After a five-month hiatus, Dubai Fountain is set to return to its rightful place as the soul of Downtown Dubai. On 1 October the world’s largest choreographed fountain system will once again welcome visitors, ready to captivate audiences with its timeless display of water, light, and music. The eagerly awaited reopening has already drawn significant interest from both locals and international visitors, many of whom have been following the fountain closely through social media updates and enquiring about the reopening date. Some have even planned their Dubai trips around this momentous occasion, underscoring the global significance and enduring appeal of this iconic landmark. Excitement and anticipation are building as families, tourists, and fountain enthusiasts prepare to gather for the first shows, which promise to mark a special moment for Dubai’s residents and the international community alike. Phase One of the renovation, completed ahead of schedule, included essential maintenance works such as tiling, water insulation, and paint to preserve the fountain’s signature beauty and ensure its continued safety and reliability. Emaar has also confirmed that Phase Two of the renovation is set for completion in Q2 2026. This next stage will see the installation of innovative new features designed to elevate the Dubai Fountain experience even further, blending creativity and technology to deliver fresh moments of wonder to audiences from around the world. Upon reopening, regular show timings will resume, with two afternoon performances at 1:00 pm and 1:30 pm daily, and on Fridays at 2:00 pm and 2:30 pm. Evening performances will run from 6:00 pm to 11:00 pm, with intervals of 30 minutes, offering visitors multiple opportunities to enjoy the fountain’s stunning choreography. Mohamed Alabbar, Founder of Emaar, said: “The …

The World Travel & Tourism Council (WTTC) convened its landmark Global Leaders’ Dialogue during its 25th WTTC Global Summit in Rome today, bringing together government ministers and global CEOs to tackle some of the sector’s most pressing challenges. The Dialogue opened with remarks from WTTC Interim CEO Gloria Guevara and the Italian Minister of Tourism, Daniela Santanchè, who underscored the importance of stronger public-private partnerships to safeguard the future of Travel & Tourism. A roundtable setting saw candid exchanges between public and private sector leaders sharing priorities, concerns, and solutions. Europe’s Lessons for the World The first session highlighted Europe’s enduring position as the world’s most visited region, with discussions focusing on how its blend of cultural heritage, infrastructure, and sustainability can inspire global best practice. According to WTTC’s latest Economic Impact Report, Europe’s Travel & Tourism sector is forecast to break new records in 2025 and contribute €2.6TN to the continent’s GDP in 2025, representing one in 10 euros. The sector is also projected to support 41.3MN jobs, one in 10 workers across Europe, setting another new record. During the high-level discussions, leaders addressed: Strategies to differentiate Europe amid growing competition from other regions Balancing how destinations can innovate while preserving authenticity and driving sustainability Lessons from navigating Europe’s multi-layered governance frameworks Speakers pointed to pioneering sustainability initiatives, innovative destination management strategies, and new product development as critical to Europe’s continued success in an increasingly crowded marketplace. Towards Seamless Travel The second session turned the spotlight to the global movement of people, focusing on how to remove barriers and deliver smoother journeys across borders. Discussions explored: The impact of visa policies, border management, and biometrics on travel flows Tailored approaches to improve …

The Middle East has become one of the most active regions in reaffirming its stance on tourism and sustainable transformation. It is quite ironic that we celebrate World Tourism Day today 27th September under a theme so relevant in this region. Over the past few years the Middle East has emerged as one of the fastest growing tourism hubs driven by national visions, megaprojects and its expanding hospitality sector. This year’s celebration is a reminder that tourism is more than just about destinations and experiences, it is stewardship of cultural heritage, preservation of natural landscapes and most importantly empowerment of local communities. We have witnessed over the years how the Middle East has been setting new benchmarks by aligning tourism with green mobility, renewable energy, eco-conscious hospitality and digital innovation whilst it remains deeply rooted in heritage and traditions. The Middle East has set a great example as it has become a catalyst for sustainable transformations, balancing growth with responsibility to create a more inclusive and environmentally conscious future for global travel. TTME spoke with the leaders in the industry about their plans for this year. Julia Simpson, President & CEO, World Travel & Tourism Council (WTTC): World Tourism Day is a celebration of Travel & Tourism’s power to inspire, connect and create lasting prosperity. This year’s host, India, embodies the spirit of “Tourism and Sustainable Transformation”, showing how investment in sustainable infrastructure, digital innovation and resilient communities can drive growth that endures. By uniting vision and action, we can protect cultural and natural treasures, empower communities and drive prosperity. Together, we can ensure Travel & Tourism remains a force for good for generations to come. Fahd Hamidaddin, CEO of Saudi …

Amadeus Gulf  announced a strategic partnership with SATA, one of the leading travel agencies in the Northern Emirates. This collaboration aims to enhance travel solutions and contribute significantly to the growth of the travel industry across the UAE. By combining Amadeus Gulf’s advanced technology and distribution capabilities with SATA’s strong market presence and expertise, the partnership is set to deliver innovative services and seamless experiences to travelers and industry stakeholders alike. Both companies are committed to supporting the evolving needs of the UAE’s dynamic travel market, strengthening industry infrastructure, and fostering greater connectivity within the region. This alliance reflects Amadeus Gulf’s ongoing dedication to building strong local partnerships that drive growth, improve efficiency, and elevate service standards in the travel sector across the Gulf region.

