Tag Archives: Sharjah Commerce and Tourism Development Authority

As part of its strategy to explore key global markets to effectively position Sharjah on the global tourism map, Sharjah Commerce and Tourism Development Authority (SCTDA) is participating at SATTE 2019, South Asia’s leading travel trade show, being held from January 16-18 at India Expo Centre, Greater Noida – Delhi NCR. SCTDA will utilise the event platform to enhance the emirate’s brand and profile before Indian and other international visitors to drive growth, particularly in terms of the number of international tourist arrivals in 2019 and beyond. At SATTE 2019, the Authority will showcase Sharjah’s unique tourism and hospitality offerings along with a number of partners from both public and private sectors. These include Ramada Hotel- Sharjah, Copthorne Hotel- Sharjah, Air Arabia, Sharjah Airport Travel Agency (SATA), Orient Tours and TravTalk. Under SCTDA’s banner, these entities will highlight Sharjah’s local culture, history and the diverse leisure and recreational activities its tourism sector has to offer. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said, “Since SATTE has become the launch platform for many countries and tourism products from across the globe to do business in and with India, we consider this as an extremely strategic opportunity to widen our reach and explore new partnerships. Our participation in SATTE 2019 complements our vision of positioning Sharjah as the ideal global destination for family holidaymakers, while also emphasising the emirate’s status as a well-known cultural hub for historical and natural heritage. Drawing inspiration from the Sharjah Tourism Vision 2021, which aims to attract 10 million tourists, we will continue to develop distinctive family leisure and tourism activities with special packages to attract visitors. Hence, expanding our presence to new markets through partnerships with …

Sharjah Commerce and Tourism Development Authority (SCTDA) is set to promote Sharjah’s unique tourism attractions during its participation at the ongoing World Travel Market (WTM) London, which will conclude on November 7, 2018 at ExCel London. SCTDA is participating at WTM London for the 16th consecutive year, bringing its distinctive tourism product offerings to the UK market featuring Sharjah’s family, culture, soft adventure and eco-tourism destinations. The initiative is in line with SCTDA’s commitment to meet the targets set within the Sharjah Tourism Vision 2021 to attract 10 million visitors in the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said that the Authority’s participation at the global event for the 16th year reflects its continuous efforts to achieve its strategic goals and objectives aimed at targeting major global tourism markets. The authority continuously works towards attracting a greater number of visitors from the UK and Ireland with unique offerings while showcasing a wide range of outstanding experiences and continuing to increase our international network in line with Sharjah’s tourism goals. The exhibition is an important addition to our ongoing efforts to provide the most important experiences and tourist products and provide new experiences to our visitors while capitalising on Sharjah’s diverse heritage. SCTDA’s programmes will showcase Sharjah’s unique tourism environment, which is naturally rich in biodiversity and the various tourism developments taking place in the emirate. Al Midfa further emphasised the importance of international exhibitions in promoting Sharjah’s tourism hotspots to the international market and attracting tourists and investors to the emirate, saying “We have seen the growing appeal of Sharjah as a destination for ‘business and leisure’ travellers as business executives learn to optimise long weekends …

One of the most important MiCE events in the emirate of Sharjah, this year’s Sharjah International Book Fair (SIBF) opened under the patronage of His Highness Sheikh Dr Sultan bin Muhammad Al Qasimi, Member, Supreme Council and Ruler, Sharjah. Now in its 37th year, the fair has attracted visitors from across the globe and is considered as the second-largest book fair in the world. This edition will be hosting more than 20 million books from 1.6 million titles, 80,000 of which are new titles, and 1,874 publishing houses from 77 countries. The event will be curating 1800 events and featuring 472 guests from around the world with 200 book signing ceremonies for authors from 19 countries. Japan is the Guest of Honour at this year’s edition in celebration of its cultural and creative achievements. SIBF will be organising more than 100 activities comprising 13 Japanese authors and creative artists. The Sharjah Commerce and Tourism Development Authority (SCTDA) announced the launch of its interactive blog during its participation at the SIBF, with an aim to encourage visitors and residents of Sharjah to share their positive experiences in the emirate. The blog provides an ideal platform to share memorable experiences of visits to the emirate’s tourism and entertainment sites. In a move to better engage audiences, SCTDA’s blog will run a contest encouraging participants to write articles on their views and personal experiences about Sharjah in 300 to 400 words. Participants must focus on one of the three main categories – Culture and Heritage; Food and Street Food and Adventures and submissions, and it can include photos and a video. The participants should submit their entries through the official website www.visitsharjah.com for …

