Accor partners with ‘She is Arab’ to advance women’s leadership in MENA

Accor Middle East & Africa launches partnership with ‘She is Arab’, the first dedicated global speakers’ platform for Arab women designed to elevate female leadership development and to drive women’s economic empowerment and advancement in the workplace. As part of the partnership, a series of dialogues and discussions will roll out throughout the year in Saudi Arabia, Egypt, Jordan and the UAE, including panels, roundtables, fireside chats, in addition to training and coaching sessions focused on leadership skills, public speaking, personal branding and media interaction. These events will tackle topics including the changing nature of leadership, navigating through workplace culture, achieving work life balance, and advocating workplace policies to ensure equal opportunities for women.

Sami Nasser, Chief Operating Officer, Middle East & Africa said, “The region today accounts for almost 30 per cent of the Group’s global RiiSE network of close to 30,000 employees from 4,900-plus hotels in 111 countries. Male and female talent from Accor’s hotels in Saudi Arabia and Egypt dominate RiiSE membership in the region. We are thrilled to join hands with ‘She Is Arab’, further cementing our commitment to continuous narrative around gender equality, with the aim of achieving actionable outcomes.”

Speaking on the partnership, Noha Hefny, Co-founder, She is Arab said, “We consider this collaboration a testament to Accor’s commitment to social responsibility and its strong support for women-led startups. With the growing momentum and strength of the She is Arab network; we believe our synergies and common values reinforce our shared commitment to women empowerment and gender parity in the MENA region.”