IHG Hotels & Resorts has officially opened the Crowne Plaza Alexandria Mirage Hotel, bringing modern comfort and world-class service to the heart of Alexandria. Located in the prestigious Smouha district, the hotel is perfectly placed for both business and leisure travellers. The hotel features 96 stylish rooms and suites, each with calming interiors, private balconies, and comfortable workspaces. Guests can enjoy top wellness facilities, including an outdoor pool, fitness studio, sauna, steam rooms, and massage treatments, perfect for relaxation or recharging after a busy day. Dining is a key part of the experience. The Curve, open 24/7, offers a range of international and local dishes. The Harp Bar and Lounge serves cocktails, light bites, and live piano music. The hotel also offers modern meeting spaces, including a grand ballroom and high-tech meeting rooms ideal for events, weddings, and conferences. Gehad Tantawy, CEO, said: “This hotel was designed for today’s traveller, someone who values comfort, connection, and great experiences.” Close to major attractions like the Citadel of Qaitbay and Bibliotheca Alexandrina, Crowne Plaza Alexandria Mirage is set to become a key destination in the city.

flydubai has expanded its presence in Romania with the launch of direct flights to Iasi, becoming the first UAE carrier to offer nonstop service from Dubai. This marks the airline’s second destination in Romania, alongside Bucharest, further strengthening its European footprint. The new twice-weekly service landed at Iasi International Airport to a warm welcome, including a traditional water cannon salute and reception by airport officials and media. With this launch, flydubai now operates 21 weekly flights to Romania, including a planned ramp-up to three daily flights to Bucharest from late October, a move driven by a consistent 16% annual growth in passenger demand since 2012. Iasi, known as Romania’s cultural capital, offers rich heritage and historical landmarks, making it an attractive destination for both leisure and business travellers. The new route opens access to an underserved region, connecting the Moldova area of Romania to the UAE and beyond. This expansion follows flydubai’s recent entry into Chisinau (Moldova) and comes ahead of upcoming launches to Vilnius (Lithuania) and Riga (Latvia), reinforcing the airline’s strategy to connect Dubai with emerging European markets.

Etihad Airways will start new seasonal flights to Palma de Mallorca from 12 June 2026, offering the only direct connection between Asia and the Balearic Islands. The airline will operate three flights a week between Abu Dhabi and Palma de Mallorca until mid-September 2026. This new route gives travellers easy access to Mallorca, Ibiza, and the rest of the Balearic Islands — popular destinations known for their beaches, culture, and nightlife. Flights will be operated using Etihad’s new Airbus A321LR, which offers a comfortable experience for all passengers. First Class features private suites, Business Class offers fully flat beds, and Economy Class provides modern seats, more space, and personal entertainment screens. This is Etihad’s 29th new route and a major step in expanding its European network. The new service is ideal for holidaymakers looking for a relaxing summer getaway with beautiful coastlines, historic towns, and great food.

Arabian Travel Market (ATM) announced the launch of ATM Travel Tech, a fully co-located event that will debut during ATM 2026, taking place from 4–7 May 2026 at Dubai World Trade Centre. Previously a fast-growing section of the main show, ATM Travel Tech will now span two dedicated halls, highlighting the growing importance of technology in reshaping global travel. Themed ‘Travel 2040: Driving New Frontiers Through Innovation and Technology,” the event will showcase cutting-edge developments in AI, smart mobility, fintech, immersive tech, and sustainability. The new format will feature over 180 exhibitors from 30 countries, including major names like Sabre, Amadeus, Travelport, and HBX Group, alongside hundreds of tech start-ups. A central Tech & Innovation Hub (850 sqm) will house product demos, immersive zones, and the Future Stage, which will host more than 25 sessions and two pitch battles. Danielle Curtis, Exhibition Director ME at ATM, said, “ATM Travel Tech is now a platform for the boldest innovations transforming the future of travel.” This expansion comes as the global travel tech market grows toward a projected $18.6 billion by 2033.      

Royal Air Maroc announces the launch of a new direct flight connecting Zurich, Switzerland, to Casablanca, Morocco. This new route offers travelers a seamless and convenient way to explore opportunities for business, leisure, and cultural exchange between the two vibrant cities. Passengers can now enjoy Royal Air Maroc’s renowned comfort and service on this direct connection, enhancing travel options for Swiss and Moroccan travelers alike. The route is set to strengthen ties between Switzerland and Morocco, boosting tourism and trade while providing an efficient gateway for international connections via Casablanca’s major hub. This strategic launch reflects Royal Air Maroc’s commitment to expanding its global network and improving accessibility for its passengers. Travelers are encouraged to book early to take advantage of this exciting new link bridging Europe and North Africa.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced a new strategic partnership with Freetour.com, aimed at promoting Abu Dhabi as a top cultural destination through accessible, engaging guided tours. As part of the collaboration, licensed tour guides in Abu Dhabi will gain special benefits and support from Freetour.com to list and promote their tours online, reaching a global audience. The move supports Abu Dhabi’s goal of offering more immersive cultural experiences while empowering local guides. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “This partnership supports our tour guides and helps visitors experience Emirati culture in a meaningful way.” Freetour.com operates in over 1,100 destinations across 140 countries, offering free and affordable tours, and giving local guides cost-effective tools to grow their business. Ignacio Merino, Head of Business Development at Freetour.com, added: “We’re excited to highlight Abu Dhabi’s rich heritage and support local storytellers.” The partnership supports Abu Dhabi’s Tourism Strategy 2030, which targets 39.3 million visitors by 2030, and enhances the emirate’s status as the world’s safest city and a hub for cultural exploration.