Tag Archives: Ras Al Khaimah Tourism Development Authority

Adventure tourism in RAK attracts millennials

1. RAKTDA - WTM 2017

The adventure tourism product portfolio of Ras Al Khaimah, now established as one of the fastest growing tourism destinations in the Middle East, is shaping up as a millennials’ magnet. Addressing a panel debate in London on the travel patterns of affluent millennials, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA), said the emirate was hitting the mark with the much sought-after segment. “Ras Al Khaimah has what it takes when it comes to ticking millennial boxes,” said Mattar. “They want authenticity and the emirate has it in spades; they want meaningful, off-the-radar experiences and the ability to connect with culture, which again we excel in; and they have a desire to soak up natural sights, which is a key pillar of our offering.” Mattar revealed millennials are now a prime target for the emirate, which boasts of an ancient heritage and myriad landscapes from desert to stunning coastline, and the rocky crags of the Hajar mountains with its natural springs and the UAE’s highest peak Jebel Jais, now ranked as the emirate’s number one attraction.

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RAK targets 900,000 visitors for 2017

3. RAK Q3 Visitor Numbers - Haitham Mattar

Ras Al Khaimah is edging closer to its 900,000 visitor target for 2017 after producing record arrivals in the first nine months of this year – the January to September 2017 international arrivals reveal nine per cent growth in the same period in 2016. The latest figures released by Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops and regulates the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, show nine-month growth in key categories including arrivals, hotel occupancy, guest nights and length of stay. Visitor arrivals over the period reached 631,617, guest nights grew 12.4 per cent, occupancy rose 1.3 per cent to 69.2 per cent, while length of stay came in at 3.55 days – a growth of nine per cent. “While growth in all KPIs was satisfying, we are particularly pleased with the extended length of stay which we attribute to development of our events calendar and products, such as the highly successful Via Ferrata around Jebel Jais in the Hajar Mountains. As the first regional product of its type, the Jebel Jais Via Ferrata has done much to established the emirate as a credible leisure activity and adventure destination,” explained Haitham Mattar, CEO, RAKTDA.

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RAK focuses on concierge training for hospitality partners

RAKTDA hosts Concierge Training Programme

Ras Al Khaimah’s hotels and resorts, in line with Ras Al Khaimah Tourism Development Authority (RAKTDA)’s mission to develop the emirate as a world class tourism destination, have engaged their concierge teams in a two-day extensive training programme to  enhance the quality of services provided by hotels across the northern emirate. Organised by RAKTDA, the Concierge Training Programme welcomed more than 20 participants to Hilton Garden Inn, Ras Al Khaimah. Led by Prof I.S. Mirza, Director Principal, Salgaocar Institute of International Hospitality Education, the training included insights on the UAE’s culture and history, traditions, customer service skills, as well as key tourist attractions and projects in the region’s fastest growing tourism destination. Commenting on the course, Haitham Mattar, CEO, RAKTDA, said, “The emirate’s hotels are key partners in RAKTDA’s drive to help enhance our guests’ experience when they visit Ras Al Khaimah and these workshops strengthen our offering. Earlier this year we conducted a Visitors Satisfaction Survey which was extremely encouraging and a strong indicator of the success RAKTDA and our partners have had with positioning Ras Al Khaimah as an all-round destination. We want to make sure we continue offering our visitors the best experience and this can only be achieved by working together with our hotel and industry partners.” The survey, carried out by Nielsen on behalf of RAKTDA, polled a sample of visitors through face-to-face exit or intercept interviews following their stay across a cross section of the emirate’s hotels. The results found that 85.5 per cent of those asked were satisfied with their trip to Ras Al Khaimah. The northern-most emirate welcomed 390,499 between January and June 2017, registering an average occupancy of 72.7 per cent …

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World’s longest zip line in RAK by December

RAKTDA CEO Haitham Mattar and Toro Verde CEO Jorge Jorge and COO Ricardo...