The United Arab Emirates witnesses UAE Flag Day  celebrations on November 1. Bryan Thompson, Chief Executive Officer (CEO), Abu Dhabi Airport’, said, “The celebrations taking place across the nation this Flag Day on November 1 are a manifestation of the unity and cohesion among citizens and residents alike. The flag is a part of the national identity of the UAE; it represents tolerance, belonging, sacrifices made and sovereignty. “Coinciding with the anniversary of the accession of Sheikh Khalifa Bin Zayed Al Nahyan, President, UAE, Flag Day marks an important date for the country. It is an opportunity to reflect on the achievements and successes of the nation and express our gratitude to the UAE’s visionary leaders.” He added, “By raising the national flag at all of Abu Dhabi Airports’ premises, we are renewing our commitment to national initiatives and implementing the nation’s values on a daily basis. Abu Dhabi Airports has taken our commitment one step further as last month we adopted the values of the nation’s founding father, Sheikh Zayed bin Sultan Al Nahyan as our corporate values. The values of wisdom, respect, sustainability and human development have become our compass in everything we do.” Commenting on the occasion, HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA), said, “We extend our warmest congratulations and appreciation to HH Sheikh Khalifa Bin Zayed Al Nahyan, President, UAE; HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister, UAE and Ruler, Dubai; HH Sheikh Dr Sultan bin Mohammed Al Qassimi, Member, Supreme Council and Ruler, Sharjah, and their highnesses the Supreme Council members and rulers of the emirates. The UAE Flag Day embodies the sovereignty …

The second edition of Arabian Travel Awards concluded on September 20, 2018 at JW Marriott Hotel Dubai, Deira. H E Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) graced the occasion as Chief Guest while dignitaries from consulates, travel, tourism and hospitality professionals attended to be recognised for their untiring efforts to place United Arab Emirates as the fourth most visited destination in the world. Welcoming guests at the event, SanJeet, Mentor, Arabian Travel Awards said, “Our aim through the Arabian Travel Awards is to recognise and encourage the talent in some of the most important sectors such as travel, tourism and hospitality which contributes to the sustainable growth in the economy of the country. This year, we had over 25 countries who did submit their votes; hence we have nearly 60 awards to recognise the giants who have contributed to the country’s economy. We thank each one of you for taking the time to vote for your favourite category and hope to see you at the awards next year!”

Sharjah Commerce and Tourism Development Authority (SCTDA) joins the tourism delegation from the UAE led by the Ministry of Economy to visit three Scandinavian cities as part of the ‘Visit UAE’ roadshow. The delegation comprising eight government officials, Emirates airlines and 29 representatives from the hotels and travel agencies across the UAE, is visiting Stockholm, Oslo and Copenhagen from September 17 to 21, 2018. SCTDA will showcase the enriching tourism experiences in Sharjah with its diverse culture and heritage to encourage more people from these cities to visit the emirate. Participating in the roadshow is one among the number of activities the authority intends to implement in the next couple of months to help drive tourism growth. The workshops to be held during the roadshow will provide a platform for SCTDA and the UAE delegation to strengthen partnerships with their counterparts in the Scandinavian cities. HE Khalid Jasim Al Midfa, Chairman, SCTDA, said: “The tourism sector is a major pillar in the UAE’s efforts in economic broadening, a key strategy for the country’s transition to the post-oil economy and the ‘Visit UAE’ roadshow will contribute in achieving this vision. Our country has continued to gain popularity across the world as a leading destination in the Middle East. We look forward to capitalising the opportunity to present our market offerings in these European cities and strategically position Sharjah as a destination of choice.”

With just a few days left, the Arabian Travel Awards is all set to recognise the efforts of the travel, tourism and hospitality professionals. The black-tie award show will be conducted in Dubai on September 20, 2018. An exclusive invitation-only event, it will involve some of the most prominent personalities from the region. The Chief Guest for the event will be HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority. Owing to the dedication and commitment of professionals working not only in the emirates, but also in the Middle East that has revolutionised the travel industry, United Arab Emirates has become a hub for travel, tourism and hospitality. The Arabian Travel Awards is a platform for the Middle East market to appreciate the efforts of the travel specialists who have contributed to the booming travel and hospitality industry. The Awards aim to encourage them to continue promoting tourism in the region, especially since all roads are set and ready for the Expo 2020 and beyond. Following a systematic method of internet-based voting, these Awards are fair and unbiased and are supported by TravelTV.news, TravTalk Middle East and TravTalk India – premier media partners for extensive coverage. The awards will be divided into four categories: Personal Awards, Business Awards, Trending Awards and Partner Awards. To name a few, these include awards for Best Business Hotel, Best Family-Friendly Hotel, Best City Hotel, Best Green Hotel, Best Leisure Hotel, Best Destination Management Company, Best Hotel Apartments, Best B2B Travel Portal and Best Luxury Hotel, among many others.

