Tag Archives: Accor

Accor announced the signing of Swissôtel Cairo West, a landmark mixed-use development in partnership with Saoud Urban Development. Swissôtel Cairo West will comprise 180 rooms, delivering a refined hospitality experience rooted in the brand’s philosophy of Crafting Pure Living, where Swiss precision, human care, and holistic wellbeing shape every experience. The signing marks a significant milestone in the Group’s expansion strategy in Egypt, a priority growth market in the region.Located in West Cairo, one of the capital’s most dynamic and fast-growing districts, Swissôtel Cairo West is designed to meet the rising demand for integrated hospitality, branded residential living, and destination-led developments. The project reflects a strategic alignment between Accor and Saoud Urban Development Group to deliver future-ready assets aligned with Egypt Vision 2030, supporting sustainable urban growth and evolving consumer expectations. Guests will enjoy three signature food and beverage venues, a ballroom, flexible meeting and event spaces, as well as comprehensive wellness and leisure facilities including a swimming pool, state-of-the-art health club, and spa. Each space is designed to nurture balance, vitality, and everyday renewal. Complementing the hotel, the project will introduce more than 250 branded residences, setting a new benchmark for branded living in Egypt. Designed for long-term residents and investors, the residences will combine thoughtfully crafted private homes with seamless access to world-class hospitality services. A curated retail component will complete the destination, reinforcing its position as a social and lifestyle landmark in West Cairo.

As Asia-Pacific’s events sector continues to reach new heights, Accor returns to AIME 2026 with a refreshed and future-focused meetings and events portfolio, reinforcing its leadership across Australia and the Pacific. With more than 400 hotels, resorts and apartments across the Pacific, Accor offers one of the region’s most diverse meetings and events ecosystems, spanning large-scale convention centres, creative lifestyle venues, coastal retreats and design-led urban addresses. Business events demand across the Pacific continues to accelerate, with Accor recording a 19% growth in conference, incentive and group bookings year-on-year, particularly across major city destinations and resort-based conference precincts. This momentum reflects renewed confidence in face-to-face connection, alongside growing demand for flexible, experience-led venues that support productivity, wellbeing and meaningful engagement. “Meetings and events are a cornerstone of our growth strategy in the Pacific,” said Adrian Williams, Chief Operating Officer for Accor in the Pacific region. “We are seeing strong, sustained demand from corporate and incentive planners who are looking for venues that go beyond traditional function spaces – places that inspire connection, creativity and impact. With ALL Accor Meetings & Events, we’ve embedded meetings and events into our broader loyalty ecosystem, recognising the pivotal role organisers play and ensuring their impact is rewarded well beyond the event itself.” Accor continues to focus on evolving its portfolio of meetings and events venues, upgrading established conference destinations to meet the changing needs of planners and delegates. Recent transformations include: • Eden, Shadow Play Melbourne by Peppers Perched on Level 46 of the Southbank hotel, Eden is a newly unveiled premium events space offering panoramic city views and contemporary interiors. The space accommodates up to 120 guests standing or 60 seated, making it ideal for both …

Accor in partnership with Arabian Hotels & Catering, announced the signing of Swissôtel Jeddah Al Hamra, reintroducing one of Jeddah’s most iconic landmarks to the Kingdom under the Swissôtel brand. The signing marks the beginning of a long-term strategic partnership to transform a well-established property with more than four decades of heritage into a contemporary destination aligned with the evolving Saudi market. Originally opened in 1984, the hotel is a long-standing hospitality address in the prestigious Al Hamra district, one of Jeddah’s key commercial and lifestyle areas. Over the years, the property has maintained consistent relevance across both business and leisure segments, supported by sustained market performance. The hotel comprises 323 guestrooms, five dining venues, an exclusive club lounge, and comprehensive meeting and event facilities, including a large ballroom suited to high-profile corporate, social and governmental events. The hotel will undergo a phased renovation over the next 24 months, ensuring full alignment with Swissôtel brand standards. Its repositioning will introduce a renewed design and guest experience rooted in Swiss mastery, precision, and vitality. The transformation will respect the property’s existing character while elevating its positioning to meet the evolving expectations of the Saudi market. The conversion aligns with the ambitions of Saudi Vision 2030, supporting the Kingdom’s objectives to diversify its economy, grow the tourism sector, and attract high-quality international hospitality brands. Following its repositioning, Swissôtel Jeddah Al Hamra will further strengthen Accor’s presence in Saudi Arabia and support the Group’s long-term growth strategy in one of the region’s key markets. “This signing represents an exciting opportunity for Accor to further strengthen its leading position in Saudi Arabia while adding an iconic and well-established hotel to our Swissôtel portfolio. Swissôtel …

