and extensive reach, we are not only aiming for escalated growth in visitor numbers but also strategically building destination awareness in new and emerging markets.” Campaigns stemming from the renewed partnership will strategically target diverse consumer segments, ensuring that Abu Dhabi’s rich cultural heritage, thrilling adventures, family-friendly attractions, and stunning coastal landscapes are prominently featured worldwide. Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus, added: “Our collaboration with DCT Abu Dhabi exemplifies our shared commitment to transforming travel through data-driven insights and innovative technology. By combining Amadeus technology and market intelligence with DCT Abu Dhabi’s visionary approach, visitor outreach can be refined to create meaningful, personalized journeys that truly …

The Emirates Tourism Council held its fourth meeting of 2025, chaired by H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism. The Council discussed the completion of the “Tourism Data Update” project in collaboration with the relevant federal and local entities. The project aims to establish a comprehensive national platform for tourism data, ensuring accuracy and transparency in measuring performance indicators. The platform will facilitate seamless sharing of data among all relevant entities. Participants reviewed a range of new tourism projects scheduled for implementation in 2026 as part of efforts to enhance the sector’s growth and competitiveness. Participants also followed up on the progress of recommendations and outcomes from the previous meeting. H.E. Bin Touq affirmed that the UAE has placed significant focus on developing the tourism sector as a key pillar of national economic growth. The country has implemented sustainable policies, strategies and projects in this vital sector, offering outstanding and unique tourism experiences for visitors from around the world and achieving major milestones that have reinforced the UAE’s leadership among regional and global destinations. The meeting was attended by the heads and directors general of the country’s local tourism entities, alongside representatives from the Federal Competitiveness and Statistics Centre. H.E. said: “The Council’s new tourism projects and initiatives represent a significant milestone in enhancing the growth and competitiveness of the tourism sector. They support our national efforts to highlight the diversity of tourism, develop comprehensive tourism offerings, and establish a state-of-the-art digital infrastructure for tourism data in the UAE, in line with international best practices. They also contribute to strengthening the UAE’s position as the world’s best tourism destination and building a sustainable tourism sector, in …

Visit Qatar and Experience Oman announced a new strategic partnership aimed at strengthening regional tourism cooperation and promoting multi-destination travel between the State of Qatar and the Sultanate of Oman. The announcement was made during Visit Qatar’s participation in the World Travel Market (WTM) London 2025, one of the world’s leading trade and tourism exhibitions. Under this new strategic partnership, Visit Qatar and Experience Oman will develop integrated tourism packages and joint promotional initiatives aimed at encouraging visitors from key international markets, particularly from Asia and Europe, to explore both destinations in a single trip. Italy, Spain and China will prepare pilot markets for the implementation of the concept of joint cooperation. The announcement was made in the presence of Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, and Mr. Omar Al Jaber, Head of Tourism Development at Qatar Tourism. Experience Oman was represented by H.E. Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, and  Shabib Al Maamari, CEO of Visit Oman. The partnership will also include joint promotional tours, unified participation in major international tourism events and exhibitions, as well as cooperation with major travel and tourism companies to develop and market joint packages for the two destinations that combine the cultural, heritage and luxury experiences of Qatar and Oman. The partnership reflects the two municipalities’ shared commitment to strengthening regional tourism links, increasing visitor numbers, and highlighting the Gulf region as a unified and world-class destination. By enhancing co-marketing opportunities and improving tourism connectivity, Visit Qatar and Experience Oman are positioning the region as a destination of choice for global travellers seeking unique experiences.

Almosafer has expanded its strategic partnership with VisitBritain to further promote Britain as a top destination for Saudi travellers. The partnership, formalized during the World Travel Market (WTM) in London, reinforces the ongoing collaboration between the two entities, aligning with growing demand and stronger travel links between Saudi Arabia and Britain. VisitBritain’s research shows strong interest among GCC travellers in exploring destinations beyond London, from Britain’s idyllic coast and countryside to its vibrant cities, cultural and sporting events, royal heritage, film and TV locations, and luxury experiences. This partnership with Almosafer is set to showcase the nations and regions of Britain and to develop a new portfolio of high-value packages featuring signature experiences found only in Great Britain. Oxford Economics data shows that Britain remains one of the top 10 destinations for Saudi travellers and continues to see robust year-round demand. Through this partnership, Almosafer will highlight the most exciting and trending destinations across Britain with bespoke offers, targeted campaigns, and travel experiences designed to showcase the country’s culture, heritage, and modern appeal to Saudi audiences. Muzzammil Ahussain, CEO, Almosafer, said: “Our continued collaboration with VisitBritain underscores our shared commitment to enriching travel experiences for Saudi travellers. The United Kingdom remains a timeless favourite, offering a unique blend of heritage, diversity, and contemporary experiences. Together with VisitBritain, we look forward to deepening engagement with Saudi travellers and showcasing the best of Britain through our platforms and tailored offerings.” Gary Robson, VisitBritain Director for Europe, Middle East & India, said: “We’re delighted to strengthen our partnership with Almosafer to inspire more visitors from Saudi Arabia to choose Britain. Saudi travellers are among our highest-spending international visitors, and this collaboration is a …