Following the success of the Sharjah Summer Campaign last year, the Sharjah Commerce and Tourism Development Authority (SCTDA) has announced the details of the first edition of the Sharjah Summer Festival. Set to kick-start on July 11, 2018, the festival will further boost SCTDA’s ongoing efforts to strengthen the tourism sector as part of the government’s bid to attract 10 million visitors to the emirate’s shores by 2021. Organised by SCTDA in cooperation with entities from the government and private sector, the festival will run a series of entertainment and cultural activities to promote local tourism and highlight the emirate’s cultural and tourist attractions and diversified recreational facilities during the summer season. In addition, the festival seeks to attract residents and visitors through its creative marketing campaigns and various promotions to boost Sharjah’s world-class status as one of the great destinations for family holidays. H E Khalid Jasim Al Midfa, Chairman, SCTDA said, “The festival will promote Sharjah’s tourism, cultural and amusing events, revitalise several tourism campaigns; and diversify its leisure activities to attract international visitors. It is also part of our strategy to underline our attractions to the GCC market which remains one of our largest source markets.” According to Midfa, the event is going to play a major role in transforming Sharjah into an important center of culture, heritage and arts in the region.

A new campaign deal has been inked between Wego and Sharjah Commerce and Tourism Development Authority (SCTDA) for an innovative destination co-marketing campaign to boost tourism in the Emirate of Sharjah. The campaign will promote authentic tourist experiences and hidden gems exclusive to the emirate, enabling tourists to surpass traditional generic pursuits. By showcasing some of Sharjah’s biggest tourist attractions, through innovative online marketing activities, the campaign seeks to position the Emirate as a destination of choice amongst global travellers. Sharjah’s delightful mix of fun attractions, traditional hospitality and old-world charm, which resonate with a variety of audiences from around the world, will be promoted through this campaign. The campaign will focus on promoting the Emirate’s much-loved events and activities such as, but not limited to, the Sharjah International Book Fair, Sharjah Calligraphy Biennial and Sharjah Traditional Crafts Forum. “Sharjah is the perfect Middle Eastern city for travellers who wish to explore a ‘fresh’ destination packed with unique history and rich heritage and traditions,” said Mamoun Hmedan, Wego Managing Director for MENA and India. “In order to boost the emirate’s image as a family-friendly and culturally-charged destination, Wego will harness online tools such as high-impact display advertising, Search Engine Marketing (SEM), and unique content marketing tactics. Together, these digital marketing tactics seek to further strengthen SCTDA’s ongoing marketing efforts,” he added.

In line with its efforts to promote Sharjah’s tourism and hospitality offerings among Kazakh tourists, the Sharjah Commerce and Tourism Development Authority (SCTDA) will lead a high-level delegation from the emirate of Sharjah at the Kazakhstan International Tourism and Travel Fair (KITF 2018). The event is scheduled to be held in the Kazakh city of Almaty from April 18 to 20 at the Almaty International Exhibition Centre. SCTDA’s participation will thus facilitate the achievement of Sharjah Tourism Vision 2021, which aims to attract 10 million visitors to the emirate by 2021. HE Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority, emphasised on the importance of the authority’s participation in the Kazakhstan International Tourism and Travel Fair, as it reflects the commitment of HH Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the UAE Supreme Council and Ruler of Sharjah, to make the emirate the ideal family destination. He added that the participation coincides with the recent decision to exempt Kazakh tourists from pre-entry visa requirements to enter the UAE. Al Midfa commented, “SCTDA’s marketing plans are designed to meet the current and the future requirements of the emirate’s tourism and commercial sectors. Our participation in KITF 2018 highlights Sharjah’s unique tourist attractions that make it one of the best tourist destinations that cater to tourists seeking to explore heritage, science, culture and the arts.”