Accor  has signed an agreement with Madinah-based developer Arbah Taiba for Real Estate Development and Investment, to develop Novotel Madinah North. The new hotel will be located minutes from the iconic Al Masjid an-Nabawi and is scheduled to open in 2028. The collaboration draws on Arbah Taiba’s long-standing role in shaping Madinah’s urban development and Accor’s operating experience across Saudi Arabia. Together, the two groups will introduce a hotel that is accessible, modern, and designed to meet the diverse needs of travelers throughout the year. The signing ceremony in Madinah was attended by Islam Abdel Samad, Vice President, Development, Premium, Midscale & Economy, Middle East & Africa at Accor, and Abdulaziz Al Qfary, Chairman of Arbah Taiba. The agreement reaffirms their shared commitment to advancing Saudi Arabia’s religious, business and leisure tourism sectors in line with Vision 2030. As Madinah continues to experience rapid growth welcoming more than more than 3.7 million visitors in Q2 2025 alone, following 18 million visitors in 2024 the new Novotel address will directly address the rising accommodation demand by expanding quality options for pilgrims, business travelers and domestic guests. Islam Abdel Samad, Vice President, Development, Premium, Midscale & Economy, Middle East & Africa at Accor, said: ”This agreement strengthens Accor’s long-term strategy to deepen our presence across Saudi Arabia, particularly in the holy cities where demand for high-quality accommodation continues to accelerate. Our partnership with Arbah Taiba allows us to deliver a property that aligns with international standards while honoring the unique character and spiritual significance of Madinah.” Abdulaziz Al Qfary, Chairman, Arbah Taiba, said: “Arbah Taiba has long contributed to Madinah’s urban development and this partnership with Accor represents an important step in …

Accor  has renewed its long-standing management agreement with Munshaat Real Estate Projects for Pullman Zamzam Madinah, one of the most prominent premium hotels in the heart of the Holy City. The renewal reflects a trusted partnership and shared commitment to elevating service, design, and operational excellence in one of Saudi Arabia’s most visited destinations. Under this renewed collaboration, the 834-key property will embark on a four-year phased renovation program aimed at redefining the standards of premium pilgrim hospitality. The transformation will touch every aspect of the guest journey, from fully redesigned rooms and suites to upgraded restaurants, public spaces, and wellness facilities ensuring a seamless blend of contemporary comfort, spiritual serenity, and the Pullman brand’s hallmark of stylish connectivity. The project supports Saudi Vision 2030, reinforcing Madinah’s position as a key destination within the Kingdom’s plan to welcome 150 million visitors annually by 2030. “Pullman Zamzam Madinah has long been a cornerstone of our portfolio in the Holy Cities,” said Duncan O’Rourke, Chief Executive Officer, Premium, Midscale & Economy Division, Middle East, Africa & Asia Pacific at Accor. “Our renewed partnership with Munshaat Real Estate Projects reinforces our mutual confidence and commitment to delivering world-class hospitality experiences for pilgrims and travelers alike. This transformation will enhance the hotel’s positioning and contribute to Madinah’s growing reputation as a destination of choice for faith, culture, and discovery.” Eisa Al Eisa, Chief Executive Officer at Munshaat Real Estate Projects commented: “For years, Pullman Zamzam Madinah has been a trusted home for pilgrims visiting the Prophet’s Mosque. This new chapter symbolizes our dedication to continuous improvement and sustainable growth. Together with Accor, we are investing in the future of Madinah’s hospitality landscape and supporting the Kingdom’s …

Accor signed a master development agreement with BinDawood Investment, through its dedicated hospitality arm Al Qimmah, to develop and manage a portfolio of over 3,000 keys across Saudi Arabia, including landmark projects in the Holy Cities. The first phase will feature four flagship projects, including a new-build 288-key Swissôtel in Jeddah, which will be strategically located near King Abdulaziz International Airport and is set to open in 2029. Simultaneously, Madinah will welcome a new-build 1,015-key Mövenpick property in the northwest of the city, offering excellent connectivity via the Abu Bakr Al Siddiq road and convenient access to the Holy Mosque, also opening in 2029.The agreement solidifies BinDawood Investment role as a leading investor in the Kingdom’s hospitality transformation, confirming its alignment with the nation’s tourism plans for the decades ahead. As part of the agreement, Accor will introduce its premium, midscale, and economy brands across a diverse range of developments, spanning city hotels, serviced apartments, resorts and properties designed to serve religious tourism. Further bolstering Accor’s presence in the Holy Cities, Makkah will see the transformation of two existing properties. The ibis Styles Makkah Mesfalah, an 801-key economy hotel less than 2 km south of the Holy Mosque, will undergo a full renovation to provide enhanced accessibility for pilgrims, with reopening scheduled for 2027. Similarly, the Mercure Makkah Shesha, a 1,078-key midscale hotel conveniently located near the Mina pilgrimage site, will also undergo a complete renovation, welcoming guests in 2027. Following the announcement of the agreement, Dr. Abdulrazzaq Bindawood, Chairman said: “Through BinDawood Investment and its subsidiaries, we are proud to be shaping a new chapter in the Kingdom’s hospitality journey. Our partnership with Accor underscores our commitment to becoming …