It’s good news for all adventure seekers from the Ras Al Khaimah Tourism Development Authority, as they’re set to launch the first phase of the longest zip line in the world at mountain Jebel Jais. This multi-million dollar ecotourism project is partnered by world’s leading zip line operator, Toro Verde. With the exact length of the zip line remaining a closely-guarded secret until the multi-million dollar adventure tourism product’s opening, the zip line will propel the UAE’s most northern emirate into the major leagues of global adventure tourism and cement Jebel Jais as the region’s leading active adventure tourism destination. With RAKTDA aiming to secure Guinness World Records status for the world’s longest and highest zip line, Toro Verde UAE, a subsidiary of the Puerto Rico based Magno Genesis Holding Group, has been appointed to construct and operate the attraction. The zip line will be open to all ages, providing participants meet required minimum weight of 35kg and maximum weight of 150kg, and a minimum height of 120cm. Haitham Mattar, CEO, RAKTDA stated at the press conference that this move is to complement Ras al khaimah’s contribution to the overall tourism industry in the UAE. RAK is promoted more as adventure or wellness tourism destination. Toro Verde currently holds the Guinness record for the longest zip line in the world and RAK will be positioning itself as number one by the first week in December. He further went on to state that this will be a destination which could attract both commercial and non- commercial activities. “Building on the success of last year’s launch of the Jebel Jais Via Ferrata adventure product, the new zip line represents Ras Al Khaimah’s …

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RAK’s Destination Dawn beach festival on Oct 6

2. Ras Al Khaimah - Destination Dawn

Destination Dawn, the 12-hour beach festival on Ras Al Khaimah’s Al Marjan Island, will return to the emirate on October 6, 2017. The biannual festival, organised by Ras Al Khaimah Tourism Development Authority (RAKTDA), saw more than 2,000 party-goers descending on Al Marjan Island in May. The pristine beaches of Al Marjan Island – Ras Al Khaimah’s coral-shaped archipelago – will again be transformed into a festival hangout with food trucks, beverages and chill-out zones, Destination Dawn ticket holders can choose to either camp at the festival, reach the party via free shuttle buses from Dubai, or book a staycation in one of the island’s luxury hotels. with headliners R3HAB, one of Holland’s hottest music exports, Dutch duo Bassjackers, and Russian trio Swanky Tunes. Kicking off at 5 pm on October 6, revelers can dance all night until 5am on Saturday. Ticket holders can bring their own tents and camp on the beach, making the festival a truly unique experience. Tickets for the over 18’s only event will be on sale from beginning September through www.destinationdawn.com, Virgin Tickets, and Platinum List.

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RAK Tourism Development Authority CEO to represent ME at UNWTO

RAKTDA CEO Haitham Mattar spoke at a UNWTO round table on Sustainable Urban Tourism in Madrid

The CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), Haitham Mattar, has been appointed as the Middle East representative for the United Nations World Tourism Organisation affiliate members board. Mattar has also been named a full-time advisory board member of the Global Thinkers Forum (GTF), an international platform that brings together a diverse network of thought leaders to share their vision for the future, create meaningful conversations around them and effect positive change in the world. “While I am personally humbled by these dual board member appointments, my strategic objective now is to leverage them to raise the profile of Ras Al Khaimah and highlight our sustainable tourism work and progress initiatives that we are championing to influence global audiences. These board appointments will increase our collective capacity to underline our tremendous destination performance across all tourism and hospitality products, as well as highlight the abundant investment and partnership opportunities available in the emirate,” he added.

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RAK’s tourist count continues to grow

RAKTDA-2016 LOGO-ENGLISH-01

Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, has revealed Ras Al Khaimah’s hotels have reported a 10 per cent year-on-year increase in international guest arrivals during the first six months of the year. Also, the average hotel occupancy in H1 saw a 4.7 per cent year-on-year increase in comparison to the corresponding six-month period in 2016, jumping to 72.7 per cent. With RAK targeting 900,000 visitor arrivals during 2017, it has already recorded 390,499 guest arrivals between January and June, which is a year-on-year increase of 6.5 per cent in comparison to H1 arrivals last year. Haitham Mattar, CEO of RAKTDA, says, “While our excellent H1 results highlight continued year-on-year growth in Ras Al Khaimah’s visitor numbers, it is the Ramadan and June results that are particularly promising,” said Mattar. “Our best-ever figures during these typically lower periods of occupancy are a direct result of strategic initiatives and promotional activities undertaken in domestic and international source markets.” The successful Ramadan and June figures follow RAKTDA launching a dedicated summer campaign called ‘Feel Free this Summer’ in April to leverage the emirate as an ideal summer holiday destination on the global platform.

