Ras Al Khaimah Tourism Development Authority (RAKTDA) announced stellar visitor figures for 2019 with arrivals up almost 4 per cent to 1.12 million and RevPAR recorded at an impressive $114.90, amongst the highest in the region. This was reflected by the strong yearly occupancy rates, averaging at 74 per cent. Last year’s inbound growth was spurred by a variety of activities undertaken by the Emirate, inclusive of the launch of the Jais Sky tour, and hosting of the Ras Al Khaimah Fine Arts Festival, Ras Al Khaimah Half Marathon, Tough Mudder and the prestigious UAE tour.
In addition, corporate activity and M!CE participation further contributed to the growth in visitor numbers, with RAKTDA conducting 122 familiarisation trips, participating at 20 exhibitions and completing 34 roadshows across 16 countries.
Raki Phillips, CEO of RAKTDA, commented, “2019 was a positive year for Ras Al Khaimah, as we saw increased footfall from key markets resulting in the overall arrival growth of almost 4 per cent. Ras Al Khaimah is in the midst of its three-year destination strategy which aims to broaden its reach through increased segmentation. A key focus has been on higher yield visitors such as M!CE delegates, as well as prioritising sustainable nature-based adventure and culture driven activities and experiences.”