Marriott International, Inc. announced that it has signed an agreement with Invest İnşaat to debut Apartments by Marriott Bonvoy® in Türkiye. Situated at Vadistanbul area, one of Istanbul’s most prominent business and lifestyle destinations, the project further expands Marriott’s growing portfolio of extended stay and premium apartment-style accommodations across the region. Construction of Invista, Istanbul, Apartments by Marriott Bonvoy has commenced, with an anticipated opening in 2026. Access Hospitality will collaborate with Marriott International and Invest İnşaat as the third-party operator for the franchised property. “Marriott International continues to see rising demand for premium apartment-style accommodations in major primary and secondary cities,” said Begüm Kaya, Senior Director, Development – Türkiye, Marriott International. “We look forward to working with Invest İnşaat to introduce Apartments by Marriott Bonvoy® in the country. This milestone highlights our commitment to expanding innovative lodging options in the market that meet the evolving preferences of today’s travellers.” Bahattin Uçar, Chairman of Invest İnşaat added, “We are proud to once again collaborate with Marriott International on this landmark project. Vadistanbul represents the future of urban living in Istanbul, and bringing Apartments by Marriott Bonvoy to this vibrant development reflects our shared vision to deliver world-class hospitality and lifestyle experiences in Türkiye.” Apartments by Marriott Bonvoy offers a truly independent stay with sizable living spaces and sophisticated locally inspired design, making each stay refreshingly unique. Located within the Maslak Koru phase of Vadistanbul, the property will feature a curated selection of 130 studio, one-, and two-bedroom apartments designed for travellers seeking space, comfort, and flexibility. Plans for each unit include a separate living area, full kitchen, and in-unit laundry amenities. The property is also slated to include a fitness …

Wyndham Hotels & Resorts continues to strengthen its presence in the region with the signing of Wyndham Hotels & Residences Cairo West, marking the debut of its namesake Wyndham brand in Egypt. Located in Cairo West’s vibrant district, this 5-star property will feature 532 elegantly designed accommodations, including 150 hotel rooms and 382 branded residences, all adhering to Wyndham’s latest design and service standards. Guests can choose from a variety of room types, including well-appointed standard rooms and a variety of suites. The branded residences will offer a mix of stylish studios, spacious one-bedroom, and two-bedroom apartments, catering to both short and extended stays. Egypt’s tourism industry reached a record high in 2024, welcoming over 15.7 million visitors despite regional challenges1. With this upward trajectory expected to continue, Wyndham Hotels & Resorts is committed to expanding its footprint in this key market. The Wyndham Hotels & Residences Cairo West will offer over 1,500 square meters of versatile event space, including a grand 900-square-meter ballroom, meeting rooms, and a pre-function area making it a prime destination for conferences, weddings, and large-scale events. The property will also feature three dining venues, a state-of-the-art fitness center with spa facilities, an outdoor pool, a business center, and a dedicated children’s play area. Construction is set to begin in early 2026, with an anticipated completion date of December 2029. Once open, the hotel will create over 600 jobs, supporting Cairo’s growing tourism sector. Conveniently located in close proximity to the Grand Egyptian Museum and the iconic Giza Pyramids, the property will provide both business and leisure travelers with a prime location to explore the city’s rich heritage. “Egypt’s booming tourism industry and growing demand for …

The Royal Commission for Makkah City & Holy Sites (RCMC) has signed a strategic agreement with Almosafer, part of Seera Group, to strengthen the tourism ecosystem in Makkah and enhance the overall pilgrim and visitor journey. Through this collaboration, Almosafer will work closely with RCMC to showcase Makkah’s unique cultural and spiritual heritage while introducing innovative, technology-enabled services designed to deliver a seamless, world-class experience for visitors from within Saudi Arabia and around the world. The partnership leverages Almosafer’s integrated travel services platform and diverse portfolio of brands to curate enriching experiences for Makkah’s millions of annual visitors. This includes: ● Mawasim, Almosafer’s Hajj & Umrah tour operator, which will enhance religious travel services and pilgrim facilitation. ● Discover Saudi, its destination management company, which will design and promote Umrah+ itineraries that combine spiritual rituals with cultural, historical, and leisure experiences in Makkah. By integrating Almosafer’s market expertise, digital technologies, and global marketing capabilities with RCMC’s vision for destination development, the agreement aims to introduce authentic yet elevated experiences that align with international standards while respecting the sanctity of Makkah. Khalid Kurdi, GM-DMO said: “This agreement with Almosafer reflects our commitment to developing Makkah’s tourism offering in a way that protects its sacred identity while embracing excellence in visitor experience. Together, we will deliver services that are authentic, innovative, and deeply respectful of the city’s spiritual significance.” Muzzammil Ahussain, CEO of Almosafer (Part of Seera Group), added: “We are honoured to partner with the Royal Commission for Makkah City & Holy Sites. Makkah holds global spiritual significance, and through this collaboration, we aim to design integrated solutions and signature experiences that meet the highest international tourism standards while honouring the …

Ministers gathered at WTM London 2025 shared their views on how smarter, more inclusive investment models can help destinations to share more widely the benefits of travel and tourism. The 19th edition of WTM London’s Ministers’ Summit, in association with UN Tourism and WTTC, offered examples of how the public and private sectors are working together to fund the opportunities and mediate the challenges of growing travel and tourism markets. Many destinations are using tax breaks and other incentives to drive tourism development. Christina Frasco from the Philippines talked about how it was offering fiscal incentives and opening new economic zones for tourism that champion sustainability, green innovation and job creation. She also talked about accelerating the role of the private sector, which includes the government’s plans to privatise many of its airports. Similarly, Kenya is using tax incentives and economic zones to encourage private investors to build up tourism along its 500km of coastline. Rebecca Miano added that the government was working on air connectivity and finding ways to encourage airlines to add Kenya to their network. Increasing air capacity is also a priority for Costa Rica as it looks to address a drop in visitor from the United States. It is marketing strongly in Europe and looking to add more direct flights from the continent. Tax breaks are also being used by Ecuador as part of its strategy to promote the mainland to visitors to the Galapagos Islands. It has recently allowed the private sector to help manage conservation zones and offers incentives to tourism investors which show a commitment to rural tourism and to working with indigenous people. Elsewhere, airports emerged as an immediate way to engage …