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RAK Tourism’s 6th international office opens in Riyadh

RAKTDA

Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and initiates its domestic and overseas promotions, has expanded its presence in the Kingdom of Saudi Arabia with the opening of a new representation office in the country’s capital, Riyadh. Marking its sixth international representation office, the Riyadh opening will support the tourism body’s promotional activities and trade partnerships to penetrate the Kingdom’s high potential outbound market. A team of dedicated trade promotion, MICE and business development staff will manage various in-market promotions and initiatives to drive further awareness of Ras Al Khaimah as a multi-faceted business and leisure destination to Saudi travellers. The move comes as Saudi Arabia produces more hotel guests to the emirate than ever before. According to recent RAKTDA data, tourist arrivals from Saudi Arabia increased by 71.28 per cent year-to-date, with further growth expected during the course of 2017. Commenting on the new office opening, RAKTDA CEO Haitham Mattar said: “This market on our door-step is extremely important to us. The UAE has long been a favourite destination for Saudi tourists and our new our new representative office will further cement our promotional presence in the Kingdom. Through this representation we will build upon current travel trade partnerships, explore further opportunities and continually position Ras Al Khaimah as a year-round destination through targeted campaigns.” RAKTDA’s policy of positioning the emirate as more than a sun, sea and sand destination, driven by the implementation of the Destination Ras Al Khaimah 2019 strategy, has resulted in attracting 820,772 visitors in 2016, placing it in a strong position to achieve its target of one million visitors by the end of 2018.

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Ras Al Khaimah to host German association’s convention

Ras Al Khaimah

Ras Al Khaimah Tourism Development Authority (RAKTDA) will host the 67th Annual Convention of the German Travel Association (DRV) later this year. The three-day Convention, to be held December 7-9, will welcome more than 800 German travel trade professionals representing a consumer base of around six-to-eight million German travellers. The agreement for Ras Al Khaimah to host the primary international gathering of the German travel industry’s leading special interest group was signed by RAKTDA and DRV at ITB Berlin, the world’s largest travel trade show. During the convention, CEOs and senior executives from tour operators, travel agencies and service providers of all sizes, as well as representatives from airlines, cruise lines and insurance companies, will attend RAKTDA-organised tours, destination workshops and evening events highlighting the emirate’s latest natural and man-made product developments, future plans and unique attractions. Haitham Mattar, CEO, RAKTDA, commented: “Germans are known for their love of travel, as adventure seekers and early adopters of new products – all of which resonate with Ras Al Khaimah’s maturing tourism proposition. Germany is already our largest international source market and we recorded a 24.6 per cent year-on-year increase in German visitors last year, which means German travellers now represent one in 10 of all visitors to the emirate. “We are building on that progress by hosting the DRV Annual Convention, an event that underlines our growing credentials as a leading option for medium-size MICE events. DRV’s exemplary attendees can look forward to experiencing tailored opportunities to explore the unique diversity of Ras Al Khaimah, including our untouched natural beauty, authentic Arabian culture, heritage and a history dating back more than 7,000 years.” “Ras Al Khaimah is gaining importance as a …

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UAE attends OTM India

UAE Minister image

The UAE is participating in this year’s Outbound Travel Market (OTM) that will take place from February 21 to 23, 2017 in Mumbai. The Ministry of Economy will organise a national pavilion under the theme ‘Visit UAE’ which will feature exhibitors from more than 18 government entities and private sector representatives from the hospitality, tourism and aviation sectors. Abdullah Saleh Al Hammadi, Director of the Ministry’s Tourism Department will be part of the delegation that will comprise senior representatives from local departments and authorities, most notably the Abu Dhabi Tourism and Culture Authority; Dubai Department of Tourism and Commerce Marketing (DTCM); Sharjah Tourism and Commerce Development Authority; Ajman Tourism Development Department; Ras Al Khaimah Tourism Development Authority; and Fujairah Tourism and Antiquities Authority. Emirates airline, an elite group of hotels and hospitality and tourism companies, in addition to Miral Asset Management’s Yas Island, Dubai Parks, and Cleveland Clinics, which will promote medical tourism in the UAE, will be represented as well. H.E Eng. Sultan bin Saeed Al Mansoori, UAE Minister of Economy, said that the UAE’s participation in OTM 2017 is of great significance given the improvement of Indian tourism at the global level. He referred to India as one of the UAE’s most important tourist markets due to their countries’ deep historical ties at all levels – politically, economically and culturally. The Minister added that the exhibition is a unique international platform for promoting joint cooperation in tourism. He pointed out that Indian tourists accounted for about 8.5 per cent of the total number of inbound tourism to the UAE in 2016 which saw the number of tourists grow by around 9 per cent from the previous year to …

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